• MODULE 2: MARKETING TRENDS
1. Scanning the environment,
2. Marketing intelligence and information system,
3. Market rese...
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Mm21

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Mm21

  1. 1. • MODULE 2: MARKETING TRENDS 1. Scanning the environment, 2. Marketing intelligence and information system, 3. Market research system, 4. Demand measurement and forecasting, 5. Data warehousing, 6. Data mining, 7. Changing consumption pattern of global consumer and Indian consumer.

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