UK Food Information for
Consumer Law Changes 2014
How Digital Menu Boards Can Help
Food Businesses Tackle These Changes
Ec...
The countdown begins…
Eclipse Digital Media 2014 ©
13th	
  December	
  2014	
  
If	
  you’re	
  in	
  the	
  food	
  indus...
Why?
Eclipse Digital Media 2014 ©
These	
  law	
  changes	
  will	
  be	
  enforced	
  in	
  2014	
  to	
  comply	
  with	...
What’s Changing in 2014?
Eclipse Digital Media 2014 ©
So What’s Changing in 2014?
Eclipse Digital Media 2014 ©
To	
  comply	
  with	
  the	
  new	
  EU	
  FIR	
  1169/2011	
  l...
So What’s Changing in 2014?
Eclipse Digital Media 2014 ©
These	
  14	
  substances	
  or	
  products	
  are:	
  
1.  Cerea...
Food Standards Agency Advice
Eclipse Digital Media 2014 ©
All	
  informa;on	
  about	
  ingredients	
  from	
  the	
  list...
Hope is not lost…
Eclipse Digital Media 2014 ©
These	
  law	
  changes	
  have	
  already	
  and	
  will	
  con;nue	
  to	...
How can
Digital Menu Boards help?
Eclipse Digital Media 2014 ©
How can Digital Menu Boards help?
Eclipse Digital Media 2014 ©
Speed	
  
The	
  speed	
  at	
  which	
  businesses	
  can	...
How can Digital Menu Boards help?
Eclipse Digital Media 2014 ©
Adap;ve	
  
The	
  new	
  regula;on	
  requires	
  a	
  lar...
How can Digital Menu Boards help?
Eclipse Digital Media 2014 ©
There	
  are	
  many	
  more	
  benefits	
  to	
  implemen;n...
How can Digital Menu Boards help?
Eclipse Digital Media 2014 ©
There	
  are	
  several	
  ways	
  businesses	
  can	
  com...
How can Digital Menu Boards help?
Eclipse Digital Media 2014 ©
Video	
  content	
  
Create	
  animated	
  video	
  content...
How can Digital Menu Boards help?
Eclipse Digital Media 2014 ©
Scrolling	
  Text	
  
Introduce	
  a	
  scrolling	
  text	
...
What types of
Digital Menu Boards are
there?
Eclipse Digital Media 2014 ©
What type of Digital Menu Boards?
Eclipse Digital Media 2014 ©
There	
  are	
  several	
  types	
  of	
  digital	
  menu	
...
What type of Digital Menu Boards?
Eclipse Digital Media 2014 ©
USB	
  Updated	
  All	
  In	
  One	
  Digital	
  Displays	
...
What type of Digital Menu Boards?
Eclipse Digital Media 2014 ©
Networked	
  Digital	
  Signage	
  Media	
  Players	
  
IP	...
What type of Digital Menu Boards?
Eclipse Digital Media 2014 ©
Online	
  /	
  Cloud	
  Based	
  Digital	
  Signage	
  Cont...
Need some Digital Menu
Board Advice?
Eclipse Digital Media 2014 ©
Need Some Advice?
Eclipse Digital Media 2014 ©
With	
  the	
  new	
  changes,	
  now	
  is	
  the	
  right	
  ;me	
  to	
 ...
Don’t wait too long…
Eclipse Digital Media 2014 ©
Don’t	
  leave	
  it	
  too	
  late…	
  	
  
remember	
  	
  
13th	
  De...
About Eclipse Digital Media
Eclipse Digital Media 2014 ©
Our Background
Eclipse Digital Media 2014 ©
Eclipse Digital Media strive to deliver dependable end-to-end digital signage ...
Thank You
For more information about our digital signage solutions,
services and content creation please visit our website...
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UK Food Information For Consumers Laws Are Changing in 2014 - See How Digital Menu Boards Can Help Tackle These Changes

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The European Commission has introduced changes to the Food Information to Consumer Regulations (EU FIR 1169/2011) and these come into effect from 13th December 2014 in the UK.

We explore these changes and highlight how Digital Menu Boards can be a very useful tool to help food businesses tackle these changes.

