Social Media Workshop February 10, 2010 Faculty:   Steve Drake,  DrakeCo Jim Andrews, Q&A Business Solutions Jamie Notter,...
<ul><li>Basics </li></ul><ul><ul><li>What to use?  Why? Tips. Policies. </li></ul></ul><ul><li>Strategy </li></ul><ul><ul>...
Today’s Agenda <ul><li>Welcome & Introductions </li></ul><ul><li>Review survey & Expectations </li></ul><ul><li>Preview – ...
Survey on Social Media Usage AMC Institute Fall 2009
 
Use of Social Media
Use of Social Media
Personal Use of Social Media
Demographics
Demographics
Your Expectations from Workshop <ul><li>Basics </li></ul><ul><ul><li>What to use?  Why? Tips. Policies. </li></ul></ul><ul...
Social Media Overview
What is Social Media <ul><li>People </li></ul><ul><li>On-Line Technology </li></ul><ul><li>Information </li></ul><ul><ul><...
What does it mean for AMCs <ul><li>Monitoring the web </li></ul><ul><li>Being current with the technology </li></ul><ul><l...
Tools for Collaboration <ul><li>CoTweet </li></ul><ul><li>Hootsuite </li></ul><ul><li>TweetDeck </li></ul><ul><li>Tweet la...
 
 
User-generated content
 
What’s Social Media Good For? 1. Listening 2. Building Relationships 3. Building Community
Listening 1. Brand Monitoring 2. Finding relevant topics 3. Finding relevant talkers
Listening: Keywords <ul><ul><ul><li>Organization name </li></ul></ul></ul><ul><ul><ul><li>Organization url </li></ul></ul>...
4 Free Listening Tools Google Alerts Tweet Beep BackType Social Mention
http://www.google.com/alerts
 
http://www.tweetbeep.com
http://www.backtype.com
http://www.socialmention.com
 
Alerts to RSS
RSS in Plain English www.commoncraft.com
Building Relationships 1. Be yourself 2. Tell your stories 3. Find your social objects
Basic Tools Blogs Twitter Facebook/Linked In YouTube
 
 
 
 
 
 
 
 
 
 
 
 
 
Social Media ROI <ul><li>How do you measure return on investment for social media? </li></ul><ul><li>How to set objectives...
http://www.youtube.com/watch?v=ypmfs3z8esI
Measuring ROI <ul><li>Net Gain   (increased revenue  &/or  decreased costs)  -  Investment   (time & resources) </li></ul>...
Measuring ROI <ul><li>PLAN FIRST </li></ul><ul><li>Set Goals </li></ul><ul><li>Determine Metrics </li></ul><ul><li>Strateg...
What others are doing to measure ROI <ul><li>Google Analytics </li></ul><ul><li>Google News Alerts </li></ul><ul><li>New B...
ROI Resources <ul><li>www.delicious.com/BrianReuwee/ROI </li></ul>
Q&A <ul><li>What do you want to learn?  </li></ul><ul><li>Survey’s Top Question Area Topics were: </li></ul><ul><ul><li>So...
Hands-on Plans <ul><li>3:45 – 4:15 </li></ul><ul><li>Blogging (Jamie) </li></ul><ul><li>LinkedIn (Jim) </li></ul><ul><li>T...
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AMCi 2010 Social Media Workshop

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Steve Drake, Jim Andrews, Jamie Notter and Brian Reuwee presentation on social media for AMC Institute.

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AMCi 2010 Social Media Workshop

