An analytical study of Job Advertisements in
the Sultanate of Oman and Employers’
Demands for Skills in Graduates
Azzah Al...
Purpose of the Study
• What are the transferable/soft skills and
technical skills the employers are looking for
in recruit...
Source Type Total
IT
Engineering Business
Newspapers 32.7% 13.9%
36.5%
42.1%
Portals
67.3% 86.1%
63.5%
57.9%
Total
492
122...
Qualification
Total
Bachelor
72%
Diploma
22%
Diploma/Bachelor
3%
Higher
Diploma/Bachelor
2%
Higher Diploma
1
Not mentioned...
Years of Experience
0
1-4
5 – 10
10 +
Not mentioned (NM)

Frequency
4
140
214
50
84

Percent
1%
28%
43%
10%
17%
Transferable skills
1 Communication & presentation
2 Interpersonal skills
3 Team work
4 Analytical &Problem solving
5 Lead...
11
12
13
14
15
16
17
18

Transferable skills
Time management
customer-oriented
Work Independently
Multitasking
Attention t...
Transferable skills
1 Communication & presentation
2 ICT
3 Interpersonal skills
4 Initiative
5 Team work
6 customer-orient...
Transferable skills
11 Leadership
12 attention to detail
13 Organization skills
14 Business acumen
15 multitasking
16 Flex...
1
2
3
4
5
6
7
8
9

Qualification: Diploma
Communication &
presentation
ICT
Interpersonal skills
Initiative
Team work
custo...
Qualification: Diploma
10 Analytical & Problem solving
11 attention to detail
12 Leadership
13 Organization skills
14 mult...
1
2
3
4
5
6
7
8

Qualification: Bachelor
Communication &
presentation
ICT
Interpersonal skills
Team work
Leadership
Initia...
9
10
11
12
13
14
15
16
17
18

Qualification: Bachelor
Eng
Bus
IT
Work Independently
10.1% 1.1% 10.5%
Analytical & Problem ...
Technical skills: IT job ads (122)
• Database skills are needed more than other
hard core IT skills
• Followed by web tech...
Technical skills: IT job ads (122)
• Oracle & SQL server are the two common
Database Management Systems;
• Windows and Uni...
Technical skills: Business job ads (159)
• Human Resources and Administration, talent
management, and office management ar...
Technical skills: Engineering job ads (211)
• High demand for construction management,
project management, commissioning a...
Conclusion
• Communication, interpersonal skills, spirit of
teamwork, analytical and problem analytical
top the transferab...
Conclusion
• Therefore, the HEI need to evaluate whether
they are able to produce students/graduates
with those kinds of e...
Conclusion
• The preference of certain skill sets varies from
one specialization to another and having a one
size fits all...
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An analytical study of job advertisements

