Our Services Consumer Website Creation Branded Social Presence Social Networks, Blogs, Online PR, Wikis, Facebook Application Online Research Brand Audits, Industry Audits, Ad Perception Metrics, Performance Evaluation Online Customer Service Online Reputation Management Original Content Production & Distribution YouTube video Production, Music/Jingles, Comic strips/illustrations, Podcast, Blog visuals/textual content Events Blogger meets, Tweetups, Launches , Flash Mobs Consultancy, Training and Workshops
Case: Lenovo’s Global ‘What’s Your Idea of Fun’ Campaign’ across 17 countries in 8 different languages. Objective: Generate visibility and awareness around the Idea Series products
What we did?
Conceptualizing and executing a two-pronged strategy, focusing on sticky and engaging content to create a sustainable dialogue with the audience, along with active content dissemination across platforms to enhance share of voice and visibility.
Regular monitoring and evaluation to measure the impact score along with strategic insights into the campaign
Co-promoting blogger led initiatives for the campaign at the global level
Creating active online communities celebrating the fun and technology angles of ‘Lenovo’
Campaign helped raise awareness around and provide a more positive disposition towards the brand.
FaceBook: Over 30,000 fans as of in January 2011 across 17 countries, with an average addition of 4000 fans per month. User interactions: From 2 per week to 600 per week during events. Twitter: Daily interactions with users, generating massive conversation volumes across regional handles Branded Social Presence
What we did? www.facebook.com/xbox360india 3 Points: Sales, Awareness & Affinity . STRATEGY Attract, Excite and Monetize Core essence of the Xbox brand is ‘fun’ and ‘social’. it was important to wrap all our client’s offline vehicles and lead with Digital. 1. Attract – Recruiting the right set on the right Platforms Built loyal communities on Facebook and twitter, through active and engaging content. Activated fragmented Communities on Orkut to build a multi-celled network. 2. Excite – Introduced KungFuPandit, brand face for Xbox 360’s online presence in India, who connected using Exclusive Content, new Product announcements, exclusive gamer nights , contest s and being the go-to guy for help -We Generated hundreds of new interactions and twitter followers covered events online, including some celebrities . 3. Monetization: Hundreds of Pre-orders for new games. Communication Impact : Views and interactions generated media value of 4.8 Lakhs / 10000 USD. Case: XBOX 360,Microsoft’s Gaming console Objective: To connect the fragmented gamer base on Xbox 360’s common social platforms FaceBook: Over 3000% growth in numbers 6 months Sept 1: 330 Facebook Fan > 10,221 Fans. User interactions: From 2 per week to 600 per week during events. Twitter: Daily interactions with influencers, including celebrities like Imran Khan, Sonam Kapoor, Dino Morea etc. Orkut: We brought together fan-based Xbox 360 India groups, increasing our group outreach from 9 to 13000 Branded Social Presence
Brand Audits A comprehensive, one-time exercise that taps into conversations retrospectively (usually a period of 1 year). Industry Reports The conversations on the web present an opportunity to gauge and analyze consumer sentiment, opinions and concerns across brands in an industry. This is enabled through our conversation research services, which involves collating conversations and scoring brand perception across several parameters relating to brand admiration and/or service performance. Online Research Intelli trense
Case: India’s Most Admired Airline Brand 2010 Research Report Objective: To understand consumer perceptions around Indian domestic airline brands as represented by organic consumer conversation spread across the social web, the study being a proxy of their overall brand health.
What we did?
Historic internet search volume data was used to identify major keywords/key-phrases associated with all the brands.
The keywords/key-phrases were then run on a proprietary search engine to sample conversations from various social media venues.
All sampled conversations were manually assigned pre-defined associations.
Each mention was assigned a sentiment ranging from highly negative to highly positive.
A cumulative score was arrived at, based on mention volume and sentiment for each brand.
Case: Avaya Global Connect, India Objective: To understand the sentiment around Avaya products and the brand, as reflected in online conversations
What we did?
Recorded conversations on technical and telecom forums, social networking sites, multi-media sharing sites, message boards and blogs
As the campaign progressed, we also recorded conversations around Avaya (Global) that had an impact on an Indian target consumer, in addition to conversations around Avaya’s competitors
Identified Conversation Influencers on the basis of their venue of influence, the topics they were discussing and the tonality of their conversations along with other details.
We also made recommendations and suggestions to help Avaya respond to these conversations - for example, by responding to product (technical) queries, sharing new product information with online content creators, etc