Copyright © 2011 Global Association of High Achieving Women.  Dr. Laureen Wishom,  CMBS,CDP, CBC, GLS  Leveraging Self-Wor...
12.5 Strategies for Elevating Your Personal Brand Copyright © 2011 Global Association of High Achieving Women .
The Top 12.5 Strategies to Elevate You Copyright © 2011 Global Association of High Achieving Women .
#1 - Be An Expert “ Position yourself as an expert and be willing to take advantage of public speaking opportunities in yo...
#2 – Make the Most of a Great Business Card “ Break the Business Card Malaise.” Copyright © 2011 Global Association of Hig...
#3 – Have Instantly Recognizable Brand Elements “ Make sure everything you do is consistent with the personality you’ve es...
#4 – Be a Networking Group Leader “ Join an appropriate networking group and become a leader and thought changer.” Copyrig...
#5 – Gain Insight by Surveying Your Peers “ Go out there and see what messages people are sharing about you. Google, Yahoo...
#6 – Keep Your Name in the Press “ Use sites like  HARO  to find creative ways to keep your name in the press.” Copyright ...
#7 – Set Yourself Apart with Your Knowledge Set yourself apart from others in your industry by sharing what you know. Copy...
#8 – Increase Your “Human Factor” Online Increasing your personal brand is about consistency, transparency, and the “human...
#9 – It’s All About the Company You Keep “ Have you ever heard of “guilt by association?” Well, it works in the other dire...
#10 – Be Bold and Valuable “ Do something big, outrageous and valuable for your target market.” Copyright © 2011 Global As...
#11 – Focus on Where You’re Going “ Focus less on where you are now, and more on where you want to be.” Copyright © 2011 G...
#12 – Write an Advice Booklet “ If you’re an executive, entrepreneur, non-profit leader, career professional or service pr...
#12.5 – Keep it Simple & Unforgettable  “ It’s basic, but important. Keep it simple, make it unforgettable and insure it t...
The 6 Steps for Brand You Copyright © 2011 Global Association of High Achieving Women .
Step # 1 – Brand You Make plans to improve your information literacy. Copyright © 2011 Global Association of High Achievin...
Step # 2 – Brand You Write a one page case study showcasing your expertise. Copyright © 2011 Global Association of High Ac...
Step # 3 – Brand You Have a professional head-and-shoulder photograph of you in business attire. Copyright © 2011 Global A...
Step # 4 – Brand You Enhance your collaboration skills. Copyright © 2011 Global Association of High Achieving Women.
Step # 5 – Brand You Create a one-page FAQ sheet about your added value. Copyright © 2011 Global Association of High Achie...
Step # 6 – Brand You Create a collection of Internet links focused on your area of expertise to share with others. Copyrig...
How to Observe Your ABC’s Copyright © 2011 Global Association of High Achieving Women .
The ABC’s A ccentuate your best assets B alance your message from the inside out and head-to-toe C amouflage anything your...
Strategy for Branding You Copyright © 2011 Global Association of High Achieving Women .
The Steps 1.) Conduct an audit 2.) Assess your brand image 3.) Define your identity and essence 4.) Create a ‘position’ 5....
Copyright © 2011 Global Association of High Achieving Women.  Dr. Laureen Wishom,  CMBS,CDP, CBC, GLS  Leveraging Self-Wor...
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12.5 Strategies For Elevating Your Personal Brand

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Join Dr. Laureen Wishom, CEO of Global Association of High-Achieving Women, Master Branding /

Positioning Marketing Strategist / Solutionist and Author as she shares 12.5 Strategies
for Elevating Your Personal Brand. These are proven best practices that will have an

immediate impact on improving your company\'s sales performance.

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12.5 Strategies For Elevating Your Personal Brand

