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Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
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Bridging the Generations Among Farmers, Ranchers & Associations (6 15 11)

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Results of a generational survey completed by 725 farmers/ranchers and 114 association volunteers/staff

Results of a generational survey completed by 725 farmers/ranchers and 114 association volunteers/staff

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  • 60% of companies report some level of generational tension in the work force
  • 38% of TV sets in US tuned in to premier show … in early 50s, more than have of Americans watched the show.
  • While 69% of you said email, survey of 600+ farmers 34% said email.
  • TraditionalNew Tools (
  • Glenn Tecker – The Will to Govern Well
  • Harrison Coerver … Race for Relevance
  • Jamie Notter – Generational Diversity in the Workplace
  • Transcript

    • 1. Bridging the Generations: <br />[From Minnie Pearl & Pearl Harbor<br />To Wiki & Wii]<br />June 15, 2011<br />Steve Drake<br />
    • 2. 60%<br />Organizational success increasingly dependent on ability of employees and managers to deal with generational differences<br />
    • 3. Generational Challenges<br />Four Generations as: <br /><ul><li>Members/Customers/Prospects
    • 4. Employees
    • 5. Colleagues</li></li></ul><li>Today’s Agenda<br /><ul><li>Defining the Generations
    • 6. Generations as Employees
    • 7. Generations as Consumers
    • 8. Generations and Media
    • 9. “Stopping Points” after each section</li></li></ul><li>Surveys<br />Two surveys this spring:<br /><ul><li>724 farmers & ranchers
    • 10. 115 association staff/volunteers</li></ul>Will share most results at end<br />
    • 11. Birth Years in Surveys <br />Associations<br />Farmers & Ranchers<br /><ul><li>3/4ths of farmers are 47 or older
    • 12. About half of associations are 47 or older</li></li></ul><li>Generations: You & the U.S.<br />
    • 13. Disclosures<br /><ul><li>Yes, these are generalizations
    • 14. Yes, there are exceptions
    • 15. Plagiarism vs research
    • 16. What follows is a compilation of research and literature from multiple sources</li></li></ul><li>Generational Background<br />
    • 17. Generational Divides(Statistical Years)<br />Baby<br />Boomers<br />77 million<br />Generation X<br />50 million<br />Matures<br />24 million<br />Generation Y<br /> 76+ million<br />Birth Years:<br />Before 1946<br />1946-1964<br />1965 – 1977<br />1978 - 1995<br />
    • 18. Generational Divides(Shared Experiences)<br />
    • 19. Generational Words<br />1970s: Long hair<br /><ul><li>Today: Longing for hair </li></li></ul><li>Words of a Generation<br />1970s: Long hair<br />Today: Longing for hair <br /><ul><li>1970s: Screw the system
    • 20. Today: Upgrade the system
    • 21. 1970s: Acid rock
    • 22. Today: Acid reflux
    • 23. 1970s: Going to a new, hip joint
    • 24. Today: Receiving a new hip joint
    • 25. 1970s: Rolling Stones
    • 26. Today: Kidney Stones
    • 27. 1970s: KEG
    • 28. Today: EKG
    • 29. 1970s: Whatever
    • 30. Today: Depends</li></li></ul><li>Stand at Your Corner<br />Kennedy Assassination<br />Armstrong Moon Walk<br />1stTV set<br />Pearl Harbor<br />Depression<br />1st Radio<br />Generation<br />Impacts<br />How You <br />Communicate<br />Monica/Gulf War I<br />9/11<br />1stEmail Address<br />Fall of Berlin Wall<br />AIDS<br />1st PC<br />
    • 31. Ready to Retire<br />Boomer retirement will lead to an “all out war for talent.”<br />Boomer Peak<br />
    • 32. Characteristics, Perspectives, Attitudes and Beliefs<br />
    • 33. Generational Overview<br />Boomers:<br />Post WWII<br />Spenders<br />Live to Work<br />Matures:<br />Depression<br />Builders<br />Savers<br />Generation<br />Impacts<br />How You <br />Live<br />Ys:<br />Digital revolution<br />Instantly connected<br />Short attention span<br />Work to Live<br />Xs:<br />Latch-key<br />Divorce<br />Downsized<br />Independent<br />
    • 34. Generational Divide<br />Cultural Differences:<br /><ul><li>Work-Life balance
    • 35. Flextime</li></ul>Boomers:<br />Work is a PLACE<br />Ys:<br />Work whenever & wherever<br />
    • 36. Work-Life Balance<br />#1 Issue between Generations<br />Life<br />Work<br />Work<br />Family<br />Life<br />Family<br />70% of American workers say they don’t have proper work-life balance … and blame companies for the problem.<br />
