DriverMetrics Overview

DriverMetrics®Fleet Safety Solutions

Overview• Cranfield University & DriverMetrics®• Work Related Road Risk Contributors• Reducing Driver Risk• Driver Risk Index™• Management Information System• Training Interventions

Cranfield University & DriverMetrics®

Cranfield University, UK• Established 1946• Exclusively postgraduate• Technology, science & management• Research into safety critical industries

Driving Research Group• Applied research in driver behaviour for private and public sector• Design interventions for global organisations to reduce crash risk• Specialise in work-related road risk and safety culture

DriverMetrics®• Established 2006• Wholly owned by Cranfield University• Affiliated to Driving Research Group• Evidence-based research• Global client base• Online instruments based on GDE competency framework

Work Related Road Risk Contributors

Driver Behaviour• Human factors contributed to over 90% of collisions• Behavioural approach to driver safety is required• How can you tell who is at risk?• How can you influence driver behaviour?

Reducing Driver Risk

3 Stage Process IdentifyAct Review

DriverMetrics® Solution Driver Risk Index ManagementTargeted InformationTraining System

Identify: Driver Risk Index™ Driver Risk Index Management Targeted Information Training System

Evidence Based AssessmentThe Driver Risk Index™ is an onlineassessment of driver behaviour basedon 20 years of extensive, peer-reviewedacademic research

Target Risk FactorsUnderstand which drivers are at-risk andwhy – with detailed individual Driver RiskIndex™ profiles from over 1 millionpossible profile combinations

Behavioural RiskDiscover the behavioural factors thatincrease driver risk – includingaggression, thrill seeking, low hazardmonitoring, susceptibility to fatigue andineffective coping strategies

Situational RiskPinpoint the specific situational factorsplacing drivers at risk – includingage, mileage and accident history

Targeted VariantsSelect from Driver Risk Index™ versions forFleet, GreyFleet, Bus, Truck, Tram, Police, Fire andAmbulance drivers – each version designedas an outcome of its own researchprogramme

Global SolutionDriver Risk Index™ isbenchmarked for regionaldifferences and has beentranslated for use in 25 countriesto date

Join the ProgrammeConnect to our ongoing researchprogramme and benefit from a constantly-improving and evolving assessment withover 70,000 assessments completed todate

Flexible & Accessible SolutionEnable your drivers to easily completethe Driver Risk Index™ in just 20minutes – from any location – 24 hours aday – via our secure website

Risk Factors Situational RiskAge, driving experience, mileage, licence, crash history etcBehavioural Risk Factors Driver Coping Styles Work Related Risk Driving Focus Aggression Confrontation Hazard Monitoring Driving Concerns Driving Excitement Self Evaluation Driving Fatigue Correction Factors Impression Management Driver Confidence

Situational Risk

Behavioural Risk

Coping Styles

Impression Management

Driver Risk Index™ Profile Report• Driver Risk Index™ Profile Example Report

Testimonials“The Driver Risk Index has formed the foundation of our Driver Risk Managementprogramme since its inception. A reduction in collisions has been witnessed timeand time again upon completion of the Driver Risk Index alone; however whensupported with targeted on-road coaching, custom built simulation training, andinteractive workshops we have consistently managed collisions down by over 40%”.James Burrows , Balfour Beatty PLC

Testimonials“The Police Driver Risk Index™ has become integral to the management anddevelopment of drivers within South Wales Police and now forms the basis ofthe ongoing risk management for police drivers, ranging from managementinterventions to post incident evaluation. It has enabled the force to developand challenge more effectively the underlying organisational and culturalbeliefs surrounding the police driving context. Used in combination with moreeffective coaching skills, simulated assessments and electronic tracking ofdrivers we have seen the force accident/incident rate drop from 736 to 577during the past two years, an effective reduction of 21%.”Gareth Morgan, Head of Driver Training, South Wales Police

Testimonials“The Driver Risk Index has been used by Suffolk County Council to support our workwith various road user groups since 2007. It has enabled us to highlight individualdifferences regarding levels of risk within a wider target group so that, when usedin conjunction with appropriate coaching methods, risk reduction strategies can beemployed effectively and efficiently.”Michelle Haward, Senior Road Safety Officer, Suffolk County Council

Review: Management Information System Driver Risk Index Management Targeted Information Training System

Management Information System• Segment drivers by DRI results• Easy to use graphical interface• Select and email drivers• Customise for your organisation• Monitor and record training• Access DRI profiles• Export data for internal use

Management Information System

Overall Risk Profile

Behavioural Risk Profile

Wide Range of Analysis Options

Drill Down to Individual Factors

Act: Training Interventions Driver Risk Index Management Targeted Information Training System

Training Intervention Options• Driver Coaching• Train the Trainer Course• Classroom Training• In-car Training• Driver Risk Index™+ E-Learning

Driver Coaching: Workshop/In-Car• In-car coaching techniques• Addresses behavioural risk• Coaching goals plan based on DRI profile• Group discussions based on DRI profile• Behavioural triggers and responses when driving for work

E-Learning Tailored to DRI ProfilesProfile report triggers six, assessed e-learning modules to mitigate identified risk

E-Learning Tailored to DRI ProfilesDriver Risk Index™ Factors E-Learning ModuleWork Related Risk Journey PlanningAggression & Confrontation AngerDriving Excitement Thrill SeekingHazard Monitoring & Driving Focus DistractionsDriving Fatigue FatigueDriving Concerns and Self- Evaluation Anxiety

Example

Test Learning with Quiz

Advantages• Research shows impact on driver attitudes and behaviour• Based on Goals for Driver Education (GDE)• Content is consistent and standardised• Scenario’s encourage driver self-reflection• Fleet driver learns at their own pace

Implementation• Implement over a specified period of time• Cost effective• All users have their own unique password• Fleet risk management is tracked & recorded• Implement with Driver Risk Index™ or post-assessment

Our Clients Include...

Next Steps?Contact us to discuss implementing the DriverMetrics® solution for your organisation.Visit www.drivermetrics.com to request a free demo, register for our newsletter and free access to our fleet safety resources

DriverMetrics Overview

by DriverMetrics on Nov 18, 2011

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DriverMetrics Overview — Presentation Transcript