Mobility @BinghamtonU
Presentation for Mobile Task Force
Drew Hill, Web Director
Mobile Marketing
“All media is digital; all digital is mobile
and all companies are social.”
—Jonathan MacDonald
Trends in Mobile
Adoption
Mobile - the biggest technology trend ever
(investmentu.com)
Trends in Mobile
Adoption
• 60% of mobile phones
are now smartphones
(Nielson, 2013)
• 80% of mobile phones
will be smartp...
Trends in Mobile
Adoption
• 2017 mobile traffic will be 7
times larger than in 2013
• Nearly half of all IP traffic will o...
Trends in Mobile
Adoption
• Through 2014 Javascript performance will push
HTML5 and browsers into the mainstream
applicati...
Nexus of Forces
Source: Gartner Group
Big data, cloud, social computing, mobility
Cross-Device Trend
• 52% of US laptop owners
have smartphone
• 31% of US smartphone
owners have a tablet
• 13% of American...
Source: MIT Technology Review
Traction > Maturity > Saturation
Transformation
Transformation
• Radio is not TV
• The Web is
not Print
• Mobile is not
a Desktop PC
Transformation
“Mobile is as different
from the inte...
• Print (1500s): books, newspapers, mags.
• Recordings (1890s): music, games, movies
• Cinema (1910s)
• Radio (1920s)
• TV...
• Mobile is the first personal mass medium
• Permanently connected
• Always carried
• Built-in payment channel
• Available...
Our Mobile Analytics
• 6.27% increase
over last year
• 10+% increase
over last June
• 15% Google
Analytics Real-Time
• iOS...
Higher-Ed Trend in
Mobile Adoption
• College-bound
high schoolers
Source: Noel-Levitz, Mobile Expectations 2012
Our Mobile Ecosystem
• Apps, like bMobi
• Mobile Web: http://m.binghamton.edu/index/index/?f=smart
• Mobile First Websites...
Our Mobile Ecosystem
bMobi
• Vendor-supported by Blackboard Mobile
• Native app — iOS, Android, Blackberry,
& “mobile web”
• Implemented Feb. 1...
bMobi
• 25,000 users
• 230,000 app runs
• Map — most popular
module
• Courses — 2nd
most
popular module
Device-Specific
• Apps: need to make
separate apps for
each device OS
• Mobile Web: need to
develop separate
content compi...
Responsive Web Design
• One webpage
dynamically adjusts
to screen size of
the users device
• One content set
to maintain
•...
Best Practices
• Mobile First http://www.abookapart.com/products/mobile-first
http://www.lukew.com/ff/entry.asp?933
• Then...
RWD @ Binghamton
• Initially proposed Fall ’11
• Developers: Gerald Hovancik, Patrick Lewis,
Libby Graves
• Homepage & upp...
Source: http://www.slideshare.net/yiibu/pragmatic-responsive-design
Complexity
Complexity
• The answer:
one design…responding to many devices
Our Mobile Future
• Growth = Opportunity—massive new medium
• Constraints = Focus—forces us to optimize
• Capabilities = I...
Our Charge
• Meet regularly to address problems,
opportunities and solutions
• Approve & regulate all mobile apps
• Direct...
Upcoming SlideShare
Loading in …5
×

Binghamton University Mobile Task Force

391
-1

Published on

This presentation provides some context for the work of the mobile task force.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
391
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Big data forever alters the relationship between technology & information consumption Cloud offers anytime/anywhere access to info Social computing allows collaboration and shifts behavior patterns of employees, consumers & the communities in which they work Mobility offers new access through the cloud and provides end users with a wide variety of devices
  • “… copy, extend, and finally, discovery of a new form. It takes a while to shed old paradigms. “ — Scott Jensen, Frog Design Source: Mobile Apps Must Die, Sept. 2011 http://designmind.frogdesign.com/blog/mobile-apps-must-die.html
  • Binghamton University Mobile Task Force

