SlideShare a Scribd company logo
1 of 26
Download to read offline
Customer journey mapping Jury’s Inn 29 April 2010
Garage
Why bother? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why bother? – 2 ,[object Object]
End result ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to get there ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding how  customers want to transact, how many convert from each stage to the next, via which media and at what cost will give you your marketing ROI, the value of each customer at every stage and justify everything you spend. Routes to market %? %? %? %? %? %? %? %? %? %? %? %? %? %? %?
Routes to market map
Importance of Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Moments of truth ,[object Object],[object Object],[object Object],[object Object]
How to do it ,[object Object],[object Object]
 
How to do it ,[object Object],[object Object],[object Object]
 
How to do it ,[object Object],[object Object],[object Object],[object Object]
 
How to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
How to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
How to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
“ Interesting things” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

A Guide To Customer Experience Mapping
A Guide To Customer Experience MappingA Guide To Customer Experience Mapping
A Guide To Customer Experience MappingBryan K. O'Rourke
 
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)Nasti Šušnjara
 
Customer journey maps
Customer journey mapsCustomer journey maps
Customer journey mapsRAMIALHATAB
 
Customer Journey Mapping Illustrating the Big Picture - MIMA Summit 2013 - Me...
Customer Journey Mapping Illustrating the Big Picture - MIMA Summit 2013 - Me...Customer Journey Mapping Illustrating the Big Picture - MIMA Summit 2013 - Me...
Customer Journey Mapping Illustrating the Big Picture - MIMA Summit 2013 - Me...Mad*Pow
 
Customer Journey Map Template
Customer Journey Map TemplateCustomer Journey Map Template
Customer Journey Map TemplateOpsPanda
 
Ux - Customer Journey Map
Ux - Customer Journey MapUx - Customer Journey Map
Ux - Customer Journey MapAshfan Ahamed
 
CX Strategy - Presentation to the Human Centred Design Group, Dubai dubai ...
CX Strategy - Presentation to the Human Centred Design Group, Dubai    dubai ...CX Strategy - Presentation to the Human Centred Design Group, Dubai    dubai ...
CX Strategy - Presentation to the Human Centred Design Group, Dubai dubai ...User Vision
 
Customer Journey Maps and Buyer Personas
Customer Journey Maps and Buyer PersonasCustomer Journey Maps and Buyer Personas
Customer Journey Maps and Buyer PersonasAmbachtelijke Marketing
 
Customer Journey Map in B2B projects
Customer Journey Map in B2B projectsCustomer Journey Map in B2B projects
Customer Journey Map in B2B projectsSDDMilan
 
Implementing Customer Loyalty Program PowerPoint Presentation Slides
Implementing Customer Loyalty Program PowerPoint Presentation SlidesImplementing Customer Loyalty Program PowerPoint Presentation Slides
Implementing Customer Loyalty Program PowerPoint Presentation SlidesSlideTeam
 
Guide to Customer Journey Mapping
Guide to Customer Journey MappingGuide to Customer Journey Mapping
Guide to Customer Journey MappingJake Truemper
 
Growth Hacking Workshop: AAU
Growth Hacking Workshop: AAUGrowth Hacking Workshop: AAU
Growth Hacking Workshop: AAUMark Andersen
 
Why Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategyWhy Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategyMickey Alon
 
Customer journey mapping
Customer journey mappingCustomer journey mapping
Customer journey mappingFuturelab
 
Customer journey mapping
Customer journey mappingCustomer journey mapping
Customer journey mappingJames Cracknell
 
Create a User Experience Mindset Within Your Organization by Conducting Custo...
Create a User Experience Mindset Within Your Organization by Conducting Custo...Create a User Experience Mindset Within Your Organization by Conducting Custo...
Create a User Experience Mindset Within Your Organization by Conducting Custo...UXPA International
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At GoogleJohn Gibbon
 

What's hot (20)

Customer Journey Mapping
Customer Journey MappingCustomer Journey Mapping
Customer Journey Mapping
 
A Guide To Customer Experience Mapping
A Guide To Customer Experience MappingA Guide To Customer Experience Mapping
A Guide To Customer Experience Mapping
 
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)
My 7-Step Guide to Build a Customer Journey Map in 1 Week (Lessons Learned)
 
A Guide to Customer Journey Mapping
A Guide to Customer Journey MappingA Guide to Customer Journey Mapping
A Guide to Customer Journey Mapping
 
Customer journey maps
Customer journey mapsCustomer journey maps
Customer journey maps
 
Customer Journey Mapping Illustrating the Big Picture - MIMA Summit 2013 - Me...
Customer Journey Mapping Illustrating the Big Picture - MIMA Summit 2013 - Me...Customer Journey Mapping Illustrating the Big Picture - MIMA Summit 2013 - Me...
Customer Journey Mapping Illustrating the Big Picture - MIMA Summit 2013 - Me...
 
