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Charity and Social Media

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Charity and Social Media

Charity and Social Media

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  • 1. Charity on Facebook & Social Media
  • 2. Most popular brand pages doing charity
  • 3. Coca-Cola 19,584,516 People Like This ‘Live positively’ on the landing page. Redirecting to:
  • 4. 5,756,724 people mmm this Charity Events tab:
  • 5. 5,526,154
  • 6. WALMARTlanding page: 2,534,490
  • 7. 2,513,153 JPMorgan Chase 2,505,295 PEPSI 1,221,561 BING 528,222 Amongst the 10 most explosive Facebook pages this week: TELUS
  • 8. HP 157,052 Vodafone Foundation - World of Difference UK SAMSUNG USA 115,960 etc. 102,756
  • 9. Most popular Non-Profit pages
  • 10. 2,063,966 Water (waterAid) 1,093,181 PETA (People for the Ethical Treatment of Animals) 916,939 691,009 687,947 652,038
  • 11. 507,735 SAVE THE TIGER 485,115 504,777 600,269 527,508 523,000 The Red Ribbon Army 456,388 454,912 451,765
  • 12. 102,450 113,440 127,884 159,144 162,663 173,848 224,071 231,656 238,911 304,817 353,115 etc.
  • 13. … Most of them are sponsored by big brands What are the advantages of cause-related marketing? There are advantages for both nonprofit and business. For business, cause- related marketing proves that it is socially responsible, and provides great public awareness of its values and willingness to support good causes. For the nonprofit, the contributions from a cause-related marketing project can be significant, and those funds are usually unrestricted so even overhead costs can be supported by them. Besides actual monetary benefit is the intangible value of the publicity and advertising that usually accompanies a cause-related marketing program, which is often done by the corporation's public relations and marketing departments.
  • 14. Follow Charities on Social Networks MySpace YouTube flickr Facebook twitter
  • 15. Charity awareness Hubs Change.org Care2.com Causes.com and Facebook/causes
  • 16. Consumer behaviour
  • 17. 83 % of consumers are willing to change their consumption habits if it can help make tomorrow's world a better place to live. 82 % believe supporting a good cause makes them feel better about themselves. 61 % have bought a brand that supports a good cause even if it was not the cheapest brand. 64 % would recommend a brand that supports a good cause 59 % of people globally (61 % in the U.S.) have a better opinion of corporations that integrate good causes into their business, regardless of the reasons why they do so. Edelman 3rd Annual Global Consumer Study (2009)
  • 18. 65 % of people have more trust in a brand that is ethically and socially responsible. 64 % of consumers say they expect brands today to do something to support a good cause. 63 % of consumers want brands to make it easier for them to make a positive difference in the world. 67 % would switch brands if a different brand of similar quality supported a good cause. Edelman 3rd Annual Global Consumer Study (2009)
  • 19. The Millennial Generation (Generation Y. Born between 1980 and 2000) Most receptive Cone Cause Evolution Study (2010) ‘Power Moms’ Women ages 25 to 54 with at least one child would switch brands if it were involved in a good cause if the price was the same have purchased a cause-related product in the last year would buy a product where a portion of the cost supports a cause 85% 93% 53% 81% 61% 92%
  • 20. THE GREEN CAUSE
  • 21. TOP Green brands around the world 2010 ImagePower® Green Brands Survey Over 60% of consumers in all countries say it is somewhat or very important to buy from green companies
  • 22. TOP Green brands around the world 2010 ImagePower® Green Brands Survey
  • 23. To summerize
  • 24. It not only creates a healthier business environment. It not only represents great PR for the brand. Perhaps most importantly it also allows brands to leverage social media to generate positive word of mouth advertising that directly impacts their profits, through dialogue with their stakeholders. Media platforms like Facebook and Twitter keep growing, as the web itself becomes increasing social, this is only going to become more important to brands and consumers. This presents an exciting and arguably unprecedented opportunity for business leaders. They can now better serve the interests of their shareholders by building a better world. Charity and Social Media
  • 25. Visit Drizzlin Media’s initiative www.thegreengum.com
  • 26. www.drizzlin.com A Branding 2.0 Consultancy

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