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The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
The digital firm
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The digital firm

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  • 1. 4 THE DIGITAL FIRM: ELECTRONIC COMMERCE & ELECTRONIC BUSINESS c h a p t e r
  • 2. LEARNING OBJECTIVES <ul><li>EXPLAIN HOW INTERNET TRANSFORMS BUSINESS </li></ul><ul><li>COMPARE CATEGORIES OF ELECTRONIC COMMERCE </li></ul><ul><li>EVALUATE PRINCIPAL ELECTRONIC PAYMENT SYSTEMS </li></ul><ul><li>* </li></ul>
  • 3. LEARNING OBJECTIVES <ul><li>DEMONSTRATE HOW INTERNET TECHNOLOGY SUPPORTS ELECTRONIC BUSINESS, SUPPLY CHAIN MANAGEMENT </li></ul><ul><li>EXAMINE CHALLENGES OF INTERNET TO BUSINESS & SOCIETY </li></ul><ul><li>* </li></ul>
  • 4. MANAGEMENT CHALLENGES <ul><li>EMERGING DIGITAL FIRM </li></ul><ul><li>ELECTRONIC COMMERCE </li></ul><ul><li>ELECTRONIC BUSINESS </li></ul><ul><li>CHALLENGES & OPPORTUNITIES </li></ul><ul><li>* </li></ul>
  • 5. MANAGEMENT CHALLENGES <ul><li>1. ELECTRONIC COMMERCE & ELECTRONIC BUSINESS REQUIRE NEW MIND SET </li></ul><ul><li>2. FINDING SUCCESSFUL INTERNET BUSINESS MODEL </li></ul><ul><li>* </li></ul>
  • 6. INTERNET TECHNOLOGY & THE DIGITAL FIRM <ul><li>INFORMATION TECHNOLOGY INFRASTRUCTURE: Information flows seamlessly throughout </li></ul><ul><li>DIRECT COMMUNICATION BETWEEN TRADING PARTNERS: DISINTERMEDIATION removes intermediate layers streamlines process </li></ul><ul><li>* </li></ul>
  • 7. INTERNET TECHNOLOGY & THE DIGITAL FIRM <ul><li>VENDORS CAN PROVIDE INFORMATION 24 HOURS A DAY </li></ul><ul><li>CAN EXTEND DISTRIBUTION CHANNELS </li></ul><ul><li>CAN REDUCE TRANSACTION COSTS </li></ul><ul><li>* </li></ul>
  • 8. INTERNET TECHNOLOGY & THE DIGITAL FIRM <ul><li>REDUCES INFORMATION ASYMMETRY : Asymmetry exists when one party has more information than other </li></ul><ul><li>INCREASES RICHNESS : Depth & detail of information </li></ul><ul><li>INCREASES REACH : Number of people contacted </li></ul><ul><li>* </li></ul>
  • 9. INTERNET BUSINESS MODELS <ul><li>VIRTUAL STOREFRONT: Sells goods, services on-line </li></ul><ul><li>MARKETPLACE CONCENTRATOR: Concentrates information from several providers </li></ul><ul><li>ON-LINE EXCHANGE: Bid-ask system, multiple buyers, sellers </li></ul><ul><li>* </li></ul>
  • 10. <ul><li>INFORMATION BROKER: Provide info on products, pricing, etc. </li></ul><ul><li>TRANSACTION BROKER: Buyers view rates, terms from various sources </li></ul><ul><li>AUCTION: Electronic clearinghouse products, prices, change in response to demand </li></ul><ul><li>* </li></ul>INTERNET BUSINESS MODELS
  • 11. <ul><li>REVERSE AUCTION: Buyer sets price, submits to multiple sellers </li></ul><ul><li>AGGREGATOR: Group pools orders for volume discount </li></ul><ul><li>DIGITAL PRODUCT DELIVERY: Sell, download software, other digital products </li></ul><ul><li>* </li></ul>INTERNET BUSINESS MODELS
  • 12. <ul><li>CONTENT PROVIDER: Creates revenue through providing client for a fee, and advertising </li></ul><ul><li>ON-LINE SERVICE PROVIDER: Provides service, support for hardware, software products </li></ul><ul><li>VIRTUAL COMMUNITY: Chat room, online meeting place </li></ul><ul><li>* </li></ul>INTERNET BUSINESS MODELS
  • 13. <ul><li>PORTAL: Initial point of entry to Web, specialized content, services </li></ul><ul><li>SYNDICATOR: Aggregate information from several sources sold to other companies </li></ul><ul><li>* </li></ul>INTERNET BUSINESS MODELS
