Building New Apps on the Force.com Platform Howard Brown, CRC Health Narinder Singh, Appirio Eric Bezar, salesforce.com IT Exec: Chief Innovation Officer

Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

The CIO Agenda 2007 Creating Enterprise Leverage Improve business processes Control enterprise wide operating costs Attract, retain and grow customer relationships Improve the effectiveness of the enterprise workforce Expand use of information/intelligence in products and services Deploy new business capabilities to meet strategic goals Faster innovation (shorter product/service life cycles) CIOs will need to find sources of enterprise leverage to raise performance and make their companies stand out in a crowded market.. “ ” — Gartner Inc, Executive Summary: Creating Enterprise Leverage: The 2007 CIO Agenda

Improve business processes

Control enterprise wide operating costs

Attract, retain and grow customer relationships

Improve the effectiveness of the enterprise workforce

Expand use of information/intelligence in products and services

Deploy new business capabilities to meet strategic goals

Faster innovation (shorter product/service life cycles)

The IT Innovation Dilemma Business Demands Innovation IT Constraints Rapid customization of apps Integrated business processes Deployment of new vendor apps Development of new custom apps Backlog of requests Limited internal resources & budget Complex infrastructure to manage Upgrades are expensive and risky

Why Are Customers Building Apps on Our Platform? Innovation Infrastructure Services Network Storage Operating System Database App Server Web Server Data Center Disaster Recovery Application Services Security Sharing Integration Customization Web Services API Multi-Language Multi-Currency Workflow Analytics Multi-Device Messaging Search Operations Services Authentication Availability Monitoring Patch Mgmt Upgrades Backup NOC IT

You Innovation Infrastructure Services Application Services Operations Services Business Services Us

You

Complete On-Demand Development Stack Create Any Database Create Any User Interface Create Any Business Logic Run On Our Infrastructure

Create Any Database Create any table Add any field Build any relationship Security & sharing Automatic tuning Automatic backups Automatic upgrades

Create Any Business Logic Data Validation Audit History Tracking Web Services Stored Procedures HTTP Callouts Triggers Complex Transactional Logic 100% Automatic Upgrades Clicks Calcs Code

Create Any Workflow Immediate & time-based workflow Escalation rules Assignment rules Email notifications Automated task creation Automated field updates Reminders Flexible routing options Send SOAP messages to other systems End-to-end approval processes

Embed Any Mash-Up Use AJAX Anywhere Create Any Button or Link Build Any Form

Introducing Run your UI code on our servers … Use Apex to build complex interaction logic … Leverage our library of visual components … ..and run on different devices

App Framework: Productivity, Not Plumbing Core Services Application Services Application Framework Operations Traditional Platforms App Framework

Demo: Creating An Expense Tracking App Department: Enterprise Wide Key Requirements Enforce expense policies Implement process controls Meet compliance requirements Key Benefits Eliminate costly error-prone manual process Enhance visibility of expense spending by department

Department: Enterprise Wide

Key Requirements

Enforce expense policies

Implement process controls

Meet compliance requirements

Key Benefits

Eliminate costly error-prone manual process

Enhance visibility of expense spending by department

Howard A. Brown VP Marketing, CRC Health Group [email_address] Narinder Singh CMO, Appirio [email_address]

CRC Health Group

Aspen Education - Ecosystem of the Business CRC Corporate Programs (Facilities) Regional Sales Educational Consultants Potential Clients National Resource Center Internet

Acquisition Success - Instrument and Improve Sales, Marketing, Intake and Operations Marketing Internet Network Advertising Public Relations Tradeshows Collateral Sales Clinical Professionals Educational Consultants Health Care Legal System Schools Relationships Referral Sources Resource Center Cross-Referrals Competition Analysis Revenue Capacity New Business Best Practices Intake Conversion Rates Loss Reasons Inquiry Pipeline Follow-up Census

Achievement of Business Objectives Required Successful User Adoption “ [The CRM] has exceeded ALL of my expectations! This system has truly made my work flow smoother, has cut my reporting time in half and allows me to gather the data for my business strategy with lightning speed.” Debbie Hopper, Western Regional Liaison, AEG Business Development

The “CRCForce” Application Model Massive Platform Usage 27 Custom Objects 400+ Custom Fields - 20+ S-controls 20+ Workflows 500+ Reports 50+ Dashboards Security and Multiple Sharing Rules History Tracking Person Accounts Record Types / Page Layouts API Integration eFax Integration

Massive Platform Usage

27 Custom Objects

400+ Custom Fields -

20+ S-controls

20+ Workflows

500+ Reports

50+ Dashboards

Security and Multiple Sharing Rules

History Tracking

Person Accounts

Record Types / Page Layouts

API Integration

eFax Integration

Demonstration

Convenient User-Features and Behaviors

Overall Goals and Results 100% User Adoption Phase I Integration Complete Expand Platform Usage Reduce Reporting Time Develop Intake Best Practices Create Transparency into Multi Channel Marketing Increase Census

100% User Adoption

Phase I Integration Complete

Expand Platform Usage

Reduce Reporting Time

Develop Intake Best Practices

Create Transparency into Multi Channel Marketing

Increase Census

5 Ways You Can Create Enterprise Leverage Automate manual business processes Meet compliance requirements with a few clicks Improve collaboration in a distributed organization Use reports & dashboards to provide the business with real time intelligence on performance Migrate and rationalize aging applications

Automate manual business processes

Meet compliance requirements with a few clicks

Improve collaboration in a distributed organization

Use reports & dashboards to provide the business with real time intelligence on performance

Migrate and rationalize aging applications

What Type of Apps Are a Good Fit? Data and Process Centric Apps Are the Sweet Spot When to Use PaaS? Relational data Forms Reporting & Analytics Workflow and Approvals Audit and Compliance Data Security and Sharing What type of application is it? Content Transaction Process Data Group Department Enterprise Consumer Internet include in short customer version

When to Use PaaS?

Relational data

Forms

Reporting & Analytics

Workflow and Approvals

Audit and Compliance

Data Security and Sharing

Conclusion The Force.com Platform is a great source of enterprise leverage PaaS has many advantages over traditional software platforms Sign up for a free ADN account today and try it yourself Talk to your Account Exec or CSM about platform user licenses

The Force.com Platform is a great source of enterprise leverage

PaaS has many advantages over traditional software platforms

Sign up for a free ADN account today and try it yourself

Talk to your Account Exec or CSM about platform user licenses

Additional Resources Apex Developer Network (ADN) www.salesforce.com/developer Successforce release guides www.salesforce.com/products/summer07.jsp Training & education programs www.salesforce.com/services-training/education-services/public/ AppExchange directory www.appexchange.com

Apex Developer Network (ADN)

www.salesforce.com/developer

Successforce release guides

www.salesforce.com/products/summer07.jsp

Training & education programs

www.salesforce.com/services-training/education-services/public/

AppExchange directory

www.appexchange.com

End of Presentation

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What are Customers Building on the Salesforce Platform? Recruiting IT and HR Purchase Orders Recruiting and Contract Management Public Relations The Salesforce platform is positioned to offer us an incredibly powerful foundation on which we can deliver enterprise-wide business applications. CIO, Borland