Field Research: basics Dr. Dunley
Field research <ul><li>Each of these methods can be used to supplement your research.  </li></ul><ul><li>They are not requ...
Topics to be covered <ul><li>Interviews* </li></ul><ul><li>Surveys* </li></ul><ul><li>Observations* </li></ul><ul><li>Corr...
Interviews <ul><li>Whether on the phone or face-to-face, interviews can be challenging. </li></ul><ul><li>Some tips: </li>...
How to judge quality <ul><li>Choose the right subjects! </li></ul><ul><ul><li>Paper on how 18-21 year olds vote: choose 18...
<ul><li>GL : Are you planning to vote in the next presidential election? </li></ul><ul><ul><li>TC : Umm, I ’ m not really ...
Steer your subject… <ul><li>In the prior example, the discussion veered off from the main idea.  </li></ul><ul><ul><li>The...
Once the talk is over… <ul><li>Look over your notes and pull out particularly strong quotes that you could use in your pap...
<ul><li>Ask yourself: </li></ul><ul><ul><li>Does the interviewee provide evidence to support or corroborate claims? Does t...
Evaluate the speaker <ul><li>Consider as well whether the person who answered the questions was as qualified and knowledge...
On a similar note… <ul><li>Comprehensiveness refers to the extent to which a source provides a complete and balanced view ...
Legally speaking… <ul><li>Have you obtained permission to use information from the person you ’ ve interviewed? </li></ul>...
Citations for Interviews <ul><li>Interviewee’s name. (date of interview). Interview Type. </li></ul><ul><ul><li>Smith, A. ...
Surveys <ul><li>Surveys have a lot in common with interviews in the sense that often the questions are the same </li></ul>...
How to design a good survey <ul><li>Good survey design requires some thought and effort.  When planning a survey, remember...
<ul><ul><li>3. Identify the data you need to answer those questions.  </li></ul></ul><ul><ul><ul><li>Do you need numerical...
<ul><ul><li>5. Design the methodology for conducting the survey.  </li></ul></ul><ul><ul><ul><li>This is the step where yo...
<ul><ul><li>6. Design and produce the survey form.  </li></ul></ul><ul><ul><ul><li>Creating a useful survey form, a topic ...
Survey form tips <ul><li>Make the questions specific; avoid vague qualifiers and abstract terms.  </li></ul><ul><ul><li>Te...
<ul><li>Ask questions in a logical order.   </li></ul><ul><ul><li>Avoid &quot;contingency&quot; questions; those where you...
Clarity is key… <ul><li>Provide clear and sufficient directions, including  </li></ul><ul><ul><li>the reason for the surve...
Final steps… <ul><li>Conduct the survey, analyze the data, and report the results.  </li></ul><ul><ul><li>The final task o...
Reading results <ul><li>Discard any illogical/nonsense results </li></ul><ul><li>Draw conclusions based on serious respons...
Survey citations <ul><li>Your name as author. (date results compiled). Survey title. </li></ul><ul><ul><li>Dunley, K. (12 ...
Observations <ul><li>Critical, on-site viewing. </li></ul><ul><li>Examples: </li></ul><ul><ul><li>A project on learning di...
Note the following: <ul><li>Where you observed –  specifically </li></ul><ul><li>the times and dates of your observation w...
Observation Citation <ul><li>Name of observed. (Dates). Observation type. Location.  </li></ul><ul><ul><li>Braziller, A. (...
Correspondence <ul><li>Perfect for interviewing long-distance </li></ul><ul><ul><li>… and for shy folks who get anxious </...
Note the following: <ul><li>Make sure your subject(s) is/are reliable or experts in their area. </li></ul><ul><li>Be prepa...
Various citations <ul><li>Letter (self as author): </li></ul><ul><li>Dunley, K. (5 May, 2005). Letter  </li></ul><ul><li>t...
Citations, cont. <ul><li>Newsgroup/forum (first date= date posted; “Films”= title of posting,  Media Lens= title of forum ...
Public Events <ul><li>Perfect for getting info from more famous people as well as drawing conclusions based on audience re...
Essentials <ul><li>Take notes, or record the session for future note taking </li></ul><ul><ul><li>Vague comments and lack ...
Citations: <ul><li>Speaker’s Last, first. (date of event). “lecture title.” Location, state.  </li></ul><ul><li>Smith, K. ...
Media <ul><li>View, listen to, or read transcripts of a series of TV and/or radio shows.  </li></ul><ul><li>Great way to g...
Essentials <ul><li>Use more than one source.  </li></ul><ul><ul><li>Students find it helpful to compare and contrast new i...
