Your SlideShare is downloading. ×
0
HealthySelfies
HealthySelfies
HealthySelfies
HealthySelfies
HealthySelfies
HealthySelfies
HealthySelfies
HealthySelfies
HealthySelfies
HealthySelfies
HealthySelfies
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

HealthySelfies

159

Published on

Published in: Health & Medicine, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
159
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 1 Earn rewards for sharing your fitness journey Dr Kathy Seigler, Founder & CEO | kathy@healthyselfies.com | 270.303.7300
  • 2. Problem • No relevant, product-driven incentives to lose weight. • No easy way to find out what products people use to lose weight or build muscle. • Difficult to get or stay motivated to get healthy. 2Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300
  • 3. 3 Solution Groupon for the weight loss/fitness industry. An image-driven web platform & mobile app that rewards users with exclusive deals. INSPIRE & MOTIVATE DISCOVER PRODUCTS EARN REWARDS Value Proposition
  • 4. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 4 Market Size 51.3 Million 36 Million 10 Million US Health Club Members Worldwide Total Available Market (IHRSA, 2013) Selfies on Instagram Serviceable Attainable Market HealthySelfies users Share of Market
  • 5. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 5 Market Validation 358,441 Likes 1,020,000 Videos “Fitness Selfies” Facebook Page
  • 6. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 6 Business Model Pay Per Click Flat rate charge each time a deal is unlocked 10 Million Users $20 $200 Million Average Per User Revenue
  • 7. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 7 Competition NAME IMAGE DRIVEN REWARD BASED EASY TO USE PRODUCT DISCOVERY HEALTH NICHE The smartest way to set & achieve your goals. 4-week social dieting game Get paid to lose weight
  • 8. Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 8 Product Create a profile & endorse products Get access to exclusive deals
  • 9. 9 User Acquisition Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 Built-in Sharing Facebook, Twitter, Pinterest, YouTube WOM Strategic Partners Partnerships with gyms, weight loss programs, products SEO & Adwords
  • 10. 10 Kathy Seigler Co-Founder & CEO LinkedIn Profile Founder & CEO, Ecommerce Superstores, awarded Hot 100 Best Retail Webistes 2011 (Acquired Dec 2012) TEAM Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300 David Scifres Co-Founder & CTO LinkedIn Profile Award winning, results-oriented leader Vice President Interactive Media, Affinity Group, Inc.
  • 11. 11 Year 1 Burn - $85,000 EXPENSES BREAKDOWN Site Design & Development $60,000 Marketing & PR $20,000 Salaries $0 Incidentals $5,000 TOTAL $85,000 INVESTMENT Dr Kathy Seigler, Founder & CEO | Kgseigler@yahoo.com | 270.303.7300

×