Social Media ROI #2

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How to get a social media ROI.You can download it at http://www.drwho.it/2011/04/01/roi-how-to-get-it/

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Social Media ROI #2

  1. 1. SOCIAL MEDIA ROI #2 how to get it April 2011 Social Media ROI#2 by www.drwho.it is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Unported License.venerdì 1 aprile 2011
  2. 2. THE SECRET FORMULA Brand’s secret is dominating this formula Speed = Space/Time Foto: paolomargari.itvenerdì 1 aprile 2011
  3. 3. THE QUESTION “ will I have enought time?” Foto: paolomargari.itvenerdì 1 aprile 2011
  4. 4. TIME IS MONEY Social Media ROI depends on the Time Foto: paolomargari.itvenerdì 1 aprile 2011
  5. 5. Project Action ROI Re- Impact action THE FIRST RULE no border between starting and ending Foto: paolomargari.itvenerdì 1 aprile 2011
  6. 6. Project Action ROI Re- Impact action narrative system RE-ACTION not a reaction, but the correct re-actionvenerdì 1 aprile 2011
  7. 7. Project Action ROI Re- Impact action narrative system THE CONTINUUM non financial impactvenerdì 1 aprile 2011
  8. 8. Project Action ROI Re- Impact action Return On Impact narrative system it dipends on two factors: Example data website/blog virality seeding activity website/blog seeded 200 opinions visibility website/blog reactived 120 (seeding ratio 0,6) the effect in the blogosphere 246 posts and 370 semantically relevant opinions Assumption so: 1 website/blog means 1 post WOM 246-120= 126 (wom ratio: 0,51) 1 post generate more opinions Return On Impact = 370/246 (1,50 ratio) Data provided byvenerdì 1 aprile 2011
  9. 9. Project Action ROI Re- Impact action Return On Impact narrative system Return On Interest Example data website/blog seeded 200 Assumption website/blog reactived 120 (seeding ratio 0,6) 1 opinion means 1relevant person the effect in the blogosphere 246 posts and 370 semantically relevant opinions so: WOM 246-120= 126 (wom ratio: 0,51) Return On Interest = 370/126 (2,93 ratio) Data provided byvenerdì 1 aprile 2011
  10. 10. Project Action ROI Re- Impact action Return On Impact narrative system Return On Attention Return On Interest Example data Time: 180 day Assumption opinion semantically relevant: 370 1 opinion means 1relevant person seeding ratio: 0,6 wom ratio: 0,5 engagement ratio: 370/126 = 2,96 Return On Attention: people/Time*(seeding ratio + wom ratio + engagement ratio) Return On Attention = 370/180*(0,6+0,51+2,93)=8,32 Data provided byvenerdì 1 aprile 2011
  11. 11. Project Action ROI Re- Impact action Return On Impact narrative system Return On Attention Return On Interest Question How to achieve the financial ROI? ∑ =Ft∕(1+i)t [social CRM] [NO loss] CONTINUUM it’s mantaining cash flow time after time (discounting money’s cost)venerdì 1 aprile 2011
  12. 12. Project Action ROI Re- Impact action Return On Impact narrative system Return On Attention Return On Interest ∑=Ft∕(1+i)t social CRM NO loss ROI = EBIT/INVESTMENT MORE sales ∫tvenerdì 1 aprile 2011
  13. 13. SOCIAL MEDIA ROI #2 how to get it Who: C. Di Tullio aka DR_WHO What: marketer & blogger Where: drwho.it Foto: photos permissions - thanks to Paolo Margari - paolomargari.it Social Media ROI#2 by www.drwho.it is licensed under a Creative Commons Attribuzione - Non commerciale - Non opere derivate 3.0 Unported License.venerdì 1 aprile 2011

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