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Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
Binghamton University Mobile Task Force
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Binghamton University Mobile Task Force

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This presentation provides some context for the work of the mobile task force.

This presentation provides some context for the work of the mobile task force.

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  • Big data forever alters the relationship between technology & information consumption Cloud offers anytime/anywhere access to info Social computing allows collaboration and shifts behavior patterns of employees, consumers & the communities in which they work Mobility offers new access through the cloud and provides end users with a wide variety of devices
  • “… copy, extend, and finally, discovery of a new form. It takes a while to shed old paradigms. “ — Scott Jensen, Frog Design Source: Mobile Apps Must Die, Sept. 2011 http://designmind.frogdesign.com/blog/mobile-apps-must-die.html
  • Transcript

    • 1. Mobility @BinghamtonU Presentation for Mobile Task Force Drew Hill, Web Director
    • 2. Mobile Marketing “All media is digital; all digital is mobile and all companies are social.” —Jonathan MacDonald
    • 3. Trends in Mobile Adoption Mobile - the biggest technology trend ever (investmentu.com)
    • 4. Trends in Mobile Adoption • 60% of mobile phones are now smartphones (Nielson, 2013) • 80% of mobile phones will be smartphones by 2015 (Gartner Group)
    • 5. Trends in Mobile Adoption • 2017 mobile traffic will be 7 times larger than in 2013 • Nearly half of all IP traffic will originate from non-PC devices by 2017 • Internet access via mobile devices will extend beyond the electrical grid by ’17 • Half of I’net users will never use a PC by ’14 Source: Cisco Systems; Tomi Ahonen Mobile Forecast 2012- 2015
    • 6. Trends in Mobile Adoption • Through 2014 Javascript performance will push HTML5 and browsers into the mainstream application developer environment • Long shift to HTML5 from native apps • UX on native apps will remain strong Source: Gartner Group
    • 7. Nexus of Forces Source: Gartner Group Big data, cloud, social computing, mobility
    • 8. Cross-Device Trend • 52% of US laptop owners have smartphone • 31% of US smartphone owners have a tablet • 13% of Americans own laptop, tablet, & smartphone Source: http://www.lukew.com/!/entry.asp?1596 Multi-device design: think in terms of touch, gesture, and cross-device use cases
    • 9. Source: MIT Technology Review Traction > Maturity > Saturation Transformation
    • 10. Transformation
    • 11. • Radio is not TV • The Web is not Print • Mobile is not a Desktop PC Transformation “Mobile is as different from the internet, as TV is different from radio. “ — Tomi Ahonen
    • 12. • Print (1500s): books, newspapers, mags. • Recordings (1890s): music, games, movies • Cinema (1910s) • Radio (1920s) • TV (1950s) • Internet (1995-ish) • The 7th mass media — Mobile (2000s) The 7th Mass Media Source: Tomi Ahonen: Mobile as 7th of the Mass Media, 2008 http://communities-dominate.blogs.com/brands/7th_mass_media/
    • 13. • Mobile is the first personal mass medium • Permanently connected • Always carried • Built-in payment channel • Available at creative impulse (POS) • Has most accurate audience information • Captures social context of consumption • Enables augmented reality • Offers digital interface to real world Mobile’s 9 Unique Benefits Source: Tomi Ahonen: The Insider’s Guide to Mobile, 2011
    • 14. Our Mobile Analytics • 6.27% increase over last year • 10+% increase over last June • 15% Google Analytics Real-Time • iOS devices = 75%
    • 15. Higher-Ed Trend in Mobile Adoption • College-bound high schoolers Source: Noel-Levitz, Mobile Expectations 2012
    • 16. Our Mobile Ecosystem • Apps, like bMobi • Mobile Web: http://m.binghamton.edu/index/index/?f=smart • Mobile First Websites, aka Responsive Web Design (RWD)
    • 17. Our Mobile Ecosystem
    • 18. bMobi • Vendor-supported by Blackboard Mobile • Native app — iOS, Android, Blackberry, & “mobile web” • Implemented Feb. 11, 2010 • Most recent update: June 7, 2013
    • 19. bMobi • 25,000 users • 230,000 app runs • Map — most popular module • Courses — 2nd most popular module
    • 20. Device-Specific • Apps: need to make separate apps for each device OS • Mobile Web: need to develop separate content compilations or versions of sites - one size doesn’t fit all
    • 21. Responsive Web Design • One webpage dynamically adjusts to screen size of the users device • One content set to maintain • Content as a service or “adaptive content”
    • 22. Best Practices • Mobile First http://www.abookapart.com/products/mobile-first http://www.lukew.com/ff/entry.asp?933 • Then apps…for specific reasons • Regardless—unified user/brand experience
    • 23. RWD @ Binghamton • Initially proposed Fall ’11 • Developers: Gerald Hovancik, Patrick Lewis, Libby Graves • Homepage & upper level launched Jan.’13 • 1st SUNY university center with RWD • Migrating all Binghamton websites into RWD templates in OmniUpdate
    • 24. Source: http://www.slideshare.net/yiibu/pragmatic-responsive-design Complexity
    • 25. Complexity • The answer: one design…responding to many devices
    • 26. Our Mobile Future • Growth = Opportunity—massive new medium • Constraints = Focus—forces us to optimize • Capabilities = Innovation—toward the future Source: LukeW.com
    • 27. Our Charge • Meet regularly to address problems, opportunities and solutions • Approve & regulate all mobile apps • Direct, define & approve all mobile content strategies • Review requests for Mobile Apps while discerning how they might fit into our current suite of apps • Ensure that we are remaining current with our entire mobile technology suite

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