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Introduction to advanced social media techniques
What Is An Advanced Strategy or Techniques
for social media ?
Multimedia Usage
A picture is worth a thousand
words
•
HubSpot
•
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A picture is worth a thousand words
Amsterdam, Netherlands
The Most-Shared Ads
http://www.youtube.com/watch?v=JkTsyll1SUo
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Strategy 2: Integrate Offline and Online Advertising
Strategy 3: Message Adaptation
-
Strategy 4: Local Social Networks
Strategy 5: Contests and Discounts
Reasons You Should Run A Social Media Video Contest
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Social Media Objectives, Voice and Tactics
•
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Social Media Tactics
•Tactics):
•Engage
•Be Authentic
•Keep Content
Premium
•Experiment
Which social media platform
is best for your business?
Facebook-Instagram- Twitter-
LinkedIn-Google+-YouTube-
Pinterest-Ye...
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LinkedIn
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-Google
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-LinkedIn
B2B
•
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•Blogs
Blogger, ExpressionEngine,
LiveJournal, Open Diary, TypePad, WordPress, Xanga
•Micro Blogs(
Jaiku,
Plurk, Posterous...
Location Based Services
•LBS
•Foursquare, Geoloqi, Gowalla, Facebook places,
The Hotlist
•
•
•ASmallWorld, Bebo, Diaspora, Facebook, Hi5,
LinkedIn, MySpace, Ning, Orkut, Plaxo, Tagged,
XING , IRC, Yammer
•Events
•
LBS
•Tweetvite , Eventful, Meetup
••Information Aggregators
•
•Social Interests
•Gdgt , GetGlue , GoodReads
•Online Advocacy and
Fundraising
Causes, Kickstarter
Wiki
PBworks,
Wetpaint, Wikia, Wikimedia, Wikispaces
Social Bookmarking
Social News
Digg, Mixx, NowPublic, Reddit, Newsvine, Technorati
Social Navigation
•
GPS
Trapster, Waze
Document
Management & Editing
DropBox, Box
Google
Photo Sharing
deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr
Video Sharing & Streaming
•sevenload, Viddler, Vime...
Music &
Audio Sharing
ccMixter, Pandora Radio, Spotify, Last.fm, ReverbNation ,
ShareTheMusic, The Hype Machine, Groove Sh...
Reviews &
Opinions
Product Reviews
epinions, MouthShut
Community Q&A
Virtual Worlds
Avatar
•Active Worlds, Second Life, World of Warcraft, RuneScape
Game Sharing
•Kongregate, Miniclip, Newgro...
Facebook
API-–
Myspace
Orkut
NetLog
5Hi
LinkedIn
•
•
•
•
•
http://www.youtube.com/watch?v=NJn_7GLJjs8&fe
ature=youtu.be
Instagram
•
•
•
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How to Use Instagram
Part -1-
1- Download the Instagram app.
2- Launch the Instagram app.
3-Create an account.
4- Follow f...
-
•-
•Instagram
Instagram
•
Instagram
Privacy.”
Here’s a quick overview of the main tabs inside
Instagram to get you started:
Instagram
Instagram
iOS
InstagramSettings location”
Notification Center”Instagram
app preferences”
notification
settings”S...
Now just complete your profile
information as follows:
Below is an example of profile information on a
User’s public profile page:
Following Other Instagram Users
• Tap on the Profile tab.
• Now tap on ‘Find Friends‘ and use any of the options to find u...
Find Friends”
Instagram
Instagram
Instagram
•Instagram
GPS
•API
Webstagram, Flipboard
Prinstagram
Sharing Photos on Instagram
To share photos on Instagram you can either:
Take a new photo from inside Instagram.
Choose fr...
Sharing a photo saved on your device
using instagam is simple:
1- Just tap on the “Camera/Share” button
2. Tap on the Imag...
Sharing photos saved on your device
to Instagram
• 3. Choose a photo from your photo library,
• 4. Position the photo with...
Sharing a photo
6. Choose your effects (lux and tilt shift), filter, if you want to
show/hide border and, if satisfied wit...
-
Instagram
Foursquare,
Tumblr, FlickrMixi
Weibo
Profile”Edit Sharing
Settings”Instagram
Instagram
Filters-17 filters you can use-
Instagram comes with 17 filters you can use. Which filter works
best depends on the light,...
Filters-17 filters you can use-
7-Lo-fi: Creates a dreamy, slightly blurry look with saturated
yellows and greens.
8-Early...
Filters-17 filters you can use-
13-Walden: Gives your photo a washed out color with bluish
overtones.
14-Hefe: Makes your ...