    • 37. Family-Parenting<br />Generation Y<br />90% say they are “very <br />close” to their parents.<br />44% of teens consider <br />parents as role models.<br />Quality and quantity time.<br />Raising a family is very<br />important – 75%.<br />Baby Boomers<br />More than 40% in 1974 <br />said they would be better <br />off without their parents.<br />Quality time.<br />Raising a family is very <br />important – 59%.<br />
    • 38. Generation Y Loyalty(in order of importance to them)<br />Families<br />2. Friends<br />3. Communities<br />4. Co-workers<br />5. Themselves<br />6. Their company<br />
    • 39. Volunteering is Important<br /><ul><li>More than 60% of students volunteer at least monthly
    • 40. More than 80% of college freshmen volunteered as high school seniors
    • 41. Focus: environment, poverty and community problems
    • 42. Top reasons for volunteering:
    • 43. “feel I am helping others”
    • 44. “good skills for the future”
    • 45. “makes me feel proud”</li></li></ul><li>Stop & Review<br />Who is Gen Y?<br />How big is it?<br />What “turns their crank?”<br />How do they define success?<br />
    • 46. Generations as Employees<br />
    • 47. Generations in Workforce<br />60% of employers report some “generational tension.”<br />
    • 48. Silents<br />Assets<br />Stable<br />Details<br />Loyal<br />Hard working<br />Liabilities<br />Inept with change<br />Reluctant to buck system<br />Uncomfortable with conflict<br />Reticent when disagree<br />
    • 49. Boomers<br />Assets<br />Driven<br />Service oriented<br />Want to please<br />Good at relations<br />Good team players<br />Invented 60-hour week<br />Liabilities<br />Not budget minded<br />Reluctant to oppose peers<br />Judgmental<br />Uncomfortable with conflict<br />
    • 50. Xers<br />Assets<br />Adaptable<br />Technoliterate<br />Independent<br />Unintimidated by authority<br />Liabilities<br />Impatient<br />Poor people skills<br />Cynical<br />
    • 51. Millennials<br />Assets<br />Collective action<br />Optimism<br />Tenacity<br />Heroic spirit<br />Multitaskers<br />Techno savvy<br />Liabilities<br />Need for supervision & structure<br />Inexperience, particularly with handling difficult people issues<br />
    • 52. Motivating<br />Most try to motivate based on what motivates us. Mistake!<br />Ask them what motivates them … could be as simple as getting off 30 minutes early on Fridays.<br />Get copy of DRiVE by Daniel Pink.<br />
    • 53. Causes Click<br />Gen Y workers want a job that lets them exercise personal values and beliefs.<br /><ul><li>62% want to work for companies that give them a chance to use their skills to help a nonprofit.</li></li></ul><li>Boomer Views<br />On Boomers:<br />Worried about retirement; Starting to slow down<br />Hard workers: Do whatever it takes to get job done<br />Goal oriented with good work ethics; Relationships<br />On Gen X-ers:<br /><ul><li>Family first/Job is a means/Transient/Job hoppers
    • 54. Self absorbed/Money/Title/Caught in middle
    • 55. Good workers/Need motivation & constant attention</li></ul>On Gen Y-ers:<br /><ul><li>Feel entitled/Poor work/Lazy/Slackers
    • 56. Need instantaneous recognition/Not loyal
    • 57. Dependent on technology/Return text but not call</li></li></ul><li>Gen X Views<br />On Boomers:<br />Resistant to change/Doers not Delegators<br />Didn’t plan for retirement and probably won’t retire<br />Work comes first/Hard working, dedicated<br />On Gen X-ers:<br /><ul><li>Job hoppers/Loyal to self/Opportunistic
    • 58. Family as important as work/Willing to risk
    • 59. Able to bridge gap between Boomers & Y-ers</li></ul>On Gen Y-ers:<br /><ul><li>“Entitled”/Selfish/Impatient/Arrogant
    • 60. Want to be involved in decision making
    • 61. Tech savvy/Prefer electronic devices</li></li></ul><li>Gen Y Views<br />OnBoomers:<br />Not tech savvy<br />Relaxed/Easy to work with/Not fully engaged<br />Hard working<br />On Gen X-ers:<br /><ul><li>Carefree/Laid back
    • 62. Cynical/“Me” generation
    • 63. Skeptical especially about Gen Y’s abilities/habits</li></ul>On Gen Y-ers:<br /><ul><li>Technologically sophisticated
    • 64. Looking for outreach/Too eager to change world
    • 65. Open minded/Willing to adopt new practices/ideas</li></li></ul><li>Successful Ways to Recruit/Engage New Members Under 35<br />Top 3 Comments from Association Survey:<br />21.5% = Social media (Facebook, Twitter, LinkedIn)<br />12.1% = Nothing<br /> 8.1% = Social events, activities, networking<br />
    • 66. Stop & Review<br />What Generations are in the work place?<br />How do we learn to work together?<br />What “turns their crank” about work?<br />How do we recruit, motivate & retain staff from differing generations?<br />
