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Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
Drizzlin credentials  2011
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Drizzlin credentials 2011

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What do you want to stand for? …

What do you want to stand for?

Engage with us at Drizzlin!

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  • 1. Drizzlin Credentials Branding 2.0 Consultancy
  • 2. Our Approach…
  • 3. Our Services Consumer Website Creation Branded Social Presence Social Networks, Blogs, Online PR, Wikis, Facebook Application Online Research Brand Audits, Industry Audits, Ad Perception Metrics, Performance Evaluation Online Customer Service Online Reputation Management Original Content Production & Distribution YouTube video Production, Music/Jingles, Comic strips/illustrations, Podcast, Blog visuals/textual content Events Blogger meets, Tweetups, Launches , Flash Mobs Consultancy, Training and Workshops
  • 4. Consumer Site Creation
  • 5. Consumer Sites www. inme.in www. imaginingindia.com
  • 6. Branded Social Presence
  • 7.
    • Airtel | Engagement Campaign
    Case: Lenovo’s Global ‘What’s Your Idea of Fun’ Campaign’ across 17 countries in 8 different languages. Objective: Generate visibility and awareness around the Idea Series products
    • What we did?
    • Conceptualizing and executing a two-pronged strategy, focusing on sticky and engaging content to create a sustainable dialogue with the audience, along with active content dissemination across platforms to enhance share of voice and visibility.
    • Regular monitoring and evaluation to measure the impact score along with strategic insights into the campaign
    • Co-promoting blogger led initiatives for the campaign at the global level
    • IMPACT
    • Creating active online communities celebrating the fun and technology angles of ‘Lenovo’
    • Campaign helped raise awareness around and provide a more positive disposition towards the brand.
    FaceBook: Over 30,000 fans as of in January 2011 across 17 countries, with an average addition of 4000 fans per month. User interactions: From 2 per week to 600 per week during events. Twitter: Daily interactions with users, generating massive conversation volumes across regional handles Branded Social Presence
  • 8.
    • Skullcandy | Engagement Campaign
    Case: Skullcandy Objective: Launch of Skullcandy in India
    • What we did?
    • www.facebook.com/SkullcandyIndia
    • Social platforms - facebook & twitter
    • Skullcandy Tribe & Influencer Outreach where the affect was extended to individual youngsters who personified the brand image both online & offline
    • Built offline associations-IIT,LSR & XBox
    • In just 2 months of activity we have potentially reached out to 1.5 lakh people without any media buy.
    • The engagement on social platforms has given us PR coverage in 6 mainstream mediums like UTVi & PC Quest
    • On twitter we have engaged with celebrities like Pritish Nandy,Nikhil Chinappa,Gul Panag etc. As a first we covered events of interest to our TG-IIT Delhi fest & Xbox Halo 3 launch, live on twitter.
    Branded Social Presence
  • 9.
    • Facebook: 330 to 10,000
    What we did? www.facebook.com/xbox360india 3 Points: Sales, Awareness & Affinity . STRATEGY Attract, Excite and Monetize Core essence of the Xbox brand is ‘fun’ and ‘social’. it was important to wrap all our client’s offline vehicles and lead with Digital. 1. Attract – Recruiting the right set on the right Platforms Built loyal communities on Facebook and twitter, through active and engaging content. Activated fragmented Communities on Orkut to build a multi-celled network. 2. Excite – Introduced KungFuPandit, brand face for Xbox 360’s online presence in India, who connected using Exclusive Content, new Product announcements, exclusive gamer nights , contest s and being the go-to guy for help -We Generated hundreds of new interactions and twitter followers covered events online, including some celebrities . 3. Monetization: Hundreds of Pre-orders for new games. Communication Impact : Views and interactions generated media value of 4.8 Lakhs / 10000 USD. Case: XBOX 360,Microsoft’s Gaming console Objective: To connect the fragmented gamer base on Xbox 360’s common social platforms FaceBook: Over 3000% growth in numbers 6 months Sept 1: 330 Facebook Fan > 10,221 Fans. User interactions: From 2 per week to 600 per week during events. Twitter: Daily interactions with influencers, including celebrities like Imran Khan, Sonam Kapoor, Dino Morea etc. Orkut: We brought together fan-based Xbox 360 India groups, increasing our group outreach from 9 to 13000 Branded Social Presence