  1. 1. Social Media Workshop February 10, 2010 Faculty: Steve Drake, DrakeCo Jim Andrews, Q&A Business Solutions Jamie Notter, Management Plus Brian Reuwee, DrakeCo
  2. 2. <ul><li>Basics </li></ul><ul><ul><li>What to use? Why? Tips. Policies. </li></ul></ul><ul><li>Strategy </li></ul><ul><ul><li>Building, weaving it all together, overcoming clutter </li></ul></ul><ul><li>AMC Issues </li></ul><ul><ul><li>Introducing to clients; billing; use for AMC marketing </li></ul></ul><ul><li>ROI / Measurement </li></ul>Expectations from Workshop
  3. 3. Today’s Agenda <ul><li>Welcome & Introductions </li></ul><ul><li>Review survey & Expectations </li></ul><ul><li>Preview – Social Media Basics </li></ul><ul><li>Listening & Relationship Strategies </li></ul><ul><li>Measurement & ROI </li></ul><ul><li>Question & Answers </li></ul><ul><ul><li>Break </li></ul></ul><ul><li>Hands-on Tutorials (small groups) </li></ul>
  4. 4. Survey on Social Media Usage AMC Institute Fall 2009
  5. 6. Use of Social Media
  6. 7. Use of Social Media
  7. 8. Personal Use of Social Media
  8. 9. Demographics
  9. 10. Demographics
  10. 11. Your Expectations from Workshop <ul><li>Basics </li></ul><ul><ul><li>What to use? Why? Tips. Policies. </li></ul></ul><ul><li>Strategy </li></ul><ul><ul><li>Building, weaving it all together, overcoming clutter </li></ul></ul><ul><li>AMC Issues </li></ul><ul><ul><li>Introducing to clients; billing; use for AMC marketing </li></ul></ul><ul><li>ROI / Measurement </li></ul>
  11. 12. Social Media Overview
  12. 13. What is Social Media <ul><li>People </li></ul><ul><li>On-Line Technology </li></ul><ul><li>Information </li></ul><ul><ul><li>Text </li></ul></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Multimedia </li></ul></ul>
  13. 14. What does it mean for AMCs <ul><li>Monitoring the web </li></ul><ul><li>Being current with the technology </li></ul><ul><li>Risk Management </li></ul><ul><li>Policies </li></ul><ul><li>More work </li></ul><ul><li>More Revenue </li></ul>
  14. 15. Tools for Collaboration <ul><li>CoTweet </li></ul><ul><li>Hootsuite </li></ul><ul><li>TweetDeck </li></ul><ul><li>Tweet later </li></ul><ul><li>Tweet mention </li></ul>
  15. 18. User-generated content
  16. 20. What’s Social Media Good For? 1. Listening 2. Building Relationships 3. Building Community
  17. 21. Listening 1. Brand Monitoring 2. Finding relevant topics 3. Finding relevant talkers
  18. 22. Listening: Keywords <ul><ul><ul><li>Organization name </li></ul></ul></ul><ul><ul><ul><li>Organization url </li></ul></ul></ul><ul><ul><ul><li>Execs/personalities/key people </li></ul></ul></ul><ul><ul><ul><li>Other similar or competing orgs </li></ul></ul></ul><ul><ul><ul><li>Programs/products you sell </li></ul></ul></ul><ul><ul><ul><li>Industry terms </li></ul></ul></ul><ul><ul><ul><li>Special events you're running </li></ul></ul></ul><ul><ul><ul><li>Causes you support </li></ul></ul></ul><ul><ul><ul><li>Campaigns you're managing </li></ul></ul></ul>
  19. 23. 4 Free Listening Tools Google Alerts Tweet Beep BackType Social Mention
  20. 24. http://www.google.com/alerts
  21. 26. http://www.tweetbeep.com
  22. 27. http://www.backtype.com
  23. 28. http://www.socialmention.com
  24. 30. Alerts to RSS
  25. 31. RSS in Plain English www.commoncraft.com
  26. 32. Building Relationships 1. Be yourself 2. Tell your stories 3. Find your social objects
  27. 33. Basic Tools Blogs Twitter Facebook/Linked In YouTube
  28. 47. Social Media ROI <ul><li>How do you measure return on investment for social media? </li></ul><ul><li>How to set objectives to determine ROI? </li></ul><ul><li>What are other AMCs and AMC clients doing? </li></ul>
  29. 48. http://www.youtube.com/watch?v=ypmfs3z8esI
  30. 49. Measuring ROI <ul><li>Net Gain (increased revenue &/or decreased costs) - Investment (time & resources) </li></ul><ul><li>Investment </li></ul>= ROI %
  31. 50. Measuring ROI <ul><li>PLAN FIRST </li></ul><ul><li>Set Goals </li></ul><ul><li>Determine Metrics </li></ul><ul><li>Strategy </li></ul><ul><li>Tactics </li></ul>
  32. 51. What others are doing to measure ROI <ul><li>Google Analytics </li></ul><ul><li>Google News Alerts </li></ul><ul><li>New Business Leads </li></ul><ul><li>Followers & Fans </li></ul>
  33. 52. ROI Resources <ul><li>www.delicious.com/BrianReuwee/ROI </li></ul>
  34. 53. Q&A <ul><li>What do you want to learn? </li></ul><ul><li>Survey’s Top Question Area Topics were: </li></ul><ul><ul><li>Social Media Strategy </li></ul></ul><ul><ul><li>AMC “issues” with Social Media </li></ul></ul><ul><ul><li>Measurement / ROI </li></ul></ul>
  35. 54. Hands-on Plans <ul><li>3:45 – 4:15 </li></ul><ul><li>Blogging (Jamie) </li></ul><ul><li>LinkedIn (Jim) </li></ul><ul><li>Twitter (Steve) </li></ul><ul><li>Facebook (Brian) </li></ul><ul><li>4:20 – 4:50 </li></ul><ul><ul><ul><li>Facebook (Brian) </li></ul></ul></ul><ul><ul><ul><li>Google News Alerts (Steve) </li></ul></ul></ul><ul><ul><ul><li>LinkedIn (Jim) </li></ul></ul></ul><ul><ul><ul><li>Twitter (Jamie) </li></ul></ul></ul>

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