Your SlideShare is downloading. ×
0
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SLSAE (2010) Converging Trends Impacting Associations

764

Published on

Three converging trends are impacting associations and nonprofits. Here's a summary from the January 19, 2010, meeting of the St. Louis Society of Association Executives.

Three converging trends are impacting associations and nonprofits. Here's a summary from the January 19, 2010, meeting of the St. Louis Society of Association Executives.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
764
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Rapid growth … even if you don’t use it, you need to check so you know what your member community is doing … Facebook had 150 million users on 1/1/09 … by 2/15/09, it had jumped to 175 million users. They have 80 million active users on line every day. Facebook now – for a fee – will notify people (matching your demographics) to invite them to join your Fan Page.
  • From control to democracy … biggest change since printing press invented Is redefining what it means to be a member … So much info, people seeking trusted source to serve as filer If association doesn’t, community will find its own … Example … why didn’t AMA produce marketingprofs.com?? Allows Association and/or DrakeCo to be seen as the “thought leader” … go to group.
  • Hope you know about this. FYI … I now have a Twitter account under the name “causeaholic”
  • How do we change? How do we help our clients change? How do we manage the association’s “media portfolio?”
  • Transcript

    • 1. SLSAE – January 19, 2010 Converging Trends Impacting Associations Steve Drake
    • 2. Converging Trends Impacting Associations Content Marketing Cause Marketing Social Media
    • 3. Survey Says … Impact on Your Organization
    • 4. SOCIAL MEDIA Content Marketing Cause Marketing Social Media
    • 5. Social Media <ul><li>Blogs </li></ul><ul><li>Google News Alerts </li></ul><ul><li>Facebook / MySpace </li></ul><ul><li>YouTube </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul>
    • 6. Social Media What: Community, relations, research Old: Word of mouth, networking New: Web-based tools w/o gatekeeper Why: Community-member building
    • 7. Social Media <ul><li>Strategic advantages for business, brand, associations, individuals </li></ul><ul><li>A blank white board </li></ul><ul><li>Combines audio, video, text </li></ul><ul><li>Functions: communicate, engage, education, market </li></ul><ul><li>Values: sharing, giving, transparency </li></ul>
    • 8. Social Media <ul><li>DEFENSIVE : Research Tool </li></ul><ul><li>Google News Alerts </li></ul><ul><li>Twitter Search </li></ul><ul><li>Slide Share </li></ul><ul><li>PRO-ACTIVE : Branding & Member Tool </li></ul><ul><li>Sharing </li></ul><ul><li>2-way communications </li></ul><ul><li>Fund-raising </li></ul>
    • 9. Defensive / Research
    • 10. SlideShare
    • 11. Social Media as Fundraiser
    • 12. Tweetsgiving
    • 13. Twitter & Fund-raising
    • 14. CONTENT MARKETING Content Marketing Cause Marketing Social Media
    • 15. Content Marketing What: Sharing content NOT selling Old: Controlled, Members Only New: Open to all (w/exceptions) Why? Be filter/add context for members Be thought leader If you don’t someone else will Repurpose & redistribute Examples: marketingprofs.com raintoday.com DrakeCo Clients: CLA, DCHA – Tip of Weeks
    • 16.  
    • 17.  
    • 18. CAUSE MARKETING Content Marketing Cause Marketing Social Media
    • 19. Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Examples: MO KidsFirst St. Jude’s Trees for Troops
    • 20. <ul><li>Child Abuse Prevention Month Promotion </li></ul><ul><ul><li>Partnering with Missouri businesses to sponsor (April Child Abuse Prevention Month) </li></ul></ul><ul><ul><li>Branding – GO Blue! </li></ul></ul><ul><ul><li>Possible Product Placement </li></ul></ul>
    • 21. St. Jude’s Corporate Cause Partners
    • 22.  
    • 23. <ul><li>67,054 military families received farm-grown Christmas trees </li></ul><ul><li>Delivered to 53 military locations in 17 countries </li></ul><ul><li>Coordinated media coverage </li></ul>
    • 24. Social Media & Cause <ul><li>SM can enhance impact of cause marketing </li></ul><ul><ul><li>Examples: Twestivals; Tweetsgiving; TweetUp4Troops </li></ul></ul><ul><li>Follow SM “rules of engagement” </li></ul><ul><li>Don’t exclude traditional media / networking </li></ul><ul><li>http://bit.ly/22HmP0 </li></ul>
    • 25. Putting It All Together <ul><li>Content – become thought leader, add value </li></ul><ul><li>Social Media – engage members, brand build </li></ul><ul><li>Cause – excite & energize members, raise funds to support mission </li></ul>
    • 26. Resources <ul><li>SOCIAL MEDIA </li></ul><ul><li>SM ROI & other numbers: http://bit.ly/4lOSmW </li></ul><ul><li>SM “Flower” for Volunteers: http://bit.ly/1yd8z6 </li></ul><ul><li>Twitter is NOT Social Media: http://bit.ly/3HoyJd </li></ul><ul><li>CONTENT MARKETING </li></ul><ul><li>Content that Sleeps, Creeps, Leaps: http://bit.ly/1wk1Un </li></ul><ul><li>4-Step Strategy: http://bit.ly/FPZdt </li></ul><ul><li>Content Marketing Playbook: http://bit.ly/QJ5oO </li></ul><ul><li>CAUSE MARKETING </li></ul><ul><li>CM Guide: http://stepbystepfundraising.com/guide-to-cause-marketing# </li></ul><ul><li>Cause Marketing Forum: www.causemarketingforum.com </li></ul><ul><li>www.Causeaholic.com </li></ul>
    • 27. Resources <ul><li>Recession </li></ul><ul><ul><li>www.asaecenter.org/economy </li></ul></ul><ul><li>Generations </li></ul><ul><ul><li>Are You Ready to Manage Five Generations of Workers? http://bit.ly/IwC9x </li></ul></ul><ul><ul><li>Social Media Sites Millennials follow http://bit.ly/13fQlu </li></ul></ul><ul><ul><li>Top ten list of Companies Gen Y want to work for and why! http://bit.ly/3x0YTj </li></ul></ul><ul><li>Health Care </li></ul><ul><ul><li>Who has resources? </li></ul></ul>
    • 28. Roundtable Discussion Topics <ul><li>Recession Strategies </li></ul><ul><li>Multiple Generations in Membership </li></ul><ul><li>Social Media </li></ul><ul><li>Moving Meetings from F2F to Online </li></ul><ul><li>Content Marketing </li></ul><ul><li>Cause Marketing </li></ul><ul><li>Multiple Generations in Staff </li></ul><ul><li>Health Care Costs / Reform </li></ul>
    • 29. Converging Trends Impacting Associations Steve Drake President Drake & Company [email_address] 636/449-5050 Twitter: @stevedrake @causeaholic LinkedIn: Steve Drake SlideShare: Steve Drake Blog: http://blog.drakeco.com Blog: www.causeaholic.com

    ×