Your SlideShare is downloading. ×

Google Analytics Report

227

Published on

The purpose of this monthly analytics report was to demonstrate how our users interacted with the most important areas of our website. This document was simply one aspect of the total report.

The purpose of this monthly analytics report was to demonstrate how our users interacted with the most important areas of our website. This document was simply one aspect of the total report.

Published in: Technology, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
227
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. http://www.northwestern.edu/ ­ http://www.northwestern.edu/ Top Level Pages [DEFAULT] Jan 1, 2013 ­ Jan 31, 2013 Pages % of pageviews: 100.00% Explorer Site Usage  Pageviews 80,000 40,000 Jan 8 Pageviews Unique Pageviews Jan 15 Avg. Time on Page Jan 22 Entrances Bounce Rate Jan 29 % Exit Page Value 1,443,371  1,048,371  00:05:40  848,210  36.95%  58.77%  $0.00  % of Total: 100.00% % of Total: 100.00% Site Avg: 00:05:40 % of Total: 100.00% Site Avg: 36.95% Site Avg: 58.77% % of Total: 0.00% (1,443,371) (1,048,371) (0.00%) (848,210) (0.00%) (0.00%) ($0.00) Page 1. / 2. Pageviews Unique Pageviews Avg. Time on Page Entrances Bounce Rate % Exit Page Value 1,103,275 792,047 00:06:59 789,592 35.17% 61.36% $0.00 /admissions/index.html 34,293 26,012 00:01:58 13,994 67.62% 57.88% $0.00 3. /admissions/graduate.html 25,650 18,793 00:02:07 847 64.23% 58.86% $0.00 4. /academics/colleges­schools.html 25,119 20,222 00:03:39 969 65.94% 60.96% $0.00 5. /academics/graduate­a­to­z.html 25,105 18,410 00:02:35 3,240 60.80% 56.69% $0.00 6. /academics/index.html 24,928 17,245 00:01:24 4,106 26.50% 34.75% $0.00 7. /campus­life/athletics/index.html 23,219 17,836 00:02:20 5,662 71.87% 64.18% $0.00 8. /faculty­and­staff/index.html 19,193 14,312 00:05:25 2,933 58.85% 60.02% $0.00 9. /academics/undergraduate­a­to­z.html 18,045 12,109 00:02:14 745 67.52% 42.93% $0.00 10. /research­nu/libraries/index.html 15,063 11,131 00:05:03 1,287 68.38% 64.08% $0.00 11. /campus­life/index.html 10,505 7,509 00:01:50 676 62.28% 36.68% $0.00 12. /campus­life/campuses/index.html 10,355 8,336 00:01:42 2,331 58.82% 41.64% $0.00 13. /prospective­students/index.html 9,912 7,659 00:01:33 533 52.53% 35.85% $0.00 14. /about/facts/index.html 7,595 6,346 00:01:07 1,092 53.66% 29.24% $0.00 15. /index.html 7,463 5,797 00:04:15 2,641 38.96% 49.56% $0.00 16. /about/index.html 7,068 5,532 00:01:08 844 56.99% 35.06% $0.00 17. /students/index.html 6,869 5,434 00:02:24 1,255 66.69% 45.65% $0.00 18. /campus­life/campuses/virtual­tour/index.ht ml 6,273 3,934 00:03:43 2,416 76.41% 46.21% $0.00 19. /academics/continuing­ed­a­to­z.html 5,378 3,658 00:02:14 533 63.60% 45.00% $0.00 20. /administration/index.html 5,163 3,956 00:01:50 466 48.07% 43.68% $0.00 21. /campus­life/arts/index.html 5,116 3,825 00:01:47 179 64.25% 41.01% $0.00 22. /research­nu/index.html 4,248 3,347 00:01:47 529 71.46% 45.32% $0.00 23. /contact.html 4,223 3,693 00:02:25 1,654 78.78% 69.60% $0.00
