M A S009 Burbridge 091907

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    1 Favorite

    M A S009 Burbridge 091907 - Presentation Transcript

    1. Advanced Segmentation and Reporting Marketing II: Advanced Topics Andrea Wildt, salesforce.com John Burbridge, salesforce.com
    2. Safe Harbor Statement “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements including but not limited to statements regarding our expected future revenue, GAAP diluted earnings per share, expected tax rate, anticipated shares outstanding,and concerning the potential market for our existing service offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2007. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
    3. Agenda  Part 1 – How to Get Started With Segmentation  Andrea Wildt, Senior Manager, salesforce.com  Part 2 – Customizing Salesforce  John Burbridge, Senior Manager, salesforce.com  Q&A
    4. Salesforce.com Andrea Wildt Senior Product Manager, Salesforce Marketing awildt@salesforce.com
    5. Marketing in the Google Era 20th Century 21st Century Demand Generation Outbound Inbound Feedback Cycles Weeks Hours Pricing CPM CPA Customer Experience Segmented Integrated Messaging Eyeballs Relevancy Measurement Untrackable Trackable The Internet Homepage Marketing Platform
    6. Step 1: Segmentation  Define Your Segments  Do this based on your business – not what data currently exists in the system  Try to avoid consensus by committee  Keep your segments manageable  Put them in a matrix
    7. Step 2: Segmentation  Create Standardized Lists for Each Segment  Not capturing the data I need  Have partial data  Have BAD data  Can’t get to the data
    8. Not Capturing Data You Need & Partial Data  Am I missing Geography? Could I use the area code to map this?  Am I missing Market Segment? Could I use employee size to extrapolate this data?  Am I missing Product Interest? Could I use the campaign association to determine product interest?
    9. Can’t Get to the Data  Custom Report Types  Partner Tools
    10. Can’t Get to the Data  Custom Report Types  Partner Tools
    11. Step 3: Segmentation Map Your Data in to a Matrix
    12. Salesforce.com John Burbridge Senior Manager, Research & Development jburbridge@salesforce.com
    13. Leveraging Salesforce for Email Segmentation Today’s Topics  Improving Data Quality  Simplifying Reporting  Improving Email Targeting  Reducing Opt-Out Rates
    14. Leveraging Salesforce for Email Segmentation Legal Requirements  CAN-SPAM Compliance  Provide an opt-out method  Store opt-outs safely Extending Salesforce for Email Segmentation  Create an “Email Preferences” custom object  Associate with leads / contacts
    15. Leveraging Salesforce for Email Segmentation Why is it so important to separate email opt-out?  In short: have one true opt-out field. Lead 1 Lead 2 Lead 3 Email Preferences Contact
    16. Leveraging Salesforce for Email Segmentation Demo – Customizing Salesforce  How to create a custom object  How to create the association between “Email Preferences” and with Leads & Contacts  Bake at 350° for 20 minutes (apply Apex code on our new object)
    17. Leveraging Salesforce for Email Segmentation Demo – Testing our new “Email Preferences” object  Create a new lead  Create a duplicate lead  Modify the email opt-out status  View changes to records and field history
    18. Leveraging Salesforce for Email Segmentation Extend Our “Email Preferences” Object  Define “Product Interests”  Define “Subscriptions” Extend Our Lead Capture Forms  View on-line example  Create a new lead  View data in salesforce.com
    19. Leveraging Salesforce for Email Segmentation Enhanced Reporting Out-Of-The-Box!  Reports now have segmentation options  Existing lead attributes can be combined with new segmentation options (ex: geo-targeting plus custom attributes)
    20. Leveraging Salesforce for Email Segmentation Key Takeaways:  Improved Segmentation Capabilities  Improved Data Quality  Decreased Opt-Out Rates  Leveraged Force.com On-demand Platform
    21. Leveraging Salesforce for Email Segmentation Next Steps:  For developers, visit: http://www.salesforce.com/developer  My contact information: John Burbridge jburbridge@salesforce.com
    22. Q&A

    + Dreamforce07Dreamforce07, 3 years ago

    custom

    1133 views, 1 favs, 5 embeds more stats

    Full session information and video available on suc more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1133
      • 864 on SlideShare
      • 269 from embeds
    • Comments 0
    • Favorites 1
    • Downloads 44
    Most viewed embeds
    • 215 views on http://www.salesforce.com
    • 49 views on http://blogs.salesforce.com
    • 3 views on https://www.salesforce.com
    • 1 views on https://prerelwww.pre.salesforce.com
    • 1 views on http://prerelwww.pre.salesforce.com

    more

    All embeds
    • 215 views on http://www.salesforce.com
    • 49 views on http://blogs.salesforce.com
    • 3 views on https://www.salesforce.com
    • 1 views on https://prerelwww.pre.salesforce.com
    • 1 views on http://prerelwww.pre.salesforce.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories