Mobile Agile Hostile: Toys & Tools for Leadership


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Presentation featuring 14 toys and tools for leadership and success. Presented at the 2010 Agricultural Media Summit.

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  • Some of you may know that I played varsity ice hockey at Ohio State … back when blades were steel and sticks were straight! When I was a sophomore, my coach told me: “Steve, you’d be a much better hockey player if you were more MobIle, AgIle and HostIle!” As you can see, he was right!
  • Mobile Agile Hostile: Toys & Tools for Leadership

    1. 1. Now What? Steve Drake Mobile. Agile. Hostile. The Toys & Tools of Leadership & Success
    2. 2. <ul><li>The Toys & Tools </li></ul><ul><li>of </li></ul><ul><li>Leadership & Success </li></ul>Mobile. Agile. Hostile.
    3. 3. AZ – Stimulus to Further Effort <ul><li>AP – Moon Walk </li></ul><ul><li>Great Wall </li></ul><ul><li>JFK’s Funeral </li></ul><ul><li>Varsity Ice Hockey </li></ul><ul><li>Hired & Fired </li></ul><ul><li>Starting 3 national organizations </li></ul><ul><li>Own multi-million dollar business </li></ul>
    4. 4. Mobile, Agile, Hostile
    5. 5. Life from Hockey Perspective Mobile … as in unsettled population; versatile; capable of moving or being moved; “mobile apps.” Agile … as in moving quickly, lightly, flexible. The tools of association management are rapidly changing.   Hostile ... Relentlessly passionate about our clients and the association community.
    6. 6. Mobile <ul><li>Technology </li></ul><ul><li>Rapid change </li></ul><ul><li>Rapid adoption </li></ul>
    7. 7. Mobile Wordperfect was dominate word processing software … with DOS. Then came Windows. WP ignored it. Today, even though it is the best word processing software, it is irrelevant in business today. The Wordperfect Axiom
    8. 8. Mobile Bullhorns are overrated The goal shouldn't be to have a lot of people to yell at. The goal probably should be to have a lot of people who choose to listen. Don't need a bullhorn for that.
    9. 9. Engaging Where They Are <ul><li>Flash mobs </li></ul><ul><li>Meetups </li></ul><ul><li>Twestivals </li></ul><ul><li>Unconferences </li></ul><ul><li>Skype conferences </li></ul><ul><li>Webisodes </li></ul><ul><li>Webinars </li></ul>Agile
    10. 10. Agile <ul><li>Membership Questions: </li></ul><ul><li>In age of free, what will dues look like? </li></ul><ul><li>How does “decoupling” impact dues structures? </li></ul><ul><li>Content Management Questions: </li></ul><ul><li>In Google age, how do associations move from “Members Only” to “Freemium” concepts while growing membership? </li></ul>
    11. 11. Hostile <ul><li>Relentlessly passionate about our clients and the association community: </li></ul><ul><li>Pursuing passionate clients </li></ul><ul><li>What are our “3 o’clock parade” questions: </li></ul><ul><ul><li>Why is the conference fee so expensive? </li></ul></ul><ul><ul><li>Why are we having two meetings a year? </li></ul></ul><ul><ul><li>What do we get for our fees to you? </li></ul></ul><ul><ul><li>Others? </li></ul></ul><ul><li>What else should we be asking? </li></ul>
    12. 12. <ul><li>The Toys & Tools </li></ul><ul><li>of </li></ul><ul><li>Leadership & Success </li></ul>
    13. 13. Toys & Tools 1 <ul><li>Practice </li></ul><ul><li>The Big Lie </li></ul><ul><li>What? </li></ul>
    14. 14. <ul><li>Balance </li></ul><ul><li>Ego </li></ul>Toys & Tools 2
    15. 15. Toys & Tools <ul><li>Workhorse or Showhorse </li></ul><ul><li>Good leaders are good followers </li></ul>3
    16. 16. Toys & Tools <ul><li>Clamp on </li></ul><ul><li>Old friends </li></ul><ul><li>Network </li></ul>4
    17. 17. Toys & Tools <ul><li>Bouncing back </li></ul><ul><li>Not what or who you know, it’s …. </li></ul>5
