Your SlideShare is downloading. ×
Ppt by dr manishankar chakraborty mr salim al rashdi mr abdul rahman al naafie of ict
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Ppt by dr manishankar chakraborty mr salim al rashdi mr abdul rahman al naafie of ict

83
views

Published on

Symposium at Al-Musanna College of Technology, Oman

Symposium at Al-Musanna College of Technology, Oman

Published in: Education, Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
83
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. A Study to understand the impact of Social Media on Virtual Entrepreneurial Venture with reference to KnowledgeOman Dr. Manishankar Chakraborty Mr. Salim Al Rashdi Mr. Abdul Rahman Al-Naafie Ibra College of Technology Sultanate of Oman
  • 2. Contents • Abstract • Introduction • Objective • Background • Literature Review • Methodology • Findings, Analysis, Interpretations • Proposed Interventions • Conclusion • Bibliography 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 2
  • 3. Abstract • Social entrepreneurship and social media are like brothers and sisters of the same family. Social entrepreneurship venture solely with a not for profit motto are generally targeting their offerings to a wide range of stakeholders, notably the society. Social media has given new dimension to organizational promotion and communication not only to make their presence felt and cut across the communication clutter, but also for leveraging the strength of this powerful tool. The intertwined relationship between the two siblings is often neglected owing to various reasons. The paper makes an attempt to understand the linkage by focusing on the operational model of a social entrepreneurial venture like KnowledgeOman, the leading knowledge transfer initiative in the Sultanate of Oman, along with the organizations usage of social media tools and techniques in line with their vision of making Oman a knowledge driven society. 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 3
  • 4. Introduction • Entrepreneurs –Societal and National Backbone. • Social Entrepreneurship Vs. Business Entrepreneurship. • Social Entrepreneurship for profit and not for profit cause(Dees, 1998) 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 4
  • 5. Objective • To understand the operating model of social entrepreneurial venture. • To study the functioning of a virtual socially focused volunteer organization. • To understand the importance of social media on a social entrepreneurial venture. 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 5
  • 6. Background • KnowledgeOman(KO) founded by Omani IT wonder boy, Mr. Tariq Al Barwani. • KO Vision, Mission in line with His Majesty, Sultan Qaboos Bin Said’s vision of metamorphosing Oman into a Knowledge based Society. 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 6
  • 7. Background (Continued) • 2008 saw the humble beginning. • For the community, by the community. • From a thread disseminating knowledge to the leading Societal Knowledge based initiative. • Local, Regional and Global awards as recognition for KO. 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 7
  • 8. Snapshot of Literature Review • Social entrepreneurs collaborate and work together for stakeholders like society(Ashoka, 2013) • Social entrepreneurs isn’t satisfied only with fish and the teaching how to fish, their objective lies in revolutionizing the fishing industry (OPB,2005) 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 8
  • 9. Methodology • Secondary data generated through Facebook, Twitter. • Virtual Communication between the volunteers. • Primary data through convenience sampling generated in the virtual mode. • Data analysis and Interpretation • Proposed Interventions. 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 9
  • 10. Findings, Analysis, Interpret ations • Data analysis revealed the information in subsequent slides. 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 10
  • 11. Inorganic Reach of the Content posted in the Facebook page of KO from January 2013 to August 2013 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 11 50% 20% 15% 15% KO related contrnt Shared Contents from other's wall Exclusive Content by Volunteers Independent content by volunteers
  • 12. Posts visibility in the Facebook page of KO from January 2013 to April 2013 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 12 50% 30% 10% 10% 30% 25% 45% 10% 40% 20% 20% 20% 0% 10% 20% 30% 40% 50% 60% January(2013) February(2013) March(2013) April(2013) Audio-Video Posts Text only Posts Picture only posts
