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The digital firm

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  • 1. 4 THE DIGITAL FIRM: ELECTRONIC COMMERCE & ELECTRONIC BUSINESS c h a p t e r
  • 2. LEARNING OBJECTIVES
    • EXPLAIN HOW INTERNET TRANSFORMS BUSINESS
    • COMPARE CATEGORIES OF ELECTRONIC COMMERCE
    • EVALUATE PRINCIPAL ELECTRONIC PAYMENT SYSTEMS
    • *
  • 3. LEARNING OBJECTIVES
    • DEMONSTRATE HOW INTERNET TECHNOLOGY SUPPORTS ELECTRONIC BUSINESS, SUPPLY CHAIN MANAGEMENT
    • EXAMINE CHALLENGES OF INTERNET TO BUSINESS & SOCIETY
    • *
  • 4. MANAGEMENT CHALLENGES
    • EMERGING DIGITAL FIRM
    • ELECTRONIC COMMERCE
    • ELECTRONIC BUSINESS
    • CHALLENGES & OPPORTUNITIES
    • *
  • 5. MANAGEMENT CHALLENGES
    • 1. ELECTRONIC COMMERCE & ELECTRONIC BUSINESS REQUIRE NEW MIND SET
    • 2. FINDING SUCCESSFUL INTERNET BUSINESS MODEL
    • *
  • 6. INTERNET TECHNOLOGY & THE DIGITAL FIRM
    • INFORMATION TECHNOLOGY INFRASTRUCTURE: Information flows seamlessly throughout
    • DIRECT COMMUNICATION BETWEEN TRADING PARTNERS: DISINTERMEDIATION removes intermediate layers streamlines process
    • *
  • 7. INTERNET TECHNOLOGY & THE DIGITAL FIRM
    • VENDORS CAN PROVIDE INFORMATION 24 HOURS A DAY
    • CAN EXTEND DISTRIBUTION CHANNELS
    • CAN REDUCE TRANSACTION COSTS
    • *
  • 8. INTERNET TECHNOLOGY & THE DIGITAL FIRM
    • REDUCES INFORMATION ASYMMETRY : Asymmetry exists when one party has more information than other
    • INCREASES RICHNESS : Depth & detail of information
    • INCREASES REACH : Number of people contacted
    • *
  • 9. INTERNET BUSINESS MODELS
    • VIRTUAL STOREFRONT: Sells goods, services on-line
    • MARKETPLACE CONCENTRATOR: Concentrates information from several providers
    • ON-LINE EXCHANGE: Bid-ask system, multiple buyers, sellers
    • *
  • 10.
    • INFORMATION BROKER: Provide info on products, pricing, etc.
    • TRANSACTION BROKER: Buyers view rates, terms from various sources
    • AUCTION: Electronic clearinghouse products, prices, change in response to demand
    • *
    INTERNET BUSINESS MODELS
  • 11.
    • REVERSE AUCTION: Buyer sets price, submits to multiple sellers
    • AGGREGATOR: Group pools orders for volume discount
    • DIGITAL PRODUCT DELIVERY: Sell, download software, other digital products
    • *
    INTERNET BUSINESS MODELS
  • 12.
    • CONTENT PROVIDER: Creates revenue through providing client for a fee, and advertising
    • ON-LINE SERVICE PROVIDER: Provides service, support for hardware, software products
    • VIRTUAL COMMUNITY: Chat room, online meeting place
    • *
    INTERNET BUSINESS MODELS
  • 13.
