A Study to understand the impact
of Social Media on Virtual
Entrepreneurial Venture with
reference to KnowledgeOman
Dr. Ma...
Contents
•
•
•
•
•
•
•
•
•
•

Abstract
Introduction
Objective
Background
Literature Review
Methodology
Findings, Analysis,...
Abstract
• Social entrepreneurship and social media are like
brothers and sisters of the same family. Social
entrepreneurs...
Introduction
• Entrepreneurs –Societal and National
Backbone.
• Social Entrepreneurship Vs. Business
Entrepreneurship.
• S...
Objective
• To understand the operating model
of social entrepreneurial venture.
• To study the functioning of a virtual
s...
Background
• KnowledgeOman(KO) founded by
Omani IT wonder boy, Mr. Tariq Al
Barwani.

• KO Vision, Mission in line with Hi...
Background (Continued)
• 2008 saw the humble beginning.
• For the community, by the community.

• From a thread disseminat...
Snapshot of Literature Review
• Social entrepreneurs collaborate and work
together for stakeholders like society(Ashoka,
2...
Methodology
• Secondary
data
generated
through Facebook, Twitter.
• Virtual Communication between
the volunteers.
• Primar...
Findings, Analysis,
Interpretations

• Data analysis revealed the
information in subsequent slides.

2/11/2014

Dr. Manish...
Inorganic Reach of the Content posted in the
Facebook page of KO from January 2013 to
August 2013
15%

KO related contrnt
...
Posts visibility in the Facebook page
of KO from January 2013 to April 2013
60%

50%
50%

45%
40%
40%

30%

30%

Audio-Vid...
Comparison of followers of KO in Twitter
and Facebook from January 2013 to April
2013
45%
40%
35%
30%
25%
Followers in Twi...
Analysis of the data generated from the
Facebook page of KO for the period from
1/12/2013 to 7/12/2013
• (1) Page likes- T...
Beneficiaries opinion about
the Facebook page of KO
35%
5%

Informative
Helpful

10%

Trash
Timepass

5%
55%

2/11/2014

D...
Respondents opinion about the
Facebook page and Twitter account
of KO
Keep them as it is

Position differently on the basi...
Respondents opinion about
the website of KO

10%

Website is dynamic
59%
69%

Website is static

Look and Feel needs impro...
Proposed Interventions
Serial
Number
1.

2.

3.

4.

2/11/2014

Proposed Interventions

Reasons for the proposed
intervent...
Conclusion
• Social media the fulcrum for
volunteer based virtual social
entrepreneurial.
• The power of social media is
i...
Bibliography
•
•
•
•
•
•

•
•
•

•
•

(1)
Gregory Dees. (1998). The Meaning of “Social Entrepreneurship”. Available:
http:...
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Social media and its importance for socially focused virtual volunteering enterprise

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Ppt by dr manishankar chakraborty mr salim al rashdi mr abdul rahman al naafie of ict