Note the following <ul><li>general information about the program (who, what, where, when, why, how?),  </li></ul><ul><li>t...
Citations <ul><li>“ Episode title.” program title. Network. Station letters, state. Date. </li></ul><ul><li>&quot;The Bles...
citations <ul><li>Interview on TV or Radio: </li></ul><ul><li>Bush, G. (1 May 2005). Interview.  Charlie Rose . PBS. WNET,...
Descriptive Statistics <ul><li>See doc.sharing for a basic reading about using descriptive statistics. </li></ul><ul><li>K...
Want more? <ul><li>See the following listing of resources. You will need your UAT username and password to log in. </li></...
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Field Resources

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Field Resources

  1. 1. Field Research: basics Dr. Dunley
  2. 2. Field research <ul><li>Each of these methods can be used to supplement your research. </li></ul><ul><li>They are not required for students in the 5-week class; however, if any seems interesting, please pursue it! </li></ul>
  3. 3. Topics to be covered <ul><li>Interviews* </li></ul><ul><li>Surveys* </li></ul><ul><li>Observations* </li></ul><ul><li>Correspondence* </li></ul><ul><li>Public Events* </li></ul><ul><li>Media* </li></ul><ul><li>Descriptive Statistics </li></ul><ul><ul><li>*adapted from class notes on The Bedford Researcher’s resources </li></ul></ul>
  4. 4. Interviews <ul><li>Whether on the phone or face-to-face, interviews can be challenging. </li></ul><ul><li>Some tips: </li></ul><ul><ul><li>Know your questions, but don’t feel constrained by them. Use them as a guide, but be prepared to ask secondary questions like in a normal conversation. </li></ul></ul><ul><ul><li>Know when to curb a conversation when it hits a dead end. </li></ul></ul>
  5. 5. How to judge quality <ul><li>Choose the right subjects! </li></ul><ul><ul><li>Paper on how 18-21 year olds vote: choose 18-21 subjects </li></ul></ul><ul><ul><ul><li>Any others would prove useless for paper </li></ul></ul></ul><ul><li>Start by asking the basic questions: name, age, job, etc. These will prove helpful when you summarize the experience. </li></ul><ul><li>The hard part is deciding whether the info you received is good… or not so good… </li></ul>
  6. 6. <ul><li>GL : Are you planning to vote in the next presidential election? </li></ul><ul><ul><li>TC : Umm, I ’ m not really sure. It depends? </li></ul></ul><ul><li>GL : Ok. Can you tell me what it depends on? </li></ul><ul><ul><li>TC : My girlfriend would get angry if I told her I ’ m not going to vote. She thinks it ’ s really important, but I don ’ t, so I ’ m avoiding an argument with her. </li></ul></ul><ul><li>GL : Why do you think she ’ d get so mad? </li></ul><ul><ul><li>TC : Because she ’ s really involved in politics, in what ’ s going on. She thinks everyone can make a difference. </li></ul></ul><ul><li>GL : And you don’t think everyone can make a difference? </li></ul><ul><ul><li>TC : No, not really. That ’ s the kind of stuff we ’ re supposed to believe in, but I really don ’ t buy it. It ’ s all a big scam, politics. </li></ul></ul>
  7. 7. Steer your subject… <ul><li>In the prior example, the discussion veered off from the main idea. </li></ul><ul><ul><li>The interviewer (GL) was able to work with the subject’s (TC’s) responses and prod his way to some good materials. </li></ul></ul><ul><li>Remember, sometimes your subject may be nervous. Being calm and understanding will help. </li></ul>
  8. 8. Once the talk is over… <ul><li>Look over your notes and pull out particularly strong quotes that you could use in your paper. </li></ul><ul><li>Look for connections between interview subjects </li></ul><ul><ul><li>Repeated ideas are often the best ideas-- consensus. </li></ul></ul><ul><ul><li>What if you’re still not sure how to treat or trust your responses? </li></ul></ul>
  9. 9. <ul><li>Ask yourself: </li></ul><ul><ul><li>Does the interviewee provide evidence to support or corroborate claims? Does the information from your source agree with published accounts in print or Internet sources? If not, can you think of a good reason why this would be so? </li></ul></ul><ul><ul><li>Is any of your evidence hearsay, one person telling you the thoughts of another or telling you about comments or actions that he or she hasn’t witnessed? If so, can you support or discount your source’s view by comparing it with other evidence? </li></ul></ul><ul><ul><li>If an interviewee or questionnaire respondent has told you about past events, has time possibly distorted his or her memory? </li></ul></ul><ul><ul><li>[if applicable] are my subjects from diverse enough backgrounds to be “representative”? </li></ul></ul>
