Community works for business too - ZendCon 2013
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Community works for business too - ZendCon 2013



Being part of the community is not just great to support the open-source movement, but it also is great for business. ...

Being part of the community is not just great to support the open-source movement, but it also is great for business.

Why is it that big companies invest in open-source projects and how can your business benefit from participation?

In this talk I explain the reasons why companies like to be associated with the PHP community and how your business can benefit from it. Even if you're working for a company, this talk will give enough arguments to talk to your bosses and convince them to contribute to open-source.



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    Community works for business too - ZendCon 2013 Community works for business too - ZendCon 2013 Presentation Transcript

    • Community Works For business
    • Who uses open-source?
    • Who contributes back?
    • Business involvement?
    • PHP Community
    • Organizing events
    • Build projects
    • Volunteers
    • Pay themselves
    • Need support
    • Why participate?
    • Example • it's good for the health of the language • it's good for business • depends on the usage of language / technology • target the audience that become your promoters • good sentiment around the company and brand (brand awareness) • build relationships one-on-one and give demos • a great way to recruit for your company • community feedback about your company • keeping in touch with community Thanks to Elizabeth Naramore for providing feedback
    • Example • learn technology in an early stage • get in touch with people to provide support • follow up on technological evolutions and trends • easier finding partners, customers or new employees Thanks to Thijs Feryn for providing feedback
    • Example • visibility to potential employees and partners • giving something back to the community • building a business on top of quality open source projects • being part of a fun and engaging group Thanks to Wim Godden for providing feedback
    • Example • access to everyone’s best practices + innovation • share best technical solutions • cooperate on a technical level - compete on a business level • real multiplier (e.g. US Government) for reusable infrastructure • making the difference • buy once, get improvements back for free indefinitely • more secure products Thanks to Jeffrey McGuire for providing feedback
    • Example • learn internals of open-source projects • meeting experts for support and advice • finding new ways to offer better services • finding gratitude in “giving back”
    • Summary • keeping up-to-date on new technologies • establishing support and advice networks • feedback on your products / services • great for hiring new employees • great for finding new customers
    • How getting involved?
    • Report bugs
    • Fix issues or add features
    • Write documentation
    • Provide translations
    • Other ways to help
    • Room for user groups
    • Buy beer for events
    • Sponsor events
    • Provide hosting
    • Give us developers
    • What’s the ROI?
    • Long term investment
    • Create partnerships
    • Get valuable feedback
    • Brand awareness
    • Beta testing
    • Buy once, use forever
    • Hiring and recruitment
    • Support and assistance
    • Market leader
    • Community works!
    • Community feedback
    • Community Interactions
    • Improved products
    • Product Evangelists
    • Give little, get much
    • Beware of dangers!
    • Arrogance
    • High Expectations
    • Everything for granted
    • Don’t build on others’ rep
    • Earn the seat at the table
    • Summary
    • Invest in communities
    • Give because you want to
    • Earn respect
    • Do better business
    • Thank you
    • community works: 76029035@N02/6829419407 using open-source: 6775970225 wall street: phpnw11: 6231772651/ phpbenelux: 6774829421 joindin: volunteers: 6230059226 cash register: 4034636727/ support: questions: signup: goldendragon613/296795071 bugs: repairs: documentation: sixteenmilesofstring/2476311752 translations: 2175042537 red cross: server rack: rasmus: 5165138896 roi: long term investment: 6093690339 partnerships: boomerang: space: recruitment: 5743450139 lion: feedback: success: danger: arrogance: sagrada familia: money: 9731367@N02/6988272680 table: clue bat: 2509085987 investing: free will: beach: mountains: