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Why zend framework powers the enterprise

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Promotional talk for Zend Framework and why it's the best framework for enterprise and governmental php development.

Promotional talk for Zend Framework and why it's the best framework for enterprise and governmental php development.

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  • 1. Why Zend Framework powers the enterprise Michelangelo van Dam ZendCon, November 2010 - Santa Clara, CA
  • 2. Michelangelo van Dam • Independent Consultant • Zend Certified Engineer (ZCE) • President of PHPBenelux
  • 3. This session • What’s enterprise (PHP) development ? • The industry • Zend Framework’s strengths • The job market • Case studies • Conclusion
  • 4. What’s enterprise (PHP) development ?
  • 5. Definition
  • 6. Josh Holmes - The Art of Simplicity -Tek X - Chicago 2010 One of my favorite is “Enterprise” which almost automatically means a complexity multiplier of 10
  • 7. So basically, PHP’s place in the enterprise is: anything that involves web technology. Ivo Jansch - php|architect’s Guide to Enterprise PHP Development
  • 8. Enterprise PHP development = complexity x 10 in a browser ?
  • 9. Enterprise PHP development = complexity x 10 in a browser ?
  • 10. What’s different ?
  • 11. Divisions php-team java-team .NET-team Dev Oracle MS SQL MySQLApache IIS System IT mgmt in house employees / consultant firms / freelancers
  • 12. Divisions php-team java-team .NET-team Dev Oracle MS SQL MySQLApache IIS System IT mgmt in house employees / consultant firms / freelancers Barrier
  • 13. Divisions php-team java-team .NET-team Dev Oracle MS SQL MySQLApache IIS System IT mgmt in house employees / consultant firms / freelancers politics vendors Barrier
  • 14. Complex projects
  • 15. Data Enormous amount of data…
  • 16. Customers Finances Customer Care DispatchingSub contracters
  • 17. Audience
  • 18. The industry
  • 19. Overview • Automation • Aviation • Communication • E-commerce • Energy • Entertainment • Financial • Food • Gaming • Government • Health care • Insurances • Non-profit • Pharmaceuticals • Publishing • Public services • Sports • Telecom • Transportation • Travel & Holidays
  • 20. PHP in daily life
  • 21. Enterprise support
  • 22. Zend Framework’s Strengths
  • 23. Company support
  • 24. Certification
  • 25. Components
  • 26. Coding Standards
  • 27. Technology independent
  • 28. Community
  • 29. Most of them are here!!!
  • 30. The job market
  • 31. Recruiting Dear Sir, Madam, We of company X are looking for real PHP rock stars who have a fundamental knowledge of object-oriented development, design patterns, UML designs and have at least 2 year experience developing applications with Zend Framework. Company X offers you besides a good paycheck and a remote working environment (telecommuting), full medical and dental benefits, at least 2 national or 1 international PHP conference ticket(s) and a “contribute back day”. If all this sounds like a good deal, contact us at john.doe@example.com or call us 1-800-GOPHP. If not, let us know what you feel is missing here and maybe we can negotiate further. John Doe, VP Human Resources X, Inc.
  • 32. ZendYellow Pages
  • 33. Linkedin search
  • 34. • php: 62 results • zf: 10 results • industry: top-200 Results for Belgium Oct 29, 2010
  • 35. • php: 577 results • zf: 19 results Results for US Oct 29, 2010
  • 36. Example
  • 37. Conclusions
  • 38. Zend Framework • is used in all industries • is backed by Zend Technologies, Inc. • runs on any major vendor platform • has a certification program • has a very active community
  • 39. • http://slideshare.net/DragonBe/why-zend-framework- powers-the-enterprise • http://twitter.com/DragonBe • http://facebook.com/DragonBe • http://joind.in/2264 Questions
  • 40. http://conference.phpbenelux.eu
  • 41. Credits Ivo Jansch - http://www.flickr.com/photos/otherbird/3058786385/ Complexity: http://commons.wikimedia.org/wiki/ File:Complexity_of_Design.jpg Dispatching: http://www.flickr.com/photos/americaspower/ 3418746613/ Dispatching panel: http://www.flickr.com/photos/mike_miley/ 4959199812/ Cubicle farm: http://www.flickr.com/photos/ste3ve/521083416/ Complex tree: http://www.flickr.com/photos/wonderlane/2062184804 Getting Huge: http://www.flickr.com/photos/ericmcgregor/346990046/ Buildings: http://www.flickr.com/photos/o_0/417370962/

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