  • 2. 24. /about/history/index.html 3,763 3,025 00:01:29 339 59.29% 30.45% $0.00 25. /campus­life/campuses/visiting/index.html 2,813 2,254 00:01:03 620 27.58% 29.90% $0.00 26. /admissions/ 2,242 1,899 00:02:56 1,618 70.52% 68.64% $0.00 27. /alumni/index.html 1,963 1,464 00:02:59 39 48.72% 54.56% $0.00 28. /about/facts/history.html 1,727 1,498 00:01:53 108 71.30% 32.77% $0.00 29. /campus­life/campuses/maps/index.html 1,667 1,339 00:01:30 309 62.46% 41.51% $0.00 30. /about/facts/academics­and­research.html 1,599 1,335 00:01:25 41 46.34% 19.32% $0.00 31. /about/facts/our­students­and­alumni.html 1,516 1,315 00:02:12 59 72.88% 35.95% $0.00 32. /parents­and­families/index.html 1,265 1,002 00:02:16 19 63.16% 47.43% $0.00 33. /about/global/index.html 1,169 971 00:02:27 89 59.55% 38.07% $0.00 34. /news/breaking­news/ 1,161 1,086 00:04:57 426 76.53% 55.56% $0.00 35. /Library/Databases.php 1,144 752 00:01:45 369 47.43% 39.95% $0.00 36. /campus­life/campuses/visiting/airport­trans portation.html 1,142 1,008 00:03:13 160 83.12% 62.08% $0.00 37. /Library/index.html 1,106 779 00:00:42 744 28.49% 27.40% $0.00 38. /about/history/visual­timeline.html 939 767 00:02:30 332 69.58% 53.46% $0.00 39. /campus­life/campuses/maps/static­evansto n­map.html 926 818 00:02:38 231 74.89% 56.05% $0.00 40. /Library/database­redirect.html 916 361 00:00:04 10 0.00% 0.98% $0.00 41. /about/facts/finances.html 846 748 00:01:31 19 73.68% 26.48% $0.00 42. /?src=or­hdr 782 637 00:03:41 566 30.57% 57.93% $0.00 43. /index.php 645 198 00:02:28 100 54.00% 28.84% $0.00 44. /campus­life/campuses/visiting/driving­direct ions­evanston.html 601 525 00:01:18 55 72.73% 36.77% $0.00 45. /campus­life/campuses/visiting/directions­at hletic­facilities.html 572 455 00:01:05 305 59.34% 48.43% $0.00 46. /about/facts/our­faculty.html 561 452 00:00:58 18 55.56% 17.11% $0.00 47. /?src=or­ftr 434 365 00:04:13 291 18.21% 68.43% $0.00 48. /disclaimer.html 372 346 00:01:59 253 86.56% 72.31% $0.00 49. /emergency/index.html 343 310 00:02:13 155 81.29% 63.27% $0.00 50. /campus­life/campuses/parking/index.html 335 264 00:02:23 17 82.35% 39.40% $0.00 Rows 1 ­ 50 of 653 © 2013 Google
  • 3. http://www.northwestern.edu/ ­ http://www.northwestern.edu/ Top Level Pages [DEFAULT] Jan 1, 2013 ­ Jan 31, 2013 New vs Returning % of visits: 100.00% Explorer Site Usage  Visits 40,000 20,000 Jan 8 Visits Jan 15 Pages / Visit Jan 22 Avg. Visit Duration Jan 29 Bounce Rate 849,781  1.70  00:03:59  36.88%  % of Total: 100.00% (849,781) Site Avg: 1.70 (0.00%) Site Avg: 00:03:59 (0.00%) Site Avg: 36.88% (0.00%) Visitor Type Visits Visits 1.  Returning Visitor 619,967 72.96% 2.  New Visitor 229,814 Contribution to total:  Visits 27.04% Rows 1 ­ 2 of 2 © 2013 Google