    • 67. Conversation<br />Discussion at seats:<br />(Pair with someone of different colored card / generation)<br /><ul><li>What does this mean to you in your work? In your association?</li></li></ul><li>Generations as Consumers & Media Users<br />
    • 68. Gen Y’s Use of Time<br />
    • 69. Young Adults65% Say Internet Main News Source<br />* Up from 34% in 2007<br />
    • 70. Social Media Tools<br />Blogs<br />Google News Alerts<br />Facebook<br />YouTube<br />LinkedIn<br />Twitter<br />Flickr<br />SlideShare<br />Delicious<br />
    • 71. How do you have the time?<br />We’ve switched from “boob tube” to social media.<br />
    • 72. MobileMania<br />1.2<br />3.5<br />billion<br />Computer Users<br />billion<br />Cell Phone Users<br />
    • 73. Survey Results<br />To e-survey<br />Farmers: N=724<br />Associations: N=115<br />
    • 74. Interesting ObservationsComparing farmers/ranchers and associations:<br />To communicate important info, association folks less likely to use the phone<br />When hiring, farmers tell friends while association folks use other tools<br />About half of both groups text daily but neither really wants texts from association<br />About three-fourths never or only occasionally visit their association’s website<br />
    • 75. Do you subscribe to …<br />Farmers & Ranchers<br />Association Staff <br />& Volunteers<br />
    • 76. PRIMARY source of General News<br />Association Staff <br />& Volunteers<br />Farmers & Ranchers<br />Notes: <br /><ul><li>No one media ranks more than 18%
    • 77. 1/4th of farmers & 1/3rd of associations cite “new media” as primary source</li></li></ul><li>PRIMARY work-related <br />communications source<br />Association Staff <br />& Volunteers<br /> In<br />Person <br />Email<br />Email<br />Phone<br />
    • 78. Hiring Search Tools<br />Association Staff <br />& Volunteers<br />Farmers & Ranchers<br />Want<br />Ad (10%)<br /> On Line<br />(23%)<br />Online<br />Ad<br />Craigslist<br /> LinkedIn<br /> (17%)<br />Friends<br />
    • 79. Have you ever visitedCraigslist?<br />Farmers & Ranchers<br />Association Staff <br />& Volunteers<br /> Yes<br />(61%)<br />
    • 80. How often do you visit YouTube?<br />Farmers & Ranchers<br />Association Staff <br />& Volunteers<br />Weekly<br /> (16%)<br /> Less than<br /> monthly <br /> (37%)<br />Less than<br />Monthly<br />
    • 81. How often do you use Twitter? <br />Association Staff <br />& Volunteers<br />Farmers & Ranchers<br />
    • 82. Tell us aboutFacebook.<br />Association Staff <br />& Volunteers<br />Farmers & Ranchers<br /> Active<br /> (24%)<br />Don’t Use<br /> (47%)<br />
    • 83. Don’t<br />Participate<br /> (42%)<br />Facebookat Work<br />Association Staff <br />& Volunteers<br />Farmers & Ranchers<br />Don’t Use<br /> (47%)<br />Never<br /> (73%)<br />
    • 84. Tell us aboutLinkedIn.<br />Association Staff <br />& Volunteers<br />Farmers & Ranchers<br />A Mystery<br /> (62%)<br />
    • 85. Frequency of Texting<br />Association Staff <br />& Volunteers<br />Farmers & Ranchers<br />
    • 86. Want Texts from Association<br />Association Staff <br />& Volunteers<br />Farmers & Ranchers<br />Definitely No<br />(48%)<br />Maybe<br />(37%)<br />
    • 87. Use ofAssociation’s website<br />Association Staff <br />& Volunteers<br />Farmers & Ranchers<br />Occasionally<br /> (71%)<br />
    • 88. Association Folks Only<br />Average hours per week spent on work or work-related activities<br />
    • 89. Tecker’s 3 Words<br />Knowledge<br />Nimble<br />Trust<br />
    • 90. Coerver’s 3 Words<br />Time pressures<br />Nimble<br />Mobile<br />
    • 91. Notter’s 3 Words<br />Leadership models<br />Knowledge<br />Conversations<br />
    • 92. Acknowledgement / Sources<br />Much of this information provided by NCTA from research conducted by Market Directions Inc.<br />Gen Y Information Sources:<br /> Market Directions … www.marketdirections.com<br /> NCTA/Drake & Company … www.drakeco.com<br /> Generation WHY … www.generationwhy.com<br /> Beloit College … www.beloit.edu (Mindset List)<br /> NAS Insights … Recruiting & Managing the Generations<br />Y-Sizing Your Business: Jason Ryan Dorsey<br />Generational Diversity: Jamie Notter<br />
    • 93. CONTACT INFORMATION<br />Steve Drake<br />President, Owner<br />16020 Swingley Ridge Road Suite 300<br />Chesterfield, MO 63017<br />(636) 449-5050<br />drake@drakeco.com<br />@stevedrake<br />@causeaholic<br />

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