Ea record-print-20100910

Norwegian School of Management
Social media as a disruptive innovation
Arkitektur- og designhøgskolen i Oslo
20 september 2010
Dr. Espen AndersenAssociate ProfessorBI Norwegian School of Management
www.espen.com
self@espen.com
@espenandersen
#recordseminar

My view of the world…
Business environment
Technology
changes
enables
impacts
Strategy

Technologyevolves, slowlychanginghowwebehave…
With loweredcommunicationcost, wesubstitutecommunication for planning*
With loweredsearchcost, wesubstitutesearch for categorization**
* Andersen, E. (2002) Attendre le Suitcase, ACM Ubiquity, 3 (7)**Andersen, E. (2006) The waning importance of categorization. ACM Ubiquity 7 (19)

Searching rather than categorizing is disruptive to categorizers

Pace of
Technological
Progress
Performance that customers
can utilize or absorb
Disruptive technologies
Disruptivetechnologiesdisruptcompanies, not technologies
Christensen, Clayton M. (1997). The Innovator's Dilemma: Why New Technologies Cause Great Firms to Fail. Boston: Harvard Business School Press
Incumbents nearly always win
Sustaining innovations
Performance
Entrants nearly always win
Time

Low-end vs. non-consumption disruption
Performance that customers
can utilize or absorb
Different measure
Of Performance
Disruptive Innovations: Competing against
non-consumption
Non-consumers or Non-consuming
occasions
Time
Incumbents nearly always win
Sustaining innovations
Performance
Time
Entrants nearly always win
Christensen, Clayton M. (1997). The Innovator's Dilemma: Why New Technologies Cause Great Firms to Fail. Boston: Harvard Business School Press

Knowledge about search behaviors more valuable than the information itself
http://kornet.nu/blindhona/arkiv/001946.html
”The database ofintentions”-- John Battelle

Directdisruption?Social networks and headhunters
D
E
F
B
A
G
C
I
H
Burt, R. S. (1992). Structural Holes: The Social Structure of Competition. Cambridge, MA, Harvard University Press.

Assisteddisruption:Valuechainevolutionfacilitated by socialnetworks
Publisher
Selection
Editing
Physicalproduction
Marketing
Book shop
Selection
Display
Physicalsale
Marketing
Book club
Selection
Display
Physicaldistribution
Marketing
Author
Reader

Futureevolution:Protocols, curation and seedsgives – semantics!
Andersen, E. (2010) Edging towards the semantic web: Protocols, curation, and seeds (forthcoming in ACM Ubiquity)

www.espen.com
www.tversover.com
www.appliedabstractions.com
Thankyou!

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Ea record-print-20100910

by DrEspenA on Sep 10, 2010

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