Fosbury iBeacon Webinar: Drive store traffic with mobile promotions
 

Fosbury iBeacon Webinar: Drive store traffic with mobile promotions

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With incredible potential and excitement around iBeacons, Fosbury is thrilled to announce the first end-to-end solution for driving store traffic using location services with mobile. ...

With incredible potential and excitement around iBeacons, Fosbury is thrilled to announce the first end-to-end solution for driving store traffic using location services with mobile.

Helping businesses stand out from the crowd, Fosbury quickly and affordably connects businesses to customers to put promotions directly on their phone.

This webinar will teach you:

1. What iBeacons are
2. How you can use them to grow your business
3. Where iBeacons have been used by major brands

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    Fosbury iBeacon Webinar: Drive store traffic with mobile promotions Fosbury iBeacon Webinar: Drive store traffic with mobile promotions Presentation Transcript

    • Top of Phone, Top of Mind ! Drive store traffic with mobile promotions drew@fosbury.co (512) 522-9224 Webinar February 12th 3:30 CST
    • ! Who is presenting? ! ! ! ! Drew Giovannoli Mary Brendza Marketing and Operations Manager drew@fosbury.co VP Business Development mary@fosbury.co
    • ! 3 Goals for Webinar ! ! We want you to be able to explain iBeacons to your friends. ! We want you to have ideas on how iBeacons can help your business. ! We want you to know the fastest way to get started using iBeacons drew@fosbury.co (512) 522-9224
    • ! Common Questions !! What in the world are iBeacons? ! ! ! I’ve heard about iBeacons, but where do I get them and how do I get started? !! How many customers can I reach ! Do I need to build my own app to use an iBeacon? ! ! drew@fosbury.co (512) 522-9224
    • ! What are iBeacons? ! An iBeacon is a device that sends out a signal that your ! phone can pick up when it's nearby. Using bluetooth signals ! instead of Lat & Long, they are often used by businesses to drive store traffic and engage customers !! ! ! drew@fosbury.co (512) 522-9224
    • ! GPS vs. iBeacons ! Choose locations to place engaging marketing in the ! fingertips of your customers when it matters most. ! GPS Locations Ideal for outdoor positioning, GPS allows you to cast a wide net over locations to ! drive customers to your store. iBeacons Indoors, iBeacons let you cast a tight net to allow you to send customers targeted messaging. Note that when used in the same location, GPS messaging will show instead of iBeacons. Intelligent placement of these tools will allow for effective use of both.
    • ! How do iBeacons work? ! iBeacons are powered by Bluetooth Low Energy (BLE) which allows ! for incredible marketing precision. Using small hardware devices, ! bluetooth signals are sent out, that can target customers from about 320 feet out down to inches in front of your products. !! To use iBeacons for your business, you need software than can interact with these signals . ! drew@fosbury.co (512) 522-9224
    • ! iBeacon Definition Recap ! An iBeacon is a little device that sends out a signal that your ! phone can pick up when it's nearby. Using bluetooth signals ! instead of Lat & Long, they are often used by businesses to drive store traffic and engage customers !! ! ! drew@fosbury.co (512) 522-9224
    • ! What is Fosbury? ! Fosbury helps businesses drive store traffic using mobile promotions. Businesses using Fosbury connect with customers using of location ! services and push notifications without an app download, without a ! need for technical skills, and without a large technology investment. ! drew@fosbury.co (512) 522-9224
    • How iBeacons Can Help Your Business: Case Studies & Best Practices mary@fosbury.co (512) 680–5297
    • ! Macy’s + iBeacon ! ! ! !
    • iBeacons are Game Changers ! iBeacons allow retailers to acquiring a wealth of information on in-store shopping behavior! in real-time prior to purchase. ! ! Offline real-time tracking activity is now possible in-store. !
    • ! Apple Stores + iBeacon ! ! ! !
    • ! iBeacons in a neighborhood store ! ! ! !
    • ! Best practices recap ! ! Contextualized offers ! ! Monitor Shoppers activity ! ! A/B Testing ! Online/Offline experience
    • ! The fastest way to get started using iBeacons ! ! ! ! Apple Passbook
    • Steps to Launch Your Campaign 1. Design Use the automated design tool to build beautiful promotions in minutes 2. Define* 3. Distribute 4. Analyze Determine GPS locations & iBeacons to send location aware alerts & reminders Distribute your promotions where your customers are Track your performance & make decisions based on facts
    • ! Live demo ! ! ! iBeacon Give away ! ! ! ! ! Email: mary@fosbury.co
    • Thanks for watching our iBeacon webinar! To see a live demo, or discuss how Fosbury can grow your business, contact us at: mary@fosbury.co (512) 522-9224