Community works for business too - ZendCon 2013
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Community works for business too - ZendCon 2013

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Being part of the community is not just great to support the open-source movement, but it also is great for business. ...

Being part of the community is not just great to support the open-source movement, but it also is great for business.

Why is it that big companies invest in open-source projects and how can your business benefit from participation?

In this talk I explain the reasons why companies like to be associated with the PHP community and how your business can benefit from it. Even if you're working for a company, this talk will give enough arguments to talk to your bosses and convince them to contribute to open-source.

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    Community works for business too - ZendCon 2013 Community works for business too - ZendCon 2013 Presentation Transcript

    • Community Works For business
    • Who uses open-source?
    • Who contributes back?
    • Business involvement?
    • PHP Community
    • Organizing events
    • Build projects
    • Volunteers
    • Pay themselves
    • Need support
    • Why participate?
    • Example • it's good for the health of the language • it's good for business • depends on the usage of language / technology • target the audience that become your promoters • good sentiment around the company and brand (brand awareness) • build relationships one-on-one and give demos • a great way to recruit for your company • community feedback about your company • keeping in touch with community Thanks to Elizabeth Naramore for providing feedback
    • Example • learn technology in an early stage • get in touch with people to provide support • follow up on technological evolutions and trends • easier finding partners, customers or new employees Thanks to Thijs Feryn for providing feedback
    • Example • visibility to potential employees and partners • giving something back to the community • building a business on top of quality open source projects • being part of a fun and engaging group Thanks to Wim Godden for providing feedback
    • Example • access to everyone’s best practices + innovation • share best technical solutions • cooperate on a technical level - compete on a business level • real multiplier (e.g. US Government) for reusable infrastructure • making the difference • buy once, get improvements back for free indefinitely • more secure products Thanks to Jeffrey McGuire for providing feedback
    • Example • learn internals of open-source projects • meeting experts for support and advice • finding new ways to offer better services • finding gratitude in “giving back”
    • Summary • keeping up-to-date on new technologies • establishing support and advice networks • feedback on your products / services • great for hiring new employees • great for finding new customers
    • How getting involved?
    • Report bugs
    • Fix issues or add features
    • Write documentation
    • Provide translations
    • Other ways to help
    • Room for user groups
    • Buy beer for events
    • Sponsor events
    • Provide hosting
    • Give us developers
    • What’s the ROI?
    • Long term investment
    • Create partnerships
    • Get valuable feedback
    • Brand awareness
    • Beta testing
    • Buy once, use forever
    • Hiring and recruitment
    • Support and assistance
    • Market leader
    • Community works!
    • Community feedback
    • Community Interactions
    • Improved products
    • Product Evangelists
    • Give little, get much
    • Beware of dangers!
    • Arrogance
    • High Expectations
    • Everything for granted
    • Don’t build on others’ rep
    • Earn the seat at the table
    • Summary
    • Invest in communities
    • Give because you want to
    • Earn respect
    • Do better business
    • Thank you
    • community works: http://www.flickr.com/photos/ 76029035@N02/6829419407 using open-source: http://www.flickr.com/photos/joshholmes/ 6775970225 wall street: http://www.flickr.com/photos/ensh/3867767246/ phpnw11: http://www.flickr.com/photos/stuartherbert/ 6231772651/ phpbenelux: http://www.flickr.com/photos/joshholmes/ 6774829421 joindin: http://www.flickr.com/photos/joshholmes/6779894817 volunteers: http://www.flickr.com/photos/stuartherbert/ 6230059226 cash register: http://www.flickr.com/photos/stevensnodgrass/ 4034636727/ support: http://www.flickr.com/photos/dominicspics/5559345297/ questions: http://www.flickr.com/photos/oberazzi/318947873 signup: http://www.flickr.com/photos/ goldendragon613/296795071 bugs: http://www.flickr.com/photos/goingslo/4523034319 repairs: http://www.flickr.com/photos/urban_outlaw/2683334422 documentation: http://www.flickr.com/photos/ sixteenmilesofstring/2476311752 translations: http://www.flickr.com/photos/jeremybrooks/ 2175042537 red cross: http://www.flickr.com/photos/tk_five_0/2312700765 server rack: http://www.flickr.com/photos/traftery/2467633331 rasmus: http://www.flickr.com/photos/arnaudlimbourg/ 5165138896 roi: http://www.flickr.com/photos/epsos/5394616925/ long term investment: http://www.flickr.com/photos/teegardin/ 6093690339 partnerships: http://www.flickr.com/photos/macaco9/5820706157 boomerang: http://www.flickr.com/photos/cogdog/5389653746/ space: http://www.flickr.com/photos/nasamarshall/7637356614/ recruitment: http://www.flickr.com/photos/streamishmc/ 5743450139 lion: http://www.flickr.com/photos/amhuxham/6859625396 feedback: http://www.flickr.com/photos/oemebamo/2542415550 success: http://www.flickr.com/photos/kevint/85911467 danger: http://www.flickr.com/photos/jonathangill/5338645910 arrogance: http://www.flickr.com/photos/brostad/3420765336 sagrada familia: http://www.flickr.com/photos/joangs/3603305604 money: http://www.flickr.com/photos/ 9731367@N02/6988272680 table: http://www.flickr.com/photos/stanfordedtech/3932292426/ clue bat: http://www.flickr.com/photos/trombonekenny/ 2509085987 investing: http://www.flickr.com/photos/mytudut/5189224326/ free will: http://www.flickr.com/photos/scramblerman/292214579 beach: http://www.flickr.com/photos/victoriawhite/4972555193 mountains: http://www.flickr.com/photos/dcsl/3268208595/
    • https://joind.in/9600