Transforming Wealth Management Gary Roth, United Capital Financial Advisors Sean Urban, Private Client Wealth Management B...
Safe Harbor Statement <ul><li>“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This pr...
Thank You to our Partners!!!
Agenda <ul><li>Introductions </li></ul><ul><li>United Capital Financial Advisors </li></ul><ul><li>Private Client Wealth M...
What Does It Take to Transform Wealth Management? How do I establish a 360 degree view of  my wealth management clients? W...
Transforming Wealth Management Gary Roth, United Capital Financial Advisers Inc
All About United Capital Financial Partners <ul><ul><li>INDUSTRY : Financial Services/Wealth Management </li></ul></ul><ul...
United Capital Financial Partners – Key Challenges <ul><li>Business Challenges </li></ul><ul><ul><li>Acquisitive national ...
United Capital Financial Partners – The Solution <ul><li>How did we address these challenges? </li></ul><ul><ul><li>Make S...
United Capital Financial Partners – Results <ul><li>What were the results? </li></ul><ul><ul><li>96% user adoption rate pe...
United Capital Financial Partners – Key Points <ul><li>Automation </li></ul><ul><li>Integration </li></ul><ul><li>Adoption...
United Capital Financial Partners Demo
Transforming Wealth Management Sean Urban and Private Client Wealth Management Bank
Private Client Wealth Management Bank – Key Challenges <ul><li>Business Challenges </li></ul><ul><ul><li>Lack of a central...
Private Client Wealth Management Bank - The Solution <ul><li>How did we address these challenges? </li></ul><ul><ul><li>Sa...
Private Client Wealth Management Bank – Results <ul><li>What were the results? </li></ul><ul><ul><li>Removed manual entry ...
Transforming Wealth Management Salesforce Wealth Management Edition
Introducing the Next Generation Desktop <ul><li>Built for Financial Advisors:  High Adoption </li></ul><ul><li>Wealth Mana...
Salesforce Wealth Management Edition Demo <ul><li>Prepare for a Household Review </li></ul><ul><ul><li>Home Page </li></ul...
Salesforce Wealth Management Edition Roadmap <ul><li>Version 1 </li></ul><ul><li>Client Management </li></ul><ul><li>Finan...
Gary Roth Chief Operating Officer Sean Urban Vice President Mark Abramowitz Director of Product Management, Financial Serv...
Don’t miss these Activities: <ul><li>Visit our Financial Services Expo </li></ul><ul><li>13 Partner Solutions  </li></ul><...
Transforming Wealth Management Gary Roth, United Capital Financial Advisors Sean Urban Mark Abramowitz, Salesforce.com Tra...
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Transforming Wealth Management F I N A L

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  • Transforming Wealth Management F I N A L

