Presented By:
2010 BLITZ & BEATZ TOUR TABLE OF CONTENTS

SPONSORSHIP LETTER......................................................PAGE 3
...
Dear Friends,

On behalf of Campus Socialite Media, we would like to extend our deepest appreciation
for your interest in ...
MISSION STATEMENT
Mission Statement: Campus Socialite Media will be hosting the "Blitz and Beatz Tour" - a
nationwide camp...
TOUR STOPS
September 17: Texas vs. Texas Tech - 61,000 screaming fans will be on hand in Lubbock,
Texas as the Red Raiders...
CAMPUS SOCIALITE MEDIA: WHO WE ARE

Campus Socialite Media is a new age marketing and social media
agency that serves as t...
ABOUT THE CAMPUS SOCIALITE.COM
The Campus Socialite is the leading voice for all things college and has amassed
a loyal fo...
CAMPUS NEWSPAPER OUTREACH

   Campus Socialite Media has developed relationships with many of
   the press outlets at camp...
VENUE AND SCHOOL INFORMATION
UNIVERSITY STUDENT POP. VENUE SIZE LAST FOOTBALL ATTENDANCE*
Texas Tech              30,000  ...
SPONSORSHIP OPPORTUNITIES
Social Media Activities

• Customized Facebook fan page dedicated to the tour as a whole.

• Des...
FOR MORE INFORMATION PLEASE CONTACT:



 NAME: EVIN SCHWARTZ
 TITLE: CO FOUNDER/CHIEF OPERATING OFFICER
 OFFICE NUMBER: (5...
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Campus Socialite Presents: Blitz And Beatz Tour

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Campus Socialite Media will be hosting the "Blitz and Beatz Tour" - a nationwide campus concert series that seeks to connect students to the musical and sporting events that define their collegiate experience. The Blitz and Beatz Tour will serve as an avenue to fuse the campus population to the brands that serve them both in and out of the
classroom. In coordination with the diligence and effort of each participating school\'s student body, organizations, faculty, and sponsors, this tour will not only be presented for entertainment purposes but also to join together the university community in a meaningful movement to express their youth and exuberance.

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Campus Socialite Presents: Blitz And Beatz Tour

