Why zend framework powers the enterprise

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Promotional talk for Zend Framework and why it's the best framework for enterprise and governmental php development.

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Why zend framework powers the enterprise

  1. 1. Why Zend Framework powers the enterprise Michelangelo van Dam ZendCon, November 2010 - Santa Clara, CA
  2. 2. Michelangelo van Dam • Independent Consultant • Zend Certified Engineer (ZCE) • President of PHPBenelux
  3. 3. This session • What’s enterprise (PHP) development ? • The industry • Zend Framework’s strengths • The job market • Case studies • Conclusion
  4. 4. What’s enterprise (PHP) development ?
  5. 5. Definition
  6. 6. Josh Holmes - The Art of Simplicity -Tek X - Chicago 2010 One of my favorite is “Enterprise” which almost automatically means a complexity multiplier of 10
  7. 7. So basically, PHP’s place in the enterprise is: anything that involves web technology. Ivo Jansch - php|architect’s Guide to Enterprise PHP Development
  8. 8. Enterprise PHP development = complexity x 10 in a browser ?
  9. 9. Enterprise PHP development = complexity x 10 in a browser ?
  10. 10. What’s different ?
  11. 11. Divisions php-team java-team .NET-team Dev Oracle MS SQL MySQLApache IIS System IT mgmt in house employees / consultant firms / freelancers
  12. 12. Divisions php-team java-team .NET-team Dev Oracle MS SQL MySQLApache IIS System IT mgmt in house employees / consultant firms / freelancers Barrier
  13. 13. Divisions php-team java-team .NET-team Dev Oracle MS SQL MySQLApache IIS System IT mgmt in house employees / consultant firms / freelancers politics vendors Barrier
  14. 14. Complex projects
  15. 15. Data Enormous amount of data…
  16. 16. Customers Finances Customer Care DispatchingSub contracters
  17. 17. Audience
  18. 18. The industry
  19. 19. Overview • Automation • Aviation • Communication • E-commerce • Energy • Entertainment • Financial • Food • Gaming • Government • Health care • Insurances • Non-profit • Pharmaceuticals • Publishing • Public services • Sports • Telecom • Transportation • Travel & Holidays
  20. 20. PHP in daily life
  21. 21. Enterprise support
  22. 22. Zend Framework’s Strengths
  23. 23. Company support
  24. 24. Certification
  25. 25. Components
  26. 26. Coding Standards
  27. 27. Technology independent
  28. 28. Community
  29. 29. Most of them are here!!!
  30. 30. The job market
  31. 31. Recruiting Dear Sir, Madam, We of company X are looking for real PHP rock stars who have a fundamental knowledge of object-oriented development, design patterns, UML designs and have at least 2 year experience developing applications with Zend Framework. Company X offers you besides a good paycheck and a remote working environment (telecommuting), full medical and dental benefits, at least 2 national or 1 international PHP conference ticket(s) and a “contribute back day”. If all this sounds like a good deal, contact us at john.doe@example.com or call us 1-800-GOPHP. If not, let us know what you feel is missing here and maybe we can negotiate further. John Doe, VP Human Resources X, Inc.
  32. 32. ZendYellow Pages
  33. 33. Linkedin search
  34. 34. • php: 62 results • zf: 10 results • industry: top-200 Results for Belgium Oct 29, 2010
  35. 35. • php: 577 results • zf: 19 results Results for US Oct 29, 2010
  36. 36. Example
  37. 37. Conclusions
  38. 38. Zend Framework • is used in all industries • is backed by Zend Technologies, Inc. • runs on any major vendor platform • has a certification program • has a very active community
  39. 39. • http://slideshare.net/DragonBe/why-zend-framework- powers-the-enterprise • http://twitter.com/DragonBe • http://facebook.com/DragonBe • http://joind.in/2264 Questions
  40. 40. http://conference.phpbenelux.eu
  41. 41. Credits Ivo Jansch - http://www.flickr.com/photos/otherbird/3058786385/ Complexity: http://commons.wikimedia.org/wiki/ File:Complexity_of_Design.jpg Dispatching: http://www.flickr.com/photos/americaspower/ 3418746613/ Dispatching panel: http://www.flickr.com/photos/mike_miley/ 4959199812/ Cubicle farm: http://www.flickr.com/photos/ste3ve/521083416/ Complex tree: http://www.flickr.com/photos/wonderlane/2062184804 Getting Huge: http://www.flickr.com/photos/ericmcgregor/346990046/ Buildings: http://www.flickr.com/photos/o_0/417370962/

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