HealthySelfies

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HealthySelfies

  1. 1. 1 Earn rewards for sharing your fitness journey Dr Kathy Seigler, Founder & CEO | kathy@healthyselfies.com | 270.303.7300
  2. 2. Problem • No relevant, product-driven incentives to lose weight. • No easy way to find out what products people use to lose weight or build muscle. • Difficult to get or stay motivated to get healthy. 2Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300
  3. 3. 3 Solution Groupon for the weight loss/fitness industry. An image-driven web platform & mobile app that rewards users with exclusive deals. INSPIRE & MOTIVATE DISCOVER PRODUCTS EARN REWARDS Value Proposition
  4. 4. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 4 Market Size 51.3 Million 36 Million 10 Million US Health Club Members Worldwide Total Available Market (IHRSA, 2013) Selfies on Instagram Serviceable Attainable Market HealthySelfies users Share of Market
  5. 5. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 5 Market Validation 358,441 Likes 1,020,000 Videos “Fitness Selfies” Facebook Page
  6. 6. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 6 Business Model Pay Per Click Flat rate charge each time a deal is unlocked 10 Million Users $20 $200 Million Average Per User Revenue
  7. 7. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 7 Competition NAME IMAGE DRIVEN REWARD BASED EASY TO USE PRODUCT DISCOVERY HEALTH NICHE The smartest way to set & achieve your goals. 4-week social dieting game Get paid to lose weight
  8. 8. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 8 Product Create a profile & endorse products Get access to exclusive deals
  9. 9. 9 User Acquisition Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 Built-in Sharing Facebook, Twitter, Pinterest, YouTube WOM Strategic Partners Partnerships with gyms, weight loss programs, products SEO & Adwords
  10. 10. 10 Kathy Seigler Co-Founder & CEO LinkedIn Profile Founder & CEO, Ecommerce Superstores, awarded Hot 100 Best Retail Webistes 2011 (Acquired Dec 2012) TEAM Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 David Scifres Co-Founder & CTO LinkedIn Profile Award winning, results-oriented leader Vice President Interactive Media, Affinity Group, Inc.
  11. 11. 11 Year 1 Burn - $85,000 EXPENSES BREAKDOWN Site Design & Development $60,000 Marketing & PR $20,000 Salaries $0 Incidentals $5,000 TOTAL $85,000 INVESTMENT Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300

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