Creating Infectious Action - Innovation Uncensored
by Andy Smith on May 10, 2011
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How do you connect meaning to social media to create impact? Drawing from psychological insights on happiness, storytelling principles and design-thinking methodology, Dr. Aaker reveals why some moveme...
How do you connect meaning to social media to create impact? Drawing from psychological insights on happiness, storytelling principles and design-thinking methodology, Dr. Aaker reveals why some movements and brands take off when they harness social media--and why others don’t.
This presentation to go along with her talk at Fast Company's Innovation Uncensored conference on April 28, 2011. More information at: http://innovationuncensored.com
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Thank you for sharing! 1 year ago Reply