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Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
Primed for Innovation
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Primed for Innovation

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Explores the reason why our approach to innovation needs us to see the world beyond the way we are in order to improve our performance. First presented at ProductCamp NYC - July 2009

Explores the reason why our approach to innovation needs us to see the world beyond the way we are in order to improve our performance. First presented at ProductCamp NYC - July 2009

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  • 1. PRIMED FOR INNOVATION<br />Our approach to innovation needs us to see the world beyond the way we are<br />Andrew Marshall [Drew]<br />Principal<br />PrimedAssociates, LLC<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 2. When first observed this photo caused quite a stir.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 3. A human face.<br />Evidence of Life on Mars?<br />Viking Photograph of Mars 1976<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 4. Not so fast. 25 years later…<br />“Where’s the Man in Mars?”<br />MGS Photograph of Mars 2001<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 5. AnaÏsnin20th Century Author Philosopher<br />We don’t see the world the way it is.<br />We see the world the way we are.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 6. Priming is…<br />A state of readiness<br />To make ready; prepare: guard dogs primed for attack.<br />To prepare (a gun or mine) for firing by inserting a charge of gunpowder or a primer.<br />To prepare for operation, as by pouring water into a pump or gasoline into a carburetor.<br />To prepare (a surface) for painting by covering with size, primer, or an undercoat.<br />To inform or instruct beforehand; coach.<br />Informed by our experiences, beliefs, mores, culture, upbringing, and so much more<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 7. Priming is also…<br />A way of coping with the almost infinite number of information inputs we receive each day through our senses so that they don’t overload us<br />Based on the concepts of pattern recognition and pattern expectation encountered in heuristics<br />Neither good nor bad<br />At times, fallible<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 8. How does this relate toInnovation?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 9. Product Development is…<br />Inherently risky<br />A cross-organization resource drain<br />Change forced into stable systems<br />Where good ideas get “improved”<br />Among the first to be sacrificed for survival<br />Like running a marathon, hopping on one leg, while someone continually changes the route in front of you<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 10. Product Development needs…<br />Palatable risk – to be prepared for pain<br />Cross-organizational commitment of resources<br />Leverage within organizational systems<br />To embrace “That the enemy of good is great”<br />To demonstrate that it can close the growth gap<br />The patience of a guru, the stamina of a Tour de France cyclist, the focus of a chess grand master, the insight of Sherlock Holmes and the gregariousness of Oprah<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 11. President’s research committeeon Social Trends<br />There is in our social organization an inertia…Unless there is a speeding up of social invention or a slowing down of mechanical invention, grave maladjustments are certain to result. <br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 12. There is in our social organization an inertia…Unless there is a speeding up of social invention or a slowing down of mechanical invention, grave maladjustments are certain to result. <br />President’s research committeeon Social Trends(1933)<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 13. How do you see your world?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 14. How do you see your world?<br />Product Development<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 15. Is it full of potential?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 16. Is it constantly delayed?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 17. Is it on the verge of catastrophe?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 18. Or perpetually cheery?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 19. A LITTLE SUBVERSION IS A GOOD THING…<br />Right?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 20. What does it take to see the world differently a láBanksy?<br />
  • 21. To subvert the dominant paradigm?<br />
  • 22. To take the everyday <br />and see it anew?<br />
  • 23. Ludwig Mies Van DerroheArchitect, Designer, Modernist<br />Less is more.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 24. Robert VenturiArchitect, Author, Post-Modernist<br />Less is a bore.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 25. SophoclesGreek Playwright, Show-off<br />Success is dependent on effort.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 26. helping your organization drive successful innovation can feel like trying to turn a cruise ship.How do you Get your “cruise ship” Turning?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 27. Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 28. Effort.But What Kind?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 29. www.kstoolkit.org/Social+Network+Analysis<br />Start your understanding here.<br />
  • 30. Priming Product Development<br />Prime an internal social network to directly support your product development and innovation outcomes takes considerable effort<br />Use the following levers to move the fly-wheel:<br />Stories – to energize<br />Images – to inform<br />Physical Space – to influence<br />Text – to instruct<br />Dialogue – to engage<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 31. Telling tall tales &amp; true – the stories we tell<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 32. Wheatley &amp; RogersLeadership and the New Science 1999<br />Organizational folktales become ways for building shared coherence, defining the “fundamental integrity about who we are.”<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 33. iMac Advertisement2001<br />
  • 34. I&amp;apos;ve been thinking hard about the Apple product-development process since I left…If you follow my [guidelines], it will guarantee good design. But Steve Jobs doesn&amp;apos;t want good design. He wants great design, and my method will never give you that. That takes a rare leader, who can bring both the cohesion and commitment, and style. And Steve has it.<br />Donald NeilsenFounder – Neilson Norman Group (who left Apple in 1997)<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 35. Arthur Fry the inventor of the Post-it Note ™ realized that his &amp;quot;bookmark&amp;quot; had other potential functions when he used it to leave a note on a work file, and co-workers kept dropping by, seeking &amp;quot;bookmarks&amp;quot; for their offices. Stories sold the idea inside 3M, first.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 36. The recent re-branding of HP returned to an old story too.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 37. Every community has a memory of itself.Neither an archive nor an authoritative record ...but a living history, an awareness of a collective identity woven of a thousand stories.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 38. A picture is worth10n words – the visuals we display<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 39. How can you begin to innovate in this space?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 40.
  • 41. Design a tool for market dialogue<br />Like &amp;gt;<br />
  • 42. Napoleon’s March to Moscow (Minard)<br />A data-rich story that stands alone<br />http://www.edwardtufte.com/tufte/minard<br />
  • 43. Product development drawingswork as internal sales tools<br />
  • 44. And help convey experiences<br />
  • 45. …of all types<br />
  • 46. Affect the physicalaffect the perspective – the Spaces we present<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 47. The Parthenon<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 48. “Entasis” makes it appear normal<br />
  • 49. The Sydney Harbour Bridge<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 50. The towers at each end (pylons)<br />serve no real structural purpose<br />except to make people feel safer<br />
  • 51. 2008 Mansory Rolls-Royce BelAir<br />The power of a “perfect” prototype<br />
  • 52. How are you using your spacesto affect the way you support your innovation efforts?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 53. The cubicle farm.<br />Is this really how to reap the benefits of the best and brightest?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 54. Newspapers are deadlong live news- the instructions we prescribe<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 55. Well, things are grim a bit , aren’t they?<br />
  • 56. But we still seem to have a lot to say<br />
  • 57. How do engage a president?<br />Fictional<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 58.
  • 59. The power of the written word<br />
  • 60. This poster was never used when it was designed – for Great Britain in WW2<br />In the current economic times it has unexpectedly<br />received a new lease of life<br />
  • 61. With our written words we prepare for the conversation<br />www.wordle.net<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 62. Have a chat with that!- the conversations we foster<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 63. Dialogue: a form of discussion aimed at fostering mutual insight and common purpose.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 64. Dialogue: how Galileo got himself into a little trouble.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 65.
  • 66. The quality of dialogue here…<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 67. …Needs to find a welcome home here, too.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 68. IsaacsDialogue 1999<br />A jazz musician improvising and inventing new music is engaged in generative dialogue with the music and his band.<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 69. Prime yourself and your organization - who knows where the journey might take you and your organization?<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 70. Any Questions? Find answers here…<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />
  • 71. Andrew Marshall [Drew]<br />Principal<br />PrimedAssociates, LLC<br />Twitter:@DrewCM<br />LinkedIn: www.linkedin.com/in/DrewCM<br />www.thinkprimed.com<br />Copyright © Primed Associates, LLC. 2009 All rights reserved.<br />

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