Customer Journey Map Template
Customer Journey Map TemplateCustomer Journey Map Template
Customer Journey Map Template
 
Ux - Customer Journey Map
Ux - Customer Journey MapUx - Customer Journey Map
Ux - Customer Journey Map
 
CX Strategy - Presentation to the Human Centred Design Group, Dubai dubai ...
CX Strategy - Presentation to the Human Centred Design Group, Dubai    dubai ...CX Strategy - Presentation to the Human Centred Design Group, Dubai    dubai ...
CX Strategy - Presentation to the Human Centred Design Group, Dubai dubai ...
 
Customer Journey Maps and Buyer Personas
Customer Journey Maps and Buyer PersonasCustomer Journey Maps and Buyer Personas
Customer Journey Maps and Buyer Personas
 
Customer Journey Map in B2B projects
Customer Journey Map in B2B projectsCustomer Journey Map in B2B projects
Customer Journey Map in B2B projects
 
Implementing Customer Loyalty Program PowerPoint Presentation Slides
Implementing Customer Loyalty Program PowerPoint Presentation SlidesImplementing Customer Loyalty Program PowerPoint Presentation Slides
Implementing Customer Loyalty Program PowerPoint Presentation Slides
 
Guide to Customer Journey Mapping
Guide to Customer Journey MappingGuide to Customer Journey Mapping
Guide to Customer Journey Mapping
 
Growth Hacking Workshop: AAU
Growth Hacking Workshop: AAUGrowth Hacking Workshop: AAU
Growth Hacking Workshop: AAU
 
Why Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategyWhy Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategy
 
Customer journey mapping
Customer journey mappingCustomer journey mapping
Customer journey mapping
 
Customer journey mapping
Customer journey mappingCustomer journey mapping
Customer journey mapping
 
Create a User Experience Mindset Within Your Organization by Conducting Custo...
Create a User Experience Mindset Within Your Organization by Conducting Custo...Create a User Experience Mindset Within Your Organization by Conducting Custo...
Create a User Experience Mindset Within Your Organization by Conducting Custo...
 
Beloved Brands Explained
Beloved Brands ExplainedBeloved Brands Explained
Beloved Brands Explained
 
Product Discovery At Google
Product Discovery At GoogleProduct Discovery At Google
Product Discovery At Google
 

Similar to Customer journey mapping - Peter

Customer Journey Mapping 290410 1
Customer Journey Mapping 290410   1Customer Journey Mapping 290410   1
Customer Journey Mapping 290410 1petersmartin
 
Tools for customer engagement
Tools for customer engagement Tools for customer engagement
Tools for customer engagement Ankit Chaudhary
 
Developing a CRM strategy
Developing a CRM strategyDeveloping a CRM strategy
Developing a CRM strategyKerry Solomon
 
Media sales training
Media sales trainingMedia sales training
Media sales trainingGerard Assey
 
Automation in Marketing
Automation in MarketingAutomation in Marketing
Automation in MarketingJessie Paul
 
Mapping the Customer Journey
Mapping the Customer JourneyMapping the Customer Journey
Mapping the Customer JourneyJennifer Ursich
 
User Experience Map Group Presentation
User Experience Map Group PresentationUser Experience Map Group Presentation
User Experience Map Group PresentationBriana Cunningham
 
User experience map presentation (1)
User experience map presentation (1)User experience map presentation (1)
User experience map presentation (1)Tara Conklin
 
User Experience Map Presentation
User Experience Map PresentationUser Experience Map Presentation
User Experience Map PresentationAmanda Banas
 
D4D Tools: Journey Lines
D4D Tools: Journey LinesD4D Tools: Journey Lines
D4D Tools: Journey LinesIntuit Inc.
 
ELEC-6_CUSTOMER-ANALYTICS_MODULE-3.pdf
ELEC-6_CUSTOMER-ANALYTICS_MODULE-3.pdfELEC-6_CUSTOMER-ANALYTICS_MODULE-3.pdf
ELEC-6_CUSTOMER-ANALYTICS_MODULE-3.pdfJOYCEANNPALAMING
 
UXPA 2021: Journey Mapping Tools and Techniques: Research, Design and Action ...
UXPA 2021: Journey Mapping Tools and Techniques: Research, Design and Action ...UXPA 2021: Journey Mapping Tools and Techniques: Research, Design and Action ...
UXPA 2021: Journey Mapping Tools and Techniques: Research, Design and Action ...UXPA International
 
Mapping Customer Journey from Awareness to Advocacy
Mapping Customer Journey from Awareness to AdvocacyMapping Customer Journey from Awareness to Advocacy
Mapping Customer Journey from Awareness to AdvocacymKonnekt
 