  1. 1. Copyright © 2011 Global Association of High Achieving Women. Dr. Laureen Wishom, CMBS,CDP, CBC, GLS Leveraging Self-Worth for High Net-Worth™ Positioning and Business Growth Expert™ Specialize in providing masterful solutions that 1) produce massive growth; 2) long-term revenue and 3) a life-by-design “ Million Dollar Solutionist”™ 12.5 Strategies for Elevating Your Personal Brand
  2. 2. 12.5 Strategies for Elevating Your Personal Brand Copyright © 2011 Global Association of High Achieving Women .
  3. 3. The Top 12.5 Strategies to Elevate You Copyright © 2011 Global Association of High Achieving Women .
  4. 4. #1 - Be An Expert “ Position yourself as an expert and be willing to take advantage of public speaking opportunities in your business community.” Copyright © 2011 Global Association of High Achieving Women.
  5. 5. #2 – Make the Most of a Great Business Card “ Break the Business Card Malaise.” Copyright © 2011 Global Association of High Achieving Women.
  6. 6. #3 – Have Instantly Recognizable Brand Elements “ Make sure everything you do is consistent with the personality you’ve established for your brand and appropriate for your product.” Copyright © 2011 Global Association of High Achieving Women.
  7. 7. #4 – Be a Networking Group Leader “ Join an appropriate networking group and become a leader and thought changer.” Copyright © 2011 Global Association of High Achieving Women.
  8. 8. #5 – Gain Insight by Surveying Your Peers “ Go out there and see what messages people are sharing about you. Google, Yahoo and Bing yourself.” Copyright © 2011 Global Association of High Achieving Women.
  9. 9. #6 – Keep Your Name in the Press “ Use sites like HARO to find creative ways to keep your name in the press.” Copyright © 2011 Global Association of High Achieving Women.
  10. 10. #7 – Set Yourself Apart with Your Knowledge Set yourself apart from others in your industry by sharing what you know. Copyright © 2011 Global Association of High Achieving Women.
  11. 11. #8 – Increase Your “Human Factor” Online Increasing your personal brand is about consistency, transparency, and the “human” factor when you are trying to elevate online. Copyright © 2011 Global Association of High Achieving Women.
  12. 12. #9 – It’s All About the Company You Keep “ Have you ever heard of “guilt by association?” Well, it works in the other direction too. Copyright © 2011 Global Association of High Achieving Women.
  13. 13. #10 – Be Bold and Valuable “ Do something big, outrageous and valuable for your target market.” Copyright © 2011 Global Association of High Achieving Women.
  14. 14. #11 – Focus on Where You’re Going “ Focus less on where you are now, and more on where you want to be.” Copyright © 2011 Global Association of High Achieving Women.
  15. 15. #12 – Write an Advice Booklet “ If you’re an executive, entrepreneur, non-profit leader, career professional or service provider, you’re an expert and can write advice booklets or brochures for your target market.” Copyright © 2011 Global Association of High Achieving Women.
  16. 16. #12.5 – Keep it Simple & Unforgettable “ It’s basic, but important. Keep it simple, make it unforgettable and insure it tells your story.” Copyright © 2011 Global Association of High Achieving Women.
  17. 17. The 6 Steps for Brand You Copyright © 2011 Global Association of High Achieving Women .
  18. 18. Step # 1 – Brand You Make plans to improve your information literacy. Copyright © 2011 Global Association of High Achieving Women.
  19. 19. Step # 2 – Brand You Write a one page case study showcasing your expertise. Copyright © 2011 Global Association of High Achieving Women.
  20. 20. Step # 3 – Brand You Have a professional head-and-shoulder photograph of you in business attire. Copyright © 2011 Global Association of High Achieving Women.
  21. 21. Step # 4 – Brand You Enhance your collaboration skills. Copyright © 2011 Global Association of High Achieving Women.
  22. 22. Step # 5 – Brand You Create a one-page FAQ sheet about your added value. Copyright © 2011 Global Association of High Achieving Women.
  23. 23. Step # 6 – Brand You Create a collection of Internet links focused on your area of expertise to share with others. Copyright © 2011 Global Association of High Achieving Women.
  24. 24. How to Observe Your ABC’s Copyright © 2011 Global Association of High Achieving Women .
  25. 25. The ABC’s A ccentuate your best assets B alance your message from the inside out and head-to-toe C amouflage anything your adoring public does not need to know Copyright © 2011 Global Association of High Achieving Women.
  26. 26. Strategy for Branding You Copyright © 2011 Global Association of High Achieving Women .
  27. 27. The Steps 1.) Conduct an audit 2.) Assess your brand image 3.) Define your identity and essence 4.) Create a ‘position’ 5.) Establish a brand plan Copyright © 2011 Global Association of High Achieving Women. 6.) Implement the plan 7.) Monitor and adjust
  28. 28. Copyright © 2011 Global Association of High Achieving Women. Dr. Laureen Wishom, CMBS,CDP, CBC, GLS Leveraging Self-Worth for High Net-Worth™ Positioning and Business Growth Expert™ Phone: 281.584.0348 * Email: [email_address] Website: http://www.gahaw.com “ Million Dollar Solutionist”™

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