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Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
Multiple identities in social media
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Multiple identities in social media

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Do you have more than one social media account? Karen McAulay discusses the pros and cons of multiple accounts - and the importance of professionalism

Do you have more than one social media account? Karen McAulay discusses the pros and cons of multiple accounts - and the importance of professionalism

Published in: Career, Technology, Business
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  • 1. Musings by Karen McAulay
  • 2.  Problem: Do you tweet with differentidentities for different roles, or do you haveone multi-purpose persona? For long enough, I was @Karenmca onTwitter, and my personal self on Facebook fora few family members and friends. Then I started a Twitter account for thelibrary – and then we started one for ourresearch project.
  • 3.  What about Twitter accounts for an online or“real life” special interest group? SUDDENLY you‟re signing in/out of accountslike a travelling salesman at Travelodge!
  • 4.  3 working days as a music librarian 2 working days as a postdoc researcher Church organist A head full of 18th/19th century cultural history And Testosterone Towers at home!
  • 5.  True, I have a busy life! But don‟t look at the activities – just theintersections When I use social media I can be in one zoneor straddling two (or more) Librarian and researcher Parent and musician Musician and librarian Practitioner and theorist
  • 6.  At a plenary, we were discussing training forgood customer service. Afterwards, I wanted to tweet about it. But – which „hat‟ would I wear?Image: New Bedford Whaling NationalHistorical Park, with thanks
  • 7.  Library : What‟s good customer service?(question for library staff or library users) Staff Training Plenary : Staff development Researcher: “Good customer service means…” Myself: “Being given good service in anysituation”
  • 8.  Multiple identities – mean questions can betargeted I can ask “What‟s good customer service?” andmy audience will understand the context I convey a better sense of my professionalpriorities to others in the same field I can discuss things at an appropriate level But I may miss valuable input from people whofollow me in different capacities And I have to remember “who” I am at any time!
  • 9.  The biggest disadvantage of multipleidentities:– Will my followers know that @Karenmca isalso@WhittakerLib, @SALCTG, @LISresearchsuppand co-tweeter on a music research project? Mostly, it‟s straightforward, but sometimesit‟s blurred.
  • 10.  Multiple identities, blurred, or one? At the end of the day, every individual is oneperson with a variety of roles Strict separation of roles is, in myopinion, almost impossible. I prefer the middleground.
  • 11.  Predominantly using one account means youestablish your own „brand‟ A snapshot survey ofhttp://Whittakerlive.blogspot.comdemonstrated that followers liked the blog‟spersonality/character The same applies to your ownTwitter/Facebook postings Doesn‟t preclude using other accounts inspecific contexts, eg the shared researchaccount on a very precise subject.
  • 12.  Blogs for different purposes (you can alwaysmake links overt where there‟s crossover) Keep one platform purely personal Have one „main‟ Twitter account and othersfor specific purposes Professionalism – nothing embarrassinglypersonal goes anywhere but your chosen„family and friends‟ account Discretion – nothing compromising goesonline at all!
  • 13. Notes – FunkyBluesMusic.com
  • 14.  Did this presentation strike a chord? Tweet me @Karenmca Thank you.

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