  • 14. ELECTRONIC COMMERCE <ul><li>BUSINESS-TO-CONSUMER (B2C) </li></ul><ul><li>BUSINESS-TO-BUSINESS (B2B) </li></ul><ul><li>CONSUMER-TO-CONSUMER (C2C): Individuals use Web for private sales or exchange </li></ul><ul><li>* </li></ul>
  • 15. BUSINESS-TO-CONSUMER <ul><li>WEB SITES: Provide information on products, services, prices, orders </li></ul><ul><li>CUSTOMER-CENTERED RETAILING: Closer, yet more cost-effective relationship with customers </li></ul><ul><li>INFORMATION BROKERS: Comparison shops to customer’s requirements, reintermediation </li></ul><ul><li>* </li></ul>
  • 16. BUSINESS-TO-BUSINESS ELECTRONIC COMMERCE <ul><li>AUTOMATION OF PURCHASE, SALE TRANSACTIONS FROM BUSINESS TO BUSINESS </li></ul><ul><li>PROVIDES ALTERNATIVE SOURCES </li></ul><ul><li>ELECTRONIC HUBS: Online marketplaces, point-to-point connections, integrated information </li></ul><ul><li>* </li></ul>
  • 17. BUSINESS-TO-BUSINESS ELECTRONIC COMMERCE <ul><li>EXCHANGES: Commercial on-line market, many buyers, sellers </li></ul><ul><li>POTENTIAL FOR INTEGRATING PRODUCT INFORMATION </li></ul><ul><li>PROVIDES SERVICE, VALUE </li></ul><ul><li>* </li></ul>
  • 18. ELECTRONIC COMMERCE PAYMENT SYSTEMS
  • 19. INTRANETS AND ELECTRONIC BUSINESS <ul><li>BENEFITS </li></ul><ul><li>FUNCTIONAL APPLICATIONS </li></ul><ul><li>SUPPLY CHAIN MANAGEMENT </li></ul><ul><li>* </li></ul>
  • 20. BENEFITS OF INTRANETS: <ul><li>CONNECTIVITY </li></ul><ul><li>CAN BE TIED TO LEGACY SYSTEM & TRANSACTION PROCESSING </li></ul><ul><li>INTERACTIVE APPLICATIONS WITH TEXT, AUDIO, VIDEO </li></ul><ul><li>SCALABLE TO LARGER OR SMALLER SYSTEMS AS REQUIRED </li></ul><ul><li>* </li></ul>
  • 21. BENEFITS OF INTRANETS: <ul><li>EASY TO USE BROWSER INTERFACE </li></ul><ul><li>LOW START-UP COSTS </li></ul><ul><li>RICH, RESPONSIVE INFORMATION ENVIRONMENT </li></ul><ul><li>REDUCED INFORMATION DISTRIBUTION COSTS </li></ul><ul><li>* </li></ul>
  • 22. FUNCTIONAL APPLICATIONS: <ul><li>FINANCE & ACCOUNTING </li></ul><ul><li>HUMAN RESOURCES </li></ul><ul><li>SALES & MARKETING </li></ul><ul><li>MANUFACTURING & PRODUCTION </li></ul><ul><li>* </li></ul>
  • 23. FINANCE & ACCOUNTING: <ul><li>GENERAL LEDGER REPORTING </li></ul><ul><li>PROJECT COSTING </li></ul><ul><li>ANNUAL REPORTS </li></ul><ul><li>BUDGETING </li></ul><ul><li>* </li></ul>
  • 24. HUMAN RESOURCES: <ul><li>CORPORATE POLICIES </li></ul><ul><li>EMPLOYEE SAVINGS PLANS </li></ul><ul><li>BENEFITS ENROLLMENT </li></ul><ul><li>ON-LINE TRAINING </li></ul><ul><li>JOB POSTING </li></ul><ul><li>* </li></ul>
  • 25. SALES & MARKETING: <ul><li>COMPETITOR ANALYSIS </li></ul><ul><li>PRICE UPDATES </li></ul><ul><li>PROMOTIONAL CAMPAIGNS </li></ul><ul><li>SALES PRESENTATIONS </li></ul><ul><li>SALES CONTRACTS </li></ul><ul><li>* </li></ul>
  • 26. MANUFACTURING & PRODUCTION : <ul><li>QUALITY MEASUREMENTS </li></ul><ul><li>MAINTENANCE SCHEDULES </li></ul><ul><li>DESIGN SPECIFICATIONS </li></ul><ul><li>MACHINE OUTPUT </li></ul><ul><li>ORDER TRACKING </li></ul><ul><li>* </li></ul>
  • 27. SUPPLY-CHAIN MANAGEMENT SHIPPING INVENTORY PLANNING & FORECASTING ORDER PROCESSING PRODUCTION PROCUREMENT ACCOUNTING SUPPLIERS CUSTOMERS LOGISTICS SERVICES DISTRIBUTORS INTRANET INTRANET
  • 28. CHALLENGES & OPPORTUNITIES <ul><li>UNPROVEN BUSINESS MODELS </li></ul><ul><li>BUSINESS PROCESS CHANGE REQUIREMENTS </li></ul><ul><li>CHANNEL CONFLICTS </li></ul><ul><li>LEGAL ISSUES </li></ul><ul><li>SECURITY & PRIVACY </li></ul><ul><li>* </li></ul>
  • 29. 4 THE DIGITAL FIRM: ELECTRONIC COMMERCE & ELECTRONIC BUSINESS c h a p t e r

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