Social Media Workshop May 20, 2009 © 2009 Drake & Company Corporate Partner Association Partner Businesspeople Between Jobs

Agenda Facebook 1 2 3 3 2 4 5 5 6 Facebook LinkedIn LinkedIn Twitter Twitter Social Tools Social Tools Wrap-up Content Lunch Break 4

Facebook

Become a Content Expert Why? How? Where? When? Share! Select your area of expertise 1

Why?

How?

Where?

When?

Share!

Select your area of expertise

Become a Content Expert Why? Distinctive advantage in job market Be something special 1

Why?

Distinctive advantage in job market

Be something special

Become a Content Expert How? Be a researcher and gatherer And, share your knowledge 1

How?

Be a researcher and gatherer

And, share your knowledge

Become a Content Expert Where? Google News Alerts Trade & professional associations Trade & professional journals Blogs (in area of expertise) LinkedIn Groups (in area of expertise) Twitter search (in area of expertise) 1

Where?

Google News Alerts

Trade & professional associations

Trade & professional journals

Blogs (in area of expertise)

LinkedIn Groups (in area of expertise)

Twitter search (in area of expertise)

Google Signup 1

Google News Alerts 1

News Alert Sample 1

Share Your Content Tweet LinkedIn Discussion & News Facebook Wall Blog HARO (to get quoted) 1

Tweet

LinkedIn Discussion & News

Facebook Wall

Blog

HARO (to get quoted)

LinkedIn 2

LinkedIn

Introduction to LinkedIn Using Social Networking to supplement your job search 2

What is LinkedIn? http://press.linkedin.com/about LinkedIn has over 40 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members. Founded Dec. 2002; Launched May 2003 2

http://press.linkedin.com/about

LinkedIn has over 40 million members in over 200 countries and territories around the world.

A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.

Executives from all Fortune 500 companies are LinkedIn members.

Founded Dec. 2002; Launched May 2003

Why is LinkedIn important ? Building a network of professional connections Becoming a content expert Driving traffic to your resume 2

Building a network of professional connections

Becoming a content expert

Driving traffic to your resume

Getting started 2

Creating your account 2

Building your network 2

Building your network Colleagues Co-workers Classmates Contacts Import via web, Microsoft Outlook or other programs Manual input Search by name 2

Colleagues

Co-workers

Classmates

Contacts

Import via web, Microsoft Outlook or other programs

Manual input

Search by name

Creating your profile 2

Creating your profile 2

Maximizing your profile Include a photo: Headshot that is acceptable for business Must be recent Recommendations: Ask colleagues, former employers, others you’ve worked with for a recommendation. Return the favor. Personalize your URL http://www.linkedin.com/in/brianreuwee Include it in your e-mail signature, on your resume, in twitter biography Customize your invitation to connect Make it personal and individualized 2

Include a photo:

Headshot that is acceptable for business

Must be recent

Recommendations:

Ask colleagues, former employers, others you’ve worked with for a recommendation. Return the favor.

Personalize your URL

http://www.linkedin.com/in/brianreuwee

Include it in your e-mail signature, on your resume, in twitter biography

Customize your invitation to connect

Make it personal and individualized

Maximize your profile Create a descriptive headline Provide a strong summary About You Work experience and accomplishments Think in terms of search engine optimization 2

Create a descriptive headline

Provide a strong summary

About You

Work experience and accomplishments

Think in terms of search engine optimization

Now what? Join groups Share content Start discussions Ask questions Search for jobs 2

Join groups

Share content

Start discussions

Ask questions

Search for jobs

Job search Under Jobs tab >> search for jobs Search by company, location, industry type Provides results with available openings 2

Under Jobs tab >> search for jobs

Search by company, location, industry type

Provides results with available openings

Questions 2

Groups 2

News and discussions News Submit a news item (enter URL; great way to start sharing content) Start a discussion Discussion Enter a topic or question for the group Follow and participate in the discussion Distribution News and discussion threads are sent to group members via e-mail at least weekly 2

News

Submit a news item (enter URL; great way to start sharing content)

Start a discussion

Discussion

Enter a topic or question for the group

Follow and participate in the discussion

Distribution

News and discussion threads are sent to group members via e-mail at least weekly

Tips and resources Hints and tips http://delicious.com/BrianReuwee/LinkedIn My Profile http://www.linkedin.com/in/brianreuwee 2

Hints and tips

http://delicious.com/BrianReuwee/LinkedIn

My Profile

http://www.linkedin.com/in/brianreuwee

Facebook 3

Facebook

Why Facebook? One of the most popular social media services used by businesses & non-profits Millions of users access Facebook each day Connect with users worldwide Not just for college students Why not? 3

One of the most popular social media services used by businesses & non-profits

Millions of users access Facebook each day

Connect with users worldwide

Not just for college students

Why not?