  10. 10. Evaluate the speaker <ul><li>Consider as well whether the person who answered the questions was as qualified and knowledgeable as you expected, and whether he or she seems biased or prejudiced. </li></ul><ul><ul><li>If so, is this bias or prejudice so strong that you have to discount some of the information? </li></ul></ul><ul><ul><ul><li>Just because the source has a strong bias doesn ’ t mean that everything he or she has said is invalid. </li></ul></ul></ul><ul><ul><ul><li>However, you will be better prepared to fend off attacks from those who want to challenge your argument if you recognize such biases. </li></ul></ul></ul>
  11. 11. On a similar note… <ul><li>Comprehensiveness refers to the extent to which a source provides a complete and balanced view of a topic. </li></ul><ul><li>As you evaluate your interview, consider whether your questions and responses were appropriately comprehensive. </li></ul><ul><ul><li>Did you ask too much or too little? </li></ul></ul><ul><ul><li>Were your source ’ s responses specific or general enough? </li></ul></ul>
  12. 12. Legally speaking… <ul><li>Have you obtained permission to use information from the person you ’ ve interviewed? </li></ul><ul><li>Have you asked them whether you can use their names in your project document or whether they would prefer that you protect their confidentiality? </li></ul><ul><ul><li>If not, are you able to get in touch with that person to ask for permission? </li></ul></ul>
  13. 13. Citations for Interviews <ul><li>Interviewee’s name. (date of interview). Interview Type. </li></ul><ul><ul><li>Smith, A. (10 June 2007). Personal Interview. </li></ul></ul><ul><ul><li>Jones, J. (5 Sept. 2007). Telephone Interview. </li></ul></ul><ul><ul><li>Regly, C. (10 Oct. 2007). Interviewed via Second Life Instant Messaging. </li></ul></ul>
  14. 14. Surveys <ul><li>Surveys have a lot in common with interviews in the sense that often the questions are the same </li></ul><ul><ul><li>One pitfall is that you are limited in terms of conversation </li></ul></ul><ul><ul><li>One perk is that it is easy to distribute a lot of surveys to larger groups, whereas interviews take time. </li></ul></ul>
  15. 15. How to design a good survey <ul><li>Good survey design requires some thought and effort. When planning a survey, remember the following guidelines. </li></ul><ul><ul><li>1. Determine when you will need to report the data to be collected. Don’t wait until the last minute! </li></ul></ul><ul><ul><li>2. Identify the questions you want the data to answer. What is it you want to know from conducting the survey? Identify the overall reasons for conducting the survey. </li></ul></ul><ul><ul><ul><li>Use your research question as a base. Try and think of as many questions as possible that address your question. </li></ul></ul></ul>
  16. 16. <ul><ul><li>3. Identify the data you need to answer those questions. </li></ul></ul><ul><ul><ul><li>Do you need numerical data, opinions, comparisons based on some criteria, etc.? </li></ul></ul></ul><ul><ul><ul><li>The data you need will form the foundation of the survey form. </li></ul></ul></ul><ul><ul><li>4. Identify the people from whom you will gather the data. </li></ul></ul><ul><ul><ul><li>Which groups of people will provide you the most useful data? </li></ul></ul></ul><ul><ul><ul><ul><li>Surveying students to determine their satisfaction with job placement services, for example, is useful only if the students you survey have used the services of the job placement office. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Also, if your questions require data from people who meet specific characteristics, this is the step in which you identify those characteristics (students with 0-9 hours, students with 10-15 hours, students majoring in X, etc.). </li></ul></ul></ul></ul>
  17. 17. <ul><ul><li>5. Design the methodology for conducting the survey. </li></ul></ul><ul><ul><ul><li>This is the step where you decide the procedures for conducting the survey: </li></ul></ul></ul><ul><ul><ul><ul><li>how many people you will survey, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>how you will survey them (by phone, in class, a mailed form, etc.), </li></ul></ul></ul></ul><ul><ul><ul><ul><li>how you will distribute and collect survey forms, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>make follow-up contacts if needed, etc. </li></ul></ul></ul></ul>