For more information: http://www.eclipsedigitalmedia.co.uk/uk-food-labelling-changes-in-2014-its-time-for-digital-menu-boards/

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UK Food Information For Consumers Laws Are Changing in 2014 - See How Digital Menu Boards Can Help Tackle These Changes

  1. 1. UK Food Information for Consumer Law Changes 2014 How Digital Menu Boards Can Help Food Businesses Tackle These Changes Eclipse Digital Media 2014 ©
  2. 2. The countdown begins… Eclipse Digital Media 2014 © 13th  December  2014   If  you’re  in  the  food  industry  this  is  a  date  you  should  have  firmly  in  your  diary!     For  those  that  aren’t  sure  as  to  the  significance  of  that  date,  it’s  the  date  that  the  new   food  informa;on  for  consumer  laws  will  be  introduced  into  the  UK  that  will   require  food  businesses  to  provide  allergy  informa;on  on  any  food  sold  unpackaged,  for   example  in  catering  outlets,  deli  counters,  bakeries  and  sandwich  bars.   Link: http://www.food.gov.uk/business-industry/guidancenotes/allergy-guide  
  3. 3. Why? Eclipse Digital Media 2014 © These  law  changes  will  be  enforced  in  2014  to  comply  with  the  new   EU  FIR  1169/2011  law  on  the  provision  of  food  informa;on  to  consumers.     Evidence  suggests  that  most  food  allergy  incidents  can  be  traced  back  to  non-­‐ prepacked  food,  therefore  informa;on  on  poten;al  allergens  should  always  be   provided  to  the  consumer  and  as  such  businesses,  now  need  to  comply  with  the   regula;on  changes  by  December  2014.   Link: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2011:304:0018:0063:EN:PDF  
  4. 4. What’s Changing in 2014? Eclipse Digital Media 2014 ©
  5. 5. So What’s Changing in 2014? Eclipse Digital Media 2014 © To  comply  with  the  new  EU  FIR  1169/2011  legisla;on,  food  business  must  declare  to   the  consumer  if  there  is  a  food  product  which  contains  or  uses  an  ingredient  or   processing  aid  derived  from  one  of  14  substances  or  products,  regardless  of  the  level   of  use,  unless  the  ingredient  or  processing  aid  is  no  longer  present  in  the  food  in   neither  its  original  or  altered  form.   Find  the  14  substances  or  products  on  the  next  slide  
  6. 6. So What’s Changing in 2014? Eclipse Digital Media 2014 © These  14  substances  or  products  are:   1.  Cereals  containing  gluten  (wheat,  rye,  barley,  oats,  spelt,  kamut  or  their  hybridised  strains)   2.  Crustaceans   3.  Peanut   4.  Egg   5.  Fish   6.  Lupin   7.  Milk   8.  Molluscs   9.  Nuts  (almond,  hazelnut,  walnut,  cashew,  pecan  nut,  Brazil  nut,  pistachio  nut  and  Macadamia  nut   10. Soybean   11. Sesame   12. Celery   13. Mustard   14. Sulphur  dioxide  (>10mg/kg  or  10mL/L  in  ready  to  eat  or  recons;tuted  products)  
  7. 7. Food Standards Agency Advice Eclipse Digital Media 2014 © All  informa;on  about  ingredients  from  the  list  of  14  substances  or  products,  causing   allergies  and  intolerances  must  be  emphasised  in  a  contras;ng  font  to  other   ingredients  to  clearly  dis;nguish  them  from  other  ingredients.  Read  more  about  the   requirements  of  the  Food  Informa;on  Regula;ons.   Advice  from  the  Food  Standards  Agency  suggests  that  “All  mandatory  allergen   informa=on  should  be  available  and  be  easily  accessible  to  the  consumer.”   Link: http://multimedia.food.gov.uk/multimedia/pdfs/guidance/defra-draft-guidance-fir-2013.pdf  
  8. 8. Hope is not lost… Eclipse Digital Media 2014 © These  law  changes  have  already  and  will  con;nue  to  cause,  many  food  business  owners   headache’s  with  yet  more  food  informa;on  needing  to  be  declared  to  the  customer.     In  a  fast  paced  environment  it  can  be  very  difficult  to  ensure  this  informa;on  will  be   communicated  effec;vely  and  not  to  break  the  law  but  thankfully  there  are  some  tools   that  can  help  alleviated  some  of  this  stress  and  concern  as  well  actually  improve  other   areas  the  business  too  –  and  one  of  those  tools  is  Digital  Menu  Boards.  
  9. 9. How can Digital Menu Boards help? Eclipse Digital Media 2014 ©
  10. 10. How can Digital Menu Boards help? Eclipse Digital Media 2014 © Speed   The  speed  at  which  businesses  can  update  menu  informa;on  using  digital  menu  boards   is  a  substan;al  advantage.  Depending  on  the  digital  menu  board  solu;on,  changes  can   be  made  almost  instantly.   Varia;on   Displaying  different  menu  content  at  different  ;mes  of  day  can  be  achieved  easily  using   scheduling  func;onali;es  for  various  digital  menu  board  solu;ons.  This  provides   crea;ve  flexibility  to  not  overcrowd  your  menus  with  all  of  your  items  and  their   informa;on  but  segment  them  into  different  periods.  
  11. 11. How can Digital Menu Boards help? Eclipse Digital Media 2014 © Adap;ve   The  new  regula;on  requires  a  large  amount  of  informa;on  to  be  declared  to  the   customer.  By  using  digital  menu  boards,  it  is  possible  to  restructure  your  menu  designs   an  unlimited  number  of  ;mes  to  incorporate  all  of  this  informa;on.   Future  Proof   This  is  the  latest  round  of  food  informa;on  declara;on  law  changes  but  who’s  to  say   that  it  is  not  going  to  change  again?  By  using  digital  menu  boards,  your  hardware  or   “real  estate”  is  installed  and  all  you  need  to  do  is  update  the  content  meaning,  no   maher  what  informa;on  your  business  will  be  required  to  declare  in  future,  you  can   meet  those  requirements  much  more  effec;vely,  both  in  terms  of  ;me  and  money.  
  12. 12. How can Digital Menu Boards help? Eclipse Digital Media 2014 © There  are  many  more  benefits  to  implemen;ng  digital  menu  boards  for  your  food   business  away,  from  the  food  informa;on  side,  for  example,  digital  menu  boards  can   also  help  to  reduced  perceived  customer  wai;ng  ;mes,  increase  average  order  values,   reduce  menu  prin;ng  costs  and  increase  customer  sa;sfac;on  amongst  others.   Discover  more  about  the  benefits  of  digital  menu  boards:   hhp://www.eclipsedigitalmedia.co.uk/digital-­‐menu-­‐board-­‐benefits-­‐infographic      
  13. 13. How can Digital Menu Boards help? Eclipse Digital Media 2014 © There  are  several  ways  businesses  can  communicate  nutri;onal  and  allergen   informa;on  to  customers  using  digital  menu  boards  and  below  we  have  highlighted  a   couple  of  areas  to  help  provide  inspira;on:   Touch  screen   Lis;ng  your  items  in  an  ‘overview’  format  and  then  touch  each  item  to  expand  into   more  detailed  informa;on  about  the  item  including  nutri;onal  and  allergen  content.   Here  is  a  quick  example  of  how  this  could  poten;ally  be  applied:   hhps://www.youtube.com/watch?v=U7suuY21OIQ    
  14. 14. How can Digital Menu Boards help? Eclipse Digital Media 2014 © Video  content   Create  animated  video  content  using  programs  like  Aoer  Effects,  Final  Cut  and  Windows   Movie  Maker  to  highlight  products  and  their  labelling  detail.  This  will  keep  customers   engaged,  watching  the  content  animate  but  also  communicate  the  labelling  informa;on   required  by  law.   Sta;c  Image  or  Text   Generate  your  menu  board  informa;on  by  layering  images  and/or  text  fields  to  display   the  full  labelling  informa;on  required  for  each  item.  This  would  work  well  for  menus   with  low  number  of  items.  If  your  business  needs  to  reduce  the  number  of  items  on  a   menu  due  to  the  amount  of  informa;on  needed  to  display,  then  use  scheduling   func;ons  and  playlis;ng  to  rotate  content.  This  will  help  retain  a  crea;ve  impact  and  s;ll   deliver  the  important  informa;on.  
  15. 15. How can Digital Menu Boards help? Eclipse Digital Media 2014 © Scrolling  Text   Introduce  a  scrolling  text  bar  at  the  top  or  bohom  of  your  digital  menu  layout  to  scroll   through  the  list  of  allergen  informa;on  related  to  specific  products.  Make  sure  that  you   iden;fy  the  products  with  allergenic  informa;on  are  clearly  marked  (perhaps  graphically   with  icons)  to  draw  customers’  ahen;on  to  the  allergen  informa;on  scrolling.  
