Internationalization: The Multis Julie Akawie, ESI International Vicky Schott, X-Rite, Inc. Jim Stroka, salesforce.com Admin III: Expanding into New Areas

Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

“ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates.

Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com /investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

Agenda Internationalization at ESI Julie Akawie, Business Analyst Localizing Salesforce at X-Rite Vicky Schott, CRM Business Analyst Key Takeaways Q&A

Internationalization at ESI

Julie Akawie, Business Analyst

Localizing Salesforce at X-Rite

Vicky Schott, CRM Business Analyst

Key Takeaways

Q&A

Internationalization with Salesforce Global company….. Local users

Global company…..

Local users

Internationalization with Salesforce Summer ’07 Features Historical currency exchange rates! Delegated Administration Translation Workbench 15 supported languages (Russian added)

Summer ’07 Features

Historical currency exchange rates!

Delegated Administration

Translation Workbench

15 supported languages (Russian added)

Julie Akawie Business Analyst ESI International [email_address]

Sao Paulo Belo Horizonte Johannesburg Windhoek Cape Town Durban Dubai Madrid Barcelona Bern Zurich Frankfurt London Hamburg Stockholm Cologne Munich Vienna Beijing Shanghai Hong Kong Tokyo Sydney Canberra Brisbane Melbourne Detroit, MI Montreal Ottawa Boston, MA New York Washington, DC/Arlington, VA Charlotte, NC Orlando, FL Chicago, IL Atlanta, GA Houston, TX Dallas, TX San Antonio, TX Phoenix, AZ Las Vegas, NV Denver, CO Minneapolis, MN San Diego, CA Los Angeles, CA San Francisco, CA Seattle, WA Vancouver Mumbai About ESI International ESI provides complete integrated solutions designed to help our clients improve business performance in the areas of— Project Management Contract and Vendor Management Requirements Management Business Skills. Singapore

Project Management

Contract and Vendor Management

Requirements Management

Business Skills.

About ESI International & Informa plc PRODUCTS USED: Unlimited Edition: Salesforce Automation, Marketing Automation, Service & Support, Custom Integration 1000 150 USERS 40 countries 12 countries GEOGRAPHY 7500 380 EMPLOYEES Information Distribution Performance Improvement INDUSTRY Informa ESI

All Global Companies Face Similar Challenges Multiple Currencies Product Offerings Languages Time Zone differences Cultural differences

Multiple Currencies

Product Offerings

Languages

Time Zone differences

Cultural differences

ESI’s Challenges for Global Deployment Business Challenges Forecasting Confusion Product Jumble User Support

Business Challenges

Forecasting Confusion

Product Jumble

User Support

The Solution How did we address these challenges? Implementing Salesforce.com! Multicurrency Regional Pricebooks Business Unit and Delegated Administration

How did we address these challenges?

Implementing Salesforce.com!

Multicurrency

Regional Pricebooks

Business Unit and Delegated Administration

Multicurrency Before…. Excel Spreadsheets Is this Euros or Sterling? Time wasted with manual currency calculations After…. Forecasting in 13 currencies Managers see forecasts through eyes of their direct reports Automatic currency conversion

Before….

Excel Spreadsheets

Is this Euros or Sterling?

Time wasted with manual currency calculations

After….

Forecasting in 13 currencies

Managers see forecasts through eyes of their direct reports

Automatic currency conversion

Advanced Currency Management: How it works 1. Feature is activated 2. New rate is created Begin Time End Time 1 USD = .5712 GBP End Time 1 USD = .5611 GBP Begin Time 1 USD = 0.5712 GBP 9/1/2006 1 USD = .5611 GBP End Time Begin Time 1 USD = .5712 GBP 9/1/2006 10/1/2006 1 USD = 0.5510 GBP .5617 GBP 3. New rate created, Previous edited

Multi-Currency Feature Comparison

Advanced Currency Management Accurate pipeline reporting – Utilize dated exchange rates when reporting on opportunities “ Freeze” amounts in historical opportunity records – Use dated exchange rates to display accurate converted amounts for opportunities and opportunity products Accurate Campaign Statistics reporting – Utilize dated exchange rates when tracking closed won opportunities for a campaign 1 2 3

Multicurrency - Results Simple To use To understand Transparent Intuitive Users don't even have to think about it!