  18. 18. <ul><ul><li>6. Design and produce the survey form. </li></ul></ul><ul><ul><ul><li>Creating a useful survey form, a topic about which many books have been written, requires careful thought and skillful application of some basic rules. </li></ul></ul></ul><ul><ul><ul><ul><li>Keep in mind that a survey form should be as brief as possible (aim for no more than one side of a single page at most for your main questions), </li></ul></ul></ul></ul><ul><ul><ul><ul><li>… and should create as little frustration as possible to increase the likelihood that it will be completed and returned. </li></ul></ul></ul></ul><ul><ul><ul><li>The aim of a good survey form is to help the people you are surveying give you the information you need in a form that is useful. </li></ul></ul></ul><ul><ul><ul><li>Include only those questions which are important to the current study. Don't ask for things like &quot;age&quot; if it is not pertinent to answering your outcomes question. </li></ul></ul></ul>
  19. 19. Survey form tips <ul><li>Make the questions specific; avoid vague qualifiers and abstract terms. </li></ul><ul><ul><li>Terms like &quot;usually&quot;, &quot;most&quot;, and &quot;now&quot; are full of ambiguity. </li></ul></ul><ul><ul><li>Instead, use &quot;each day/week/semester&quot;, &quot;4 of 5 times&quot;, or &quot;since you completed the class&quot;. </li></ul></ul><ul><li>Start with easier questions and move to more difficult or boring ones. </li></ul><ul><ul><li>The first questions should be chosen with care. They should &quot;hook&quot; the reader into answering the survey questions. </li></ul></ul>
  20. 20. <ul><li>Ask questions in a logical order. </li></ul><ul><ul><li>Avoid &quot;contingency&quot; questions; those where you check &quot;yes&quot; to one question, then go to another set of questions elsewhere. They are confusing and tend to lower the number of completed survey forms returned. </li></ul></ul><ul><li>Construct response categories carefully. </li></ul><ul><ul><li>Response categories must allow for all possible responses yet not be too long. </li></ul></ul><ul><ul><ul><li>If you are asking students how much time they spend studying, you would want to include &quot;never&quot; as well as &quot;X hours every day&quot; but you would not want to list all the number of hours in a day. You would provide categories of hours within the day, such as &quot;1-3 hours per day&quot;, &quot;4-6 hours per day&quot;, etc. </li></ul></ul></ul>
  21. 21. Clarity is key… <ul><li>Provide clear and sufficient directions, including </li></ul><ul><ul><li>the reason for the survey, </li></ul></ul><ul><ul><li>whether responses are to be anonymous or confidential, </li></ul></ul><ul><ul><li>how the respondent is to complete the survey form, </li></ul></ul><ul><ul><li>and what to do with it when it has been completed. </li></ul></ul>
  22. 22. Final steps… <ul><li>Conduct the survey, analyze the data, and report the results. </li></ul><ul><ul><li>The final task of conducting a survey is to communicate the findings clearly and accurately. </li></ul></ul><ul><ul><li>To orient the reader to your report, include the purpose of the study and how the survey was conducted (the methodology used). </li></ul></ul><ul><ul><li>Provide a summary of your results, including any tables or charts displaying data. </li></ul></ul><ul><ul><li>And finally, draw your conclusions and make recommendations based on your findings. </li></ul></ul>
  23. 23. Reading results <ul><li>Discard any illogical/nonsense results </li></ul><ul><li>Draw conclusions based on serious responses. </li></ul><ul><ul><li>Even if you don’t personally agree with them ;-) </li></ul></ul><ul><ul><ul><li>Controversial findings can serve as great counterarguments </li></ul></ul></ul>
  24. 24. Survey citations <ul><li>Your name as author. (date results compiled). Survey title. </li></ul><ul><ul><li>Dunley, K. (12 Dec. 2007). Literature Survey. </li></ul></ul><ul><ul><li>James, R. (5 May 2007). Survey of iTunes Users. </li></ul></ul>
  25. 25. Observations <ul><li>Critical, on-site viewing. </li></ul><ul><li>Examples: </li></ul><ul><ul><li>A project on learning disabilities could view a class that targets such children </li></ul></ul><ul><ul><li>A how-to paper writer might observe someone else at work to gain a different insight </li></ul></ul><ul><ul><li>A project on body modification might get permission to watch an artist at work </li></ul></ul><ul><ul><li>A project on consumerism might observe groups at the mall to count numbers of who’s shopping where. </li></ul></ul>
  26. 26. Note the following: <ul><li>Where you observed – specifically </li></ul><ul><li>the times and dates of your observation work (all of them- specific) </li></ul><ul><li>Details of any conversations with people observed (if applicable) </li></ul>
