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  • 1. .2
  • 2. 10
  • 3. - - - - -
  • 4. – – – –
  • 5. Introduction to advanced social media techniques What Is An Advanced Strategy or Techniques for social media ?
  • 6. Multimedia Usage
  • 7. A picture is worth a thousand words
  • 8. • HubSpot •
  • 9. – A picture is worth a thousand words Amsterdam, Netherlands
  • 10. The Most-Shared Ads http://www.youtube.com/watch?v=JkTsyll1SUo
  • 11. - - - - -
  • 12. - Strategy 2: Integrate Offline and Online Advertising
  • 13. Strategy 3: Message Adaptation
  • 14. - Strategy 4: Local Social Networks
  • 15. Strategy 5: Contests and Discounts
  • 16. Reasons You Should Run A Social Media Video Contest - - - -
  • 17. Social Media Objectives, Voice and Tactics • • • • . •
  • 18. Social Media Tactics •Tactics): •Engage •Be Authentic •Keep Content Premium •Experiment
  • 19. Which social media platform is best for your business? Facebook-Instagram- Twitter- LinkedIn-Google+-YouTube- Pinterest-Yelp and/or Foursquare
  • 20. - – - -
  • 21. - -
  • 22. - -
  • 23. - -
  • 24. - -
  • 25. - -
  • 26. - - LinkedIn
  • 27. - -
  • 28. - -
  • 29. - -
  • 30. - –- -
  • 31. - -
  • 32. -
  • 33. -Google - - - -LinkedIn B2B
  • 34. • •
  • 35. •Blogs Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, WordPress, Xanga •Micro Blogs( Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Google Buzz,
  • 36. Location Based Services •LBS •Foursquare, Geoloqi, Gowalla, Facebook places, The Hotlist
  • 37. • • •ASmallWorld, Bebo, Diaspora, Facebook, Hi5, LinkedIn, MySpace, Ning, Orkut, Plaxo, Tagged, XING , IRC, Yammer
  • 38. •Events • LBS •Tweetvite , Eventful, Meetup ••Information Aggregators •
  • 39. •Social Interests •Gdgt , GetGlue , GoodReads •Online Advocacy and Fundraising Causes, Kickstarter
  • 40. Wiki PBworks, Wetpaint, Wikia, Wikimedia, Wikispaces Social Bookmarking
  • 41. Social News Digg, Mixx, NowPublic, Reddit, Newsvine, Technorati Social Navigation • GPS Trapster, Waze
  • 42. Document Management & Editing DropBox, Box Google
  • 43. Photo Sharing deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr Video Sharing & Streaming •sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, Openfilm Justin.tv, Livestream, Stickam, Ustream, blip.tv
  • 44. Music & Audio Sharing ccMixter, Pandora Radio, Spotify, Last.fm, ReverbNation , ShareTheMusic, The Hype Machine, Groove Shark, SoundCloud, Bandcamp, SoundClick
  • 45. Reviews & Opinions Product Reviews epinions, MouthShut Community Q&A
  • 46. Virtual Worlds Avatar •Active Worlds, Second Life, World of Warcraft, RuneScape Game Sharing •Kongregate, Miniclip, Newgrounds, Armor Games
  • 47. Facebook API-– Myspace Orkut NetLog 5Hi LinkedIn
  • 48. • • • • •
  • 49. http://www.youtube.com/watch?v=NJn_7GLJjs8&fe ature=youtu.be
  • 50. Instagram • • • •
  • 51. How to Use Instagram Part -1- 1- Download the Instagram app. 2- Launch the Instagram app. 3-Create an account. 4- Follow friends. ” use other social account “ 5- Instagram Direct. With Instagram's new update, you can also choose if you want to share your photo with all your followers or just a few
  • 52. - •- •Instagram Instagram • Instagram Privacy.”
  • 53. Here’s a quick overview of the main tabs inside Instagram to get you started:
  • 54. Instagram Instagram iOS InstagramSettings location” Notification Center”Instagram app preferences” notification settings”Settings” Edit Profile”Push Notifications. ” . •Settings > Edit Profile> Push Notifications external notifications” News
  • 55. Now just complete your profile information as follows:
  • 56. Below is an example of profile information on a User’s public profile page:
  • 57. Following Other Instagram Users • Tap on the Profile tab. • Now tap on ‘Find Friends‘ and use any of the options to find users you want to follow.
  • 58. Find Friends” Instagram Instagram
  • 59. Instagram •Instagram GPS •API Webstagram, Flipboard Prinstagram
  • 60. Sharing Photos on Instagram To share photos on Instagram you can either: Take a new photo from inside Instagram. Choose from a photos saved on your device. But before sharing photos it’s worth first discussing Smartphone and tablet cameras because the quality the photos you take depend on the device you’re using.