    1. 1. Mobility @BinghamtonU Presentation for Mobile Task Force Drew Hill, Web Director
    2. 2. Mobile Marketing “All media is digital; all digital is mobile and all companies are social.” —Jonathan MacDonald
    3. 3. Trends in Mobile Adoption Mobile - the biggest technology trend ever (investmentu.com)
    4. 4. Trends in Mobile Adoption • 60% of mobile phones are now smartphones (Nielson, 2013) • 80% of mobile phones will be smartphones by 2015 (Gartner Group)
    5. 5. Trends in Mobile Adoption • 2017 mobile traffic will be 7 times larger than in 2013 • Nearly half of all IP traffic will originate from non-PC devices by 2017 • Internet access via mobile devices will extend beyond the electrical grid by ’17 • Half of I’net users will never use a PC by ’14 Source: Cisco Systems; Tomi Ahonen Mobile Forecast 2012- 2015
    6. 6. Trends in Mobile Adoption • Through 2014 Javascript performance will push HTML5 and browsers into the mainstream application developer environment • Long shift to HTML5 from native apps • UX on native apps will remain strong Source: Gartner Group
    7. 7. Nexus of Forces Source: Gartner Group Big data, cloud, social computing, mobility
    8. 8. Cross-Device Trend • 52% of US laptop owners have smartphone • 31% of US smartphone owners have a tablet • 13% of Americans own laptop, tablet, & smartphone Source: http://www.lukew.com/!/entry.asp?1596 Multi-device design: think in terms of touch, gesture, and cross-device use cases
    9. 9. Source: MIT Technology Review Traction > Maturity > Saturation Transformation
    10. 10. Transformation
    11. 11. • Radio is not TV • The Web is not Print • Mobile is not a Desktop PC Transformation “Mobile is as different from the internet, as TV is different from radio. “ — Tomi Ahonen
    12. 12. • Print (1500s): books, newspapers, mags. • Recordings (1890s): music, games, movies • Cinema (1910s) • Radio (1920s) • TV (1950s) • Internet (1995-ish) • The 7th mass media — Mobile (2000s) The 7th Mass Media Source: Tomi Ahonen: Mobile as 7th of the Mass Media, 2008 http://communities-dominate.blogs.com/brands/7th_mass_media/
    13. 13. • Mobile is the first personal mass medium • Permanently connected • Always carried • Built-in payment channel • Available at creative impulse (POS) • Has most accurate audience information • Captures social context of consumption • Enables augmented reality • Offers digital interface to real world Mobile’s 9 Unique Benefits Source: Tomi Ahonen: The Insider’s Guide to Mobile, 2011
    14. 14. Our Mobile Analytics • 6.27% increase over last year • 10+% increase over last June • 15% Google Analytics Real-Time • iOS devices = 75%
    15. 15. Higher-Ed Trend in Mobile Adoption • College-bound high schoolers Source: Noel-Levitz, Mobile Expectations 2012
    16. 16. Our Mobile Ecosystem • Apps, like bMobi • Mobile Web: http://m.binghamton.edu/index/index/?f=smart • Mobile First Websites, aka Responsive Web Design (RWD)
    17. 17. Our Mobile Ecosystem
    18. 18. bMobi • Vendor-supported by Blackboard Mobile • Native app — iOS, Android, Blackberry, & “mobile web” • Implemented Feb. 11, 2010 • Most recent update: June 7, 2013
    19. 19. bMobi • 25,000 users • 230,000 app runs • Map — most popular module • Courses — 2nd most popular module
    20. 20. Device-Specific • Apps: need to make separate apps for each device OS • Mobile Web: need to develop separate content compilations or versions of sites - one size doesn’t fit all
    21. 21. Responsive Web Design • One webpage dynamically adjusts to screen size of the users device • One content set to maintain • Content as a service or “adaptive content”
    22. 22. Best Practices • Mobile First http://www.abookapart.com/products/mobile-first http://www.lukew.com/ff/entry.asp?933 • Then apps…for specific reasons • Regardless—unified user/brand experience
    23. 23. RWD @ Binghamton • Initially proposed Fall ’11 • Developers: Gerald Hovancik, Patrick Lewis, Libby Graves • Homepage & upper level launched Jan.’13 • 1st SUNY university center with RWD • Migrating all Binghamton websites into RWD templates in OmniUpdate
    24. 24. Source: http://www.slideshare.net/yiibu/pragmatic-responsive-design Complexity
    25. 25. Complexity • The answer: one design…responding to many devices
    26. 26. Our Mobile Future • Growth = Opportunity—massive new medium • Constraints = Focus—forces us to optimize • Capabilities = Innovation—toward the future Source: LukeW.com
    27. 27. Our Charge • Meet regularly to address problems, opportunities and solutions • Approve & regulate all mobile apps • Direct, define & approve all mobile content strategies • Review requests for Mobile Apps while discerning how they might fit into our current suite of apps • Ensure that we are remaining current with our entire mobile technology suite
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×