Experience mapping - UX Case study
Experience mapping - UX Case studyExperience mapping - UX Case study
Experience mapping - UX Case studyTinton Abraham (CUA)
 
7 Ps of Services Marketing - The traditional 4 Ps and the additional 3 Ps
7 Ps of Services Marketing - The traditional 4 Ps and the additional 3 Ps7 Ps of Services Marketing - The traditional 4 Ps and the additional 3 Ps
7 Ps of Services Marketing - The traditional 4 Ps and the additional 3 PsArockia Sagayaraj
 
Increase Customer Participation in Value-Added Programs with Journey Mapping
Increase Customer Participation in Value-Added Programs with Journey MappingIncrease Customer Participation in Value-Added Programs with Journey Mapping
Increase Customer Participation in Value-Added Programs with Journey MappingE Source Companies, LLC
 

Similar to Customer journey mapping - Peter (20)

Customer Journey Mapping 290410 1
Customer Journey Mapping 290410   1Customer Journey Mapping 290410   1
Customer Journey Mapping 290410 1
 
B-Case 2
B-Case 2B-Case 2
B-Case 2
 
B-Case 2
B-Case 2B-Case 2
B-Case 2
 
Tools for customer engagement
Tools for customer engagement Tools for customer engagement
Tools for customer engagement
 
Developing a CRM strategy
Developing a CRM strategyDeveloping a CRM strategy
Developing a CRM strategy
 
Media sales training
Media sales trainingMedia sales training
Media sales training
 
Automation in Marketing
Automation in MarketingAutomation in Marketing
Automation in Marketing
 
Mapping the Customer Journey
Mapping the Customer JourneyMapping the Customer Journey
Mapping the Customer Journey
 
User Experience Map Group Presentation
User Experience Map Group PresentationUser Experience Map Group Presentation
User Experience Map Group Presentation
 
User experience map presentation (1)
User experience map presentation (1)User experience map presentation (1)
User experience map presentation (1)
 
User Experience Map Presentation
User Experience Map PresentationUser Experience Map Presentation
User Experience Map Presentation
 
D4D Tools: Journey Lines
D4D Tools: Journey LinesD4D Tools: Journey Lines
D4D Tools: Journey Lines
 
ELEC-6_CUSTOMER-ANALYTICS_MODULE-3.pdf
ELEC-6_CUSTOMER-ANALYTICS_MODULE-3.pdfELEC-6_CUSTOMER-ANALYTICS_MODULE-3.pdf
ELEC-6_CUSTOMER-ANALYTICS_MODULE-3.pdf
 
UXPA 2021: Journey Mapping Tools and Techniques: Research, Design and Action ...
UXPA 2021: Journey Mapping Tools and Techniques: Research, Design and Action ...UXPA 2021: Journey Mapping Tools and Techniques: Research, Design and Action ...
UXPA 2021: Journey Mapping Tools and Techniques: Research, Design and Action ...
 
Mapping Customer Journey from Awareness to Advocacy
Mapping Customer Journey from Awareness to AdvocacyMapping Customer Journey from Awareness to Advocacy
Mapping Customer Journey from Awareness to Advocacy
 
Experience mapping - UX Case study
Experience mapping - UX Case studyExperience mapping - UX Case study
Experience mapping - UX Case study
 
7 Ps of Services Marketing - The traditional 4 Ps and the additional 3 Ps
7 Ps of Services Marketing - The traditional 4 Ps and the additional 3 Ps7 Ps of Services Marketing - The traditional 4 Ps and the additional 3 Ps
7 Ps of Services Marketing - The traditional 4 Ps and the additional 3 Ps
 
Lean management latest
Lean management latestLean management latest
Lean management latest
 
Increase Customer Participation in Value-Added Programs with Journey Mapping
Increase Customer Participation in Value-Added Programs with Journey MappingIncrease Customer Participation in Value-Added Programs with Journey Mapping
Increase Customer Participation in Value-Added Programs with Journey Mapping
 
Customer Focus on Service
Customer Focus on ServiceCustomer Focus on Service
Customer Focus on Service
 

Recently uploaded

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 

Recently uploaded (20)

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 

Customer journey mapping - Peter

  • 1. Customer journey mapping Jury’s Inn 29 April 2010
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Understanding how customers want to transact, how many convert from each stage to the next, via which media and at what cost will give you your marketing ROI, the value of each customer at every stage and justify everything you spend. Routes to market %? %? %? %? %? %? %? %? %? %? %? %? %? %? %?
  • 9.
  • 10.
  • 11.
  • 12.  
  • 13.
  • 14.  
  • 15.
  • 16.  
  • 17.
  • 18.  
  • 19.
  • 20.
  • 21.  
  • 22.
  • 23.  
  • 24.
  • 25.
  • 26.