  1. 1. An analytical study of Job Advertisements in the Sultanate of Oman and Employers’ Demands for Skills in Graduates Azzah Al Maskari, Ph.D Salim Al Rashdi; Manishankar Chakraborty, Ph.D Ibra College of Technology Sultanate of Oman
  2. 2. Purpose of the Study • What are the transferable/soft skills and technical skills the employers are looking for in recruiting based on job advertisement
  3. 3. Source Type Total IT Engineering Business Newspapers 32.7% 13.9% 36.5% 42.1% Portals 67.3% 86.1% 63.5% 57.9% Total 492 122 211 159 Source Type Newspaper Portals Total Transferable Skills M NM 11.2% 88.8% 73.9% 26.1% 53.8% 46.2% Technical Skills M NM 66.5% 33.5% 98.8% 1.2% 88.2% 11.8%
  4. 4. Qualification Total Bachelor 72% Diploma 22% Diploma/Bachelor 3% Higher Diploma/Bachelor 2% Higher Diploma 1 Not mentioned (NM) 46 Total 492 Business IT Eng 76% 83% 63% 17% 14% 32% 2% 2% 5% 4% 1% 14 159 1% 0 7 122 0 0 25 211
  5. 5. Years of Experience 0 1-4 5 – 10 10 + Not mentioned (NM) Frequency 4 140 214 50 84 Percent 1% 28% 43% 10% 17%
  6. 6. Transferable skills 1 Communication & presentation 2 Interpersonal skills 3 Team work 4 Analytical &Problem solving 5 Leadership 6 ICT 7 Initiative 8 Persuasion & negotiation 9 Business acumen 10 Organization skills Mentioned 65.5% 29.0% 23.0% 16.4% 14.5% 14.5% 10.4% 10.4% 9.6% 9.0%
  7. 7. 11 12 13 14 15 16 17 18 Transferable skills Time management customer-oriented Work Independently Multitasking Attention to detail Follow-up skills Decision making Flexibility Mentioned 8.5% 6.8% 4.9% 4.9% 3.8% 2.5% 2.5% 2.5%
  8. 8. Transferable skills 1 Communication & presentation 2 ICT 3 Interpersonal skills 4 Initiative 5 Team work 6 customer-oriented 7 Time management 8 Persuasion & negotiation 9 Work Independently 10 Analytical & Problem solving Dip 78.5% 26.6% 20.3% 13.9% 10.1% 7.6% 7.6% 5.1% 5.1% 3.8% BSc 73.5% 13.9% 37.2% 11.7% 31.4% 8.5% 10.3% 13.9% 6.7% 23.8%
  9. 9. Transferable skills 11 Leadership 12 attention to detail 13 Organization skills 14 Business acumen 15 multitasking 16 Flexibility 17 follow up skills 18 decision making Dip 2.5% 2.5% 1.3% 1.3% 1.3% 0.0% 0.0% 0.0% BSc 20.6% 5.8% 13.5% 15.2% 7.6% 3.6% 3.6% 3.6%
  10. 10. 1 2 3 4 5 6 7 8 9 Qualification: Diploma Communication & presentation ICT Interpersonal skills Initiative Team work customer-oriented Work Independently Persuasion & negotiation Time management Eng Bus IT 85.4% 81.0% 58.8% 41.5% 29.3% 14.6% 14.6% 9.8% 9.8% 7.3% 4.9% 19.0% 4.8% 19.0% 9.5% 9.5% 0.0% 4.8% 9.5% 0.0% 17.6% 5.9% 0.0% 0.0% 0.0% 0.0% 11.8%
  11. 11. Qualification: Diploma 10 Analytical & Problem solving 11 attention to detail 12 Leadership 13 Organization skills 14 multitasking 15 Business acumen 16 Flexibility 17 follow up skills 18 decision making Eng 4.9% 4.9% 2.4% 2.4% 2.4% 0.0% 0.0% 0.0% 0.0% Bus 4.8% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% IT 0.0% 0.0% 5.9% 0.0% 0.0% 5.9% 0.0% 0.0% 0.0%
  12. 12. 1 2 3 4 5 6 7 8 Qualification: Bachelor Communication & presentation ICT Interpersonal skills Team work Leadership Initiative Time management Organization skills Eng Bus IT 64.6% 72.8% 80.7% 31.6% 30.4% 24.1% 19.0% 15.2% 12.7% 11.4% 6.5% 43.5% 33.7% 25.0% 6.5% 4.3% 13.0% 0.0% 33.3% 35.1% 14.0% 14.0% 15.8% 15.8%
  13. 13. 9 10 11 12 13 14 15 16 17 18 Qualification: Bachelor Eng Bus IT Work Independently 10.1% 1.1% 10.5% Analytical & Problem solving 10.1% 25.0% 38.6% customer-oriented 7.6% 2.2% 19.3% Persuasion and negotiation 7.6% 18.5% 14.0% Business acumen 7.6% 9.8% 33.3% decision making 5.1% 0.0% 7.0% Flexibility 3.8% 5.4% 0.0% attention to detail 2.5% 7.6% 7.0% multitasking 2.5% 13.0% 5.3% follow up skills 0.0% 2.2% 10.5%
  14. 14. Technical skills: IT job ads (122) • Database skills are needed more than other hard core IT skills • Followed by web technologies, • Programming, • IT hardware and Server Management, • Networking, • Business/management, • security, with other skills
  15. 15. Technical skills: IT job ads (122) • Oracle & SQL server are the two common Database Management Systems; • Windows and Unix are the commonly used operating systems; • Java the most programming language in demand; • .Net being the most common Web technology development tools. • High demand for project management related skills
  16. 16. Technical skills: Business job ads (159) • Human Resources and Administration, talent management, and office management are the most needed skills in Human Resources and Administration job ads; • Sales, marketing and computer skills are the required skills for marketing specialization; followed by financial analysis and reporting; • Accounting and administration, reconciliation and internal audit were in demand for the Accounting and Finance professionals.
  17. 17. Technical skills: Engineering job ads (211) • High demand for construction management, project management, commissioning and maintenance, and international codes and standards. • Auto CAD and Primevera are the widely used software in Engineering • Quality control and health & safety are very curial in any working environment especially in the sectors employing engineering professionals.
  18. 18. Conclusion • Communication, interpersonal skills, spirit of teamwork, analytical and problem analytical top the transferable skills list • In order to ingrain these traits into the graduates • These skills must be incorporated within the teaching and learning activities
  19. 19. Conclusion • Therefore, the HEI need to evaluate whether they are able to produce students/graduates with those kinds of employability skills required by employers and to reflect the job demand and changing economic environment.
  20. 20. Conclusion • The preference of certain skill sets varies from one specialization to another and having a one size fits all approach while developing the curriculum for higher education would serve only limited purpose.

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