  1. 1. Presented By:
  2. 2. 2010 BLITZ & BEATZ TOUR TABLE OF CONTENTS SPONSORSHIP LETTER......................................................PAGE 3 MISSION STATEMENT & EVENT SCHEDULE...........................PAGE 4 TOUR STOPS.....................................................................PAGE 5 CAMPUS SOCIALITE MEDIA: WHO WE ARE............................PAGE 6 ABOUT THECAMPUSSOCIALITE.COM....................................PAGE 7 CAMPUS NEWSPAPER OUTREACH.......................................PAGE 8 COLLEGE DEMOGRAPHICS................................................PAGE 9 SPONSORSHIP PACKAGES................................................PAGE 10 CONTACT INFORMATION..................................................PAGE 11.
  3. 3. Dear Friends, On behalf of Campus Socialite Media, we would like to extend our deepest appreciation for your interest in The Campus Socialite Blitz & Beatz Tour, taking place throughout the fall semester of 2010. This tour promises to connect our sponsorship partners with thousands of college students at major universities nationwide. The events of the tour will be held at campuses with populations in excess of 25,000 students and take place during major college football weekends. The exposure to the college market will be unparalleled, as we will be communicating our sponsors' messages to college students through various social, physical, and viral mediums. Campus Socialite Media is a new age marketing and branding agency that serves as the bridge between business ventures and the college student experience. Focusing on the demographics between the ages of 18 and 26, we employ extensive research and field studies and apply those findings to product launches and brand awareness campaigns that coordinate with campus events to generate tremendous buzz among participating audiences. The Campus Socialite Blitz & Beatz Tour offers us a special opportunity to play a key role in events nationwide that promise to draw an attendance of 1,000 to 5,000 enthusiastic students per show, while at the same time implementing a viral marketing campaign for each sponsor's brand for the three month duration of the tour. The buzz surrounding The Campus Socialite Blitz & Beatz Tour is already heating up at schools around the country. Campuses included in the tour include Penn State University, Syracuse University, University of Michigan, University of Illinois, University of Massachusetts, University of Southern California and Texas Tech University (see the full list with dates below). Talent includes (subject to change) Sam Adams, Roscoe Dash, G. Curtis, Super Mash Brothers, Milk Man, Cash Cash and Mac Miller. Sponsors that wish to be a part of The Campus Socialite Blitz & Beatz Tour are presented with various opportunities within the multiple sponsorship packages that The Campus Socialite team has created.These promotional offers will be customized to the specific clients needs. With your support, the support of students, a strong alumni network at these major universities, and neighbors of the universities, The Campus Socialite Blitz & Beatz Tour is sure be remembered as yet another progressive triumph for some of the nation's most vibrant universities. Sincerely, The Campus Socialite Media Team
  4. 4. MISSION STATEMENT Mission Statement: Campus Socialite Media will be hosting the "Blitz and Beatz Tour" - a nationwide campus concert series that seeks to connect students to the musical and sporting events that define their collegiate experience. The Blitz and Beatz Tour will serve as an avenue to fuse the campus population to the brands that serve them both in and out of the classroom. In coordination with the diligence and effort of each participating school's student body, organizations, faculty, and sponsors, this tour will not only be presented for entertainment purposes but also to join together the university community in a meaningful movement to express their youth and exuberance. EVENT INFORMATION Locations and dates (subject to change): September 17 – Texas Tech University September 24 – University of Massachusetts October 1 – Penn State University October 8 – University of Michigan October 15 – TBA October 23 – University of Illinois October 30 – New York City Halloween Takeover November 5 – University of Southern California November 12 – University of Arizona November 19- Syracuse University Artists for tour include: Sam Adams, Roscoe Dash, G. Curtis, Super Mash Brothers, Milk Man, Cash Cash and Mac Miller. Host: Rock Comedian Brian Smith Expected Attendance: 1,000 – 5,000 students (per venue) Admission: $10-$20 Depending on venue/talent
  5. 5. TOUR STOPS September 17: Texas vs. Texas Tech - 61,000 screaming fans will be on hand in Lubbock, Texas as the Red Raiders square off with the Longhorns in a battle for Big 12 supremacy. This one will not be for the weak of heart. September 24: University of Massachusetts - UMASS Music Weekend Kickoff: Live music invades Amherst as rap, pop, and rock will be the soundtrack of the weekend on the Minutemen’s home campus. October 1: Penn State University (actual game is in Iowa) - The Campus Socialite will host a viewing party for the student body as Happy Valley residents plan to enter Iowa’s backyard and give them a taste of their own medicine by spoiling their Big Ten title hopes. October 8: Michigan State vs. Michigan - Intrastate scores will be settled as the Wolverines host the Spartans for an early October showdown in The Big House. Nearly 110,000 Michigan fans will be pulling for Big Blue to get their first win over MSU in three seasons. October 23: Indiana vs. Illinois (Illinois 100th Homecoming Block Party) - The Big Ten is defined by bitter rivalries and nowhere will that be more present than at Memorial Stadium as the Fighting Illini play host to the Hoosiers of Indiana. The 100th Homecoming Block Party is sure to provide some sparks on a weekend filled with drama both on and off the field in the city of Champaign. October 30: New York City Halloween Takeover - There is no better spot to celebrate every college student’s favorite holiday than the Big Apple. The NYC Halloween Takeover has hosted thousands of students in previous years as all guests get decked out in their finest costumes and enjoy a night of entertainment, music, and unadulterated amusement. November 5: Arizona State vs. Southern Cal - New Trojans head coach Lane Kiffin did not come to Los Angeles to lose Pac-10 conference home games. The Sun Devils won’t go down easily as they still are feeling the sting from a tough 14-9 home loss last November. Look for some feelings to get hurt in this West Coast showdown November 12: Southern Cal vs. Arizona - The Wildcats delivered USC their second home loss in three games last year and ended the Trojans season on a sour note. The scoreboard will light up in Tucson as these two Pac-10 powerhouses hit the turf to up their chances for a postseason bowl bid and send their rival home crying over some early Thanksgiving turkey. November 19: UConn vs. Syracuse - Winter is right around the corner in Syracuse, but the intensity on the field will keep all the Orange fans warm as they welcome the Huskies of UConn to the unfriendly confines of the Carrier Dome.