  • 61. Sharing a photo saved on your device using instagam is simple: 1- Just tap on the “Camera/Share” button 2. Tap on the Image Icon
  • 62. Sharing photos saved on your device to Instagram • 3. Choose a photo from your photo library, • 4. Position the photo within the square crop box — you can use a pinching motion to zoom in and out of the photo. • 5. Then tap Choose
  • 63. Sharing a photo 6. Choose your effects (lux and tilt shift), filter, if you want to show/hide border and, if satisfied with your image, tap on the green check mark to continue to add caption, location and share.
  • 64. - Instagram Foursquare, Tumblr, FlickrMixi Weibo Profile”Edit Sharing Settings”Instagram Instagram
  • 65. Filters-17 filters you can use- Instagram comes with 17 filters you can use. Which filter works best depends on the light, the content on your photo and what you’re trying to achieve. Here’s an overview of the Instagram filters: 1-Normal: This is no filter; it’s what your photo looks like before a filter has been added. 2- Amaro: Adds a country or old west feel to your photo. 3- Rise: Used when you want soft to warm light to leak and is great for landscape and nature shots. 4-Hudson: Creates subtle vignette like feel with cool blue tones. 5-X-Pro II: Brings out the warm, saturated tones with an emphasis on aquas and green. 6- Sierra: Warm and a little faded. A bit like a less intense version of Valencia.
  • 66. Filters-17 filters you can use- 7-Lo-fi: Creates a dreamy, slightly blurry look with saturated yellows and greens. 8-Early Bird: Creates a faded, blurred colors, with emphasis on yellow and beige. 9-Sutro: Gives a sepia like feel with emphais on purples and browns. 10-Toaster: Adds high exposure to your photo with corner vignetting. 11-Brannan: Creates a low-key image with emphasis on greys and greens. 12-Inkwell: Creates a black and white image for that old photo look.
  • 67. Filters-17 filters you can use- 13-Walden: Gives your photo a washed out color with bluish overtones. 14-Hefe: Makes your photo fuzzy with an emphasis on yellow and golden tones. 15-Valencia: Creates true-to-life contrast with slightly grey and brown overtones. 16-Nashville: Creates sharp images with magneta to purple tints. 17-1977: Gives your photo a 1970′s feel. 18-Kevin: Creates a super-saturated retro looking photo.
  • 68. Here’s a sample image using each of the different filters:
  • 69. • Instagram •filter” filter” Early bird
  • 70. Tilt-Shift -Tilt-Shift Instagram Tilt-Shift X Tilt- Shift
  • 71. Lux Instagram Instagram
  • 72. captions, hashtags and sharing
  • 73. Editing a caption or comment
  • 74. Using hashtags on Instagram Hashtags work similar to Twitter hashtags. You can add hashtags to any of your own photos by including hashtags in the caption of your photo or in a comment under the photo. • You search hashtags in Instagram by: • 1. Going to Your Profile tab. • 2. Tap on Search Instagram
  • 75. Using hashtags on Instagram
  • 76. 3. Tap on Tags and add your search term.
  • 77. Hashtags help users connect with each other.
  • 78. - Instagram
  • 79. Sharing your photos Once you’ve added your caption, and decided if you want to enable location, it’s time to share your photo by tapping on Done. You can share your photo to Twitter, Facebook and all your other social network services when you post to Instagram or share to them after you’ve posted it to Instagram.
  • 80. hashtags ” Foursquare, Tumblr, FlickrMixiWeibo
  • 81. Share Photos You share photos you’ve already uploaded to Instagram as follows: 1. Locate your photo. 2. Tap the “….” link at the bottom right of the photo you want to share. 3. Tap on Share post and select the services you want to share to. Just tap on Setup Sharing if you haven’t set up your services.
  • 82. •Instagram • Instagram • Instagram
  • 83. -–Instagram
  • 84. -http://2u.com/
  • 85. -–Global Giving http://www.globalgiving.org/ Global Giving
  • 86. -–Pinterest http://www.pinterest.com/
  • 87. -–Airbnb http://www.airbnb.com/
  • 88. -–Square https://www.squareup.com/
  • 89. --Zappos.com
  • 90. -–BetterWorks http://www.betterworks.com/
  • 91. -–Docstoc http://www.docstoc.com/ • doc, pdf, ppt, pptx •Docstocscribd.
  • 92. - - - - - - - - - -
  • 93. Pinterest)
  • 94. iTech Radar: Pinterest in 2013- http://www.youtube.com/watch?v=6L8w -IJ3qaA
  • 95. • •
  • 96. -- About” -- Pinterest Pinterest --
  • 97. --Pinterest . --Pinterest --
  • 98. Pinterest
  • 99. -
  • 100. -
  • 101. -
  • 102. -
  • 103. -
  • 104.