    1. 1. Transforming Wealth Management Gary Roth, United Capital Financial Advisors Sean Urban, Private Client Wealth Management Bank Mark Abramowitz, Salesforce.com Track: Financial Services
    2. 2. Safe Harbor Statement <ul><li>“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements including but not limited to statements regarding our expected future revenue, GAAP diluted earnings per share, expected tax rate, anticipated shares outstanding,and concerning the potential market for our existing service offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. </li></ul><ul><li>The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. </li></ul><ul><li>Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2007. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law. </li></ul>
    3. 3. Thank You to our Partners!!!
    4. 4. Agenda <ul><li>Introductions </li></ul><ul><li>United Capital Financial Advisors </li></ul><ul><li>Private Client Wealth Management Bank </li></ul><ul><li>Salesforce Wealth Management Edition </li></ul><ul><li>Question and Answer Session </li></ul>
    5. 5. What Does It Take to Transform Wealth Management? How do I establish a 360 degree view of my wealth management clients? What does it take to establish wealth management processes centered on the customer? What is the best way to roll out Salesforce for Wealth Management?
    6. 6. Transforming Wealth Management Gary Roth, United Capital Financial Advisers Inc
    7. 7. All About United Capital Financial Partners <ul><ul><li>INDUSTRY : Financial Services/Wealth Management </li></ul></ul><ul><ul><li>EMPLOYEES : 100 </li></ul></ul><ul><ul><li>GEOGRAPHY : National </li></ul></ul><ul><ul><li># USERS : 60 </li></ul></ul><ul><ul><li>PRODUCT(S) USED : Sales Force Automation, AppExchange application </li></ul></ul>United Capital Financial Advisers (UCFA) is the nation's leading transformational acquirer of Wealth Management, Financial Planning and Corporate Pension Consulting firms.  As of September 2007 UCFA has over $7 Billion in client Assets under Advisory, with clients serviced by 12 regional offices across the United States.
    8. 8. United Capital Financial Partners – Key Challenges <ul><li>Business Challenges </li></ul><ul><ul><li>Acquisitive national wealth management and financial planning firm with robust growth plan (8-12 acquisitions per year) </li></ul></ul><ul><ul><li>360 Degree view of Client Information a must for achieving desired client service and growth levels </li></ul></ul><ul><ul><li>Management of activities and meeting outcomes of distributed teams of Advisers and Associates </li></ul></ul><ul><ul><li>Unique business processes that require central oversight and management </li></ul></ul><ul><li>Technology Challenges </li></ul><ul><ul><li>Replacing home-grown, legacy CRM System </li></ul></ul><ul><ul><li>Need for customizable application to fit company's business model </li></ul></ul><ul><ul><li>Integrating external systems to provide full-view of client data and company's business </li></ul></ul><ul><ul><li>Training and rollout to multiple field offices with no disruption to daily client-facing activities </li></ul></ul>
    9. 9. United Capital Financial Partners – The Solution <ul><li>How did we address these challenges? </li></ul><ul><ul><li>Make Salesforce the central repository for all field activity and client data </li></ul></ul><ul><ul><li>Customize Salesforce with key United Capital workflows and processes </li></ul></ul><ul><ul><li>Develop reports and dashboards to manage to our Critical Success Factors </li></ul></ul><ul><ul><li>Manage field rollout to ensure user adoption and satisfaction </li></ul></ul>
    10. 10. United Capital Financial Partners – Results <ul><li>What were the results? </li></ul><ul><ul><li>96% user adoption rate per Salesforce.com's metrics (100% in field offices) </li></ul></ul><ul><ul><li>Successfully transitioned 12 offices off of legacy systems in 60 days </li></ul></ul><ul><ul><li>Elimination of dozens of manual reports per week </li></ul></ul><ul><ul><li>Integrated Asset Management and Accounting systems into Salesforce within 90 days </li></ul></ul><ul><ul><li>Salesforce rapidly became the central repository for all client information and the practice management system for all field offices </li></ul></ul>
    11. 11. United Capital Financial Partners – Key Points <ul><li>Automation </li></ul><ul><li>Integration </li></ul><ul><li>Adoption </li></ul>
    12. 12. United Capital Financial Partners Demo
    13. 13. Transforming Wealth Management Sean Urban and Private Client Wealth Management Bank
    14. 14. Private Client Wealth Management Bank – Key Challenges <ul><li>Business Challenges </li></ul><ul><ul><li>Lack of a centralized CRM system / if there was a CRM system adoption wasn’t so good. </li></ul></ul><ul><ul><li>Need for federal regulatory oversight is increasing </li></ul></ul><ul><ul><li>Manual processes in place </li></ul></ul><ul><ul><li>No single place to find client information </li></ul></ul><ul><li>Technology Challenges </li></ul><ul><ul><li>Disparate backend systems </li></ul></ul><ul><ul><li>Short time frame to implement high impact projects </li></ul></ul>
    15. 15. Private Client Wealth Management Bank - The Solution <ul><li>How did we address these challenges? </li></ul><ul><ul><li>Salesforce.com is the front end to backend processes </li></ul></ul><ul><ul><li>All client call notes entered into Salesforce.com </li></ul></ul><ul><ul><li>Track complaints back to clients and related assets at risk. </li></ul></ul><ul><ul><li>Implementation of Know Your Client process </li></ul></ul><ul><ul><li>Integration with anti money laundering system </li></ul></ul>
    16. 16. Private Client Wealth Management Bank – Results <ul><li>What were the results? </li></ul><ul><ul><li>Removed manual entry of anti money laundering data </li></ul></ul><ul><ul><li>KYC’s are approved and completed in just over a day, vs. 14 days. 1400% improvement . </li></ul></ul><ul><ul><li>All regulatory data is now stored in one location </li></ul></ul><ul><ul><li>Data can be updated and reported on demand </li></ul></ul><ul><ul><li>Greater employee satisfaction </li></ul></ul><ul><ul><li>Market share improvements </li></ul></ul>
    17. 17. Transforming Wealth Management Salesforce Wealth Management Edition
    18. 18. Introducing the Next Generation Desktop <ul><li>Built for Financial Advisors: High Adoption </li></ul><ul><li>Wealth Management CRM : Manage Clients in One Place </li></ul><ul><li>Wealth Management Mash-ups: Pre-integrated Apps </li></ul>
    19. 19. Salesforce Wealth Management Edition Demo <ul><li>Prepare for a Household Review </li></ul><ul><ul><li>Home Page </li></ul></ul><ul><ul><li>Client Detail </li></ul></ul><ul><ul><li>Financial Accounts </li></ul></ul><ul><ul><li>Portfolio Snapshot </li></ul></ul><ul><li>Initiate Know Your Client Process </li></ul>
    20. 20. Salesforce Wealth Management Edition Roadmap <ul><li>Version 1 </li></ul><ul><li>Client Management </li></ul><ul><li>Financial Accounts </li></ul><ul><li>Know Your Client </li></ul><ul><li>Interests </li></ul><ul><li>Market Data and News </li></ul><ul><li>Outlook Edition and Lotus Notes support </li></ul><ul><li>Client Associate Console </li></ul><ul><li>Version 2 </li></ul><ul><li>Household Management </li></ul><ul><li>Group Tasks </li></ul><ul><li>Encrypted Fields </li></ul><ul><li>Printable Lists </li></ul><ul><li>Tagging </li></ul>Plus : Enterprise or Unlimited Edition features <ul><li>Version 3 </li></ul><ul><li>Client Action Plans </li></ul><ul><li>Household Management 2.0 </li></ul><ul><li>Client and Book Value </li></ul><ul><li>Trust Accounts (sub-financial accounts) </li></ul><ul><li>Calendar and Scheduling </li></ul>
    21. 21. Gary Roth Chief Operating Officer Sean Urban Vice President Mark Abramowitz Director of Product Management, Financial Services QUESTION & ANSWER SESSION
    22. 22. Don’t miss these Activities: <ul><li>Visit our Financial Services Expo </li></ul><ul><li>13 Partner Solutions </li></ul><ul><li>Financial Services Demos </li></ul><ul><li>Meet 700 Financial Services Attendees </li></ul><ul><li>Birds of a Feather Industry Luncheon: Tue 12:15 </li></ul><ul><li>Enjoy a Latte and Network in our Industries Lounge </li></ul>
    23. 23. Transforming Wealth Management Gary Roth, United Capital Financial Advisors Sean Urban Mark Abramowitz, Salesforce.com Track: Financial Services

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