Cms expo social-media-process

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Presentation of social media process given by Ric Dragon of DragonSearch, given at CMS Expo, Evanston, IL, May 2011

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Cms expo social-media-process

  1. 1. Social Media As a Process Ric Dragon DragonSearch
  2. 2. Social Media Patterns • Self-Identification • Connecting • EngagingTwitter: @ricdragon
  3. 3. Preflight Arrival Takeoff FlightTwitter: @ricdragon
  4. 4. Focus Plan Document • Goals • Identify Voice / Persona • Identify Audience • Benchmarking • Focus Plan • Monitor and Listening PlanTwitter: @ricdragon
  5. 5. GoalsTwitter: @ricdragon
  6. 6. VoiceTwitter: @ricdragon
  7. 7. Voice • Maven • Passion • Community • Promotional VoiceTwitter: @ricdragon
  8. 8. Voice- MavenTwitter: @ricdragon
  9. 9. Voice- CommunityTwitter: @ricdragon
  10. 10. Voice- PromotionalTwitter: @ricdragon
  11. 11. Voice- PassionTwitter: @ricdragon
  12. 12. Benchmarking… • Facebook • Twitter • Blogs • Newsletters • Press Releases • General SearchTwitter: @ricdragon
  13. 13. Focus Plan Document • Budget time and resources – Budget? – Your Time? – Staff Time?Twitter: @ricdragon
  14. 14. Focus Plan Document • Facebook – 60% • Twitter – 20% • Flickr – 20%Twitter: @ricdragon
  15. 15. Focus Plan Document Facebook – Post once per day: images, video, new product, event, etc. – Gift 5 times per day: like others posts, engage, etc. – Monitor each day: every engagement is responded to – Build fans each day: find quality, targeted likersTwitter: @ricdragon
  16. 16. Focus Plan Document Twitter – Post three per day: related events, products, etc. – Gift 3 times per day: retweet, follow back, etc. – Interact each day: follow back, etc. – Monitor each day: respond to mentions, direct messages, etc. – Build followers each day: find quality, targeted followersTwitter: @ricdragon
  17. 17. Focus Plan Document Flickr – Upload Images with Relevant Keywords, Target 100 Images – Gift each day: comment on related images – Interact each day: engage with industry related groups, created groups when applicable – Monitor each day: respond to comments, mentions, etc.Twitter: @ricdragon
  18. 18. In Flight • Monitor / Listen • Make Connections • Engage Per Plan • Seek OpportunitiesTwitter: @ricdragon
  19. 19. In Flight • Creative Time/Brainstorming • Twitter/FB Flash Mob Internally • Work off of the Audience Brainstorm • Develop Champions for different mediaTwitter: @ricdragon
  20. 20. Monitoring & Listening • Google Alerts • Facebook Trends • Tools for archiving Twitter • Professional Tools (Raven, Radian6)Twitter: @ricdragon
  21. 21. Monitoring & ListeningTwitter: @ricdragon
  22. 22. Review Voice • Are we being promotional? • Are we including real people? • Are we engaging and responding? • Are we speaking from our passion points? • Are we leading with our causes?Twitter: @ricdragon
  23. 23. Thank you.Ric DragonDragonSearchKingston, NY 12401/US845.383.0890 | dragon@dragonsearch.netTwitter: @ricdragonhttp://www.dragonsearchmarketing.com/social-media-marketing-process-template-library/

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