  • 105. • •
  • 106. - -
  • 107. • • • • • •
  • 108. • • • • •.
  • 109. •Facebook Insight • •
  • 110. #1: Log into Facebook
  • 111. #2: Create a Page While Logged in as Your Profile
  • 112. #3: Choose Your Category from the Drop- down Menu and Name Your Page
  • 113. #4: Add Your Profile Picture
  • 114. #5: Add Your Basic About Information
  • 115. #6: Like Your Own Page
  • 116. #7: Do Not Invite Your Email Contacts Yet
  • 117. #8: Share Something
  • 118. #9: Add a Cover Photo
  • 119. #10: Add to Your About Page
  • 120. Address of your business
  • 121. #11: Review Your Permissions
  • 122. A step by Step Guide to High-Converting Facebook Ads
  • 123. Basic Campaign Settings:
  • 124. - 1-Page Like Ad - the standard Facebook Ad
  • 125. 2-Promote Page Posts -
  • 126. 3- Get Offer -
  • 127. 4. Sponsored Stories -
  • 128. 5-Event Ads -
  • 129. Build Assets for Marketing an Event on Facebook Ads • •- •- •-
  • 130. How to create a Domain Sponsored Story on Facebook
  • 131. • • • • • • • • •
  • 132. • • • • • • • •
  • 133. • • • • • • •
  • 134. - • • • •
  • 135. - • • • •
  • 136. -
  • 137. - call to action(
  • 138. Facebook’s latest feature: Call-to- action buttons Shop Now, Learn More, Sign Up, Book Now, and Download
  • 139. How to use Facebook call-to-action buttons in ads
  • 140. Why is this new call-to-action feature important? Only through the Facebook Power Editor: Shop Now, Learn More, Sign Up, Book Now and Download.
  • 141. How to Create A Paid Facebook Ad With A Call-To-Action Button Step 1: If you haven’t yet downloaded your Facebook ad accounts into Power Editor, do so. Go into your Ads Manager and find the account that you’d like to dive into. Click Power Editor in your left hand menu and you’ll automatically be prompted to download your ad account
  • 142. Step 2: In order to create an ad with the new CTA button, you must choose website conversions as your objective and create a new unpublished post
  • 143. Step 3: You will then be prompted to create your unpublished post. Insert your designated URL (I recommend using the Google Analytics URL Builder to source code your link for tracking purposes), post copy and image (you can import from the website or you can upload a new one). After creating your post, you will be prompted to designate your target audience and pricing optimization.
  • 144. -- Power Editor. Ads Manager.
  • 145. …” URL
  • 146. -
  • 147. -–Unpublished post Power Editor. Power Editor. Power Editor.
  • 148.
  • 149.
  • 150. Facebook Call-To-Action Button Tips - Use Google Chrome while creating your ads / posts. We had troubles using other browsers and Google Chrome was the only one that was completely reliable. - Get creative with how you use your CTA button: - Use “Shop Now” to promote a new product, a product that’s newly on sale, a product that is newly restocked - Use “Learn More” to showcase a new or popular blog post or product feature - “Sign Up” is a great CTA for newsletter and webinar registration “Book Now” can be used to book an appointment or ticket - Use “Download” to promote e-books and white papers
  • 151. - - .
  • 152. --
  • 153. –-
  • 154. –-
  • 155. –- -
  • 156. –- ………………..
  • 157. –- Keywords –sales – special offer – offer – discount –hot offer – coupon-
  • 158. –-
  • 159. –-
  • 160. –- Facebook mobile users are growing
  • 161. http://www.youtube.com/watch?v=t4kIYwAJ XNY
  • 162. Facebook starts rolling out premium auto play video ads in News Feeds
  • 163. Thank you
  • 164. • Best Regards Dr.Hossam Darwish • Internet Marketing Consultant, trainer and author Assistant Secretary General For E-Marketing and E-Tourism . • Arab Tourism Organization "Arab League State " president Of Worldwide union for digital Marketing " Wudmac" • American E marketing association professional member • www.wudmacevents.com www.atoorg.org drhossamdarwish@gmail.com festivalsinegypt@yahoo.com hossamtoursegypt@hotmail.com Skype :Hossamtours Egypt Contact : 00201223293909 • Saudi Contact : 00966561112110 • Facebook : drhossamdarwish • https://www.facebook.com/ATO.COURSES Twitter : Hossamdarwish • Linkedin : Dr.Hossam Darwish • Youtube : http://www.youtube.com/user/Ministerofemarketing • www.wudmacevents.com •