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Short introduction to DRAFTFCB
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Short introduction to DRAFTFCB



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  • 1. Short Introduction to DRAFTFCB MOSCOW
  • 2. About DRAFTFCB Network
  • 3. DRAFTFCB Foundation Marriage of the BTL Network Draft and the Creative Network FCB in 2006 Union of Accountability + Creativity Return on Ideas
  • 4. Draftfcb is a new breed of agency — the first global, behavior-based, holistic marketing communications organization operating against a single P&L, one which believes there is no way to separate creativity and accountability.
  • 5. Our Guiding Principles
  • 6. ( ) In the too much information age the window of opportunity remains open for an average of 6.5 seconds
  • 7. Our research, with over 1,000 consumers, shows that they will give us an average of only 6.5 seconds to lean into and engage with a brand message. It’s a brief window of opportunity, and we may not get a second chance, so we have to make it count. How We Got There
  • 8. Delivering the 6.5 Seconds That Matter drives our structure and our culture.There is no time to waste. No way to separate creativity from accountability.We all have a common focus, working in unison around a core strategy to bring to life the 6.5 Seconds that Matter to the consumer.This requires people who are insightful and enterprising. People who share the ultimate objective of delivering engaging creative work that gives our clients a Return on Ideas SM , all powered by creating communications that truly matter to the consumer. How We Work and What We Deliver
  • 9. Our capabilities include, but are not limited to, advertising, branding, strategic planning, CRM, data strategy and analytics, digital, direct, experiential, event/sponsorship, media planning, multicultural, retail, promotion, and DTC and professional healthcare communications. Capabilities
  • 10. Global 160 Offices / 92 Countries / 9000+ Employees /
  • 11. Draftfcb is led by Executive Chairman Howard Draft, CEO and President Laurence Boschetto, Vice Chairman and Worldwide Chief Creative Officer Jonathan Harries and Chief Financial Officer Neil Miller. People
  • 12. We work with more than 100 companies in the Global Fortune 500. Some of our major clients include: Clients
  • 13. About DRAFTFCB Moscow
  • 14. Year of foundation: >1994 Holding: >A part of “Media Arts” communication holding, one of TOP10 key players in the Russian market Staff: >50 talents Points of pride: >one of the most rewarded agencies for campaigns efficiency >Agency leads all marketing activities of Sochi2014 >The 1st office in the world to do local creative for Beiersdorf
  • 15. Beauty and Health House and Home Food & Soft Drinks automobile finance Transport & tourism social projectsBusiness services DRAFTFCB Moscow Work Experience: 2008-2010
  • 16. We build strong brands through the integrated marketing & communication disciplines
  • 17. OOH POSM TV BTL Digital
  • 18. TV Direct MarketingPrint & OOH City branding Digital Special events (B2B) Special events (B2С)
  • 19. OOH POSM TV Motivation program of sales personnel Digital Branding
  • 20. Creative Highlights
  • 21. Cordiant Headline: Born grip with road
  • 22. Aeroflot
  • 23. MDM Bank Headline: Went tied up with a search of trustful deposits?
  • 24. NIVEA Headline: Star hour of your beauty
  • 25. Estrella Headline: Try new sly taste. Chanterelles in sour cream
  • 26. Leroy Merlin Headline: We don’t have anything unnecessary in our prices
  • 27. National Cable Systems Headline: Why to have less? Use your TV on 100%
  • 28. National Cable Systems Headline: Why to have less? Use your TV on 100%
  • 29. We see some of our TVCs, please, visit our Youtube channel
  • 30. Thank you.