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Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
Cms expo social-media-process
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Cms expo social-media-process

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Presentation of social media process given by Ric Dragon of DragonSearch, given at CMS Expo, Evanston, IL, May 2011

Presentation of social media process given by Ric Dragon of DragonSearch, given at CMS Expo, Evanston, IL, May 2011

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Transcript

  • 1. Social Media As a Process Ric Dragon DragonSearch
  • 2. Social Media Patterns • Self-Identification • Connecting • EngagingTwitter: @ricdragon
  • 3. Preflight Arrival Takeoff FlightTwitter: @ricdragon
  • 4. Focus Plan Document • Goals • Identify Voice / Persona • Identify Audience • Benchmarking • Focus Plan • Monitor and Listening PlanTwitter: @ricdragon
  • 5. GoalsTwitter: @ricdragon
  • 6. VoiceTwitter: @ricdragon
  • 7. Voice • Maven • Passion • Community • Promotional VoiceTwitter: @ricdragon
  • 8. Voice- MavenTwitter: @ricdragon
  • 9. Voice- CommunityTwitter: @ricdragon
  • 10. Voice- PromotionalTwitter: @ricdragon
  • 11. Voice- PassionTwitter: @ricdragon
  • 12. Benchmarking… • Facebook • Twitter • Blogs • Newsletters • Press Releases • General SearchTwitter: @ricdragon
  • 13. Focus Plan Document • Budget time and resources – Budget? – Your Time? – Staff Time?Twitter: @ricdragon
  • 14. Focus Plan Document • Facebook – 60% • Twitter – 20% • Flickr – 20%Twitter: @ricdragon
  • 15. Focus Plan Document Facebook – Post once per day: images, video, new product, event, etc. – Gift 5 times per day: like others posts, engage, etc. – Monitor each day: every engagement is responded to – Build fans each day: find quality, targeted likersTwitter: @ricdragon
  • 16. Focus Plan Document Twitter – Post three per day: related events, products, etc. – Gift 3 times per day: retweet, follow back, etc. – Interact each day: follow back, etc. – Monitor each day: respond to mentions, direct messages, etc. – Build followers each day: find quality, targeted followersTwitter: @ricdragon
  • 17. Focus Plan Document Flickr – Upload Images with Relevant Keywords, Target 100 Images – Gift each day: comment on related images – Interact each day: engage with industry related groups, created groups when applicable – Monitor each day: respond to comments, mentions, etc.Twitter: @ricdragon
  • 18. In Flight • Monitor / Listen • Make Connections • Engage Per Plan • Seek OpportunitiesTwitter: @ricdragon
  • 19. In Flight • Creative Time/Brainstorming • Twitter/FB Flash Mob Internally • Work off of the Audience Brainstorm • Develop Champions for different mediaTwitter: @ricdragon
  • 20. Monitoring & Listening • Google Alerts • Facebook Trends • Tools for archiving Twitter • Professional Tools (Raven, Radian6)Twitter: @ricdragon
  • 21. Monitoring & ListeningTwitter: @ricdragon
  • 22. Review Voice • Are we being promotional? • Are we including real people? • Are we engaging and responding? • Are we speaking from our passion points? • Are we leading with our causes?Twitter: @ricdragon
  • 23. Thank you.Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 | dragon@dragonsearch.netTwitter: @ricdragonhttp://www.dragonsearchmarketing.com/social-media-marketing-process-template-library/

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