Here’s a sample image using each of
the different filters:
•
Instagram
•filter”
filter”
Early bird
Tilt-Shift
-Tilt-Shift
Instagram
Tilt-Shift
X
Tilt-
Shift
Lux
Instagram
Instagram
captions, hashtags and sharing
Editing a caption or comment
Using hashtags on Instagram
Hashtags work similar to Twitter hashtags. You can
add hashtags to any of your own photos by i...
Using hashtags on Instagram
3. Tap on Tags and add your search
term.
Hashtags help users connect with
each other.
-
Instagram
Sharing your photos
Once you’ve added your caption, and decided if you want to enable
location, it’s time to share your ph...
hashtags ”
Foursquare, Tumblr,
FlickrMixiWeibo
Share Photos
You share photos you’ve already uploaded to Instagram as follows:
1. Locate your photo.
2. Tap the “….” link ...
•Instagram
•
Instagram
•
Instagram
-–Instagram
-http://2u.com/
-–Global Giving
http://www.globalgiving.org/
Global Giving
-–Pinterest
http://www.pinterest.com/
-–Airbnb
http://www.airbnb.com/
-–Square
https://www.squareup.com/
--Zappos.com
-–BetterWorks
http://www.betterworks.com/
-–Docstoc
http://www.docstoc.com/
•
doc, pdf, ppt, pptx
•Docstocscribd.
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Pinterest)
iTech Radar:
Pinterest in 2013-
http://www.youtube.com/watch?v=6L8w
-IJ3qaA
•
•
--
About”
--
Pinterest
Pinterest
--
--Pinterest
.
--Pinterest
--
Pinterest
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•
•
•
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•
•
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•
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•Facebook Insight
•
•
#1: Log into Facebook
#2: Create a Page While Logged in as
Your Profile
#3: Choose Your Category from the Drop-
down Menu and Name Your Page
#4: Add Your Profile Picture
#5: Add Your Basic About Information
#6: Like Your Own Page
#7: Do Not Invite Your Email Contacts Yet
#8: Share Something
#9: Add a Cover Photo
#10: Add to Your About Page
Address of your business
#11: Review Your Permissions
A step by Step Guide to High-Converting
Facebook Ads
Basic Campaign Settings:
-
1-Page Like Ad - the standard Facebook Ad
2-Promote Page Posts
-
3- Get Offer
-
4. Sponsored Stories
-
5-Event Ads
-
Build Assets for Marketing an Event on Facebook Ads
•
•-
•-
•-
How to create a Domain Sponsored Story on Facebook
•
•
•
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•
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•
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•
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call to action(
Facebook’s latest feature: Call-to-
action buttons
Shop Now,
Learn More, Sign Up, Book Now, and Download
How to use Facebook call-to-action buttons in ads
Why is this new call-to-action feature
important?
Only through the Facebook Power Editor: Shop
Now, Learn More, Sign Up, B...
How to Create A Paid Facebook Ad With A
Call-To-Action Button
Step 1: If you haven’t yet downloaded your
Facebook ad accou...
Step 2: In order to create an ad with the new
CTA button, you must choose website
conversions as your objective and create...
Step 3: You will then be prompted to create
your unpublished post. Insert your
designated URL (I recommend using the Googl...
--
Power Editor.
Ads Manager.
…”
URL
-
-–Unpublished post
Power Editor.
Power Editor.
Power Editor.
…
…
Facebook Call-To-Action Button Tips
- Use Google Chrome while creating your ads / posts. We had
troubles using other brows...
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--
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………………..
–-
Keywords
–sales
– special offer – offer – discount –hot offer –
coupon-
–-
–-
–-
Facebook mobile users are growing
http://www.youtube.com/watch?v=t4kIYwAJ
XNY
Facebook starts rolling out premium auto play
video ads in News Feeds
Thank you
• Best Regards
Dr.Hossam Darwish
• Internet Marketing Consultant, trainer and author
Assistant Secretary General For E-Mar...
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الرياض ب 2

  1. 1. .2
  2. 2. 10
  3. 3. - - - - -
  4. 4. – – – –
  5. 5. Introduction to advanced social media techniques What Is An Advanced Strategy or Techniques for social media ?
