Your SlideShare is downloading. ×
0
Cause Marketing - Associations
        2008 Survey

        Based on 86 respondents
  (representing about 250 associations...
Demographics of Respondents
         Staff Structure

         55.40%
60.00%

50.00%
                  43.10%
40.00%
     ...
Demographics of Respondents
             Geographic Scope

90.00%       81.50%
80.00%
70.00%
60.00%                       ...
Demographics of Respondents
               Size of Budgets

40.00%
                      35.40%
35.00%
30.00%      27.70%
...
Familiarity with Cause Marketing

60.00%        55.80%
                                     Not sure
50.00%

             ...
Is your association engaged in a cause
         marketing program?
                      77.90%
80.00%
70.00%
60.00%
50.00...
Is your association engaged in a cause
            marketing program?
                                          Total Samp...
Does your association have a
foundation or charitable organization?
             59.70%
60.00%

50.00%
                   ...
% of Budget Used on Cause Marketing

80.00%
70.00%
60.00%
                            0%
50.00%
                          ...
Why are you NOT involved in a Cause
        Marketing program?
                          Hav en't thought about it
45.00%
...
Why are you NOT involved in a Cause
       Marketing program?
             All                                AMCs

      ...
Cause Marketing   AMC Survey Slides (2008)
Upcoming SlideShare
Loading in...5
×

Cause Marketing AMC Survey Slides (2008)

766

Published on

Results of ASAE/AMC list serve survey of associations and cause marketing.

Published in: Business, Career
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
766
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Cause Marketing AMC Survey Slides (2008)"

  1. 1. Cause Marketing - Associations 2008 Survey Based on 86 respondents (representing about 250 associations) (AMCs represent 32.6% of responses)
  2. 2. Demographics of Respondents Staff Structure 55.40% 60.00% 50.00% 43.10% 40.00% Paid Staff AM C-managed 30.00% Other 20.00% 10.00% 1.50% 0.00%
  3. 3. Demographics of Respondents Geographic Scope 90.00% 81.50% 80.00% 70.00% 60.00% National-Int'l 50.00% Regional State 40.00% Local 30.00% 20.00% 9.20% 4.60% 4.60% 10.00% 0.00%
  4. 4. Demographics of Respondents Size of Budgets 40.00% 35.40% 35.00% 30.00% 27.70% Less than $500,000 25.00% 20.00% $500,000 - $1 million 20.00% 16.90% $1 - $5 million 15.00% $5 million + 10.00% 5.00% 0.00%
  5. 5. Familiarity with Cause Marketing 60.00% 55.80% Not sure 50.00% Aware but no direct 40.00% experience 30.00% Well versed but no direct experience 17.40% 20.00% Some experience 14.00% 11.60% 10.00% Substantial 3.50% experience 0.00%
  6. 6. Is your association engaged in a cause marketing program? 77.90% 80.00% 70.00% 60.00% 50.00% Yes 40.00% No 22.10% 30.00% 20.00% 10.00% 0.00%
  7. 7. Is your association engaged in a cause marketing program? Total Sample AMC-Managed 77.90% 89.30% 90.00% 80.00% 80.00% 70.00% 70.00% 60.00% 60.00% 50.00% 50.00% Yes Yes 40.00% 40.00% No 22.10% No 30.00% 30.00% 20.00% 10.70% 20.00% 10.00% 10.00% 0.00% 0.00%
  8. 8. Does your association have a foundation or charitable organization? 59.70% 60.00% 50.00% 40.30% 40.00% Yes 30.00% No 20.00% 10.00% 0.00%
  9. 9. % of Budget Used on Cause Marketing 80.00% 70.00% 60.00% 0% 50.00% 75%-99% 40.00% 50%-75% 25%-50% 30.00% Less than 25% 20.00% 10.00% 0.00%
  10. 10. Why are you NOT involved in a Cause Marketing program? Hav en't thought about it 45.00% Don't see need 40.00% 35.00% Board doesn't see need 30.00% Hav en't found right 25.00% cause or partner Don't have time or 20.00% expertise 15.00% Not a priority 10.00% Not sure how to start 5.00% Funds not available 0.00%
  11. 11. Why are you NOT involved in a Cause Marketing program? All AMCs 44.30% 50.00% 44.00% 40.00% 50.00% 36.00% 36.00% 40.00% 40.00% 26.20% 30.00% 30.00% 20.00% 20.00% 10.00% 10.00% 0.00% 0.00% Haven't thought about it Haven't thought about it Haven't found right cause or Haven't found right cause or partner partner Not sure how to start Not a priority
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×