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Dynamic Custom Facebook Tabs via WooBox

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A short, simple lunch and learn presentation I gave at my workplace, Blue Bug Digital to familiarize our creative, account services, public relations and digital marketing teams with the WooBox …

A short, simple lunch and learn presentation I gave at my workplace, Blue Bug Digital to familiarize our creative, account services, public relations and digital marketing teams with the WooBox platform, which we've recently subscribed to. In the past, a lot of our tabs were static, relatively unchanged (unless there was long term updates required) and mostly unseen by the user. I gave my argument for why and how we can move forward with a more visible, purposeful tool. At the end, I gave a quick look at where Facebook may be headed and begged the question, how much longer will custom tabs be relevant?

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Transcript

  • 1. Custom Tabsvia wooboxby Drew
  • 2. IntroCustom Tabs are Dead•  Long live custom tabsStatic v. Dynamic tabsBest Practices Moving Forward
  • 3. Static Custom TabsBrambleton- 90 Day Stats•  Timeline: 5,358•  Photos: 563•  Profile: 271•  Events: 264•  Brambleton Town Center: 146•  Brambleton Builders: 146
  • 4. Static Custom TabsMyEyeDr- Visits in 1 Year•  Timeline: 10,873•  Photos: 742•  Dynamic: See The Stage (Live in May): 641•  Static 2 (Locations): 446•  Static 1 (Careers): 72
  • 5. Static Custom TabsPros:•  They make us money•  Informational•  CustomizableCons:•  Not mobile-friendly•  Most of the info is available on the website•  Long-term maintenance•  Least viewed
  • 6. Dynamic Custom TabsPros:•  They still make us money•  Mobile, shareable, trackable•  Viewed more•  Less/no long-term maintenanceCons:•  Shorter life•  More creative brainpower
  • 7. Capabilities
  • 8. LimitationsNew Facebook PagesLess ParticipationBarriersFacebook AuthorizationsLack of IncentiveJumping Through Hoops
  • 9. CreativeAll 810px wide, 1200px Tall, 400kbFan-gateEntry PageThank You PageOptional: Pre-Start, Ended Pages
  • 10. The Future
  • 11. The Future
  • 12. Questions?Thanks!

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