Social Media Workshop for Businesspeople Between Jobs
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Social Media Workshop for Businesspeople Between Jobs

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Using social media tools to become a content/knowledge resource and thus increase your value to a potential employer. This introductory workshop focuses on Facebook, LinkedIn, Twitter and Social ...

Using social media tools to become a content/knowledge resource and thus increase your value to a potential employer. This introductory workshop focuses on Facebook, LinkedIn, Twitter and Social Bookmarking as tools to help persons inbetween jobs broadening their knowledge and expand their networking.

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Social Media Workshop for Businesspeople Between Jobs Social Media Workshop for Businesspeople Between Jobs Presentation Transcript

  • Social Media Workshop May 20, 2009 © 2009 Drake & Company Corporate Partner Association Partner Businesspeople Between Jobs
  • Agenda
    • Facebook
    1 2 3 3 2 4 5 5 6 Facebook LinkedIn LinkedIn Twitter Twitter Social Tools Social Tools Wrap-up Content Lunch Break 4
  • Become a Content Expert
    • Why?
    • How?
    • Where?
    • When?
    • Share!
    • Select your area of expertise
    1
  • Become a Content Expert
    • Why?
    • Distinctive advantage in job market
    • Be something special
    1
  • Become a Content Expert
    • How?
    • Be a researcher and gatherer
    • And, share your knowledge
    1
  • Become a Content Expert
    • Where?
    • Google News Alerts
    • Trade & professional associations
    • Trade & professional journals
    • Blogs (in area of expertise)
    • LinkedIn Groups (in area of expertise)
    • Twitter search (in area of expertise)
    1
  • Google Signup 1
  • Google News Alerts 1
  • News Alert Sample 1
  • Share Your Content
    • Tweet
    • LinkedIn Discussion & News
    • Facebook Wall
    • Blog
    • HARO (to get quoted)
    1
    • LinkedIn
    2
  • Introduction to LinkedIn Using Social Networking to supplement your job search 2
  • What is LinkedIn?
    • http://press.linkedin.com/about
    • LinkedIn has over 40 million members in over 200 countries and territories around the world.
    • A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
    • Executives from all Fortune 500 companies are LinkedIn members.
    • Founded Dec. 2002; Launched May 2003
    2
  • Why is LinkedIn important ?
    • Building a network of professional connections
    • Becoming a content expert
    • Driving traffic to your resume
    2
  • Getting started 2
  • Creating your account 2
  • Building your network 2
  • Building your network
    • Colleagues
    • Co-workers
    • Classmates
    • Contacts
      • Import via web, Microsoft Outlook or other programs
      • Manual input
    • Search by name
    2
  • Creating your profile 2
  • Creating your profile 2
  • Maximizing your profile
    • Include a photo:
      • Headshot that is acceptable for business
      • Must be recent
    • Recommendations:
      • Ask colleagues, former employers, others you’ve worked with for a recommendation. Return the favor.
    • Personalize your URL
      • http://www.linkedin.com/in/brianreuwee
      • Include it in your e-mail signature, on your resume, in twitter biography
    • Customize your invitation to connect
      • Make it personal and individualized
    2
  • Maximize your profile
    • Create a descriptive headline
    • Provide a strong summary
      • About You
      • Work experience and accomplishments
      • Think in terms of search engine optimization
    2
  • Now what?
    • Join groups
    • Share content
    • Start discussions
    • Ask questions
    • Search for jobs
    2
  • Job search
    • Under Jobs tab >> search for jobs
    • Search by company, location, industry type
      • Provides results with available openings
    2
  • Questions 2
  • Groups 2
  • News and discussions
    • News
      • Submit a news item (enter URL; great way to start sharing content)
      • Start a discussion
    • Discussion
      • Enter a topic or question for the group
      • Follow and participate in the discussion
    • Distribution
      • News and discussion threads are sent to group members via e-mail at least weekly
    2
  • Tips and resources
    • Hints and tips
      • http://delicious.com/BrianReuwee/LinkedIn
    • My Profile
      • http://www.linkedin.com/in/brianreuwee
    2
    • Facebook
    3
  • Why Facebook?
    • One of the most popular social media services used by businesses & non-profits
    • Millions of users access Facebook each day
    • Connect with users worldwide
    • Not just for college students
    • Why not?
    3
  • First Impressions Count!
    • Profile is your cover letter and FIRST IMPRESSION
    • Info/contact on Facebook is your resume
    • Opportunity to market yourself daily
    • Show that you are tech savvy
    3
  • Good Example 3
  • You Are In Control!
    • You control all content on your page (even what others post)
    • Be creative, have an “alive” page
    • Showcase yourself!
    • Doesn’t have to be “narcissistic”
    • If “Walls” could talk…
    • Keep it clean!
    • Career Center Example
    3
  • Bad Example 3
  • Get on Facebook!
    • www.facebook.com
    • You’ll need:
      • An email address
      • A “professional” picture
      • A few minutes each day
      • The desire to connect and market yourself
    3
  • Start Connecting! 3
    • Social Media Tools
    4
  • Introduction to Delicious Using Social Bookmarking to supplement your job search 4
  • What is Social Bookmarking?
    • http://www.youtube.com/watch?v=x66lV7GOcNU&feature=channel_page
    • Includes sites such as:
      • Delicious
      • Digg
      • Reddit
      • StumbleUpon
    4
  • Delicious
    • Delicious is a social bookmarking service that allows users to tag, save, manage and share web pages from a centralized source. With emphasis on the power of the community, Delicious greatly improves how people discover, remember and share on the Internet.
    • Uses
      • Job Searching – bookmarking jobs and tagging by category or interest level
      • Content Marketing – pushing information out among your social networks (Facebook, LinkedIn, Twitter)
    4
  • Getting started 4
  • Creating your account 4
  • Building your bookmarks 4
  • Bookmark a page 4
  • Bookmark a page 4
  • Building your bookmarks 4
  • Building your bookmarks 4
  • Creating your public profile 4
  • Connect with others 4
  • Tips and resources
    • Hints and tips
      • http://delicious.com/BrianReuwee/delicious_tips
    • My Profile
      • http://www.delicious.com/BrianReuwee
    4
    • Twitter
    5
  • Twitter Screen 5
  • Twitter Terms
    • Tweet
    • Re-Tweet (RT)
    • Direct Message (DM)
    • @
    • Find People
    • Search
    • Chats
    5
  • No Profile – No Follow 5
  • Profile – May Follow 5
  • Getting on Twitter Sign up & Join 5 www.twitter.com
  • Twitter Sign Up 5
  • Twitter – Complete Profile 5
  • Twitter – Add Photo 5
  • Twitter - Follow 5
  • Searching Twitter 5 “ Search” – by topic Search – “Find People”
  • Wrap-up
    • REMINDER:
    • ALL messages are public … no such thing as private or personal
    • Ketchum-FedEx example
    • ACTIONS
    • Write down the 3 actions you will start before 10:01 am tomorrow
    • Practice. Explore. Share.
    6
  • CONTACTS
    • Steve Drake | drake@drakeco.com
    • Becky Hadley | hadley@drakeco.com
    • Brian Reuwee | reuwee@drakeco.com
    16020 Swingley Ridge Road, Suite 300 Chesterfield, Mo. 63017 p: (636) 449-5050 | f: (636) 449-5051 www.drakeco.com blog.drakeco.com [email_address]