Your SlideShare is downloading. ×
0
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Bridging the Generations Among Farmers, Ranchers & Associations  (6 15 11)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Bridging the Generations Among Farmers, Ranchers & Associations (6 15 11)

1,489

Published on

Results of a generational survey completed by 725 farmers/ranchers and 114 association volunteers/staff

Results of a generational survey completed by 725 farmers/ranchers and 114 association volunteers/staff

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,489
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • 60% of companies report some level of generational tension in the work force
  • 38% of TV sets in US tuned in to premier show … in early 50s, more than have of Americans watched the show.
  • While 69% of you said email, survey of 600+ farmers 34% said email.
  • TraditionalNew Tools (
  • Glenn Tecker – The Will to Govern Well
  • Harrison Coerver … Race for Relevance
  • Jamie Notter – Generational Diversity in the Workplace
  • Transcript

    • 1. Bridging the Generations:
      [From Minnie Pearl & Pearl Harbor
      To Wiki & Wii]
      June 15, 2011
      Steve Drake
    • 2. 60%
      Organizational success increasingly dependent on ability of employees and managers to deal with generational differences
    • 3. Generational Challenges
      Four Generations as:
      • Members/Customers/Prospects
      • 4. Employees
      • 5. Colleagues
    • Today’s Agenda
      • Defining the Generations
      • 6. Generations as Employees
      • 7. Generations as Consumers
      • 8. Generations and Media
      • 9. “Stopping Points” after each section
    • Surveys
      Two surveys this spring:
      • 724 farmers & ranchers
      • 10. 115 association staff/volunteers
      Will share most results at end
    • 11. Birth Years in Surveys
      Associations
      Farmers & Ranchers
      • 3/4ths of farmers are 47 or older
      • 12. About half of associations are 47 or older
    • Generations: You & the U.S.
    • 13. Disclosures
      • Yes, these are generalizations
      • 14. Yes, there are exceptions
      • 15. Plagiarism vs research
      • 16. What follows is a compilation of research and literature from multiple sources
    • Generational Background
    • 17. Generational Divides(Statistical Years)
      Baby
      Boomers
      77 million
      Generation X
      50 million
      Matures
      24 million
      Generation Y
      76+ million
      Birth Years:
      Before 1946
      1946-1964
      1965 – 1977
      1978 - 1995
    • 18. Generational Divides(Shared Experiences)
    • 19. Generational Words
      1970s: Long hair
      • Today: Longing for hair
    • Words of a Generation
      1970s: Long hair
      Today: Longing for hair
      • 1970s: Screw the system
      • 20. Today: Upgrade the system
      • 21. 1970s: Acid rock
      • 22. Today: Acid reflux
      • 23. 1970s: Going to a new, hip joint
      • 24. Today: Receiving a new hip joint
      • 25. 1970s: Rolling Stones
      • 26. Today: Kidney Stones
      • 27. 1970s: KEG
      • 28. Today: EKG
      • 29. 1970s: Whatever
      • 30. Today: Depends
    • Stand at Your Corner
      Kennedy Assassination
      Armstrong Moon Walk
      1stTV set
      Pearl Harbor
      Depression
      1st Radio
      Generation
      Impacts
      How You
      Communicate
      Monica/Gulf War I
      9/11
      1stEmail Address
      Fall of Berlin Wall
      AIDS
      1st PC
    • 31. Ready to Retire
      Boomer retirement will lead to an “all out war for talent.”
      Boomer Peak
    • 32. Characteristics, Perspectives, Attitudes and Beliefs
    • 33. Generational Overview
      Boomers:
      Post WWII
      Spenders
      Live to Work
      Matures:
      Depression
      Builders
      Savers
      Generation
      Impacts
      How You
      Live
      Ys:
      Digital revolution
      Instantly connected
      Short attention span
      Work to Live
      Xs:
      Latch-key
      Divorce
      Downsized
      Independent
    • 34. Generational Divide
      Cultural Differences:
      • Work-Life balance
      • 35. Flextime
      Boomers:
      Work is a PLACE
      Ys:
      Work whenever & wherever
    • 36. Work-Life Balance
      #1 Issue between Generations
      Life
      Work
      Work
      Family
      Life
      Family
      70% of American workers say they don’t have proper work-life balance … and blame companies for the problem.
