×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Web 2.0 Expo The Dragonfly Effect: Harnessing Social Media to Build Brands

by Author / Advisor / Investor at Vonavona Ventures on Mar 31, 2011

  • 4,708 views

Presentation for Web 2.0 Expo Session on March 31, 2011...

Presentation for Web 2.0 Expo Session on March 31, 2011

Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don’t. In this session, we’ll pull back the curtain and help you understand the subtle elements of social media success. We’ll discuss the science of social persuasion, the strategies and tactics used by companies and causes that have successfully harnessed social media toward a specific goal, and we’ll explore:

how the impact of a goal – when connected to happiness and meaning – can serve to create a resource that is often untapped
how the power of human-centered design and rapid prototyping can be used to fuel branded initiatives and experiences
how any individual can achieve unprecedented results – whether finding an almost impossible bone marrow match for a friend, building a brand inside-out, or electing the current President of the United States.
The workshop provides a roadmap for infectious action.

Statistics

Views

Total Views
4,708
Views on SlideShare
3,765
Embed Views
943

Actions

Likes
11
Downloads
217
Comments
0

6 Embeds 943

http://community.dragonflyeffect.com 824
http://www.web2expo.com 106
http://www.scoop.it 8
http://us-w1.rockmelt.com 2
http://paper.li 2
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Web 2.0 Expo The Dragonfly Effect: Harnessing Social Media to Build Brands Web 2.0 Expo The Dragonfly Effect: Harnessing Social Media to Build Brands Presentation Transcript