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What is Workingin Mobile SocialGames       Bonnie Feldman, DDS, MBA - Business Development for Digital Health       www.dr...
An Emerging Ecosystem of PlayersSelf-help   Consumer                   Brain   Employee   Med         Chronic            W...
Games, Gamification and GameMechanics Game                                                                Human Desires Me...
Feedback & Behavior Change                                                    Behavior Change                             ...
IterateThree Themes                                      Engage        Personalize      © 2012 - All rights reserved.
Four Case StudiesSelf-help   Consumer                   Brain   Employee   Med         Chronic            Wellness        ...
Case Studies                                       Clinical trial of 448 kids: 59% more                                   ...
What’s Next     © 2012 - All rights reserved.
+1.310.666.5312                    drbonnie360@gmail.com                    www.drbonnie360.comBonnie Feldman,DDS, MBABusi...
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mHealth Summit 2012 What is Working in Mobile Games and Online Support?

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A presentation at the mHealth Summit discussed 3 themes and 4 case studies relative to what is working in behavior change. The 4 case studies Zamzee, Lumosity, Healthrageous and OneHealth all are using themes of engagement, personalization and iteration-EPI.

Published in: Health & Medicine
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  • Transcript of "mHealth Summit 2012 What is Working in Mobile Games and Online Support?"

    1. 1. What is Workingin Mobile SocialGames Bonnie Feldman, DDS, MBA - Business Development for Digital Health www.drbonnie360.com | @DrBonnie360 | drbonnie360@gmail.com
    2. 2. An Emerging Ecosystem of PlayersSelf-help Consumer Brain Employee Med Chronic Wellness Games Wellness Adherence Disease Management © 2012 - All rights reserved.
    3. 3. Games, Gamification and GameMechanics Game Human Desires Mechanics Reward Status Achievement Self Expression Competition Altruism Points Levels Challenges Virtual Goods Leaderboards Gifting & CharityThe red dots signify the primary desire a particular game mechanic fulfills, and the green dots show the other areasthat it affects. © 2012 - All rights reserved. Source: Bunchball
    4. 4. Feedback & Behavior Change Behavior Change Persists Capture Data Engage User Further Feedback and User Provide Reinforcement with Patient Feedback Repeat Interface Consumer User Changes Behavior © 2012 - All rights reserved.
    5. 5. IterateThree Themes Engage Personalize © 2012 - All rights reserved.
    6. 6. Four Case StudiesSelf-help Consumer Brain Employee Med Chronic Wellness Games Wellness Adherence Disease Management © 2012 - All rights reserved.
    7. 7. Case Studies Clinical trial of 448 kids: 59% more physical activity over 6 months Online and mobile brain fitness games using adaptive algorithms Achieve self-goals through dynamic personalization & expert knowledge Patient-centered game mechanics, social networks for chronic disease © 2012 - All rights reserved.
    8. 8. What’s Next © 2012 - All rights reserved.
    9. 9. +1.310.666.5312 drbonnie360@gmail.com www.drbonnie360.comBonnie Feldman,DDS, MBABusinessDevelopment for @DrBonnie360Digital Health
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