Simple

To use

To understand

Transparent

Intuitive

Users don't even have to think about it!

Localizing salesforce.com Regional Pricebooks Product availability by currency and region Translated product names Integration to notify non-salesforce.com users at a certain stage in the process

Regional Pricebooks

Product availability by currency and region

Translated product names

Integration to notify non-salesforce.com users at a certain stage in the process

Regional Home page components New Product Announcements Local Training Schedule Group Calendars Profiles and Field Level Security Some fields just don’t apply to certain regions! Naming Conventions Campaigns Opportunities Localizing salesforce.com ESI EUR—200704—EV-BS (London) ESI USA--200709--DM--CIO Lead Gen Campaign (Change Mgmt) HW-DM-Creating Real Value WP Cisco (APAC)—Hui Yen Ko– Business Skills 2007 Cisco (US)—Dana Carter—Vendor Management Q1 2008 Cisco (India)—Padma V.—PM 2008

Regional Home page components

New Product Announcements

Local Training Schedule

Group Calendars

Profiles and Field Level Security

Some fields just don’t apply to certain regions!

Naming Conventions

Campaigns

Opportunities

Delegated Administration Global Organization… Localized User Management User Support Views & Reports Change Management Sharing Best Practices

Global Organization… Localized User Management

User Support

Views & Reports

Change Management

Sharing Best Practices

Summer ’07 Features for Delegated Admins Login As User Delegation Enable delegated user administrators to login as users they administer to troubleshoot issues or provide assistance. Unlock User Accounts Now delegated administrators can unlock the users they manage. 1 2 2 1

Admin Permissions Some admin permissions get a “green light” for Delegated Administrators Others should be granted with caution…

Some admin permissions get a “green light” for Delegated Administrators

Others should be granted with caution…

Delegated Administration Business Unit Admins Receive Change requests from Users Transmitting Requests to Change management Board Participation in Weekly Best Practice Meetings Communicate Changes to Users New Features New Functionality Rollouts

Business Unit Admins

Receive Change requests from Users

Transmitting Requests to Change management Board

Participation in Weekly Best Practice Meetings

Communicate Changes to Users

New Features

New Functionality Rollouts

Results What were the results? Global Standard for Pipeline and Forecast Management Transparency in Product Portfolio Improved Communication across Geographies No surprises!

What were the results?

Global Standard for Pipeline and Forecast Management

Transparency in Product Portfolio

Improved Communication across Geographies

No surprises!

Internationalization – Key Takeaways Manage your Currencies = Manage your Pipeline Inclusion is Key to Adoption Leverage Local Resources

Manage your Currencies = Manage your Pipeline

Inclusion is Key to Adoption

Leverage Local Resources

Vicky Schott CRM Business Analyst X-Rite, Inc. [email_address]

About X-Rite, Inc. INDUSTRY : The Company serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical EMPLOYEES : 1,000 employees worldwide GEOGRAPHY: X-Rite serves customers worldwide from its offices in Europe, Asia and the Americas # USERS : 255 PRODUCT(S) USED : Salesforce Enterprise Edition, SFA, Campaign Management, Call Center, PRM (In Pilot), AppExchange: 2 vendors, 5 downloads We are the global leader in color measurement and color management, offering hardware, software and services for measuring, formulating and matching color.

INDUSTRY : The Company serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical

EMPLOYEES : 1,000 employees worldwide

GEOGRAPHY: X-Rite serves customers worldwide from its offices in Europe, Asia and the Americas

# USERS : 255

PRODUCT(S) USED : Salesforce Enterprise Edition, SFA, Campaign Management, Call Center, PRM (In Pilot), AppExchange: 2 vendors, 5 downloads

Key Challenges Business Challenges Needed global repository for customer relationships Regional CRM databases were in local language Many Users non-English speakers Multiple Business Systems in English 8 different currencies + 9644 Products = Complication Deployment Challenges Had to deploy Salesforce in 45 days! Translation into 8 languages Worldwide Training deployment

Business Challenges

Needed global repository for customer relationships

Regional CRM databases were in local language

Many Users non-English speakers

Multiple Business Systems in English

8 different currencies + 9644 Products = Complication

Deployment Challenges

Had to deploy Salesforce in 45 days!