  • 4. http://www.northwestern.edu/ ­ http://www.northwestern.edu/ Top Level Pages [DEFAULT] Jan 1, 2013 ­ Jan 31, 2013 Frequency & Recency % of visits: 100.00% Distribution Count of Visits Visits Pageviews 849,781  Count of Visits 1,443,371  % of Total: 100.00% (849,781) % of Total: 100.00% (1,443,371) Visits Pageviews Percentage of total Visits 1 229,814 435,620 2 54,889 104,398 6.46% 7.23% 3 30,571 56,027 3.60% 3.88% 4 20,801 36,511 2.45% 2.53% 5 16,299 28,375 1.92% 1.97% 6 13,422 22,738 1.58% 1.58% 7 11,520 19,069 1.36% 1.32% 8 9,993 16,382 1.18% 1.13% 9­14 44,082 70,477 5.19% 4.88% 15­25 48,016 75,264 5.65% 5.21% 26­50 59,797 92,437 7.04% 6.40% 51­100 63,131 96,344 7.43% 6.67% 101­200 60,845 91,277 7.16% 6.32% 201+ 186,601 298,452 Pageviews 27.04% 30.18% 21.96% 20.68% © 2013 Google
  • 5. http://www.northwestern.edu/ ­ http://www.northwestern.edu/ Top Level Pages [DEFAULT] Jan 1, 2013 ­ Jan 31, 2013 Engagement % of visits: 100.00% Distribution Visit Duration Visits Pageviews 849,781  Visit Duration 1,443,371  % of Total: 100.00% (849,781) % of Total: 100.00% (1,443,371) Visits Pageviews Percentage of total Visits 0­10 seconds 540,821 577,761 11­30 seconds 72,244 119,410 8.50% 8.27% 31­60 seconds 36,758 77,711 4.33% 5.38% 61­180 seconds 50,235 135,397 5.91% 9.38% 181­600 seconds 56,204 173,179 6.61% 12.00% 601­1800 seconds 66,967 209,362 7.88% 14.51% 1801+ seconds 26,552 150,551 Pageviews 63.64% 40.03% 3.12% 10.43% © 2013 Google
  • 6. http://www.northwestern.edu/ ­ http://www.northwestern.edu/ Top Level Pages [DEFAULT] Jan 1, 2013 ­ Jan 31, 2013 Browser & OS % of visits: 100.00% Explorer Site Usage  Visits 40,000 20,000 Jan 8 Visits Jan 15 Pages / Visit Jan 22 Avg. Visit Duration Jan 29 % New Visits Bounce Rate 849,781  1.70  00:03:59  27.03%  36.88%  % of Total: 100.00% (849,781) Site Avg: 1.70 (0.00%) Site Avg: 00:03:59 (0.00%) Site Avg: 27.03% (0.00%) Site Avg: 36.88% (0.00%) Browser Visits Visits 1.  Safari 241,675 28.44% 2.  Internet Explorer 226,031 26.60% 3.  Chrome 187,254 22.04% 4.  Firefox 185,571 21.84% 5.  Android Browser 4,120 0.48% 6.  IE with Chrome Frame 1,908 0.22% 7.  Safari (in­app) 1,344 0.16% 8.  Opera 988 0.12% 9.  Opera Mini 391 0.05%  Mozilla Compatible Agent 126 Contribution to total:  Visits 0.01% 10. Rows 1 ­ 10 of 59 © 2013 Google
  • 7. http://www.northwestern.edu/ ­ http://www.northwestern.edu/ Top Level Pages [DEFAULT] Jan 1, 2013 ­ Jan 31, 2013 Browser & OS % of visits: 100.00% Explorer Site Usage  Visits 40,000 20,000 Jan 8 Visits Jan 15 Pages / Visit Jan 22 Avg. Visit Duration Jan 29 % New Visits Bounce Rate 849,781  1.70  00:03:59  27.03%  36.88%  % of Total: 100.00% (849,781) Site Avg: 1.70 (0.00%) Site Avg: 00:03:59 (0.00%) Site Avg: 27.03% (0.00%) Site Avg: 36.88% (0.00%) Operating System Visits Visits 1.  Windows 490,917 57.77% 2.  Macintosh 315,239 37.10% 3.  iOS 33,384 3.93% 4.  Android 4,939 0.58% 5.  Linux 3,317 0.39% 6.  (not set) 864 0.10% 7.  Chrome OS 408 0.05% 8.  Windows Phone 394 0.05% 9.  BlackBerry 213 0.03% 25 Contribution to total:  Visits 0.00% 10.  Nokia Rows 1 ­ 10 of 22 © 2013 Google
  • 8. http://www.northwestern.edu/ ­ http://www.northwestern.edu/ Top Level Pages [DEFAULT] Jan 1, 2013 ­ Jan 31, 2013 Overview % of visits: 100.00% Explorer Site Usage  Visits 40,000 20,000 Jan 8 Visits Jan 15 Pages / Visit Jan 22 Avg. Visit Duration Jan 29 % New Visits Bounce Rate 849,781  1.70  00:03:59  27.03%  36.88%  % of Total: 100.00% (849,781) Site Avg: 1.70 (0.00%) Site Avg: 00:03:59 (0.00%) Site Avg: 27.03% (0.00%) Site Avg: 36.88% (0.00%) Mobile (Including Tablet) Visits Visits 1.  No 810,780 95.41% 2.  Yes 39,001 Contribution to total:  Visits 4.59% Rows 1 ­ 2 of 2 © 2013 Google
