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Social media ROI

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Something in order to Social Media ROI approach (file1) …

Something in order to Social Media ROI approach (file1)
You can download it at http://www.drwho.it/2011/03/26/roi-is-changed/

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Transcript

  • 1. SOCIAL MEDIA ROI ROI is changed March 2011 Social Media ROI by www.drwho.it is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Unported License.venerdì 25 marzo 2011
  • 2. PEOPLE ARE EVERYWHERE and maintain relationships in order of their passionsvenerdì 25 marzo 2011
  • 3. THE SECRET FORMULA Brand’s secret is dominating this formula Speed = Space/Time Foto: paolomargari.itvenerdì 25 marzo 2011
  • 4. THE QUESTION “ will I have enought time?” Foto: paolomargari.itvenerdì 25 marzo 2011
  • 5. TIME IS MONEY Social Media ROI depends on the Time Foto: paolomargari.itvenerdì 25 marzo 2011
  • 6. Project Action ROI Re- Impact action THE FIRST RULE no border betwen starting and ending Foto: paolomargari.itvenerdì 25 marzo 2011
  • 7. Project Action ROI Re- Impact action narrative system RE-ACTION not a reaction, but the correct re-actionvenerdì 25 marzo 2011
  • 8. Project Action ROI Re- Impact action narrative system THE CONTINUUM non financial impactvenerdì 25 marzo 2011
  • 9. Viral rate THE CONTINUUM #1ROI: Return on Impactvenerdì 25 marzo 2011
  • 10. Buzz rate THE CONTINUUM #ROA: Return on Attentionvenerdì 25 marzo 2011
  • 11. the way of ROI [profitability rate] THE CONTINUUM #2ROI: Return on Interestvenerdì 25 marzo 2011
  • 12. Project Action ROI Brand’s secret is dominating this formula Speed = Space/Time THE TIME’S VALUE from Action to ROI [profitability rate]venerdì 25 marzo 2011
  • 13. SOCIAL MEDIA ROI ROI is changed Who: C. Di Tullio aka DR_WHO What: marketer & blogger Where: drwho.it Foto: photos permissions - thanks to Paolo Margari - paolomargari.it Social Media ROI by www.drwho.it is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Unported License.venerdì 25 marzo 2011