  1. 1. A Study to understand the impact of Social Media on Virtual Entrepreneurial Venture with reference to KnowledgeOman Dr. Manishankar Chakraborty Mr. Salim Al Rashdi Mr. Abdul Rahman Al-Naafie Ibra College of Technology Sultanate of Oman
  2. 2. Contents • • • • • • • • • • Abstract Introduction Objective Background Literature Review Methodology Findings, Analysis, Interpretations Proposed Interventions Conclusion Bibliography 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 2
  3. 3. Abstract • Social entrepreneurship and social media are like brothers and sisters of the same family. Social entrepreneurship venture solely with a not for profit motto are generally targeting their offerings to a wide range of stakeholders, notably the society. Social media has given new dimension to organizational promotion and communication not only to make their presence felt and cut across the communication clutter, but also for leveraging the strength of this powerful tool. The intertwined relationship between the two siblings is often neglected owing to various reasons. The paper makes an attempt to understand the linkage by focusing on the operational model of a social entrepreneurial venture like KnowledgeOman, the leading knowledge transfer initiative in the Sultanate of Oman, along with the organizations usage of social media tools and techniques in line with their vision of making Oman a knowledge driven society. 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 3
  4. 4. Introduction • Entrepreneurs –Societal and National Backbone. • Social Entrepreneurship Vs. Business Entrepreneurship. • Social Entrepreneurship for profit and not for profit cause(Dees, 1998) 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 4
  5. 5. Objective • To understand the operating model of social entrepreneurial venture. • To study the functioning of a virtual socially focused volunteer organization. • To understand the importance of social media on a social entrepreneurial venture. 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 5
  6. 6. Background • KnowledgeOman(KO) founded by Omani IT wonder boy, Mr. Tariq Al Barwani. • KO Vision, Mission in line with His Majesty, Sultan Qaboos Bin Said’s vision of metamorphosing Oman into a Knowledge based Society. 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 6
  7. 7. Background (Continued) • 2008 saw the humble beginning. • For the community, by the community. • From a thread disseminating knowledge to the leading Societal Knowledge based initiative. • Local, Regional and Global awards as recognition for KO. Dr. Manishankar Chakraborty, Mr. Salim Al 2/11/2014 Rashdi, Mr. Abdul Rahman Al Naafie 7
  8. 8. Snapshot of Literature Review • Social entrepreneurs collaborate and work together for stakeholders like society(Ashoka, 2013) • Social entrepreneurs isn’t satisfied only with fish and the teaching how to fish, their objective lies in revolutionizing the fishing industry (OPB,2005) 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 8
  9. 9. Methodology • Secondary data generated through Facebook, Twitter. • Virtual Communication between the volunteers. • Primary data through convenience sampling generated in the virtual mode. • Data analysis and Interpretation • Proposed Interventions. 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 9
  10. 10. Findings, Analysis, Interpretations • Data analysis revealed the information in subsequent slides. 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 10
  11. 11. Inorganic Reach of the Content posted in the Facebook page of KO from January 2013 to August 2013 15% KO related contrnt 15% 50% Shared Contents from other's wall Exclusive Content by Volunteers Independent content by volunteers 20% 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 11
  12. 12. Posts visibility in the Facebook page of KO from January 2013 to April 2013 60% 50% 50% 45% 40% 40% 30% 30% Audio-Video Posts 30% Text only Posts 25% Picture only posts 20% 20% 20% 20% 10% 10% 10% 10% 0% January(2013) 2/11/2014 February(2013) March(2013) Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie April(2013) 12
  13. 13. Comparison of followers of KO in Twitter and Facebook from January 2013 to April 2013 45% 40% 35% 30% 25% Followers in Twitter 20% Followers in Facebook 15% 10% 5% 0% Jan-13 2/11/2014 Feb-13 Mar-13 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie Apr-13 13
  14. 14. Analysis of the data generated from the Facebook page of KO for the period from 1/12/2013 to 7/12/2013 • (1) Page likes- The total page likes for KO went up to 6,036, a minuscule 0.1% reach from last week. It had 5 new page likes, which again came down by 70.6% visà-vis that of last week. • (2) Post reach- A total reach of 1261, which came down by 65.5% from last week. The post reach within the period under study was 1,170, which came down by 66.1%. • (3) Engagement- 190 people were engaged which was 52% lower, with 96 likes, 8 comments, 2 shares and 758 post clicks. 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 14
  15. 15. Beneficiaries opinion about the Facebook page of KO 35% 5% Informative Helpful 10% Trash Timepass 5% 55% 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 15
  16. 16. Respondents opinion about the Facebook page and Twitter account of KO Keep them as it is Position differently on the basis of knowledge disseminated 15% 20% 15% 20% 50% 20% Look and Feel Presentation Corporate Message Keep them separate Align FB and Twitter 25% 45% 10% 20% 25% 35% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 16
  17. 17. Respondents opinion about the website of KO 10% Website is dynamic 59% 69% Website is static Look and Feel needs improvement Status Quo can be maintained 21% 10% 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 17
  18. 18. Proposed Interventions Serial Number 1. 2. 3. 4. 2/11/2014 Proposed Interventions Reasons for the proposed interventions The look and feel of the website should be Blending audio-visuals with improved. static picture of the major happening would increase the dynamism of the website. Twitter can be an independent account from the The separation of twitter facebook page contents from the page is a necessity as replication of content may lead to loss of audiences, especially those who prefer different social mediums. Corporate message should be scribbled in all the The corporate message should sources be a part of all communication as it serves to align the offerings with the vision and mission of the organization. Need for enhanced participation and interactivity KO being a social entrepreneurial venture through the virtual mode, there is an increased need of increasing the participation and interactivity of the audience to derive more learning. Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 18
  19. 19. Conclusion • Social media the fulcrum for volunteer based virtual social entrepreneurial. • The power of social media is immense. • Periodical analysis of the data would reveal the direction the organization is heading to vis-àvis the social media tools being used. 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 19
  20. 20. Bibliography • • • • • • • • • • • (1) Gregory Dees. (1998). The Meaning of “Social Entrepreneurship”. Available: http://csi.gsb.stanford.edu/the-meaning-social-entrepreneurship%20. Last accessed 10th December 2013. (2) Knowledge Oman. (2008). Home Page. Available: http://knowledgeoman.com/en/. Last accessed 10th of December 2013. (3) Ashoka, Innovators for the public. (2013). What is a Social Entrepreneur? Available: https://www.ashoka.org/social_entrepreneur. Last accessed 10th of December 2013. (4) OPB. (2005). What is Social Entrepreneurship? Available: http://www.pbs.org/opb/thenewheroes/whatis/. Last accessed 10th of December 2013. (5) Shapelo, A;Sokol,L. (1982). The Social Dimensions of Entrepreneurship. SSRN, Encyclopedia of Entrepreneurship. 11 (3), p72-90. (6) Aldrich, H;Zimmer,C . (1986). Entrepreneurship Through Social Networks. SSRN--Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship. 2 (3), p5467. (7) Haugh, H. (2005). A research agenda for social entrepreneurship. Emerald Group Publishing Limited. 1 (1), P1-12. (8) Correa,T;Hinsley,A;Zuniga,H. (2010). Who interacts on the Web?: The intersection of users’ personality and social media use. Computers in Human Behavior. 26 (2), p247-253. (9) KnowledgeOman in facebook. (2008). Facts about Facebook. Available: https://www.facebook.com/knowledgeoman?sk=page_insights§ion=navOverview. Last accessed 10th of December 2013. (10) Knowledge_Oman@Twitter. (2008). KnowledgeOman Twitter. Available: www.twitter.com/knowledge_oman. Last accessed 10th December 2013. (11) Chakraborty,M;Aoudia,R;Rashdi,S. (2013). A Case Study on Community Entrepreneurship with reference to KnowledgeOman. In: Miryala, R. Changing Paradigms of Rural Management. India: Zenon Publishing. p72-85. 2/11/2014 Dr. Manishankar Chakraborty, Mr. Salim Al Rashdi, Mr. Abdul Rahman Al Naafie 20

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