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STATE OF DRUPAL 
DRIES@BUYTAERT.NET // @Dries #Driesnote
State of Drupal keynote, DrupalCon Amsterdam
documentation 
In local languages 
china
japan 
local leadership 
Makes the difference
State of Drupal keynote, DrupalCon Amsterdam
only 40% 
are online 
(in 1995 it was 
less than 1%)
we have the power to 
change lives
will MAKE things 
even easier
Dries Buytaert @Dries ! 
Blog post: Help me write my 
DrupalCon Amsterdam keynote
Achton Smidt Winther @achton ! 
Personally, I’d like more about 
robots. And hugs! Robots hugging, 
YES!!!11!!
johan van grieken 
@drupaltronic ! 
Warn people not to drink 
dutch “beer”, promote 
Belgian beer instead
FUNDING CORE 
DEVELOPMENT 
Sustainability 
complex 
codebase 
DEVELOPER 
innovation BURNOUT 
release 
schedule 
losing 
hobbyists 
HEADLESS 
DRUPAL 
Drupal & local 
communities 
Diversity in 
Drupal 
EXPERIENCE 
WEB 
beer 
other 
things
losing 
hobbyists 
Sustainability 
FUNDING CORE 
DEVELOPMENT 
complex 
codebase 
innovation 
DEVELOPER 
BURNOUT 
release 
schedule
losing 
hobbyists 
Sustainability 
FUNDING CORE 
DEVELOPMENT 
complex 
codebase 
innovation 
DEVELOPER 
BURNOUT 
release 
schedule
it’s a bit academic
but really important
but really important
Public goods
The Pure Theory 
of Public Expenditure 
Paul A. Samuelson, 1954
PUBLIC GOODS ARE: 
Non-excludaBle 
Everyone can use them
PUBLIC GOODS ARE: 
Non-excludaBle 
Everyone can use them 
Non-rivalrous 
One use does not reduce availability
roads
roads 
schools
roads 
schools 
parks
roads 
streetlights 
schools 
parks
roads 
schools 
parks 
defense 
streetlights
defense 
roads 
schools 
streetlights 
parks 
Drupal
Non-excludaBle 
Nobody can stop you 
from using Drupal 
Non-rivalrous 
My use of Drupal won’t 
prevent your use of Drupal
the roads
State of Drupal keynote, DrupalCon Amsterdam
State of Drupal keynote, DrupalCon Amsterdam
built by volunteers
The ridgeway 
Mongwell England, ~3000 BC
State of Drupal keynote, DrupalCon Amsterdam
State of Drupal keynote, DrupalCon Amsterdam
improved by businesses
State of Drupal keynote, DrupalCon Amsterdam
privately held 
toll roads 
19th c English.
penn station, NY 
New York NY, Ca.1920-1950. 
Pennsylvania Railroad Corporation
the community benefits
State of Drupal keynote, DrupalCon Amsterdam
State of Drupal keynote, DrupalCon Amsterdam
infrastructure expands
State of Drupal keynote, DrupalCon Amsterdam
infrastructure deteriorates
infrastructure deteriorates
governments maintain
governments maintain
volunteers
volunteers business
volunteers business government
road system
education system
national defense
parks
volunteers business government
invention product utility
time 
reach 
product 
invention 
utility
time 
reach 
product 
invention 
utility
time 
product 
reach 
invention 
utility
time 
product 
complexity 
invention 
utility
time 
product 
cost 
invention 
utility
time 
reach, complexity, cost 
product 
utility 
invention
time 
reach, complexity, cost 
development 
maintenance 
innovation
aarree ccrruucciiaall
are crucial 
headless drupal
Volunteers 
are crucial
business 
public good 
provision 
cost/benefit 
incentives
business 
public good 
cost/benefit 
incentives 
provision
TrAGEDY OF 
THE COMMONS 
Garrett Hardin
boston 
common 
Boston, MA, USA
shared grazing
State of Drupal keynote, DrupalCon Amsterdam
I use the commons 
& help maintain it 
caretakers
State of Drupal keynote, DrupalCon Amsterdam
free-riders 
George will do it
overuse
overuse
depletion
collapse
The Logic of 
Collective Action 
Mancur Olson 
Benefit 
Cost
the cost of contributing 
increases 
Benefit 
Cost 
AS YOU GROW:
AS YOU GROW: 
the cost of contributing 
increases 
Benefit Cost
the benefit of contributing 
decreases 
Cost 
AS YOU GROW: 
Benefit
When the project is small 
3:1
When the project is small 
3:1 
When the project grows you get this 
4:1
When the project is small 
3:1 
2:1 
When the project grows you get this 
But what you need is 
4:1
it’s not that 
free riders 
are bad 
free as in speech 
li!b?re 
gratis 
free as in beer
free riders:
free riders: 
become caretakers 
spread the word
it’s the ratio that matters
how do you achieve that? 
