What is Working in Mobile Social Games

1,372 views

Published on

Published in: Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,372
On SlideShare
0
From Embeds
0
Number of Embeds
477
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

What is Working in Mobile Social Games

  1. 1. What is Workingin Mobile SocialGames Bonnie Feldman, DDS, MBA - Business Development for Digital Health www.drbonnie360.com | @DrBonnie360 | drbonnie360@gmail.com
  2. 2. An Emerging Ecosystem of PlayersSelf-help Consumer Brain Employee Med Chronic Wellness Games Wellness Adherence Disease Managemen t © 2012 - All rights reserved.
  3. 3. Games, Gamification and Game Mechanics Human Desires Game Mechanics Self Reward Status Achievement Competition Altruism Expression Points Levels Challenges Virtual Goods LeaderboardsThe red & Charity the primary desire a particular game mechanic fulfills, and the green dots show the Gifting dots signifyother areas that it affects. © 2012 - All rights reserved. Source: Bunchball
  4. 4. Feedback & Behavior Change Behavior Change Persists Capture Data Engage User Further Feedback User Provide and Reinforcement with Patient Feedback Repeat Interface Consumer User Changes Behavior © 2012 - All rights reserved.
  5. 5. IterateThree Themes Engage Personalize © 2012 - All rights reserved.
  6. 6. Four Case StudiesSelf-help Consumer Brain Employee Med Chronic Wellness Games Wellness Adherence Disease Managemen t © 2012 - All rights reserved.
  7. 7. Case Studies Clinical trial of 448 kids: 59% more physical activity over 6 months Online and mobile brain fitness games using adaptive algorithms Achieve self-goals through dynamic personalization & expert knowledge Patient-centered game mechanics, social networks for chronic disease © 2012 - All rights reserved.
  8. 8. What’s Next © 2012 - All rights reserved.
  9. 9. +1.310.666.5312 drbonnie360@gmail.com www.drbonnie360.comBonnie Feldman,DDS, MBABusinessDevelopment for @DrBonnie360Digital Health

×