    • 37. Family-Parenting
      Generation Y
      90% say they are “very
      close” to their parents.
      44% of teens consider
      parents as role models.
      Quality and quantity time.
      Raising a family is very
      important – 75%.
      Baby Boomers
      More than 40% in 1974
      said they would be better
      off without their parents.
      Quality time.
      Raising a family is very
      important – 59%.
    • 38. Generation Y Loyalty(in order of importance to them)
      Families
      2. Friends
      3. Communities
      4. Co-workers
      5. Themselves
      6. Their company
    • 39. Volunteering is Important
      • More than 60% of students volunteer at least monthly
      • 40. More than 80% of college freshmen volunteered as high school seniors
      • 41. Focus: environment, poverty and community problems
      • 42. Top reasons for volunteering:
      • 43. “feel I am helping others”
      • 44. “good skills for the future”
      • 45. “makes me feel proud”
    • Stop & Review
      Who is Gen Y?
      How big is it?
      What “turns their crank?”
      How do they define success?
    • 46. Generations as Employees
    • 47. Generations in Workforce
      60% of employers report some “generational tension.”
    • 48. Silents
      Assets
      Stable
      Details
      Loyal
      Hard working
      Liabilities
      Inept with change
      Reluctant to buck system
      Uncomfortable with conflict
      Reticent when disagree
    • 49. Boomers
      Assets
      Driven
      Service oriented
      Want to please
      Good at relations
      Good team players
      Invented 60-hour week
      Liabilities
      Not budget minded
      Reluctant to oppose peers
      Judgmental
      Uncomfortable with conflict
    • 50. Xers
      Assets
      Adaptable
      Technoliterate
      Independent
      Unintimidated by authority
      Liabilities
      Impatient
      Poor people skills
      Cynical
    • 51. Millennials
      Assets
      Collective action
      Optimism
      Tenacity
      Heroic spirit
      Multitaskers
      Techno savvy
      Liabilities
      Need for supervision & structure
      Inexperience, particularly with handling difficult people issues
    • 52. Motivating
      Most try to motivate based on what motivates us. Mistake!
      Ask them what motivates them … could be as simple as getting off 30 minutes early on Fridays.
      Get copy of DRiVE by Daniel Pink.
    • 53. Causes Click
      Gen Y workers want a job that lets them exercise personal values and beliefs.
      • 62% want to work for companies that give them a chance to use their skills to help a nonprofit.
    • Boomer Views
      On Boomers:
      Worried about retirement; Starting to slow down
      Hard workers: Do whatever it takes to get job done
      Goal oriented with good work ethics; Relationships
      On Gen X-ers:
      • Family first/Job is a means/Transient/Job hoppers
      • 54. Self absorbed/Money/Title/Caught in middle
      • 55. Good workers/Need motivation & constant attention
      On Gen Y-ers:
      • Feel entitled/Poor work/Lazy/Slackers
      • 56. Need instantaneous recognition/Not loyal
      • 57. Dependent on technology/Return text but not call
    • Gen X Views
      On Boomers:
      Resistant to change/Doers not Delegators
      Didn’t plan for retirement and probably won’t retire
      Work comes first/Hard working, dedicated
      On Gen X-ers:
      • Job hoppers/Loyal to self/Opportunistic
      • 58. Family as important as work/Willing to risk
      • 59. Able to bridge gap between Boomers & Y-ers
      On Gen Y-ers:
      • “Entitled”/Selfish/Impatient/Arrogant
      • 60. Want to be involved in decision making
      • 61. Tech savvy/Prefer electronic devices
    • Gen Y Views
      OnBoomers:
      Not tech savvy
      Relaxed/Easy to work with/Not fully engaged
      Hard working
      On Gen X-ers:
      • Carefree/Laid back
      • 62. Cynical/“Me” generation
      • 63. Skeptical especially about Gen Y’s abilities/habits
      On Gen Y-ers:
      • Technologically sophisticated
      • 64. Looking for outreach/Too eager to change world
      • 65. Open minded/Willing to adopt new practices/ideas
    • Successful Ways to Recruit/Engage New Members Under 35
      Top 3 Comments from Association Survey:
      21.5% = Social media (Facebook, Twitter, LinkedIn)
      12.1% = Nothing
      8.1% = Social events, activities, networking
    • 66. Stop & Review
      What Generations are in the work place?