Why should I contribute?
Reducing 
costs taxation 
Privileged 
groups 
altruism 
social 
capital 
privatization legislation
Reducing taxation 
costs 
Privileged 
groups 
altruism 
social 
capital 
privatization legislation
Reducing 
costs 
Privileged 
groups 
altruism 
social 
capital 
privatization 
taxation 
legislation
Reducing 
costs 
Privileged 
groups 
altruism 
social 
capital 
taxation 
privatization legislation
Reducing taxation 
costs 
Privileged 
groups 
privatization legislation 
altruism 
social 
capital
Reducing taxation 
costs 
social 
capital altruism 
Privileged 
groups 
privatization legislation
Reducing taxation 
social costs 
capital 
privatization legislation 
altruism 
Privileged 
groups
Privileged 
groups 
caretakers who get 
selective benefits 
for contributing
Privileged 
groups 
caretakers who get 
selective benefits 
for contributing
Reducing taxation 
social costs 
capital 
privatization legislation 
altruism 
Privileged 
groups 
privileged group: automattic
Reducing taxation 
social costs 
capital 
privatization legislation 
altruism 
Privileged 
groups 
privileged group: automattic
Reducing taxation 
social costs 
capital 
privatization legislation 
altruism 
Privileged 
groups
Reducing taxation 
social costs 
capital 
privatization legislation 
altruism 
Privileged 
groups 
privileged group: mozilla
what about 
drupal?
Reducing 
costs 
Privileged 
groups 
altruism 
social 
capital 
taxation 
privatization legislation
Reducing 
costs 
Privileged 
groups 
altruism 
social 
capital 
privatization 
taxation 
legislation 
Not the open-source way
Reducing 
costs 
Privileged 
groups 
altruism 
what we do most 
social 
capital
Privileged 
groups 
We’re doing this too 
social 
capital 
Reducing altruism 
costs
Benefit 
Cost
Cost 
core 
dLrIuBCpROaARlR.EoIErSg 
what are the costs?
LIBRARIES 
core drupal.org
core 
drupal.org 
LIBRARIES 
we delegated infrastructure
core 
LIBRARIES 
we delegated infrastructure
core 
LIBRARIES
core 
LIBRARIES 
we offloaded maintenance
core 
we offloaded maintenance
core 
but core got bigger
rest i18N 
moblie 
wysiwyg 
config views 
core 
but core got bigger
ccoorree 
vmwcriiyo1oeesbn8wiswlfNtsiyiegg 
but core got bigger
make things as simple 
as possible but no simpler 
Albert Einstein “ 
core
? 
what about the gain side?
Reducing altruism 
costs 
Privileged 
groups 
social 
capital
Reducing altruism 
costs 
Privileged 
groups 
social 
capital 
individuals agencies end users
TRACK ORGANIZATIONS IN 
ADDITION TO INDIVIDUALS 
✓ ? ? 
individuals agencies end users
organizational 
commit credit 
Current commit message: 
Issue #42: fixed performance bug by 
Sam, Megan, Tim, Josh 
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source 
Suggested commit message:
organizational 
commit credit 
Current commit message: 
Issue #42: fixed performance bug by 
Sam, Megan, Tim, Josh 
Suggested commit message: 
Issue #42: fixed performance bug by 
Sam@Acquia, Megan, Tim*Pfizer, 
Josh@Tag1*Nestle 
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source
Suggested commit message: 
Issue #42: fixed performance bug by 
Sam@Acquia, Megan, Tim*Pfizer, 
Josh@Tag1*Nestle 
Format: 
<Individual>@<Agency>*<End-user> 
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source
Suggested commit message: 
Issue #42: fixed performance bug by 
Megan, Tim*Pfizer, 
Sam@Acquia, 
Josh@Tag1*Nestle 
Format: 
<Individual>@<Agency>*<End-user> 
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source
Suggested commit message: 
Issue #42: fixed performance bug by 
Sam@Acquia, Megan, Tim*Pfizer, 
Josh@Tag1*Nestle 
Format: 
<Individual>@<Agency>*<End-user> 
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source
Suggested commit message: 
Issue #42: fixed performance bug by 
Sam@Acquia, Megan, Tim*Pfizer, 
Josh@Tag1*Nestle 
Format: 
<Individual>@<Agency>*<End-user> 
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source
Suggested commit message: 
Issue #42: fixed performance bug by 
Sam@Acquia, Megan, Tim*Pfizer, 
Josh@Tag1*Nestle 
Format: 
<Individual>@<Agency>*<End-user> 
Proposal: http://buytaert.net/a-method-for-giving-credit-to-organizations-that-contribute-code-to-open-source
TRACK ALL TYPES OF 
CONTRIBUTIONS 
type of contribution
TRACK ALL TYPES OF 
CONTRIBUTIONS 
type of contribution 
Patch 
Documentation 
Design mockup 
Prototype 
Usability test 
Documentation
individuals agencies end users 
we can TRACK HOW our community 
really works
individuals agencies end users 
we can TRACK HOW our community 
really works
want Drupal agencies 
customers employees 
recognition
mockup
mockup
agency profile . 