  6. 6. CAMPUS SOCIALITE MEDIA: WHO WE ARE Campus Socialite Media is a new age marketing and social media agency that serves as the lifeline between our business efforts and the student experience. Through the management of the universally acclaimed Campus Socialite blog and partnerships with growing companies including Scion, Code Blue Drink, NERD Focus Beverage, popchips, and Fox Searchlight Pictures, Campus Socialite Media has cemented its role as the force in promotional ventures and continues to enter into relationships with college-themed businesses. Taking aim at adults between the ages of 18 and 26, Campus Socialite Media has applied extensive research and field studies to product launch campaigns and campus event promotions that have generated a tremendous buzz among participating audiences. A crowning achievement in the Campus Socialite Media portfolio was the Music Fest 2010 benefit concert at Hofstra University. The landmark event united the local campus community under the common goal of aiding young people with the difficulties they have dealing with and overcoming addictions as well as other adversities.
  7. 7. ABOUT THE CAMPUS SOCIALITE.COM The Campus Socialite is the leading voice for all things college and has amassed a loyal following of thousands of students and alumni nationwide. With a unique, eclectic mix of writers, The Campus Socialite offers a comprehensive outlook on a wide range of topics spanning from everyday advice to sports and entertainment news as well as the latest trends in arts and technology. As our reach hits approximately 500,000 visitors per month, The Campus Socialite has prevailed as a major player in the web community and connects student audiences with the content they crave every time they get behind the keyboard. The chief priority of our blog is to ensure that every reader that logs onto The Campus Socialite stays well-informed not only on national breaking news and pop culture stories, but also the events taking place in their own backyard on each of their individual campuses. With networks at Arizona State, Michigan, Hofstra, Syracuse, Miami, Minnesota, UTSA, Illinois, and USC to name a few, The Campus Socialite is equipped to take the genuine, local pulse of many different universities across the country. The minds behind The Campus Socialite understand that our readers are some of the brightest individuals of their generation and with that in mind, we strive to publish only the finest content that will keep you intrigued in the classroom, dorm room, bedroom, office, or anywhere you log on.
  8. 8. CAMPUS NEWSPAPER OUTREACH Campus Socialite Media has developed relationships with many of the press outlets at campuses across the country. The Campus Socialite blog offers the writers free access to the show in return for coverage of the event. Penn State University - The Daily Collegian 40,000 + students read The Daily Collegian http://www.collegian.psu.edu - 49,587 page views per day Michigan University- Michigan Daily http://www.MichiganDaily.com University of Illinois -The Daily Illini http://www.dailyillini.com/ NYU-Washington Square News http://nyunews.com/ Texas Tech - Daily Toreador Reach of 34,000 students and staff http://www.dailytoreador.com/ USC-Daily Trojan Daily circulation of 9,000 http://dailytrojan.com/ University of Arizona -The Daily Wildcat Daily circulation of 15,000 http://wildcat.arizona.edu/ University of Massachusetts - The Daily Collegian http://massdailycollegian.com/ Syracuse University - The Daily Orange Daily circulation of 9,000 http://thedailyorange.com/
  9. 9. VENUE AND SCHOOL INFORMATION UNIVERSITY STUDENT POP. VENUE SIZE LAST FOOTBALL ATTENDANCE* Texas Tech 30,000 1,500 56,000 UMASS 27,000 1,400 N/A Penn St. 45,200 2,000 110,000 Michigan 41,700 1,000 110,000 Illinois 30,700 4,000+ 63,000 NYU 22,000 1,000 N/A USC 34,700 1,200 85,000 Arizona 38,700 1,500 57,000 Syracuse 14,000 1,500 28,000 *Based on last time opponents played at 2010 venue. For Illinois, based on last year’s homecoming attendance. For UMASS, there is no home game planned that weekend. *Football game attendance based on last time teams faced each other at home venue UNIVERSITY DEMOGRAPHIC INFORMATION UNIVERSITY ON FACEBOOK* GREEK POP. UNDER 21 MALE/FEMALE IN STATE/OUT Texas Tech 15,000 3,900 54% 52/48% 95/5% UMASS 15,000 1,700 63% 48/52% 77/23% Penn State 44,000 4,700 61% 51/49% 66/34% Michigan 21,000 4,200 68% 51/49% 68/32% Illinois 21,000 6,900 62% 52/48% 83/17% NYU 17,000 N/A 54% 41/59% 28/72% USC 13,000 3,500 69% 48/52% 59/41% Arizona 17,000 3,200 60% 46/54% 61/39% Syracuse 12,000 3,000 62% 43/57% 47/53% *Students that are on Facebook and have registered within their respective schools’ networks, however there are countless others who haven’t registered within their respective network. Also, all students are 18-26.
  10. 10. SPONSORSHIP OPPORTUNITIES Social Media Activities • Customized Facebook fan page dedicated to the tour as a whole. • Designated tour website that will offer news about the tour, links to ticket sales, and connect to social media campaigns. • Implementation of Foursquare, Gowalla, and Twitter hashtag campaign, all connected Geotoko's social media platform. - Branded social media campaign, custom-fit to sponsor. PR Activities • Campus Socialite student brand ambassadors implement University PR strategies by utilizing campus print and radio mediums to generate buzz about the event. • Student organization outreach via press releases and e-mail marketing. • Maximizing national exposure via The Campus Socialite's robust blogging network of sites targeting the 18-26 year old demographic with a cumulative audience of over 200,000 Twitter followers and extensive web and SEO capacity. • The Campus Socialite.com receives 10,000-15,000 daily visitors and will use various blog posts, press releases, and banner ads to boost awareness of the tour. • The Campus Socialite's relationship with InSeats.com allows for branding of tickets and point-of-sale web pages. Physical Activities • Concert marketing opportunities include: - Promotional material distribution - Sponsored plugs by performers throughout the event - Branded stations and VIP areas at each concert - Informational booths and contests • Client-themed tailgate events:
  11. 11. FOR MORE INFORMATION PLEASE CONTACT: NAME: EVIN SCHWARTZ TITLE: CO FOUNDER/CHIEF OPERATING OFFICER OFFICE NUMBER: (516) 934-0965 EMAIL: ESCHWARTZ@PRECIOUSTIMENY.COM NAME: DREW AUSTIN TITLE: CO FOUNDER/CHIEF EXECUTIVE OFFICER OFFICE NUMBER: (516) 934-0965 EMAIL: DREWAUSTIN@PRECIOUSTIMENY.COM

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