    18. 18. Toys & Tools <ul><li>Smooth out rough edges </li></ul><ul><li>Negative </li></ul><ul><li>Positive </li></ul><ul><li>Trust </li></ul>6
    19. 19. Toys & Tools <ul><li>Speed </li></ul><ul><li>React, adjust </li></ul><ul><li>Canadian geese </li></ul>7
    20. 20. Toys & Tools <ul><li>Think globally </li></ul><ul><li>Rule of 9 </li></ul><ul><li>Social media </li></ul>8
    21. 21. Toys & Tools <ul><li>Shine a light </li></ul><ul><li>Winning teams </li></ul><ul><li>Reinforce </li></ul>9
    22. 22. Toys & Tools <ul><li>Mosquitos </li></ul><ul><li>Goals </li></ul><ul><li>Measure </li></ul><ul><li>Celebrate </li></ul>10
    23. 23. Toys & Tools <ul><li>Calm on the surface </li></ul><ul><li>Shedding </li></ul>11
    24. 24. Toys & Tools <ul><li>Focus </li></ul><ul><li>Stick to goals </li></ul><ul><li>Gotta be known for something </li></ul>12
    25. 25. Toys & Tools <ul><li>Have purpose </li></ul><ul><li>Have agenda </li></ul><ul><li>Be on time </li></ul><ul><li>Start on time </li></ul><ul><li>End on time </li></ul>13
    26. 26. Toys & Tools <ul><li>Tell the temperature </li></ul><ul><li>Set the temperature </li></ul><ul><li>Choice is yours </li></ul>14
    27. 28. Association World Turned 5 years Upside Down
    28. 30. <ul><li>“ If you adhere to business practices from just 5 years ago, the world has already passed you by and lapped you a few times.” </li></ul><ul><li>– Mike Michalowicz </li></ul>
    29. 31. <ul><li>“ The most radical choice association leaders can make today is perpetuating the status quo as a strategy for long-term success.” </li></ul>
    30. 32. <ul><li>“ Thrivability is about letting go of what our organizations have always done and designing the ‘next practices’ that will enable new value creation.  </li></ul><ul><li>“ In the 21st century, it is the innovators that will thrive and associations need to be among them.” </li></ul>
    31. 33. <ul><li>Social Media </li></ul>Delivery tool & much more
    32. 34. Association World Turned 5 years Upside Down
    33. 35. 100 Facebook Users in U.S. million
    34. 36. Growth from 1/1/08 through 11/1/09
    35. 37. 7 Average daily on Facebook hours
    36. 38. Facebook Surpasses Google
    37. 39. <ul><li>Mobile Mania </li></ul>
    38. 41. 3.5 Cell Phone Users billion 1.2 Computer Users billion
    39. 42. The average woman in Sub Saharan Africa touches her hair 37 times a day. But she checks her cell phone 82 times a day.
    40. 43. 1 farmer
    41. 44. People have joined FourSquare (in the last 10 days!) ,000
    42. 45. <ul><li>Content </li></ul><ul><li>Management </li></ul>
    43. 46. Reporting/Editing Capacity Lost in U.S. newspapers billion
    44. 47. Blog Sites (2007) million
    45. 48. <ul><li>Old = Editors & Publishers </li></ul><ul><li>New = Consumers are producers </li></ul>WHO
    46. 49. <ul><li>Old = Join if you want information </li></ul><ul><li>New = “Google it!” </li></ul>FREE
    47. 50. Web sites about kittens get more hits than those of most major corporations!
    48. 51. <ul><li>Management </li></ul><ul><li>= </li></ul><ul><li>Engagement </li></ul>
    49. 52. <ul><li>What does “engaged” mean when referring to members? </li></ul>E Engagement = the new mantra for leading associations. Not how many total members … but, how many “engaged” members. Remember the 1,000 True Friends strategy?
    50. 53. Engaging Where They Are <ul><li>Flash mobs </li></ul><ul><li>Meetups </li></ul><ul><li>Twestivals </li></ul><ul><li>Unconferences </li></ul><ul><li>Skype conferences </li></ul><ul><li>Webisodes </li></ul><ul><li>Webinars </li></ul>E
    51. 55. <ul><li>Cautions </li></ul>
    52. 56. “ If I’d asked the consumer what they wanted, they’d have asked for a faster horse.” Henry Ford
    53. 57. <ul><li>Introduce complexity slowly! </li></ul>
    54. 59. Association World Turned Upside Down 5 years
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