First Impressions Count! Profile is your cover letter and FIRST IMPRESSION Info/contact on Facebook is your resume Opportunity to market yourself daily Show that you are tech savvy 3

Profile is your cover letter and FIRST IMPRESSION

Info/contact on Facebook is your resume

Opportunity to market yourself daily

Show that you are tech savvy

Good Example 3

You Are In Control! You control all content on your page (even what others post) Be creative, have an “alive” page Showcase yourself! Doesn’t have to be “narcissistic” If “Walls” could talk… Keep it clean! Career Center Example 3

You control all content on your page (even what others post)

Be creative, have an “alive” page

Showcase yourself!

Doesn’t have to be “narcissistic”

If “Walls” could talk…

Keep it clean!

Career Center Example

Bad Example 3

Get on Facebook! www.facebook.com You’ll need: An email address A “professional” picture A few minutes each day The desire to connect and market yourself 3

www.facebook.com

You’ll need:

An email address

A “professional” picture

A few minutes each day

The desire to connect and market yourself

Start Connecting! 3

Social Media Tools 4

Social Media Tools

Introduction to Delicious Using Social Bookmarking to supplement your job search 4

What is Social Bookmarking? http://www.youtube.com/watch?v=x66lV7GOcNU&feature=channel_page Includes sites such as: Delicious Digg Reddit StumbleUpon 4

http://www.youtube.com/watch?v=x66lV7GOcNU&feature=channel_page

Includes sites such as:

Delicious

Digg

Reddit

StumbleUpon

Delicious Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet. Uses Job Searching – bookmarking jobs and tagging by category or interest level Content Marketing – pushing information out among your social networks (Facebook, LinkedIn, Twitter) 4

Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.

Uses

Job Searching – bookmarking jobs and tagging by category or interest level

Content Marketing – pushing information out among your social networks (Facebook, LinkedIn, Twitter)

Getting started 4

Creating your account 4

Building your bookmarks 4

Bookmark a page 4

Bookmark a page 4

Building your bookmarks 4

Building your bookmarks 4

Creating your public profile 4

Connect with others 4

Tips and resources Hints and tips http://delicious.com/BrianReuwee/delicious_tips My Profile http://www.delicious.com/BrianReuwee 4

Hints and tips

http://delicious.com/BrianReuwee/delicious_tips

My Profile

http://www.delicious.com/BrianReuwee

Twitter 5

Twitter

Twitter Screen 5

Twitter Terms Tweet Re-Tweet (RT) Direct Message (DM) @ Find People Search Chats 5

Tweet

Re-Tweet (RT)

Direct Message (DM)

@

Find People

Search

Chats

No Profile – No Follow 5

Profile – May Follow 5

Getting on Twitter Sign up & Join 5 www.twitter.com

Twitter Sign Up 5

Twitter – Complete Profile 5

Twitter – Add Photo 5

Twitter - Follow 5

Searching Twitter 5 “ Search” – by topic Search – “Find People”

Wrap-up REMINDER: ALL messages are public … no such thing as private or personal Ketchum-FedEx example ACTIONS Write down the 3 actions you will start before 10:01 am tomorrow Practice. Explore. Share. 6

REMINDER:

ALL messages are public … no such thing as private or personal

Ketchum-FedEx example

ACTIONS

Write down the 3 actions you will start before 10:01 am tomorrow

Practice. Explore. Share.

CONTACTS Steve Drake | drake@drakeco.com Becky Hadley | hadley@drakeco.com Brian Reuwee | reuwee@drakeco.com 16020 Swingley Ridge Road, Suite 300 Chesterfield, Mo. 63017 p: (636) 449-5050 | f: (636) 449-5051 www.drakeco.com blog.drakeco.com [email_address]

Steve Drake | drake@drakeco.com

Becky Hadley | hadley@drakeco.com

Brian Reuwee | reuwee@drakeco.com