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What is Workingin Mobile SocialGames       Bonnie Feldman, DDS, MBA - Business Development for Digital Health       www.dr...
An Emerging Ecosystem of PlayersSelf-help   Consumer                  Brain    Employee   Med         Chronic            W...
Games, Gamification and Game Mechanics                                                                  Human Desires Game...
Feedback & Behavior Change                                          Behavior Change                                       ...
IterateThree Themes                                     Engage   Personalize     © 2012 - All rights reserved.
Four Case StudiesSelf-help   Consumer                  Brain    Employee   Med         Chronic            Wellness        ...
Case Studies                                 Clinical trial of 448 kids: 59%                                 more physical...
What’s Next    © 2012 - All rights reserved.
+1.310.666.5312                    drbonnie360@gmail.com                    www.drbonnie360.comBonnie Feldman,DDS, MBABusi...
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What is Working in Mobile Social Games

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Transcript of "What is Working in Mobile Social Games"

  1. 1. What is Workingin Mobile SocialGames Bonnie Feldman, DDS, MBA - Business Development for Digital Health www.drbonnie360.com | @DrBonnie360 | drbonnie360@gmail.com
  2. 2. An Emerging Ecosystem of PlayersSelf-help Consumer Brain Employee Med Chronic Wellness Games Wellness Adherence Disease Managemen t © 2012 - All rights reserved.
  3. 3. Games, Gamification and Game Mechanics Human Desires Game Mechanics Self Reward Status Achievement Competition Altruism Expression Points Levels Challenges Virtual Goods LeaderboardsThe red & Charity the primary desire a particular game mechanic fulfills, and the green dots show the Gifting dots signifyother areas that it affects. © 2012 - All rights reserved. Source: Bunchball
  4. 4. Feedback & Behavior Change Behavior Change Persists Capture Data Engage User Further Feedback User Provide and Reinforcement with Patient Feedback Repeat Interface Consumer User Changes Behavior © 2012 - All rights reserved.
  5. 5. IterateThree Themes Engage Personalize © 2012 - All rights reserved.
  6. 6. Four Case StudiesSelf-help Consumer Brain Employee Med Chronic Wellness Games Wellness Adherence Disease Managemen t © 2012 - All rights reserved.
  7. 7. Case Studies Clinical trial of 448 kids: 59% more physical activity over 6 months Online and mobile brain fitness games using adaptive algorithms Achieve self-goals through dynamic personalization & expert knowledge Patient-centered game mechanics, social networks for chronic disease © 2012 - All rights reserved.
  8. 8. What’s Next © 2012 - All rights reserved.
  9. 9. +1.310.666.5312 drbonnie360@gmail.com www.drbonnie360.comBonnie Feldman,DDS, MBABusinessDevelopment for @DrBonnie360Digital Health
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