Converging Trends Impacting Your Job Search © 2009 Drake & Company Content Marketing Cause Marketing Social Media Job Search

Been Here Before

Time Unemployed N = 101 responses

Age of Respondents N = 100 responses

BBJ Bucket List Net Working in 21 st Century Bridging The Generations “ Forced” Entrepreneurship Become a content expert Use Social Media Tools LinkedIn, Twitter, Facebook, YouTube Pre Boomers Boomers Gen X Gen Y We’re different! Why start a business? Greatest challenges How get started? Content Expert 4 Generations in Work Creating a Job 54.5% 29.6% 24.0%

Net Working in 21 st Century

Today’s Agenda Introduction Background 3 converging trends 21 st Century Networking Bridging the Generations (if time) Force Entrepreneurship (if time Next Steps

Introduction

Background

3 converging trends

21 st Century Networking

Bridging the Generations (if time)

Force Entrepreneurship (if time

Next Steps

Net Working in 21 st Century

Net Working in 21 st Century

Net Working in 21 st Century

Birthday Celebrations Plan birthday party … Idea Yes … BUT … Plan birthday party … Idea Yes … AND …

Plan birthday party …

Idea

Yes … BUT …

Plan birthday party …

Idea

Yes … AND …

Yes, AND … Isn’t exactly what I wanted Yes, and … Don’t know social media Isn’t where I want to live Not the company I want Not the “perks” I need Yes, and … Yes, and … Yes, and … Yes, and … No job … have a lead / offer … It’s part time / consulting Yes, and …

Isn’t exactly what I wanted

Don’t know social media

Isn’t where I want to live

Not the company I want

Not the “perks” I need

It’s part time / consulting

Converging Trends Impacting Everyone Content Marketing Cause Marketing Social Media Job Search

Familiarity with Trends … N = 102 responses

Content Marketing What: Sharing content Old: Controlled, Restricted New: Open to all, Wisdom of Crowd Why? Be filter for members Be “thought leader” Build “social capital” Examples: marketingprofs.com raintoday.com marketingtomoms.com

Cause Marketing What: NonProfit & For Profit Old: Philanthropy New: Marketing for Purpose & Passion Why: Engagement, awareness, funds Become special Build social capital Examples: Return the Warmth Trees for Troops

Sam’s, Aquafina & KAB

Non-profit + For-profit Corporation 501(c)(6) 501(c)(3) Cause: Military families

Non-profit + For-profit

50,554 military families received farm-grown Christmas trees Delivered to 53 military locations in 17 countries Coordinated international media coverage

50,554 military families received farm-grown Christmas trees

Delivered to 53 military locations in 17 countries

Coordinated international media coverage

Social Media What: Community, relations Old: Word of mouth, networking, gossiping New: Web-based tools w/o gatekeeper Why: Net Working – casting wide net Community building Examples: Facebook Fan Pages LinkedIn Groups YouTube Twitter

How often do you use … Social Media = NET Working! Where are you? N = 102 responses

Have you used … N = 102 responses

LinkedIn

FaceBook

YouTube

MeetUp.Com

Twitter

Tweetmyjobs.com

Jobaphiles.com

Networking in 21 st Century Combine converging trends: Content marketing Social media To find a job or create a job Networking in 21 st Century

Combine converging trends:

Content marketing

Social media

To find a job or create a job

Your Product is YOU! What is your value proposition? What is your area of expertise? What is your marketing plan? Can a content marketing strategy improve your success? Could a cause marketing component give you an edge? What technologies can expand your search? What is your “thanks” strategy?

What is your value proposition?

What is your area of expertise?

What is your marketing plan?

Can a content marketing strategy improve your success?

Could a cause marketing component give you an edge?

What technologies can expand your search?

What is your “thanks” strategy?

Become a CONTENT EXPERT Find Blogs White papers Google News Alerts Google Search Individual.com Funnel Shift, cull & create content Feed Write your own blog Share via social media Networking in 21 st Century

Find

Blogs

White papers

Google News Alerts

Google Search

Individual.com

Funnel

Shift, cull & create content

Feed

Write your own blog

Share via social media

Google News Alerts

Become a PEOPLE SEARCHER Find Blogs Trade association lists MeetUp groups Google Search Technorati search of blogs Networking in 21 st Century Funnel Create a relationship Information of value Feed Comment on blogs / Twitter Ask questions

Find

Blogs

Trade association lists

MeetUp groups

Google Search

Technorati search of blogs

Funnel

Create a relationship

Information of value

Feed

Comment on blogs / Twitter

Ask questions

Become a TECHIE Tools Blogs Twitter TweetMyJobs FaceBook Fan Page LinkedIn / LinkedIn groups YouTube Networking in 21 st Century Google Ad Words Pay per click Create landing page (your online resume Create Ad Title Description (6 words or less URL (yourname.com)

Tools

Blogs

Twitter

TweetMyJobs

FaceBook Fan Page

LinkedIn / LinkedIn groups

YouTube

Google Ad Words

Pay per click

Create landing page (your online resume

Create Ad

Title

Description (6 words or less

URL (yourname.com)

Good Reading Groundswell … by Charlene Li & Josh Bernoff Here Comes Everybody: The Power of Organizing without Organizations … by Clay Shirky The Long Tail … by Chris Anderson We Got Fired … by Harvey Mackay Be Quick but Don’t Hurry … by Andrew Hill Resources: 7 Secrets to Getting Your Next Job Using Social Media … by Dan Schawbel … at http://mashable.com

Groundswell … by Charlene Li & Josh Bernoff

Here Comes Everybody: The Power of Organizing without Organizations … by Clay Shirky

The Long Tail … by Chris Anderson

We Got Fired … by Harvey Mackay

Be Quick but Don’t Hurry … by Andrew Hill

Resources:

7 Secrets to Getting Your Next Job Using Social Media

… by Dan Schawbel … at http://mashable.com