mockup
mockup
mockup
mockup
mockup 
home page ad .
mockup
State of Drupal keynote, DrupalCon Amsterdam
1 normal bug =
1 normal bug = 
1 major bug =
1 normal bug = 
1 major bug = 
1 critical bug=
State of Drupal keynote, DrupalCon Amsterdam
bug fix 
feature planning 
ux improvement
cdde freeze 
bug fix 
feature 
ux improvement 
bug fix 
feature 
ux improvement 
planning
mockup
top 10 
contributor 
mentoring 
documentation 
support 
translation module 
ux bug fix sprint 
rankomatic 
calculated rank
top 10 
contributor 
rankomatic 
uxbug fixsprinttranslationmodule 
mentoring 
documentation 
support 
calculated rank 
678
an imperfect 
solution beats
an imperfect 
solution beats 
no solution
want Drupal end-users 
employees 
recognition 
services
HIRING DRUPAL TALENT IS HARD 
Hiring managers Source: Drupal Association 2014 job market survey 
92% 82% 
Will hire Drupal 
talent within 
next 6mo 
Report Drupal 
talent pool is 
too small
HIRING DRUPAL TALENT IS HARD 
Hiring managers 
92% 82% 
Will hire Drupal 
talent within 
next 6mo 
Report Drupal 
talent pool is 
too small 
contributors 
29% 
Prefer employers 
who let them work 
on Drupal 
Source: Drupal Association 2014 job market survey
mockup
mockup
mockup
mockup
end user profile . 
mockup
want Drupal contributors 
recognition 
education 
employment
mockup 
individual profile .
benefits 
if we add these benefits
benefits 
if we add these benefits
benefits 
costs 
we can tip the balance
business 
public good 
provision 
cost/benefit 
incentives
business 
public good 
provision 
cost/benefit 
incentives
losing 
hobbyists 
Sustainability 
FUNDING CORE 
DEVELOPMENT 
complex 
codebase 
innovation 
DEVELOPER 
BURNOUT 
release 
schedule
release 
schedule 
ihnonbobvaytisiotns DEVELOPER 
complex 
losing 
BURNOUT 
FUNDING CORE 
DEVELOPMENT 
Sustainability 
codebase
we FUNDING DEVELOPER 
complex 
release 
will losing 
be 
ready 
CORE 
Sustainability 
DEVELOPMENT 
schedule ihnonbobvaytisiotns codebase 
BURNOUT
one more thing
State of Drupal keynote, DrupalCon Amsterdam
2,300+ 
contributors 
11,000+ 
committed patches 
200beta blockers fixed 
15alpha releases
State of Drupal keynote, DrupalCon Amsterdam
we were at zero blockers 
you came here to test 
we found 1 more!
State of Drupal keynote, DrupalCon Amsterdam
beta 1 launches this 
week
WANT TO SEE FOR YOURSELF? 
take it for a spin 
https://www.drupal.org/project/drupal
beta testers 
Test, test, test
module developers 
Start porting now, but… 
beta testers 
Test, test, test
THEMERS & writers 
Hold off for a while 
module developers 
Start porting now, but… 
beta testers 
Test, test, test
THEMERS & writers 
Hold off for a while 
module developers 
Start porting now, but… 
core contributors 
Be more strict 
beta testers 
Test, test, test
Individual contributors ! stand up!
Individual contributors ! stand up!
Drupal end users ! stand up!
Drupal end users ! stand up!
Drupal agencies! stand up!
Drupal agencies! stand up!
George will do it
you are 
george
thank you
Q&A 
DRIES@BUYTAERT.NET // @Dries #Driesnote

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