Getting research knowledge into the practitioner community


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refreshed, actual presentation to 19th IPSERA Education track: The future of education in purchasing & supply

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Getting research knowledge into the practitioner community

  1. 1. Getting research knowledge into the practitioner community: A case study Gordon Murray PhD
  2. 2. The academic contribution to procurement debate <ul><li>“ Academic research in purchasing and supply management is needed since , as an academic community, we feel the need to contribute to insight into and describe patterns of human behavior in organisations or networks against different contextual backgrounds. We need to contribute and build theories through which we can better understand purchasing and supply chain management phenomena. … to provide managers with some clear guidelines to make better decisions in these areas.” </li></ul><ul><li>(van Weele 2007, JPSM, pp.204-205) </li></ul>
  3. 3. The paradox of social science research method and practitioner need for problem-solving and innovation
  4. 4. Sometimes research outputs just aren’t perceived as remotely relevant Was/is relevance to practitioners an objective?
  5. 5. Only some practitioners are interested Even less practitioners have access
  6. 6. Marketing Shaped by the community Bringing it to the community Selling it to the community Giving it to the community Being part of the community
  7. 7. Communications strategy <ul><li>Language </li></ul><ul><ul><li>Layman’s </li></ul></ul><ul><ul><li>Magnetic titles </li></ul></ul><ul><li>Practitioner press </li></ul><ul><li>Social media </li></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Efficiency Exchange </li></ul></ul>
  8. 8. Communicate in practitioner language where practitioners are
  9. 9. What’s of interest to practitioners? Examples from a ‘closed’ Blog 9 Understanding the innovation impacts of public procurement 9 Critical success factors for managing purchasing groups 6 86 Is local authority procurement lean? 5 Creating and appropriating value in in collaborative relationships 46 Knowledge management modelling in public sector organisations 96 Public sector benchmarking and performance improvement 35 Community governance as a response to economic recession 21 Learning to work with interdependencies effectively: The case of HRM forum of the suppliers teams at Volvo cars gent 15 400 Systems thinking in the public sector 47 Making the most of public sector spend: Procurement as local economic activism 16 Shared services: an outline of key contractual issues 42 Defining and measuring productivity in the public sector: managerial perceptions 1 50 What is the value of an eprocurement system? 14 Exploring the business case for eprocurement
  10. 12. <ul><li>ACCA Public Sector forum ‘Commissioning, procurement, …’ </li></ul><ul><ul><ul><li>34 attended </li></ul></ul></ul><ul><ul><ul><li>32 views within 24 hours of pre-event posting and Tweeting </li></ul></ul></ul><ul><ul><ul><li>63 within a week </li></ul></ul></ul><ul><li>Procurement for Planners </li></ul><ul><ul><ul><li>8 attended pilot </li></ul></ul></ul><ul><ul><ul><li>124 views by Month 2 </li></ul></ul></ul><ul><li>EGS Marketplace conference: ‘Procurement landscape’ </li></ul><ul><ul><ul><li>Postponed but 199 views </li></ul></ul></ul><ul><ul><ul><li>Rescheduled conference, say 60 delegates </li></ul></ul></ul><ul><ul><ul><li>Revised presentation 150 views </li></ul></ul></ul><ul><li>NI Assembly ‘Building capacity to maximise socio-economic impact …’ </li></ul><ul><ul><ul><li>1 slide </li></ul></ul></ul><ul><ul><ul><li>146 views </li></ul></ul></ul><ul><li>IPSERA 2010 presentations: pre-event </li></ul><ul><ul><ul><li>212 views of ‘Environmental scanning …’ </li></ul></ul></ul><ul><ul><ul><li>188 views of ‘Third sector commissioning and …’ </li></ul></ul></ul><ul><ul><ul><li>82 views of ‘Getting research knowledge …’ by Day 5 </li></ul></ul></ul><ul><li>NI Local Government group ‘Sustainable procurement…’ </li></ul><ul><ul><ul><li>Say 20 attended </li></ul></ul></ul><ul><ul><ul><li>297 Views </li></ul></ul></ul><ul><li>MSc Business Improvement class on strategic procurement </li></ul><ul><ul><ul><li>Say 20 attended </li></ul></ul></ul><ul><ul><ul><li>272 views </li></ul></ul></ul>
  11. 13. Twitter @DrGordie <ul><li>Every presentation </li></ul><ul><li>Every conference </li></ul><ul><li>Every paper </li></ul><ul><li>Critical comment </li></ul><ul><li>Journey of a Tweet </li></ul><ul><ul><li>30 mins after Tweeting IPSERA presentations 25 further views of Slideshare presentation </li></ul></ul><ul><ul><li>Two RTs, and </li></ul></ul><ul><ul><li>One RT-RT </li></ul></ul><ul><ul><li>One thanks from Brazil </li></ul></ul><ul><ul><li>Most viewed within a single hour </li></ul></ul>
  12. 16. Imagine a tool for … Collaborative Knowledge Sharing Collaborative Problem Solving On-line conferences, debates, hotseats Benchmarking with signposts to improvement A library which is comprehensive & intuitive Realtime document co-production
  13. 18. Efficiency Exchange <ul><li>>750 members </li></ul><ul><ul><li>Australia and New Zealand to Canada, Dubai, France </li></ul></ul><ul><ul><li>Academics </li></ul></ul><ul><li>Twitter @effxchange </li></ul><ul><li>Library </li></ul><ul><li>Blogs </li></ul><ul><li>Forums </li></ul><ul><li>Polls </li></ul>
  14. 20. Suggestions for improvement <ul><li>Current and future problem orientated </li></ul><ul><ul><ul><li>As opposed to ‘this is what practitioners do’ </li></ul></ul></ul><ul><li>Implications for practitioners </li></ul><ul><ul><ul><li>Should be a focus not an after-thought </li></ul></ul></ul><ul><ul><ul><li>‘ lean research’ user pulled </li></ul></ul></ul><ul><li>Take, sell, give to the practitioners – proactive marketing </li></ul><ul><li>Use Plain English </li></ul><ul><ul><ul><li>Magnetic titles </li></ul></ul></ul><ul><ul><ul><li>e.g. ‘That’s the team spirit’ van Weele and Driedonks </li></ul></ul></ul><ul><li>Use social media </li></ul><ul><li>Reflect on diffusion of innovation </li></ul><ul><ul><ul><li>e.g. Lean is only now becoming a hot topic! </li></ul></ul></ul><ul><ul><ul><li>How do we ensure old publications can be found now? </li></ul></ul></ul><ul><li>Increase validity </li></ul><ul><ul><ul><li>Less procurement manager dependent </li></ul></ul></ul><ul><li>Open up the IPSERA website with ‘free link’ to IPSERA presentations </li></ul><ul><li>Maximise potential of JPSM Notes and Debates </li></ul><ul><li>Be part of the ‘community’ </li></ul>
  15. 22. Getting research knowledge into the practitioner community [email_address]