  6. 6. Multimedia Usage
  7. 7. A picture is worth a thousand words
  8. 8. • HubSpot •
  9. 9. – A picture is worth a thousand words Amsterdam, Netherlands
  10. 10. The Most-Shared Ads http://www.youtube.com/watch?v=JkTsyll1SUo
  11. 11. - - - - -
  12. 12. - Strategy 2: Integrate Offline and Online Advertising
  13. 13. Strategy 3: Message Adaptation
  14. 14. - Strategy 4: Local Social Networks
  15. 15. Strategy 5: Contests and Discounts
  16. 16. Reasons You Should Run A Social Media Video Contest - - - -
  17. 17. Social Media Objectives, Voice and Tactics • • • • . •
  18. 18. Social Media Tactics •Tactics): •Engage •Be Authentic •Keep Content Premium •Experiment
  19. 19. Which social media platform is best for your business? Facebook-Instagram- Twitter- LinkedIn-Google+-YouTube- Pinterest-Yelp and/or Foursquare
  20. 20. - – - -
  21. 21. - -
  22. 22. - -
  23. 23. - -
  24. 24. - -
  25. 25. - -
  26. 26. - - LinkedIn
  27. 27. - -
  28. 28. - -
  29. 29. - -
  30. 30. - –- -
  31. 31. - -
  32. 32. -
  33. 33. -Google - - - -LinkedIn B2B
  34. 34. • •
  35. 35. •Blogs Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, WordPress, Xanga •Micro Blogs( Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Google Buzz,
  36. 36. Location Based Services •LBS •Foursquare, Geoloqi, Gowalla, Facebook places, The Hotlist
  37. 37. • • •ASmallWorld, Bebo, Diaspora, Facebook, Hi5, LinkedIn, MySpace, Ning, Orkut, Plaxo, Tagged, XING , IRC, Yammer
  38. 38. •Events • LBS •Tweetvite , Eventful, Meetup ••Information Aggregators •
  39. 39. •Social Interests •Gdgt , GetGlue , GoodReads •Online Advocacy and Fundraising Causes, Kickstarter
  40. 40. Wiki PBworks, Wetpaint, Wikia, Wikimedia, Wikispaces Social Bookmarking
  41. 41. Social News Digg, Mixx, NowPublic, Reddit, Newsvine, Technorati Social Navigation • GPS Trapster, Waze
  42. 42. Document Management & Editing DropBox, Box Google
  43. 43. Photo Sharing deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr Video Sharing & Streaming •sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, Openfilm Justin.tv, Livestream, Stickam, Ustream, blip.tv
  44. 44. Music & Audio Sharing ccMixter, Pandora Radio, Spotify, Last.fm, ReverbNation , ShareTheMusic, The Hype Machine, Groove Shark, SoundCloud, Bandcamp, SoundClick
  45. 45. Reviews & Opinions Product Reviews epinions, MouthShut Community Q&A
  46. 46. Virtual Worlds Avatar •Active Worlds, Second Life, World of Warcraft, RuneScape Game Sharing •Kongregate, Miniclip, Newgrounds, Armor Games
  47. 47. Facebook API-– Myspace Orkut NetLog 5Hi LinkedIn
  48. 48. • • • • •
  49. 49. http://www.youtube.com/watch?v=NJn_7GLJjs8&fe ature=youtu.be
  50. 50. Instagram • • • •
  51. 51. How to Use Instagram Part -1- 1- Download the Instagram app. 2- Launch the Instagram app. 3-Create an account. 4- Follow friends. ” use other social account “ 5- Instagram Direct. With Instagram's new update, you can also choose if you want to share your photo with all your followers or just a few
  52. 52. - •- •Instagram Instagram • Instagram Privacy.”
  53. 53. Here’s a quick overview of the main tabs inside Instagram to get you started:
  54. 54. Instagram Instagram iOS InstagramSettings location” Notification Center”Instagram app preferences” notification settings”Settings” Edit Profile”Push Notifications. ” . •Settings > Edit Profile> Push Notifications external notifications” News
  55. 55. Now just complete your profile information as follows:
  56. 56. Below is an example of profile information on a User’s public profile page:
  57. 57. Following Other Instagram Users • Tap on the Profile tab. • Now tap on ‘Find Friends‘ and use any of the options to find users you want to follow.
  58. 58. Find Friends” Instagram Instagram
  59. 59. Instagram •Instagram GPS •API Webstagram, Flipboard Prinstagram
  60. 60. Sharing Photos on Instagram To share photos on Instagram you can either: Take a new photo from inside Instagram. Choose from a photos saved on your device. But before sharing photos it’s worth first discussing Smartphone and tablet cameras because the quality the photos you take depend on the device you’re using.
  61. 61. Sharing a photo saved on your device using instagam is simple: 1- Just tap on the “Camera/Share” button 2. Tap on the Image Icon
  62. 62. Sharing photos saved on your device to Instagram • 3. Choose a photo from your photo library, • 4. Position the photo within the square crop box — you can use a pinching motion to zoom in and out of the photo. • 5. Then tap Choose
  63. 63. Sharing a photo 6. Choose your effects (lux and tilt shift), filter, if you want to show/hide border and, if satisfied with your image, tap on the green check mark to continue to add caption, location and share.