  • 9. http://www.northwestern.edu/ ­ http://www.northwestern.edu/ Top Level Pages [DEFAULT] Jan 1, 2013 ­ Jan 31, 2013 Location % of visits: 100.00% Map Overlay Site Usage 1 Visits 790,100 Pages / Visit Avg. Visit Duration % New Visits Bounce Rate 849,781  1.70  00:03:59  27.03%  36.88%  % of Total: 100.00% (849,781) Site Avg: 1.70 (0.00%) Site Avg: 00:03:59 (0.00%) Site Avg: 27.03% (0.00%) Site Avg: 36.88% (0.00%) Country / Territory 1. United States 2. Visits Pages / Visit Avg. Visit Duration % New Visits Bounce Rate 790,100 1.68 00:04:04 24.93% 36.82% China 10,598 2.07 00:03:23 50.50% 34.98% 3. India 5,113 2.02 00:02:37 59.53% 33.84% 4. Canada 3,548 1.96 00:02:05 63.53% 36.78% 5. (not set) 3,163 1.87 00:04:02 59.47% 39.27% 6. South Korea 2,984 1.99 00:02:34 50.77% 30.66% 7. United Kingdom 2,748 1.88 00:01:58 58.01% 36.61% 8. Qatar 1,837 1.42 00:01:56 19.81% 43.39% 9. France 1,753 1.72 00:03:11 37.14% 42.56% 10. Germany 1,746 1.83 00:03:57 52.81% 38.03% 11. Taiwan 1,712 2.18 00:02:45 57.59% 45.74% 12. Japan 1,278 1.68 00:01:18 50.78% 59.15% 13. Italy 1,058 1.82 00:02:19 52.65% 39.98% 14. Turkey 1,044 1.93 00:01:37 58.05% 39.75% 15. Mexico 966 1.95 00:03:34 54.66% 33.33% 16. Brazil 912 1.98 00:02:56 61.07% 39.47% 17. Hong Kong 903 2.08 00:03:08 53.38% 34.77% 18. Singapore 811 2.09 00:02:27 50.55% 37.85% 19. Spain 758 1.88 00:02:12 60.03% 34.43% 20. Saudi Arabia 671 1.96 00:02:44 60.06% 42.32%
  • 10. 21. Switzerland 643 1.95 00:01:43 42.30% 40.59% 22. Australia 615 2.06 00:03:16 72.52% 36.26% 23. Philippines 574 1.80 00:02:54 71.25% 48.95% 24. Indonesia 542 1.99 00:02:51 51.11% 42.80% 25. Pakistan 532 2.16 00:05:28 65.79% 37.03% 26. Russia 521 1.89 00:01:42 54.89% 36.85% 27. Thailand 478 2.11 00:02:21 56.28% 40.79% 28. Colombia 476 2.26 00:03:12 57.14% 32.98% 29. Greece 457 1.84 00:01:41 48.36% 42.89% 30. Iran 452 2.15 00:03:24 66.37% 26.55% 31. South Africa 451 1.57 00:01:22 62.53% 51.66% 32. Malaysia 436 2.09 00:02:28 63.53% 26.38% 33. Israel 429 1.79 00:02:54 50.82% 37.06% 34. United Arab Emirates 417 1.71 00:03:03 49.40% 28.78% 35. Nigeria 403 1.90 00:04:07 63.28% 32.51% 36. Chile 400 2.03 00:02:54 46.00% 41.00% 37. Netherlands 369 1.90 00:01:18 72.63% 36.31% 38. Puerto Rico 336 1.90 00:01:37 49.40% 44.35% 39. Peru 333 1.90 00:02:19 43.54% 38.44% 40. Egypt 261 1.80 00:02:06 68.58% 40.23% 41. Sweden 254 1.84 00:01:03 77.56% 39.37% 42. Argentina 240 2.19 00:02:49 56.25% 40.83% 43. Austria 224 1.99 00:01:42 50.89% 29.02% 44. Bangladesh 212 1.59 00:01:43 74.06% 47.17% 45. Belgium 212 1.79 00:02:27 61.32% 53.30% 46. Denmark 207 1.84 00:01:44 48.31% 29.95% 47. Jamaica 185 1.65 00:04:16 32.43% 56.76% 48. Ireland 180 2.11 00:01:27 75.56% 26.67% 49. Serbia 180 1.73 00:02:29 46.67% 27.22% 50. Poland 179 1.66 00:01:07 77.65% 41.90% Rows 1 ­ 50 of 189 © 2013 Google

×