    • PORTAL: Initial point of entry to Web, specialized content, services
    • SYNDICATOR: Aggregate information from several sources sold to other companies
    • *
    INTERNET BUSINESS MODELS
  • 14. ELECTRONIC COMMERCE
    • BUSINESS-TO-CONSUMER (B2C)
    • BUSINESS-TO-BUSINESS (B2B)
    • CONSUMER-TO-CONSUMER (C2C): Individuals use Web for private sales or exchange
    • *
  • 15. BUSINESS-TO-CONSUMER
    • WEB SITES: Provide information on products, services, prices, orders
    • CUSTOMER-CENTERED RETAILING: Closer, yet more cost-effective relationship with customers
    • INFORMATION BROKERS: Comparison shops to customer’s requirements, reintermediation
    • *
  • 16. BUSINESS-TO-BUSINESS ELECTRONIC COMMERCE
    • AUTOMATION OF PURCHASE, SALE TRANSACTIONS FROM BUSINESS TO BUSINESS
    • PROVIDES ALTERNATIVE SOURCES
    • ELECTRONIC HUBS: Online marketplaces, point-to-point connections, integrated information
    • *
  • 17. BUSINESS-TO-BUSINESS ELECTRONIC COMMERCE
    • EXCHANGES: Commercial on-line market, many buyers, sellers
    • POTENTIAL FOR INTEGRATING PRODUCT INFORMATION
    • PROVIDES SERVICE, VALUE
    • *
  • 18. ELECTRONIC COMMERCE PAYMENT SYSTEMS
  • 19. INTRANETS AND ELECTRONIC BUSINESS
    • BENEFITS
    • FUNCTIONAL APPLICATIONS
    • SUPPLY CHAIN MANAGEMENT
    • *
  • 20. BENEFITS OF INTRANETS:
    • CONNECTIVITY
    • CAN BE TIED TO LEGACY SYSTEM & TRANSACTION PROCESSING
    • INTERACTIVE APPLICATIONS WITH TEXT, AUDIO, VIDEO
    • SCALABLE TO LARGER OR SMALLER SYSTEMS AS REQUIRED
    • *
  • 21. BENEFITS OF INTRANETS:
    • EASY TO USE BROWSER INTERFACE
    • LOW START-UP COSTS
    • RICH, RESPONSIVE INFORMATION ENVIRONMENT
    • REDUCED INFORMATION DISTRIBUTION COSTS
    • *
  • 22. FUNCTIONAL APPLICATIONS:
    • FINANCE & ACCOUNTING
    • HUMAN RESOURCES
    • SALES & MARKETING
    • MANUFACTURING & PRODUCTION
    • *
  • 23. FINANCE & ACCOUNTING:
    • GENERAL LEDGER REPORTING
    • PROJECT COSTING
    • ANNUAL REPORTS
    • BUDGETING
    • *
  • 24. HUMAN RESOURCES:
    • CORPORATE POLICIES
    • EMPLOYEE SAVINGS PLANS
    • BENEFITS ENROLLMENT
    • ON-LINE TRAINING
    • JOB POSTING
    • *
  • 25. SALES & MARKETING:
    • COMPETITOR ANALYSIS
    • PRICE UPDATES
    • PROMOTIONAL CAMPAIGNS
    • SALES PRESENTATIONS
    • SALES CONTRACTS
    • *
  • 26. MANUFACTURING & PRODUCTION :
    • QUALITY MEASUREMENTS
    • MAINTENANCE SCHEDULES
    • DESIGN SPECIFICATIONS
    • MACHINE OUTPUT
    • ORDER TRACKING
    • *
  • 27. SUPPLY-CHAIN MANAGEMENT SHIPPING INVENTORY PLANNING & FORECASTING ORDER PROCESSING PRODUCTION PROCUREMENT ACCOUNTING SUPPLIERS CUSTOMERS LOGISTICS SERVICES DISTRIBUTORS INTRANET INTRANET
  • 28. CHALLENGES & OPPORTUNITIES
    • UNPROVEN BUSINESS MODELS
    • BUSINESS PROCESS CHANGE REQUIREMENTS
    • CHANNEL CONFLICTS
    • LEGAL ISSUES
    • SECURITY & PRIVACY
    • *
  • 29. 4 THE DIGITAL FIRM: ELECTRONIC COMMERCE & ELECTRONIC BUSINESS c h a p t e r

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