  64. 64. - Instagram Foursquare, Tumblr, FlickrMixi Weibo Profile”Edit Sharing Settings”Instagram Instagram
  65. 65. Filters-17 filters you can use- Instagram comes with 17 filters you can use. Which filter works best depends on the light, the content on your photo and what you’re trying to achieve. Here’s an overview of the Instagram filters: 1-Normal: This is no filter; it’s what your photo looks like before a filter has been added. 2- Amaro: Adds a country or old west feel to your photo. 3- Rise: Used when you want soft to warm light to leak and is great for landscape and nature shots. 4-Hudson: Creates subtle vignette like feel with cool blue tones. 5-X-Pro II: Brings out the warm, saturated tones with an emphasis on aquas and green. 6- Sierra: Warm and a little faded. A bit like a less intense version of Valencia.
  66. 66. Filters-17 filters you can use- 7-Lo-fi: Creates a dreamy, slightly blurry look with saturated yellows and greens. 8-Early Bird: Creates a faded, blurred colors, with emphasis on yellow and beige. 9-Sutro: Gives a sepia like feel with emphais on purples and browns. 10-Toaster: Adds high exposure to your photo with corner vignetting. 11-Brannan: Creates a low-key image with emphasis on greys and greens. 12-Inkwell: Creates a black and white image for that old photo look.
  67. 67. Filters-17 filters you can use- 13-Walden: Gives your photo a washed out color with bluish overtones. 14-Hefe: Makes your photo fuzzy with an emphasis on yellow and golden tones. 15-Valencia: Creates true-to-life contrast with slightly grey and brown overtones. 16-Nashville: Creates sharp images with magneta to purple tints. 17-1977: Gives your photo a 1970′s feel. 18-Kevin: Creates a super-saturated retro looking photo.
  68. 68. Here’s a sample image using each of the different filters:
  69. 69. • Instagram •filter” filter” Early bird
  70. 70. Tilt-Shift -Tilt-Shift Instagram Tilt-Shift X Tilt- Shift
  71. 71. Lux Instagram Instagram
  72. 72. captions, hashtags and sharing
  73. 73. Editing a caption or comment
  74. 74. Using hashtags on Instagram Hashtags work similar to Twitter hashtags. You can add hashtags to any of your own photos by including hashtags in the caption of your photo or in a comment under the photo. • You search hashtags in Instagram by: • 1. Going to Your Profile tab. • 2. Tap on Search Instagram
  75. 75. Using hashtags on Instagram
  76. 76. 3. Tap on Tags and add your search term.
  77. 77. Hashtags help users connect with each other.
  78. 78. - Instagram
  79. 79. Sharing your photos Once you’ve added your caption, and decided if you want to enable location, it’s time to share your photo by tapping on Done. You can share your photo to Twitter, Facebook and all your other social network services when you post to Instagram or share to them after you’ve posted it to Instagram.
  80. 80. hashtags ” Foursquare, Tumblr, FlickrMixiWeibo
  81. 81. Share Photos You share photos you’ve already uploaded to Instagram as follows: 1. Locate your photo. 2. Tap the “….” link at the bottom right of the photo you want to share. 3. Tap on Share post and select the services you want to share to. Just tap on Setup Sharing if you haven’t set up your services.
  82. 82. •Instagram • Instagram • Instagram
  83. 83. -–Instagram
  84. 84. -http://2u.com/
  85. 85. -–Global Giving http://www.globalgiving.org/ Global Giving
  86. 86. -–Pinterest http://www.pinterest.com/
  87. 87. -–Airbnb http://www.airbnb.com/
  88. 88. -–Square https://www.squareup.com/
  89. 89. --Zappos.com
  90. 90. -–BetterWorks http://www.betterworks.com/
  91. 91. -–Docstoc http://www.docstoc.com/ • doc, pdf, ppt, pptx •Docstocscribd.
  92. 92. - - - - - - - - - -
  93. 93. Pinterest)
  94. 94. iTech Radar: Pinterest in 2013- http://www.youtube.com/watch?v=6L8w -IJ3qaA
  95. 95. • •
  96. 96. -- About” -- Pinterest Pinterest --
  97. 97. --Pinterest . --Pinterest --
  98. 98. Pinterest
  99. 99. -
  100. 100. -
  101. 101. -
  102. 102. -
  103. 103. -
  104. 104.
  105. 105. • •
  106. 106. - -
  107. 107. • • • • • •
  108. 108. • • • • •.
