M A S006 Grenney 091807

Inside Successforce.com Starting an Online User Community Track: Advanced Marketing Jamie Grenney, Salesforce.com

Safe Harbor Statement “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements including but not limited to statements regarding our expected future revenue, GAAP diluted earnings per share, expected tax rate, anticipated shares outstanding,and concerning the potential market for our existing service offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2007. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Three Years Ago  Simple 1 Page Website  12 Pieces of Content  Contact Me Form

Successforce Today Publishing 25 Blogs Over a 1,000 Posts Technology RSS Feeds Google Ajax Search Embedded Video Community 5,046 Ideas 92,319 Votes 7,916 Comments

What We Are Going to Cover in this Session?  Why start an online community  What draws customers to online community  How has Web 2.0 changed customer behavior  How to build your own Successforce

Why start an online community?

Why Start an Online Community?  Improve Customer Success Support  Increase Rep Productivity Sales  Create a Competitive Differentiation  Drive Evangelism Marketing  Generate Leads Product  Insight Into Customers Development  Harness Innovation

What draws customers to online community?

What Do Your Customers Want?  Quick Answers to Questions  Step-by-Step Guidance  Breaking News  Access to Experts  Voice Their Opinion  Feeling of Ownership  Personalization  Connect with People

How do I cancel my eBay bid?

Personal Genomics

Act Customer Reviews

In this web 2.0 world how do you build online community?

Start a Blog

Simple Authoring Tools

Start a Conversation

Syndicate Your Content

Content Get Picked Up By Searches

You Can Create Lots and Lots of Blogs Blog Roll

How do we bubble the best stuff to the top?

Successforce Homepage

How Do We Drive Membership?

Personalize The Experience

Create Dialog Comments Post a Comment

Connect with Others My Profile

We See Lots of Exciting Use Cases Post an Article or Promote Things that Discuss with the Community Valuable Resource Intest You and Connect with Peers Community Driven News Suggest a new Product Promote Ideas That You Discuss With Product Concept Want to See Developed Managers and Other Users Feedback and Innovation Post a Question or Promote Good Questions and Answer Questions with Best Practice Tips Add them to Your Watch List the Community Help and Discussions

Feedback and Innovation

Help and Discussions

So how does this relate back to CRM?

Single View of the Customer

This sounds great but it feels out of reach

Start with the Basics, Setup a Blog

You Could Try Go the Mash-up Route

Or You Could Go with the Salesforce Platform  Point & Click Customization  Integrated with CRM Data  Easy to Extend  Seamless Upgrades

Where Were Headed Private Employee Secure Customer Public Communities Communities Communities  Sales advice  Feature requests  Product ideas  Success stories  Best practices  Community news  Employee feedback  Customer feedback  Rating and reviews This year Next year

Panel Discussion  Jamie – Salesforce Ideas Product Line Director  Kingsley – Successforce Product Manager  Michael – VP of Product TypePad  Todd – Top IdeaExchange User

For More Information blogs.salesforce.com/ideas  View This Session Online  Get Product Updates  Find Answers to FAQs

Don’t miss these Activities:  Visit our High Tech Expo  16 Partner Solutions  More than 40 breakout sessions  Software and High Tech Demos  Meet 2000 High Tech Attendees  Birds of a Feather Industry Luncheon: Tue 12:15  Enjoy a Latte and Network in our Industries Lounge

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http://blogs.salesforce.com	69
http://www.salesforce.com	44
http://www.jesushoyos.typepad.com	14
http://jesushoyos.typepad.com	4
http://solvisconsulting.typepad.com	2
http://www.typepad.com	1
http://webcache.googleusercontent.com	1
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M A S006 Grenney 091807

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