a-00111 Dr. Robert RUTLEDGE Title of Paper: TAX SODA/SUBSIDIZE VEGETABLES; PROFESSIONALS NEED TO BE MORE ACTIVE IN SUPPORTING THE FIGHT AGAINST OBESITY Nationality: United States of America Position: Director Department: SurgeryOrganization: Center For Laparoscopic Obesity Surgery Tel: +1-702 714 0011 E-mail: firstname.lastname@example.org
TAX SODA SUBSIDIZE VEGETABLES;PROFESSIONALS NEED TO BE MORE ACTIVE IN SUPPORTING THE FIGHT AGAINST OBESITY Robert RUTLEDGE11Director, Surgery, Center For Laparoscopic Obesity Surgery, United States of America
Introduction• “The World Health Organization (WHO) has formally recognized• Obesity as a global epidemic.”• Bariatric professionals need to act as• Leaders in addressing the Obesity Epidemic.
Introduction• “More than 35 million people die from Obesity Related Non-Communicable Diseass (NCDs) nearly two-thirds of the worlds annual deaths.• The prime risk factors are tobacco, alcohol, inactivity, and unhealthy diet• Low FRUIT AND VEGETABLE and• High SUGAR, FAT AND SALT intake.”
Blaming the Victim• “Occurs when the victim of an injury are held responsible for the injuries they suffer”• E.g.: “A Case for Shaming Obese People!!”• Being overweight is not a “Sin” (gluttony)
Research to Tap in to Our Deepest Desires• We are constantly being enticed to purchase things we don’t need,• Including food.• Big companies like Coca Cola and General Mills make millions of dollars every year using researched methods of advertising and food engineering to• add SALT, SUGAR and FAT to food to generate increasing levels of Consumption
Identification of Primitive Desires to Eat SALT, SUGAR and FAT• Companies use salt, sugar, and fat to tap into primitive urges to consume MORE!• Their Research Has Paid OFF• Food companies have known for decades that salt, sugar and fat are not good for us in the quantities present in processed foods
Warning:Bariatric Surgeons are Profiting Millions of Dollars from the Obesity Epidemic
Bariatric Surgeons are Profiting from the Obesity Epidemic• Bariatric Professionals must be willing to speak out and act on the root causes of Obesity Note: IT IS NOT LACK OF WILL POWER!!
Actions• Reductions in• SUGAR, FAT AND SALT INTAKE• are critical to break the epidemic,• but how?• Learn form the fight against Smoking• Taxes and Regulations on unhealthy food and• Subsidies on healthy foods.
Research on Effective Actions:• Eyles et al reported that• taxes on carbonated soft drinks that a• 1% increase in the price of soft drinks• would decrease consumption by 1%.• 10% increase in the price of soft drinks could decrease consumption by 1% to as much as 24%.
Decrease Cost of Vegetables Increased Intake of Vegetables• The researchers analysis showed that for each 1% reduction in the price of fruits and vegetables, consumption would increase by 0.35% and• Compensatory purchasing effects, such as a reduction in chicken/meat/fish purchases.
Candy as “Food”!• Since candy and soda are considered “food”• They often carry no sales tax• Anti-obesity advocates have been pushing to change that.• A few USA states — Washington and Colorado — tax the sugary stuff, but the political battles are hard.
AMA Favors Soda Tax• The American Medical Assn.• Voted at its annual meeting to• Support a SODA TAX as• One way to fight obesity and related conditions.
Conclusions:• Obesity is having a devastating impact upon countries around the world• Like tobacco before it requires aggressive action to stop the its progression.• Regulation and tax pricing strategies have the potential to produce improvements in population diets.• We need to join together and Speak Up!