  16. 16. What types of Digital Menu Boards are there? Eclipse Digital Media 2014 ©
  17. 17. What type of Digital Menu Boards? Eclipse Digital Media 2014 © There  are  several  types  of  digital  menu  boards  and  it  is  certainly  not  a  “one  size  fits  all”   product.  In  the  next  few  slides  we  have  outlined  some  of  the  varie;es  available  however   you  can  also  download  the  Eclipse  Digital  Media  Guide  to  Digital  Menu  Boards  2013.     Look  out  for  the  2014  guide  due  for  release  in  the  coming  months  and  will  include   further  digital  menu  board  products.   hhp://www.eclipsedigitalmedia.co.uk/digital-­‐menu-­‐boards-­‐guide-­‐2013    
  18. 18. What type of Digital Menu Boards? Eclipse Digital Media 2014 © USB  Updated  All  In  One  Digital  Displays     Built  in  media  players,  capable  of  playing  looped  full  screen  content  of  images  or  movies.   Sizes  range  from  7”  to  55”  displays  from  Eclipse  Digital  Media.   See  embed  usb  digital  menu  boards  for  more  informa;on.   Link: http://www.eclipsedigitalmedia.co.uk/embed-digital-menu-boards/embed-usb-digital-menu-boards  
  19. 19. What type of Digital Menu Boards? Eclipse Digital Media 2014 © Networked  Digital  Signage  Media  Players   IP  based  media  players  that  run  their  own  built  in  sooware.  Can  publish  mul;  media,   mul;  zone  content  to  unlimited  number  of  connected  subscriber  media  players.  Various   levels  of  media  player  also  include  WiFi,  DVB-­‐T  TV  cards  and  HD  Capture.     See  embed  enterprise  digital  menu  boards  for  more  informa;on.   Link: http://www.eclipsedigitalmedia.co.uk/embed-digital-menu-boards  
  20. 20. What type of Digital Menu Boards? Eclipse Digital Media 2014 © Online  /  Cloud  Based  Digital  Signage  Content  Management   Systems   Online  content  management  plasorm  used  to  create  and  distribute  menu  board  content   to  connected  media  players.     See  embed  subscrip;on  digital  menu  boards  for  more  informa;on.   Link: http://www.eclipsedigitalmedia.co.uk/embed-digital-menu-boards/embed-subscription-digital-menu-boards  
  21. 21. Need some Digital Menu Board Advice? Eclipse Digital Media 2014 ©
  22. 22. Need Some Advice? Eclipse Digital Media 2014 © With  the  new  changes,  now  is  the  right  ;me  to  act!     Take  the  ;me  to  discover  how  digital  menu  boards  can  help  your  food  business,  not  only   meet  the  ever  increasing  demands  of  legisla;on,  but  also  help  to  improve  your   opera;onal  efficiency,  brand  percep;on  and  sales.   If  your  business  needs  some  advice  on  what  digital  menu  board  solu;on  is  right  for  you,   please  get  in  touch  with  your  ques;ons  and  we’ll  be  happy  to  help  where  we  can.   Link: http://www.eclipsedigitalmedia.co.uk/contact  
  23. 23. Don’t wait too long… Eclipse Digital Media 2014 © Don’t  leave  it  too  late…     remember     13th  December  2014  
  24. 24. About Eclipse Digital Media Eclipse Digital Media 2014 ©
  25. 25. Our Background Eclipse Digital Media 2014 © Eclipse Digital Media strive to deliver dependable end-to-end digital signage solutions and pride ourselves on creating professional, engaging and unique digital signage content including: • Digital Menu Boards • Weather Activated Content • Data Dashboards • Interactive Touch Solutions • And much, much more… Our core digital signage services cover all aspects of a digital signage project, giving you a single, reliable provider to deliver your solution effectively: • Project Planning • Hardware & Installation • Digital Signage Content Creation • Training, Support & Maintenance
  26. 26. Thank You For more information about our digital signage solutions, services and content creation please visit our website: www.eclipsedigitalmedia.co.uk Tel: +44 (0) 8450 944 954 Eclipse Digital Media 2014 ©

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