  • 10. Online Research
  • 11. Brand Audits A comprehensive, one-time exercise that taps into conversations retrospectively (usually a period of 1 year). Industry Reports The conversations on the web present an opportunity to gauge and analyze consumer sentiment, opinions and concerns across brands in an industry. This is enabled through our conversation research services, which involves collating conversations and scoring brand perception across several parameters relating to brand admiration and/or service performance. Online Research Intelli trense
  • 12.
    • Airline Industry | Research
    Case: India’s Most Admired Airline Brand 2010 Research Report Objective: To understand consumer perceptions around Indian domestic airline brands as represented by organic consumer conversation spread across the social web, the study being a proxy of their overall brand health.
    • What we did?
    • Historic internet search volume data was used to identify major keywords/key-phrases associated with all the brands.
    • The keywords/key-phrases were then run on a proprietary search engine to sample conversations from various social media venues.
    • All sampled conversations were manually assigned pre-defined associations.
    • Each mention was assigned a sentiment ranging from highly negative to highly positive.
    • A cumulative score was arrived at, based on mention volume and sentiment for each brand.
    Online Research
  • 13.
    • AVAYA | Audit
    Case: Avaya Global Connect, India Objective: To understand the sentiment around Avaya products and the brand, as reflected in online conversations
    • What we did?
    • Recorded conversations on technical and telecom forums, social networking sites, multi-media sharing sites, message boards and blogs
    • As the campaign progressed, we also recorded conversations around Avaya (Global) that had an impact on an Indian target consumer, in addition to conversations around Avaya’s competitors
    • Identified Conversation Influencers on the basis of their venue of influence, the topics they were discussing and the tonality of their conversations along with other details.
    • We also made recommendations and suggestions to help Avaya respond to these conversations - for example, by responding to product (technical) queries, sharing new product information with online content creators, etc
    Online Research
  • 14. Online Customer Service
  • 15.
    • ICICI | Live Monitoring
    Case: ICICI Group, Max New York Life Insurance and SBI cards Objective: To monitor daily conversations around the brands and to evolve an appropriate engagement strategy/response mechanism
    • What we did?
    • Daily conversations across multiple venues - blogs, forums, complaint boards, microblogs, social networks - are monitored and analyzed for tonality
    • Crucial conversations around the brands are earmarked and passed on to the concerned customer service departments at for appropriate actions
    • Any trends in conversation, especially any movements in volume of conversation, are reported, as also conversations around competitors
    • Suggestions to address online consumer grievances
    Online Reputation Management
  • 16. Events
  • 17. Skullcandy @ IIT Fest Delhi Xbox - Halo Reach launch @ Man Utd Club Mumbai Nokia– C 6 unboxing @ Select City Walk New Delhi OVS India Store Launch @ Banglore
  • 18. Consultancy, Training and Workshops
  • 19. Original Content Production & Distribution
  • 20. Creatively deliver your desired message in the form of YouTube video series, comic-illustration and podcast to generate larger impact! Original Content Production & Distribution
  • 21. Our Focus in the near future
  • 22.  
  • 23. A little about us..
  • 24.
    • Launched operations in Mumbai, 2008
    • Operational expertise in over 20 countries with proficiency in more than 8 international languages
    • A team with diverse background spread across Mumbai, Delhi, Bangalore, Singapore, New York, Brussels, Caracas, London and Amsterdam
    • A holistic communication consultancy with a focus on integrating PR, Brand, Research and communication verticals.
    • Functional expertise across diverse industries including gaming, telecom, financial services and consumer electronics.
  • 25. Some of Our Clients
  • 26. New Delhi • Mumbai • Singapore • Belgium • New York www.drizzlin.com A Branding 2.0 Consultancy Thank You

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