  27. 27. Observation Citation <ul><li>Name of observed. (Dates). Observation type. Location. </li></ul><ul><ul><li>Braziller, A. (5 March 2005). English Class Observation. Red Rocks Community College. </li></ul></ul><ul><ul><li>If there is no name: </li></ul></ul><ul><ul><ul><li>Shopping pattern observation. (March 5, 7, 12, 2007). Arizona Mills Mall. </li></ul></ul></ul>
  28. 28. Correspondence <ul><li>Perfect for interviewing long-distance </li></ul><ul><ul><li>… and for shy folks who get anxious </li></ul></ul><ul><li>Can be done over snail mail, email, or “chat” devices </li></ul><ul><ul><li>Phone calls count as traditional interviews </li></ul></ul>
  29. 29. Note the following: <ul><li>Make sure your subject(s) is/are reliable or experts in their area. </li></ul><ul><li>Be prepared to tell me why their opinions should count. </li></ul><ul><li>If possible, do a series of letters-- be sure all questions are answered. </li></ul>
  30. 30. Various citations <ul><li>Letter (self as author): </li></ul><ul><li>Dunley, K. (5 May, 2005). Letter </li></ul><ul><li>to ___. </li></ul><ul><li>Email: </li></ul><ul><li>Dunley, K. (5 May 2005). “re: </li></ul><ul><li>questions.” E-mail to ___. </li></ul>
  31. 31. Citations, cont. <ul><li>Newsgroup/forum (first date= date posted; “Films”= title of posting, Media Lens= title of forum ): </li></ul><ul><li>Dunley, K. (5 May 2005). “Films.” Online Posting. Media Lens Forum . Accessed on 8 May, 2005 from http://…. . </li></ul><ul><li>Moos/muds, IM, chats </li></ul><ul><li>Dunley, K. (1 May 2005). “RPG Redux.”. Zelda Fan MUD . Accessed on 5 May 2005 from http:… . </li></ul>
  32. 32. Public Events <ul><li>Perfect for getting info from more famous people as well as drawing conclusions based on audience response. </li></ul><ul><ul><li>Examples of past events: </li></ul></ul><ul><ul><ul><li>Student compared/contrasted experience of seeing Ann Coulter and Michael Moore </li></ul></ul></ul><ul><ul><ul><li>Student went to a city council meeting and was able to discuss education costs. </li></ul></ul></ul><ul><ul><ul><li>Student got different perspectives from attending an artist’s lecture </li></ul></ul></ul>
  33. 33. Essentials <ul><li>Take notes, or record the session for future note taking </li></ul><ul><ul><li>Vague comments and lack of direct quotes will hurt grade! </li></ul></ul><ul><li>Be able to capture the audience and atmosphere </li></ul><ul><ul><li>Such background details can give your reader a clearer sense of the event as a whole-- makes you more reliable! </li></ul></ul>
  34. 34. Citations: <ul><li>Speaker’s Last, first. (date of event). “lecture title.” Location, state. </li></ul><ul><li>Smith, K. (5 May 2005). “How to </li></ul><ul><li>teach ENG 030.” University of Colorado, Boulder, Colorado. </li></ul>
  35. 35. Media <ul><li>View, listen to, or read transcripts of a series of TV and/or radio shows. </li></ul><ul><li>Great way to get exclusive content not yet published </li></ul><ul><li>Like public events, you can hear from more famous voices </li></ul>
  36. 36. Essentials <ul><li>Use more than one source. </li></ul><ul><ul><li>Students find it helpful to compare and contrast new info with an older broadcast. </li></ul></ul><ul><ul><li>Transcripts are available from e-library </li></ul></ul><ul><ul><li>NPR has full audio transcripts of older shows online for download </li></ul></ul><ul><ul><li>If you have iTunes, you can download audio programming via “pod-casting” from around the world-- and usually for free! </li></ul></ul>
  37. 37. Note the following <ul><li>general information about the program (who, what, where, when, why, how?), </li></ul><ul><li>the times and dates of when you saw/heard/read the program </li></ul>
  38. 38. Citations <ul><li>“ Episode title.” program title. Network. Station letters, state. Date. </li></ul><ul><li>&quot;The Blessing Way.&quot; (19 Jul. 1998). </li></ul><ul><li>60 Minutes . NBC. WLKW, Rhode Island. </li></ul>
  39. 39. citations <ul><li>Interview on TV or Radio: </li></ul><ul><li>Bush, G. (1 May 2005). Interview. Charlie Rose . PBS. WNET, New York. </li></ul>
  40. 40. Descriptive Statistics <ul><li>See doc.sharing for a basic reading about using descriptive statistics. </li></ul><ul><li>Knowing basic methods will not only help you report your own results, but will give you the tools to analyze data derived by others. </li></ul><ul><li>Graphs should be used to show your results as appropriate. The doc.sharing reading also covers graphing. </li></ul>
  41. 41. Want more? <ul><li>See the following listing of resources. You will need your UAT username and password to log in. </li></ul><ul><li>http://wiki.known-universe.com/wiki/index.php/Field_Research </li></ul>

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