What is Working in Mobile Social Games
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What is Working in Mobile Social Games

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What is Working in Mobile Social Games What is Working in Mobile Social Games Presentation Transcript

  • What is Workingin Mobile SocialGames Bonnie Feldman, DDS, MBA - Business Development for Digital Health www.drbonnie360.com | @DrBonnie360 | drbonnie360@gmail.com
  • An Emerging Ecosystem of PlayersSelf-help Consumer Brain Employee Med Chronic Wellness Games Wellness Adherence Disease Managemen t © 2012 - All rights reserved.
  • Games, Gamification and Game Mechanics Human Desires Game Mechanics Self Reward Status Achievement Competition Altruism Expression Points Levels Challenges Virtual Goods LeaderboardsThe red & Charity the primary desire a particular game mechanic fulfills, and the green dots show the Gifting dots signifyother areas that it affects. © 2012 - All rights reserved. Source: Bunchball
  • Feedback & Behavior Change Behavior Change Persists Capture Data Engage User Further Feedback User Provide and Reinforcement with Patient Feedback Repeat Interface Consumer User Changes Behavior © 2012 - All rights reserved.
  • IterateThree Themes Engage Personalize © 2012 - All rights reserved.
  • Four Case StudiesSelf-help Consumer Brain Employee Med Chronic Wellness Games Wellness Adherence Disease Managemen t © 2012 - All rights reserved.
  • Case Studies Clinical trial of 448 kids: 59% more physical activity over 6 months Online and mobile brain fitness games using adaptive algorithms Achieve self-goals through dynamic personalization & expert knowledge Patient-centered game mechanics, social networks for chronic disease © 2012 - All rights reserved.
  • What’s Next © 2012 - All rights reserved.
  • +1.310.666.5312 drbonnie360@gmail.com www.drbonnie360.comBonnie Feldman,DDS, MBABusinessDevelopment for @DrBonnie360Digital Health