Community works for business too - ZendCon 2013

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Being part of the community is not just great to support the open-source movement, but it also is great for business. …

Being part of the community is not just great to support the open-source movement, but it also is great for business.

Why is it that big companies invest in open-source projects and how can your business benefit from participation?

In this talk I explain the reasons why companies like to be associated with the PHP community and how your business can benefit from it. Even if you're working for a company, this talk will give enough arguments to talk to your bosses and convince them to contribute to open-source.

More in: Technology , Business
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Transcript

  • 1. Community Works For business
  • 2. Who uses open-source?
  • 3. Who contributes back?
  • 4. Business involvement?
  • 5. PHP Community
  • 6. Organizing events
  • 7. Build projects
  • 8. Volunteers
  • 9. Pay themselves
  • 10. Need support
  • 11. Why participate?
  • 12. Example • it's good for the health of the language • it's good for business • depends on the usage of language / technology • target the audience that become your promoters • good sentiment around the company and brand (brand awareness) • build relationships one-on-one and give demos • a great way to recruit for your company • community feedback about your company • keeping in touch with community Thanks to Elizabeth Naramore for providing feedback
  • 13. Example • learn technology in an early stage • get in touch with people to provide support • follow up on technological evolutions and trends • easier finding partners, customers or new employees Thanks to Thijs Feryn for providing feedback
  • 14. Example • visibility to potential employees and partners • giving something back to the community • building a business on top of quality open source projects • being part of a fun and engaging group Thanks to Wim Godden for providing feedback
  • 15. Example • access to everyone’s best practices + innovation • share best technical solutions • cooperate on a technical level - compete on a business level • real multiplier (e.g. US Government) for reusable infrastructure • making the difference • buy once, get improvements back for free indefinitely • more secure products Thanks to Jeffrey McGuire for providing feedback
  • 16. Example • learn internals of open-source projects • meeting experts for support and advice • finding new ways to offer better services • finding gratitude in “giving back”
  • 17. Summary • keeping up-to-date on new technologies • establishing support and advice networks • feedback on your products / services • great for hiring new employees • great for finding new customers
  • 18. How getting involved?
  • 19. Report bugs
  • 20. Fix issues or add features
  • 21. Write documentation
  • 22. Provide translations
  • 23. Other ways to help
  • 24. Room for user groups
  • 25. Buy beer for events
  • 26. Sponsor events
  • 27. Provide hosting
  • 28. Give us developers
  • 29. What’s the ROI?
  • 30. Long term investment
  • 31. Create partnerships
  • 32. Get valuable feedback
  • 33. Brand awareness
  • 34. Beta testing
  • 35. Buy once, use forever
  • 36. Hiring and recruitment
  • 37. Support and assistance
  • 38. Market leader
  • 39. Community works!
  • 40. Community feedback
  • 41. Community Interactions
  • 42. Improved products
  • 43. Product Evangelists
  • 44. Give little, get much
  • 45. Beware of dangers!
  • 46. Arrogance
  • 47. High Expectations
  • 48. Everything for granted
  • 49. Don’t build on others’ rep
  • 50. Earn the seat at the table
  • 51. Summary
  • 52. Invest in communities
  • 53. Give because you want to
  • 54. Earn respect
  • 55. Do better business
  • 56. Thank you
  • 57. community works: http://www.flickr.com/photos/ 76029035@N02/6829419407 using open-source: http://www.flickr.com/photos/joshholmes/ 6775970225 wall street: http://www.flickr.com/photos/ensh/3867767246/ phpnw11: http://www.flickr.com/photos/stuartherbert/ 6231772651/ phpbenelux: http://www.flickr.com/photos/joshholmes/ 6774829421 joindin: http://www.flickr.com/photos/joshholmes/6779894817 volunteers: http://www.flickr.com/photos/stuartherbert/ 6230059226 cash register: http://www.flickr.com/photos/stevensnodgrass/ 4034636727/ support: http://www.flickr.com/photos/dominicspics/5559345297/ questions: http://www.flickr.com/photos/oberazzi/318947873 signup: http://www.flickr.com/photos/ goldendragon613/296795071 bugs: http://www.flickr.com/photos/goingslo/4523034319 repairs: http://www.flickr.com/photos/urban_outlaw/2683334422 documentation: http://www.flickr.com/photos/ sixteenmilesofstring/2476311752 translations: http://www.flickr.com/photos/jeremybrooks/ 2175042537 red cross: http://www.flickr.com/photos/tk_five_0/2312700765 server rack: http://www.flickr.com/photos/traftery/2467633331 rasmus: http://www.flickr.com/photos/arnaudlimbourg/ 5165138896 roi: http://www.flickr.com/photos/epsos/5394616925/ long term investment: http://www.flickr.com/photos/teegardin/ 6093690339 partnerships: http://www.flickr.com/photos/macaco9/5820706157 boomerang: http://www.flickr.com/photos/cogdog/5389653746/ space: http://www.flickr.com/photos/nasamarshall/7637356614/ recruitment: http://www.flickr.com/photos/streamishmc/ 5743450139 lion: http://www.flickr.com/photos/amhuxham/6859625396 feedback: http://www.flickr.com/photos/oemebamo/2542415550 success: http://www.flickr.com/photos/kevint/85911467 danger: http://www.flickr.com/photos/jonathangill/5338645910 arrogance: http://www.flickr.com/photos/brostad/3420765336 sagrada familia: http://www.flickr.com/photos/joangs/3603305604 money: http://www.flickr.com/photos/ 9731367@N02/6988272680 table: http://www.flickr.com/photos/stanfordedtech/3932292426/ clue bat: http://www.flickr.com/photos/trombonekenny/ 2509085987 investing: http://www.flickr.com/photos/mytudut/5189224326/ free will: http://www.flickr.com/photos/scramblerman/292214579 beach: http://www.flickr.com/photos/victoriawhite/4972555193 mountains: http://www.flickr.com/photos/dcsl/3268208595/
  • 58. https://joind.in/9600