Forget the org chat - it is the network that can drive product development success

FORGET THE ORG CHART
TO DO SOMETHING NEW
IT’S THE NETWORK THAT MATTERS
November 7, 2010
Andrew Marshall [Drew]
Principal
PrimedAssociates, LLC

ALBERT EINSTEINPHYSICIST Philosopher PATENT CLERK
No problem can be solved from the same level of consciousness that created it.

Objectives
Share some thought starters on the challenges of navigating organizations
Explore the value of relationships
Understanding the power of social networks
Identify the social networks worth a damn
Review goal-based network navigation
Consider Social Orienteering™

It’s important to have someone who you totally trust, who is totally committed, who shares your vision, and yet has a little bit different set of skills and who also acts as something of a check on you.
Bill GatesFounder of Microsoft & the Bill & melinda Gates Foundation(in a conversation with Warren Buffett)

How do you see your world?

How do you see your world?
Product Development

Like this?

Or this?

What ARE YOU STRIVING for?

PUTTING OUT FIRES

OR LARGE-SCALE FIRE-FIGHTING?

IS THIS YOUR M.O.?

OR THIS?

AnaÏsnin20th Century Author Philosopher
We don’t see the world the way it is.
We see the world the way we are.

NOT ALL
PATHS ARE
FRUITFUL

NOT ALL AUTHORITY
IS EFFECTIVE

RELATIONSHIPS
MATTER

? ? ? ? ? ? ? ?

RELATIONSHIP
MANAGEMENT
MATTERS MORE

TRUST GROWS OVER TIME

GEORGE MACDONALDAuthor, POET, Philosopher & MINISTER
To be trusted is a greater compliment than being loved.

THE WORLD
IS NOT FLAT

THE PROBLEM

ORGANIZATION
CHART TYRANNY

ORGANIZATIONS
ARE NOT THEIR CHARTS

PUTTING THE FUN
IN FUNCTION
OR IS THAT
DYSFUNCTION?

RETHINK
ORGANIZATIONS

ORIENTEERING

(SOCIAL) ORIENTEERING

ORGANIZATIONS HAVE
SOCIAL TOPOGRAPHY

& IT IS NOTHING
LIKE YOU EXPECT

BUTTHROUGH IT YOU CAN
MORE EASILY GET THINGS DONE

A (THE) SOCIAL NETWORK

EXPERTS

YodA20th Century fox Philosopher JEDI
Do, or do not. There is no 'try'.

CONNECTORS

ROBERT KERRIGANAUTHOR
The way of the world is meeting people through other people.

ADVOCATES

SAMUEL TAYLOR COLERIDGEPOET, LITERARY CRITIC & PHILOSOPHER
The first duty of a wise advocate is to convince his opponents that he understands their arguments, and sympathizes with their just feelings.

Social Orienteering™
Map the social network across the organization
Identify the stakeholders involved in the design problem (subject experts, advocates, connectors) and assign those people to team members for research
Play out real (or imagined) engagement scenarios to better relate to the needs of those stakeholders and raise other issues
This enables team members to “get inside the head” of stakeholders and informs choices and responses
Copyright © Primed Associates, LLC. 2010

A QUICK EXERCISE
Choose product/service project you’re working on or have worked on recently – write it down
Write down the key subject matter expert *– the brains behind the effort
Write down the key advocate* – the person willing to champion the effort
Write down the key connector *– the person who always knows who to turn to
Do they know each other? If yes, how? If no, why not?
How would your life be easier if they did know each other and supported your efforts?
(*Note: If all three are you – you must be very, very tired)

HoraceRoman lyric poet
By mutual confidence and mutual aid - great deeds are done, and great discoveries made

NARRATION
ENGAGEMENT

INTERACTION

COMMUNITY

What Questions do you have?

Andrew Marshall [Drew]
Principal
PrimedAssociates, LLC
Twitter:@DrewCM
drew@thinkprimed.com
Mobile: 609-613-3975

http://thinkprimed.com	70
http://home.thinkprimed.com	7
http://primed.updatecontent.com	6
http://www.thinkprimed.com	1

Forget the org chat - it is the network that can drive product development success

by Andrew Marshall on Nov 18, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 84

Statistics

Forget the org chat - it is the network that can drive product development success — Presentation Transcript