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  • 1. Charity on Facebook &Social Media
  • 2. Most popular brand pages doingcharity
  • 3. Coca-Cola
    19,584,516
    People Like This
    ‘Live positively’
    on the landing page.
    Redirecting to:
  • 4. 5,756,724 people mmm this
    Charity Events tab:
  • 5. 5,526,154
  • 6. WALMART landing page:
    2,534,490
  • 7. 2,513,153
    JPMorgan Chase
    PEPSI
    2,505,295
    BING
    1,221,561
    Amongstthe 10
    mostexplosive
    Facebook pages thisweek:
    TELUS
    528,222
  • 8. HP 157,052
    Vodafone Foundation - World of Difference UK
    115,960
    SAMSUNG USA
    102,756
    etc.
  • 9. Most popular Non-Profit pages
  • 10. 2,063,966
    691,009
    Water (waterAid)
    1,093,181
    687,947
    PETA (People for the Ethical Treatment of Animals)
    916,939
    652,038
  • 11. 451,765
    507,735
    600,269
    527,508
    The Red Ribbon Army
    456,388
    504,777
    SAVE THE TIGER
    454,912
    485,115
    523,000
  • 12. 231,656
    353,115
    159,144
    224,071
    304,817
    113,440
    173,848
    102,450
    127,884
    238,911
    etc.
    162,663
  • 13.
    Most of them
    are sponsored by big brands
    What are the advantages of cause-related marketing?
    There are advantages for both nonprofit and business. For business, cause-related marketing proves that it is socially responsible, and provides great public awareness of its values and willingness to support good causes.
    For the nonprofit, the contributions from a cause-related marketing project can be significant, and those funds are usually unrestrictedso even overhead costs can be supported by them. Besides actual monetary benefit is the intangible value of the publicity and advertising that usually accompanies a cause-related marketing program, which is often done by the corporation's public relations and marketing departments.
  • 14. Follow Charities on Social Networks
    Facebook
    MySpace
    twitter
    flickr
    YouTube
  • 15. Charity awareness Hubs
    Change.org
    Care2.com
    Causes.com and Facebook/causes
  • 16. Consumer behaviour
  • 17. 83 % of consumers are willing to change their consumption habits if it can help make tomorrow's world a better place to live.
    82 % believe supporting a good cause makes them feel better about themselves.
    61 % have bought a brand that supports a good cause even if it was not the cheapest brand.
    64 % would recommend a brand that supports a good cause
    59 % of people globally (61 % in the U.S.) have a better opinion of corporations that integrate good causes into their business, regardless of the reasons why they do so.
    Edelman 3rd Annual Global Consumer Study (2009)
  • 18. 65 % of people have more trust in a brand that is ethically and socially responsible.
    64 % of consumers say they expect brands today to do something to support a good cause.
    63 % of consumers want brands to make it easier for them to make a positive difference in the world.
    67 % would switch brands if a different brand of similar quality supported a good cause.
    Edelman 3rd Annual Global Consumer Study (2009)
  • 19. Most receptive
    ‘Power Moms’
    Women ages 25 to 54 with at least one child
    The Millennial Generation
    (Generation Y. Born between 1980 and 2000)
    93%
    85%
    would switch brands if it were involved in a good cause if the price was the same
    61%
    53%
    have purchased a cause-related product in the last year
    92%
    81%
    would buy a product where a portion of the cost supports a cause
    Cone Cause Evolution Study (2010)
  • 20. THE GREEN CAUSE
  • 21. Over 60% of consumers in all countries sayitissomewhat
    or very important to buyfrom green companies
    TOP Green brands around the world
    2010 ImagePower® Green Brands Survey
  • 22. TOP Green brands around the world
    2010 ImagePower® Green Brands Survey
  • 23. To summerize
  • 24. It not only creates a healthier business environment. It not only represents great PR for the brand. Perhaps most importantly it also allows brands to leverage social media to generate positive word of mouth advertising that directly impacts their profits, through dialogue with their stakeholders.
    Media platforms like Facebook and Twitter keep growing, as the web itself becomes increasing social, this is only going to become more important to brands and consumers. This presents an exciting and arguably unprecedented opportunity for business leaders. They can now better serve the interests of their shareholders by building a better world.
    Charity and Social Media
  • 25.
  • 26. Visit Drizzlin Media’s initiative
    www.thegreengum.com