      How do we learn to work together?
      What “turns their crank” about work?
      How do we recruit, motivate & retain staff from differing generations?
    • 67. Conversation
      Discussion at seats:
      (Pair with someone of different colored card / generation)
      • What does this mean to you in your work? In your association?
    • Generations as Consumers & Media Users
    • 68. Gen Y’s Use of Time
    • 69. Young Adults65% Say Internet Main News Source
      * Up from 34% in 2007
    • 70. Social Media Tools
      Blogs
      Google News Alerts
      Facebook
      YouTube
      LinkedIn
      Twitter
      Flickr
      SlideShare
      Delicious
    • 71. How do you have the time?
      We’ve switched from “boob tube” to social media.
    • 72. MobileMania
      1.2
      3.5
      billion
      Computer Users
      billion
      Cell Phone Users
    • 73. Survey Results
      To e-survey
      Farmers: N=724
      Associations: N=115
    • 74. Interesting ObservationsComparing farmers/ranchers and associations:
      To communicate important info, association folks less likely to use the phone
      When hiring, farmers tell friends while association folks use other tools
      About half of both groups text daily but neither really wants texts from association
      About three-fourths never or only occasionally visit their association’s website
    • 75. Do you subscribe to …
      Farmers & Ranchers
      Association Staff
      & Volunteers
    • 76. PRIMARY source of General News
      Association Staff
      & Volunteers
      Farmers & Ranchers
      Notes:
      • No one media ranks more than 18%
      • 77. 1/4th of farmers & 1/3rd of associations cite “new media” as primary source
    • PRIMARY work-related
      communications source
      Association Staff
      & Volunteers
      In
      Person
      Email
      Email
      Phone
    • 78. Hiring Search Tools
      Association Staff
      & Volunteers
      Farmers & Ranchers
      Want
      Ad (10%)
      On Line
      (23%)
      Online
      Ad
      Craigslist
      LinkedIn
      (17%)
      Friends
    • 79. Have you ever visitedCraigslist?
      Farmers & Ranchers
      Association Staff
      & Volunteers
      Yes
      (61%)
    • 80. How often do you visit YouTube?
      Farmers & Ranchers
      Association Staff
      & Volunteers
      Weekly
      (16%)
      Less than
      monthly
      (37%)
      Less than
      Monthly
    • 81. How often do you use Twitter?
      Association Staff
      & Volunteers
      Farmers & Ranchers
    • 82. Tell us aboutFacebook.
      Association Staff
      & Volunteers
      Farmers & Ranchers
      Active
      (24%)
      Don’t Use
      (47%)
    • 83. Don’t
      Participate
      (42%)
      Facebookat Work
      Association Staff
      & Volunteers
      Farmers & Ranchers
      Don’t Use
      (47%)
      Never
      (73%)
    • 84. Tell us aboutLinkedIn.
      Association Staff
      & Volunteers
      Farmers & Ranchers
      A Mystery
      (62%)
    • 85. Frequency of Texting
      Association Staff
      & Volunteers
      Farmers & Ranchers
    • 86. Want Texts from Association
      Association Staff
      & Volunteers
      Farmers & Ranchers
      Definitely No
      (48%)
      Maybe
      (37%)
    • 87. Use ofAssociation’s website
      Association Staff
      & Volunteers
      Farmers & Ranchers
      Occasionally
      (71%)
    • 88. Association Folks Only
      Average hours per week spent on work or work-related activities
    • 89. Tecker’s 3 Words
      Knowledge
      Nimble
      Trust
    • 90. Coerver’s 3 Words
      Time pressures
      Nimble
      Mobile
    • 91. Notter’s 3 Words
      Leadership models
      Knowledge
      Conversations
    • 92. Acknowledgement / Sources
      Much of this information provided by NCTA from research conducted by Market Directions Inc.
      Gen Y Information Sources:
      Market Directions … www.marketdirections.com
      NCTA/Drake & Company … www.drakeco.com
      Generation WHY … www.generationwhy.com
      Beloit College … www.beloit.edu (Mindset List)
      NAS Insights … Recruiting & Managing the Generations
      Y-Sizing Your Business: Jason Ryan Dorsey
      Generational Diversity: Jamie Notter
    • 93. CONTACT INFORMATION
      Steve Drake
      President, Owner
      16020 Swingley Ridge Road Suite 300
      Chesterfield, MO 63017
      (636) 449-5050
      drake@drakeco.com
      @stevedrake
      @causeaholic

    ×