  • 13. Comparison of followers of KO in Twitter and Facebook from January 2013 to April 2013 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 13 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Jan-13 Feb-13 Mar-13 Apr-13 Followers in Twitter Followers in Facebook
  • 14. Analysis of the data generated from the Facebook page of KO for the period from 1/12/2013 to 7/12/2013 • (1) Page likes- The total page likes for KO went up to 6,036, a minuscule 0.1% reach from last week. It had 5 new page likes, which again came down by 70.6% vis- à-vis that of last week. • (2) Post reach- A total reach of 1261, which came down by 65.5% from last week. The post reach within the period under study was 1,170, which came down by 66.1%. • (3) Engagement- 190 people were engaged which was 52% lower, with 96 likes, 8 comments, 2 shares and 758 post clicks. 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 14
  • 15. Beneficiaries opinion about the Facebook page of KO 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 15 55% 35% 5% 5% 10% Informative Helpful Trash Timepass
  • 16. Respondents opinion about the Facebook page and Twitter account of KO 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 16 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Align FB and Twitter Keep them separate Position differently on the basis of knowledge disseminated Keep them as it is 45% 25% 15% 15% 20% 10% 50% 20% 35% 25% 20% 20% Look and Feel Presentation Corporate Message
  • 17. Respondents opinion about the website of KO 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 17 21% 10% 59% 10% 69% Website is dynamic Website is static Look and Feel needs improvement Status Quo can be maintained
  • 18. Proposed Interventions Serial Number Proposed Interventions Reasons for the proposed interventions 1. The look and feel of the website should be improved. Blending audio-visuals with static picture of the major happening would increase the dynamism of the website. 2. Twitter can be an independent account from the facebook page The separation of twitter contents from the page is a necessity as replication of content may lead to loss of audiences, especially those who prefer different social mediums. 3. Corporate message should be scribbled in all the sources The corporate message should be a part of all communication as it serves to align the offerings with the vision and mission of the organization. 4. Need for enhanced participation and interactivity KO being a social entrepreneurial venture through the virtual mode, there is an increased need of increasing the participation and interactivity of the audience to derive more learning. 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 18
  • 19. Conclusion • Social media the fulcrum for volunteer based virtual social entrepreneurial. • The power of social media is immense. • Periodical analysis of the data would reveal the direction the organization is heading to vis-à- vis the social media tools being used. 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 19
  • 20. Bibliography • (1) Gregory Dees. (1998). The Meaning of “Social Entrepreneurship”. Available: http://csi.gsb.stanford.edu/the-meaning-social-entrepreneurship%20. Last accessed 10th December 2013. • (2) Knowledge Oman. (2008). Home Page. Available: http://knowledgeoman.com/en/. Last accessed 10th of December 2013. • (3) Ashoka, Innovators for the public. (2013). What is a Social Entrepreneur? Available: https://www.ashoka.org/social_entrepreneur. Last accessed 10th of December 2013. • (4) OPB. (2005). What is Social Entrepreneurship? Available: http://www.pbs.org/opb/thenewheroes/whatis/. Last accessed 10th of December 2013. • (5) Shapelo, A;Sokol,L. (1982). The Social Dimensions of Entrepreneurship. SSRN, Encyclopedia of Entrepreneurship. 11 (3), p72-90. • (6) Aldrich, H;Zimmer,C . (1986). Entrepreneurship Through Social Networks. SSRN--Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship. 2 (3), p54- 67. • (7) Haugh, H. (2005). A research agenda for social entrepreneurship. Emerald Group Publishing Limited. 1 (1), P1-12. • (8) Correa,T;Hinsley,A;Zuniga,H. (2010). Who interacts on the Web?: The intersection of users’ personality and social media use. Computers in Human Behavior. 26 (2), p247-253. • (9) KnowledgeOman in facebook. (2008). Facts about Facebook. Available: https://www.facebook.com/knowledgeoman?sk=page_insights§ion=navOverview. Last accessed 10th of December 2013. • (10) Knowledge_Oman@Twitter. (2008). KnowledgeOman Twitter. Available: www.twitter.com/knowledge_oman. Last accessed 10th December 2013. • (11) Chakraborty,M;Aoudia,R;Rashdi,S. (2013). A Case Study on Community Entrepreneurship with reference to KnowledgeOman. In: Miryala, R. Changing Paradigms of Rural Management. India: Zenon Publishing. p72-85. 4/17/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 20