Translation into 8 languages

Worldwide Training deployment

The Solution How did we address these challenges? Planning! KISS principle – start from scratch Identified Internal Champions Systems Integration Integration with business systems using Force.com API Localization Translation Workbench Local training, Localized materials

How did we address these challenges?

Planning!

KISS principle – start from scratch

Identified Internal Champions

Systems Integration

Integration with business systems using Force.com API

Localization

Translation Workbench

Local training, Localized materials

Planning – Going from 0 to 60 in 45 days Everybody played their part Champions Representation from every Department & Region Sales Administration Process reviews with Business Champions Application configuration & Translation End user training IT Big Bang - Data Migration Business System Data: MAPICS ERP Sales Data: ACT!, Outlook, Address books, Excel spreadsheets Evolutionary - Systems Integration Lead capture from Website MAPICS ERP integration

Everybody played their part

Champions

Representation from every Department & Region

Sales Administration

Process reviews with Business Champions

Application configuration & Translation

End user training

IT

Big Bang - Data Migration

Business System Data: MAPICS ERP

Sales Data: ACT!, Outlook, Address books, Excel spreadsheets

Evolutionary - Systems Integration

Lead capture from Website

MAPICS ERP integration

Integration with the Apex API 0 to API from a programming geek (Jim Dornbush, X-Rite): “ The software development process for building the X-Rite custom interfaces to Salesforce felt like a combination of cramming for a final exam and rapid prototyping all at the same time.” “ For anyone attempting to recreate any of this in your environment the best advice is to study the API documentation front to back. There is a ton of stuff in there, and the updates keep coming that could have simplified some of the steps I took.”

0 to API from a programming geek (Jim Dornbush, X-Rite):

“ The software development process for building the X-Rite custom interfaces to Salesforce felt like a combination of cramming for a final exam and rapid prototyping all at the same time.”

“ For anyone attempting to recreate any of this in your environment the best advice is to study the API documentation front to back. There is a ton of stuff in there, and the updates keep coming that could have simplified some of the steps I took.”

Integration with the Force.com API Lead capture Automatic monthly update of Exchange Rates Product and Price Book Integration Product Pricing & Descriptions Printable OnDemand Pricebook

Lead capture

Automatic monthly update of Exchange Rates

Product and Price Book Integration

Product Pricing & Descriptions

Printable OnDemand Pricebook

Product and Price Book Integration 2. 1.

Product and Price Book Integration

On Demand Pricebook integration

Localization 8 languages Chinese (Simplified) Chinese (Traditional) English French German Italian Japanese Spanish Coming soon… Russian! Localized training materials Regional training sessions Translation Workbench

8 languages

Chinese (Simplified)

Chinese (Traditional)

English

French

German

Italian

Japanese

Spanish

Coming soon… Russian!

Localized training materials

Regional training sessions

Translation Workbench

Translation Workbench Demo

Demo

Results What were the results? Salesforce is our only translated business system Higher adoption rates in Europe vs North America Improved data quality Better regional customer relationships What’s in it for me? Pick your language!

What were the results?

Salesforce is our only translated business system

Higher adoption rates in Europe vs North America

Improved data quality

Better regional customer relationships

What’s in it for me? Pick your language!

Imagine it. Learn it. Use it. Key Considerations for your Global Deployment Planning, Planning, Planning! Delegated Administration for local users Improve Adoption through Localization

Key Considerations for your Global Deployment

Planning, Planning, Planning!

Delegated Administration for local users

Improve Adoption through Localization

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Please score the session from 5 to 1 (5=excellent,1=needs improvement) in the following categories:

Overall rating of the session

Quality of content

Strength of presentation delivery

Relevance of the session to your organization

Additionally, please score each individual speaker on:

Overall delivery of session

Julie Akawie Business Analyst Vicky Schott CRM Business Analyst Jim Stroka Engagement Manager, Professional Services EMEA QUESTION & ANSWER SESSION ESI International X-Rite, Inc. salesforce.com