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Norwegian School of Management<br />Social media as a disruptive innovation<br />Arkitektur- og designhøgskolen i Oslo<br ...
My view of the world…<br />Business environment<br />Technology<br />changes<br />enables<br />impacts<br />Strategy<br />
Technologyevolves, slowlychanginghowwebehave…<br />With loweredcommunicationcost, wesubstitutecommunication for planning*<...
Searching rather than categorizing is disruptive to categorizers<br />
Pace of<br />Technological<br /> Progress<br />Performance that customers<br />can utilize or absorb<br />Disruptive techn...
Low-end vs. non-consumption disruption<br />Performance that customers<br />can utilize or absorb<br />Different measure<b...
Knowledge about search behaviors more valuable than the information itself<br />http://kornet.nu/blindhona/arkiv/001946.ht...
Directdisruption?Social networks and headhunters<br />D<br />E<br />F<br />B<br />A<br />G<br />C<br />I<br />H<br />Burt,...
Assisteddisruption:Valuechainevolutionfacilitated by socialnetworks<br />Publisher<br />Selection<br />Editing<br />Physic...
Futureevolution:Protocols, curation and seedsgives – semantics!<br />Andersen, E. (2010) Edging towards the semantic web: ...
www.espen.com<br />www.tversover.com<br />www.appliedabstractions.com<br />Thankyou!<br />
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Ea record-print-20100910

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Talk about "Social media as a disruptive innovation" at RECORD seminar

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Transcript of "Ea record-print-20100910"

  1. 1. Norwegian School of Management<br />Social media as a disruptive innovation<br />Arkitektur- og designhøgskolen i Oslo<br />20 september 2010<br />Dr. Espen AndersenAssociate ProfessorBI Norwegian School of Management<br />www.espen.com<br />self@espen.com<br />@espenandersen<br />#recordseminar<br />
  2. 2. My view of the world…<br />Business environment<br />Technology<br />changes<br />enables<br />impacts<br />Strategy<br />
  3. 3. Technologyevolves, slowlychanginghowwebehave…<br />With loweredcommunicationcost, wesubstitutecommunication for planning*<br />With loweredsearchcost, wesubstitutesearch for categorization**<br />* Andersen, E. (2002) Attendre le Suitcase, ACM Ubiquity, 3 (7)**Andersen, E. (2006) The waning importance of categorization. ACM Ubiquity 7 (19)<br />
  4. 4. Searching rather than categorizing is disruptive to categorizers<br />
  5. 5. Pace of<br />Technological<br /> Progress<br />Performance that customers<br />can utilize or absorb<br />Disruptive technologies<br />Disruptivetechnologiesdisruptcompanies, not technologies<br />Christensen, Clayton M. (1997). The Innovator's Dilemma: Why New Technologies Cause Great Firms to Fail. Boston: Harvard Business School Press<br />Incumbents nearly always win<br />Sustaining innovations<br />Performance<br />Entrants nearly always win<br />Time<br />
  6. 6. Low-end vs. non-consumption disruption<br />Performance that customers<br />can utilize or absorb<br />Different measure<br />Of Performance<br />Disruptive Innovations: Competing against<br />non-consumption<br />Non-consumers or Non-consuming<br />occasions<br />Time<br />Incumbents nearly always win <br />Sustaining innovations<br />Performance<br />Time<br />Entrants nearly always win<br />Christensen, Clayton M. (1997). The Innovator's Dilemma: Why New Technologies Cause Great Firms to Fail. Boston: Harvard Business School Press<br />
  7. 7. Knowledge about search behaviors more valuable than the information itself<br />http://kornet.nu/blindhona/arkiv/001946.html<br />”The database ofintentions”-- John Battelle<br />
  8. 8. Directdisruption?Social networks and headhunters<br />D<br />E<br />F<br />B<br />A<br />G<br />C<br />I<br />H<br />Burt, R. S. (1992). Structural Holes: The Social Structure of Competition. Cambridge, MA, Harvard University Press.<br />
  9. 9. Assisteddisruption:Valuechainevolutionfacilitated by socialnetworks<br />Publisher<br />Selection<br />Editing<br />Physicalproduction<br />Marketing<br />Book shop<br />Selection<br />Display<br />Physicalsale<br />Marketing<br />Book club<br />Selection<br />Display<br />Physicaldistribution<br />Marketing<br />Author<br />Reader<br />
  10. 10. Futureevolution:Protocols, curation and seedsgives – semantics!<br />Andersen, E. (2010) Edging towards the semantic web: Protocols, curation, and seeds (forthcoming in ACM Ubiquity)<br />
  11. 11. www.espen.com<br />www.tversover.com<br />www.appliedabstractions.com<br />Thankyou!<br />

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