  109. 109. •Facebook Insight • •
  110. 110. #1: Log into Facebook
  111. 111. #2: Create a Page While Logged in as Your Profile
  112. 112. #3: Choose Your Category from the Drop- down Menu and Name Your Page
  113. 113. #4: Add Your Profile Picture
  114. 114. #5: Add Your Basic About Information
  115. 115. #6: Like Your Own Page
  116. 116. #7: Do Not Invite Your Email Contacts Yet
  117. 117. #8: Share Something
  118. 118. #9: Add a Cover Photo
  119. 119. #10: Add to Your About Page
  120. 120. Address of your business
  121. 121. #11: Review Your Permissions
  122. 122. A step by Step Guide to High-Converting Facebook Ads
  123. 123. Basic Campaign Settings:
  124. 124. - 1-Page Like Ad - the standard Facebook Ad
  125. 125. 2-Promote Page Posts -
  126. 126. 3- Get Offer -
  127. 127. 4. Sponsored Stories -
  128. 128. 5-Event Ads -
  129. 129. Build Assets for Marketing an Event on Facebook Ads • •- •- •-
  130. 130. How to create a Domain Sponsored Story on Facebook
  131. 131. • • • • • • • • •
  132. 132. • • • • • • • •
  133. 133. • • • • • • •
  134. 134. - • • • •
  135. 135. - • • • •
  136. 136. -
  137. 137. - call to action(
  138. 138. Facebook’s latest feature: Call-to- action buttons Shop Now, Learn More, Sign Up, Book Now, and Download
  139. 139. How to use Facebook call-to-action buttons in ads
  140. 140. Why is this new call-to-action feature important? Only through the Facebook Power Editor: Shop Now, Learn More, Sign Up, Book Now and Download.
  141. 141. How to Create A Paid Facebook Ad With A Call-To-Action Button Step 1: If you haven’t yet downloaded your Facebook ad accounts into Power Editor, do so. Go into your Ads Manager and find the account that you’d like to dive into. Click Power Editor in your left hand menu and you’ll automatically be prompted to download your ad account
  142. 142. Step 2: In order to create an ad with the new CTA button, you must choose website conversions as your objective and create a new unpublished post
  143. 143. Step 3: You will then be prompted to create your unpublished post. Insert your designated URL (I recommend using the Google Analytics URL Builder to source code your link for tracking purposes), post copy and image (you can import from the website or you can upload a new one). After creating your post, you will be prompted to designate your target audience and pricing optimization.
  144. 144. -- Power Editor. Ads Manager.
  145. 145. …” URL
  146. 146. -
  147. 147. -–Unpublished post Power Editor. Power Editor. Power Editor.
  148. 148.
  149. 149.
  150. 150. Facebook Call-To-Action Button Tips - Use Google Chrome while creating your ads / posts. We had troubles using other browsers and Google Chrome was the only one that was completely reliable. - Get creative with how you use your CTA button: - Use “Shop Now” to promote a new product, a product that’s newly on sale, a product that is newly restocked - Use “Learn More” to showcase a new or popular blog post or product feature - “Sign Up” is a great CTA for newsletter and webinar registration “Book Now” can be used to book an appointment or ticket - Use “Download” to promote e-books and white papers
  151. 151. - - .
  152. 152. --
  153. 153. –-
  154. 154. –-
  155. 155. –- -
  156. 156. –- ………………..
  157. 157. –- Keywords –sales – special offer – offer – discount –hot offer – coupon-
  158. 158. –-
  159. 159. –-
  160. 160. –- Facebook mobile users are growing
  161. 161. http://www.youtube.com/watch?v=t4kIYwAJ XNY
  162. 162. Facebook starts rolling out premium auto play video ads in News Feeds
  163. 163. Thank you
  164. 164. • Best Regards Dr.Hossam Darwish • Internet Marketing Consultant, trainer and author Assistant Secretary General For E-Marketing and E-Tourism . • Arab Tourism Organization "Arab League State " president Of Worldwide union for digital Marketing " Wudmac" • American E marketing association professional member • www.wudmacevents.com www.atoorg.org drhossamdarwish@gmail.com festivalsinegypt@yahoo.com hossamtoursegypt@hotmail.com Skype :Hossamtours Egypt Contact : 00201223293909 • Saudi Contact : 00966561112110 • Facebook : drhossamdarwish • https://www.facebook.com/ATO.COURSES Twitter : Hossamdarwish • Linkedin : Dr.Hossam Darwish • Youtube : http://www.youtube.com/user/Ministerofemarketing • www.wudmacevents.com •
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