The presentation looks at the fast-growing universe of social mobile games for health: from social sites and mobile apps to gamified systems and full-on games. Emerging at the hot intersection of players, platforms, metrics and markets, start-up ventures are seeking the markets and business models that will support sustainable success.
The presentation surveys the action in the mobile/social space: a mix of apps, gamifications and games covering the spectrum of health from wellness to chronic disease. We'll delineate what seems to be working, emerging, and failing, specifically in leading sub-areas like fitness, neurogaming, and chronic disease management.
Paying special attention to the data analytics that underpin social, mobile and games as well as best practices and challenges for the entrepreneur. Finally, the presentation closes with analysis of the current business models and funding to date.