• Hi• I am Dr Vijay• I am submitting my assignment for your evaluation Are you paying attention ????
Visits to storesMulti-brand wholesalerMulti-brand RetailerSmall retailerMedical storeRestaurantButcher shop
Timing• Incidentally the assignment was in the Last week of month. So…..• The consumers were less• Insights It will be wrong to introduce New product in Last week of a month Stores can take up Maintenance work during this period and be prepared for Rush hours in next week.
Observations• All big stores were having – Attractive sign boards and decorations – Ample of parking space – Courteous security – Salespersons were young boys and girls, wearing uniform.• All these influence positively.
InfluenceMost of the stores were having •Air-conditioning •Adequate light •Glazed flooring •Well assorted articles
But atMedical storeNo good sign boardLess illuminationNo air conditioningOwner waiting for customers
FMCG at eye level are OKBut Huge stocks above &around is bothering
Indulgence• At one of the stores Way to rest rooms was lined by paintings drawn by children.• Watching them while passing cools down emotions, people start dwelling in their own childhood.And in childhood we want everything we see around us.
Location• As compared to other shops, Butchers shop was located in Dirty surroundings, No Air-conditioning etc.• But the shopkeeper was making greetings as soon as a customer arrives, he was having personalized conversations with them.• Shop was full and people were readily waiting outside. Location doesnt make much difference, Quality of service matters
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